Crystal
Overview
Crystal is a personality data platform that provides tools and services to enhance communication and relationship-building in business settings. It offers personality insights and recommendations to help users understand and connect with others more effectively, leveraging DISC personality profiles and other assessments. Crystal's solutions are designed to improve sales, management, and interpersonal interactions by integrating personality data into existing business processes and tools.
Industry: Software
Ideal Customer Profiles: Crystal's ideal customers are B2B sales teams, HR professionals, and organizations looking to enhance their communication strategies and relationship-building efforts. These customers value data-driven insights to improve sales effectiveness, hiring processes, and team dynamics.
Website: crystalknows.com
Products
Personality Data Platform
Crystal's platform provides personality insights and communication recommendations based on DISC profiles, helping users understand and connect with others more effectively.
Features
Communication Tips
Description: The platform offers personalized communication tips tailored to the personality of the person you are interacting with, helping to improve the effectiveness of your communication.
Benefit: Users can communicate more effectively by understanding the preferred communication style of their audience, leading to better relationship-building.
Advanced Prospecting
Description: This feature allows users to gain insights into the personality of prospects before meeting them, enabling more personalized and effective outreach.
Benefit: Users can tailor their approach to each prospect, increasing the likelihood of successful engagement.
Tailored Pitching
Description: Provides guidance on how to adjust sales pitches based on the personality of the prospect, highlighting key do's and don'ts.
Benefit: Improves the effectiveness of sales pitches by aligning them with the prospect's personality, increasing conversion rates.
Custom Closing Strategies
Description: Offers strategies for closing deals that are customized to the personality of the prospect, enhancing negotiation outcomes.
Benefit: Increases the likelihood of closing deals by using personality-aligned strategies.
Pre-Meeting Reports
Description: Provides detailed reports on the personalities of meeting participants, helping users prepare effectively for meetings.
Benefit: Enhances meeting outcomes by ensuring participants are well-prepared and can communicate effectively.
Chrome Extension
Crystal's Chrome Extension provides instant personality insights and communication guidance directly within the browser, enhancing user interactions on platforms like LinkedIn and Gmail.
Features
Instant Personality Insights
Description: The extension allows users to quickly access personality insights and communication tips for any contact directly from their browser.
Benefit: Users can enhance their communication strategies in real-time, improving engagement and relationship-building.
Real-Time Communication Suggestions
Description: Provides real-time suggestions for words and phrases that align with the personality of the contact, improving the effectiveness of communication.
Benefit: Enhances the impact of written communication by aligning it with the recipient's personality.
LinkedIn Integration
Description: Integrates with LinkedIn to provide personality insights for public profiles, enhancing recruitment and sales efforts.
Benefit: Improves recruitment and sales processes by providing deeper insights into potential candidates and prospects.
Outlook Integration
Description: Integrates with Outlook to provide real-time communication suggestions, enhancing email interactions.
Benefit: Improves email communication by aligning it with the recipient's personality, increasing response rates.
Google Meets Integration
Description: Provides DISC personality insights during Google Meets, helping users tailor their communication in real-time.
Benefit: Enhances virtual meeting effectiveness by providing personality insights that inform communication strategies.
API and Integrations
Crystal's API allows developers to integrate personality data into their own applications, enhancing CRM systems and other software with personality insights.
Features
Profile API
Description: Enables developers to access Crystal's database of personality profiles, enriching CRM records and building personality-based features.
Benefit: Enhances CRM systems and other applications with personality insights, improving user engagement and personalization.
Analysis API
Description: Allows developers to generate personality profiles from text samples and metadata, providing insights for various applications.
Benefit: Enables the creation of personalized experiences and features based on personality insights.
HubSpot Integration
Description: Automatically enriches HubSpot contacts with personality data, enhancing marketing and sales efforts.
Benefit: Improves the effectiveness of marketing and sales strategies by providing deeper insights into contacts.
