Convirza
Overview
Convirza is a company specializing in call tracking and conversation analytics solutions, designed to help businesses optimize their marketing strategies and improve customer interactions. Their AI-powered tools provide insights into call performance, lead quality, and agent skills, enabling businesses to make data-driven decisions and enhance their operations.
Industry: Call Analytics
Ideal Customer Profiles: Convirza's ideal customers are businesses that rely heavily on phone interactions for sales and customer service, such as marketing agencies, automotive companies, healthcare providers, financial services, and real estate firms. These businesses benefit from detailed call analytics and tracking to improve their marketing ROI and customer engagement.
Website: convirza.com
LinkedIn: http://linkedin.com/company/convirza
Products
Conversation Analytics®
Convirza’s Conversation Analytics uses AI-powered speech recognition to analyze phone and SMS conversations, providing insights into caller behavior and automating follow-up actions.
Features
AI-Powered Speech Recognition
Description: This feature records, transcribes, and analyzes calls in real-time, providing insights into conversions, lead quality, and phone skills using sophisticated speech recognition technology.
Benefit: Users gain rapid insights into call performance, allowing for immediate action to improve customer interactions and sales outcomes.
Automated Call Scoring
Description: Automatically evaluates calls using pre-built and custom indicators to measure lead quality, agent skills, and sales performance.
Benefit: Enables businesses to monitor and improve call quality without manual intervention, enhancing overall customer service.
Automated Call Actions
Description: Triggers follow-up actions based on call data, such as marketing automation, CRM updates, and bid management for PPC ads.
Benefit: Increases efficiency by automating routine tasks, allowing sales teams to focus on high-value activities.
Surface Meaningful Data
Description: Analyzes caller trends to provide insights into buying intentions and service satisfaction, helping businesses tailor their strategies.
Benefit: Helps businesses understand customer needs and adjust their offerings to better meet demand.
Evaluate Agent Performance
Description: Assesses agent phone skills to identify areas for improvement and recognize exceptional service.
Benefit: Improves agent performance through targeted feedback and training, leading to better customer experiences.
Call Tracking Software
Convirza’s Call Tracking Software provides actionable insights into which marketing efforts drive phone calls, helping businesses optimize their advertising strategies.
Features
Actionable Insights
Description: Identifies which digital ads, keywords, and webpages are most effective at driving phone calls and SMS to the business.
Benefit: Allows businesses to make informed marketing decisions, improving ROI by focusing on successful campaigns.
Dynamic Number Insertion (DNI)
Description: Tracks marketing campaigns by using unique phone numbers, providing data on which campaigns drive calls and how they are handled.
Benefit: Enables precise tracking of marketing effectiveness, allowing for better allocation of marketing budgets.
Real-time Analytics & Reporting
Description: Provides comprehensive reports and dashboards to understand call data, optimize operations, and track marketing success in real-time.
Benefit: Facilitates data-driven decision-making by providing timely insights into call performance and marketing effectiveness.
Smart Call Routing
Description: Customizes the path of incoming calls using features like IVR, geo-routing, and scheduled routing to improve customer experience.
Benefit: Enhances customer satisfaction by ensuring calls are directed to the right agents or departments efficiently.
Comprehensive Data Collection
Description: Tracks calls and SMS from all marketing efforts, consolidating intelligence onto a single platform for easy access and analysis.
Benefit: Provides a holistic view of marketing performance, enabling businesses to optimize their strategies effectively.
Opportunity Assistant
Opportunity Assistant identifies missed sales opportunities in phone calls and automates follow-up actions to re-engage potential customers.
Features
Missed Opportunity Detection
Description: Identifies calls that indicate buying intent but did not result in a conversion, allowing businesses to address potential drop-offs.
Benefit: Helps recover lost sales opportunities by identifying and acting on missed leads.
Automated Lead Alerts
Description: Sends alerts to sales agents when a potential lead is detected but not converted, triggering a workflow to close the sale.
Benefit: Increases conversion rates by ensuring timely follow-up on potential leads.
