Clearbit
Overview
Clearbit, now part of HubSpot, is a leading B2B data provider that specializes in gathering and enriching public and proprietary data to help businesses optimize their go-to-market strategies. By leveraging advanced data processing techniques, including the use of large language models (LLMs), Clearbit offers precise and standardized data sets that enhance lead scoring, routing, and identification of buying intent, ultimately enabling businesses to focus their efforts on high-fit leads and improve conversion rates.
Industry: B2B Data
Ideal Customer Profiles: Clearbit's ideal customers are B2B companies that require comprehensive data solutions to enhance their marketing, sales, and customer engagement strategies. These companies benefit from Clearbit's ability to provide precise data enrichment, lead scoring, and intent identification, which are crucial for optimizing their go-to-market efforts.
Website: clearbit.com
LinkedIn: http://linkedin.com/company/clearbit
Twitter: http://x.com/clearbit
Products
Data Enrichment
Clearbit's Data Enrichment product uses a combination of public data, proprietary data, and LLMs to convert unstructured information into precise and standardized data sets, ensuring high accuracy and coverage.
Features
Global Coverage
Description: Provides comprehensive data coverage across every country and in any language, ensuring that businesses have access to the data they need regardless of their geographic focus.
Benefit: Enables businesses to operate on a global scale with confidence in their data accuracy.
Role & Seniority Normalization
Description: Standardizes job titles into a set of roles and seniorities, making it easier for businesses to map their systems to their Ideal Customer Profile.
Benefit: Improves targeting and personalization in marketing and sales efforts.
Corporate Hierarchies
Description: Provides insights into parent companies and subsidiaries, allowing businesses to route leads to the appropriate representatives.
Benefit: Enhances lead routing efficiency and ensures that leads are handled by the most suitable team members.
Lead Scoring & Routing
Clearbit's Lead Scoring & Routing product offers real-time identification and prioritization of high-fit leads, allowing businesses to focus their efforts where they matter most.
Features
Real-Time Scoring
Description: Enables businesses to score and route leads instantly, ensuring that high-priority leads are identified and acted upon without delay.
Benefit: Increases the efficiency of sales teams by focusing efforts on the most promising leads.
High-Fit Lead Identification
Description: Uses data to identify leads that closely match the business's Ideal Customer Profile, ensuring that sales efforts are concentrated on the most relevant prospects.
Benefit: Improves conversion rates by targeting leads with the highest potential for success.
IP Intelligence
Clearbit's IP Intelligence product reveals buying intent by turning anonymous website traffic into actionable insights, helping businesses identify potential customers showing interest.
Features
Buying Intent Signals
Description: Analyzes website traffic to identify companies that match the business's Ideal Customer Profile, providing insights into potential customer interest.
Benefit: Enables targeted outbound marketing efforts towards companies already showing interest.
Form Shortening
Clearbit's Form Shortening product reduces friction in lead capture by dynamically removing unnecessary fields, relying on data enrichment to fill in the gaps.
Features
Dynamic Form Shortening
Description: Automatically adjusts lead capture forms to only show necessary fields, using data enrichment to fill in missing information.
Benefit: Increases form conversion rates by simplifying the user experience.
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