Salesforce Integration
Description: Enriches Salesforce lead and contact records with personality data, enhancing sales processes.
Benefit: Increases sales effectiveness by providing sales teams with deeper insights into leads and contacts.
API Access
Description: Provides API access for integrating personality data into custom applications and systems.
Benefit: Allows businesses to leverage personality insights in their own products, enhancing user experiences and personalization.
Writing Assistant
Crystal's Writing Assistant helps users craft personalized messages by providing style suggestions and communication tips based on the recipient's personality.
Features
Personalized Messaging
Description: Offers suggestions for customizing messages to align with the recipient's personality, improving communication effectiveness.
Benefit: Enhances the impact of written communication by ensuring it resonates with the recipient's personality.
Style Suggestions
Description: Provides style suggestions to help maintain the appropriate tone in messages, ensuring effective communication.
Benefit: Improves the clarity and effectiveness of communication by aligning the message tone with the recipient's preferences.
Email Advice
Description: Offers personalized tips for crafting effective email subject lines, body text, and calls to action.
Benefit: Increases email engagement and response rates by optimizing message components for the recipient's personality.
Email Templates
Description: Provides pre-built email templates for various scenarios, helping users craft effective messages quickly.
Benefit: Saves time and improves communication effectiveness by providing ready-to-use templates tailored to different situations.
Real-Time Writing Suggestions
Description: Offers real-time suggestions for words and phrases that resonate with the recipient's personality, enhancing message effectiveness.
Benefit: Improves the impact of written communication by ensuring it aligns with the recipient's personality preferences.
Hiring Tool
Crystal's Hiring Tool helps organizations identify the best-suited personality types for open roles, enhancing the recruitment process.
Features
Personality Fit Analysis
Description: Analyzes job descriptions and candidate profiles to identify the best-suited personality types for open roles.
Benefit: Improves hiring decisions by ensuring candidates are well-suited to the role and company culture.
Job Fit Score
Description: Provides a job fit score to quickly assess how well a candidate's personality aligns with the role requirements.
Benefit: Streamlines the recruitment process by providing a quick assessment of candidate suitability.
Interview Playbooks
Description: Offers interview questions designed to assess candidate fit for open positions, enhancing the interview process.
Benefit: Improves the quality of interviews by providing targeted questions that assess candidate fit.
Resume Analysis
Description: Automatically analyzes resumes and CVs to assess personality type fit, streamlining the hiring process.
Benefit: Saves time and improves hiring accuracy by automating the assessment of candidate fit.
Candidate Assessments
Description: Allows organizations to send personality assessments to candidates, providing insights into their fit for the role.
Benefit: Enhances the recruitment process by providing detailed personality insights for candidate evaluation.
Quantitative Benefits
"68% Increase in outbound response rates"
"31% Increase in lead conversion rates"
"12% Increase in booked meeting rates"
"35% Acceleration in relationship building"
"82% of B2B buyers think sales reps are unprepared. Crystal puts you in the other 18%."
"For 84% of buyers, being treated like a person — and not a number — is very important to win their business."
""With Crystal, I would say I'm at least 30%-35% quicker at building meaningful relationships""
"Dart Design Studio builds meaningful relationships 35% faster"
Source: Crystal Resources
Testimonials
"I've personally used Crystal to prepare for hundreds of meetings over the past 5+ years, including some very important ones with key clients."
Sander van't Noordende, Chief Executive Officer at Randstad
Source: Crystal | The Personality Data Platform - DISC Personality Profiles for Any Buyer
"After 15 years of working with sales people of all types, Crystal has empowered my team to be more confident in every interaction."
Marie Hale, Chief Executive Officer at @revenue
Source: Crystal | The Personality Data Platform - DISC Personality Profiles for Any Buyer
"In any industry, in any economy, and at every level, great selling always starts with a deep understanding of the buyer who sits on the other side of the table."