Callback Report
Description: Generates reports with lead scores to prioritize follow-up efforts on high-potential prospects.
Benefit: Improves sales efficiency by focusing resources on the most promising leads.
Immediate Action
Description: Allows businesses to re-engage callers with offers and upsell opportunities to prevent them from turning to competitors.
Benefit: Enhances customer retention and increases sales by capitalizing on existing leads.
Enhanced Sales Insights
Description: Provides insights into why callers do not convert, helping businesses refine their sales strategies and messaging.
Benefit: Improves sales effectiveness by addressing barriers to conversion and optimizing sales approaches.
Vanity Number Search
Convirza offers a service to search and acquire vanity phone numbers, enhancing brand recognition and marketing efforts.
Features
Customizable Phone Numbers
Description: Allows businesses to select from a range of phone number options, including vanity numbers, to suit their branding needs.
Benefit: Enhances brand recognition and makes it easier for customers to remember and contact the business.
Quick Setup
Description: Ensures that new phone numbers are operational quickly and tailored to the specific needs of the business.
Benefit: Reduces downtime and ensures seamless integration of new numbers into business operations.
Spam Guard
Description: Automatically blocks suspected spam calls, ensuring that only legitimate calls reach the business.
Benefit: Saves time and resources by reducing the number of spam calls handled by the business.
Caller Privacy
Description: Protects caller information and ensures compliance with privacy standards, such as HIPAA.
Benefit: Mitigates risk and builds customer trust by safeguarding sensitive information.
Training
Description: Provides training to ensure that businesses fully utilize Convirza’s solutions, enhancing team skills and confidence.
Benefit: Maximizes the effectiveness of Convirza’s tools by ensuring that users are well-trained and confident in their use.
Spam Guard
Spam Guard is a feature that automatically blocks spam calls, ensuring that businesses only receive legitimate calls.
Features
Automatic Spam Blocking
Description: Identifies and blocks spam calls before they reach the business, ensuring that only legitimate calls are connected.
Benefit: Reduces the time and resources spent on handling spam calls, allowing businesses to focus on genuine customer interactions.
Legitimate Call Filtering
Description: Differentiates between spam and legitimate calls, allowing only the latter to go through to the business.
Benefit: Improves call quality and ensures that customer service resources are used efficiently.
Privacy Compliance
Description: Ensures that all call data handling complies with privacy regulations, protecting sensitive information.
Benefit: Builds customer trust by ensuring that their data is handled securely and in compliance with regulations.
User Training
Description: Provides training to ensure that users can effectively manage and utilize the Spam Guard feature.
Benefit: Enhances the effectiveness of the Spam Guard feature by ensuring that users are well-trained and confident in its use.
Efficient Call Management
Description: Streamlines call management by automatically handling spam calls, freeing up resources for more important tasks.
Benefit: Increases operational efficiency by reducing the burden of managing spam calls.
Quantitative Benefits
"Convirza AI analyzes and scores 100% of calls to pinpoint the Good Calls and Bad Calls"
"Tire Shop improves 4% >>> 100% of Calls scored"
"28% AVERAGE CONVERSION RATE WITH CALL ACTIONS"
Source: Conversation Analytics
"This depth of insight has been shown to increase conversion rates by up to 28%."
Source: Conversation Analytics
"92% Indicator score accuracy average"
Source: Conversation Analytics
"Their manual scoring system only managed to cover 4% of calls with an 85% accuracy rate."
"Convirza's Sales Optimization platform enabled real-time data analysis and scoring for every incoming call, significantly improving their previous capabilities with a 95%+ accuracy rate."
"A leading tire chain with over 200 locations across the eastern United States faced the monumental task of managing 500,000 monthly calls."
Customer Stories
Tire Shop
Problem: Needed to enhance lifetime customer value and sales per call
Value Add: Convirza provided certified call results and advanced scorecards
Outcome: Improved calls scored from 4% to 100%
Source: Convirza - Call Tracking and Conversation Analytics®
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