Bob Perkins, Founder at AAISP
Source: Crystal | The Personality Data Platform - DISC Personality Profiles for Any Buyer
"Crystal gives me insights and helps me connect with my clients at a far deeper level than any Google search ever could."
John Barrows, Founder & CEO at Sell Better
Source: Crystal | The Personality Data Platform - DISC Personality Profiles for Any Buyer
"They're (stakeholders) really leaning forward based on the way that we've changed our approach using the information we gather through Crystal Knows."
Nicole Bergen, Founder at Elevate Marketing
Source: Crystal | The Personality Data Platform - DISC Personality Profiles for Any Buyer
"Crystal is like magic. It gives us x-ray vision — allowing us to see and understand someone really quickly..."
Matt Kesby, Founder at GoTeam
Source: Crystal | The Personality Data Platform - DISC Personality Profiles for Any Buyer
"With Crystal, I would say I'm at least 30%-35% quicker at building meaningful relationships"
Heather Heefner, Founder & Owner at Dart Design Studio
Source: Crystal | The Personality Data Platform - DISC Personality Profiles for Any Buyer
"Crystal is like a cheat sheet in the sales process. You can use the right communication style for every prospect, even in the first call."
Ben Jackson, VP of Sales at Flywheel
Source: Crystal | The Personality Data Platform - DISC Personality Profiles for Any Buyer
""Crystal is like magic. It gives us x-ray vision — allowing us to see and understand someone really quickly, just based on their LinkedIn profile.""
Matt Kesby, Founder at GoTeam
Source: Integrations with Crystal | Seamlessly tap into personality data
""The first 5 minutes of any meeting is absolutely crucial. That's where Crystal helps my team the most.""
Brett Johnson, AVP of Global Engagement at High Radius
Source: Integrations with Crystal | Seamlessly tap into personality data
""When I started personalizing my emails with Crystal's advice, I started getting way more responses. Much better ones, too!""
Isaac Garcia, Founder at Salesinsider.io
Source: Integrations with Crystal | Seamlessly tap into personality data
""I don't know where we would be without Crystal Knows as far as our company culture and our hiring process. I absolutely love it.""
Kayla Edwards, HR Director at Window World of North Atlanta
Source: Integrations with Crystal | Seamlessly tap into personality data
""As someone who's focusing on understanding people's pains, talking to them in a language that's meaningful to them absolutely encourages and improves the relationship.""
Richard Harris, Founder at The Harris Consulting Group
Source: Integrations with Crystal | Seamlessly tap into personality data
"Since implementing Crystal, the calls are much better and engaging, and there is a much higher level of connection and rapport-building."
David Mastrorio, CLO at DFCU Financial
Source: Crystal | Request a demo
Customer Stories
Randstad
Problem: Preparing for important meetings with key clients
Value Add: Crystal provided preparation tools and insights for hundreds of meetings over 5+ years
Outcome: Increased confidence and preparedness for important client meetings
Source: Crystal | The Personality Data Platform - DISC Personality Profiles for Any Buyer
@revenue
Problem: Empowering sales team to be more confident in every interaction
Value Add: Crystal provided tools and insights to improve sales team's confidence
Outcome: Increased confidence for the sales team in all types of interactions
Source: Crystal | The Personality Data Platform - DISC Personality Profiles for Any Buyer
Elevate Marketing
Problem: Improving approach with stakeholders
Value Add: Crystal provided information to change their approach with stakeholders
Outcome: Stakeholders are "really leaning forward" based on the changed approach using Crystal's information
Source: Crystal | The Personality Data Platform - DISC Personality Profiles for Any Buyer
GoTeam
Problem: Quickly understanding and seeing through people
Value Add: Crystal provided "x-ray vision" to understand someone quickly
Outcome: Improved ability to see and understand people rapidly
Source: Crystal | The Personality Data Platform - DISC Personality Profiles for Any Buyer
Dart Design Studio
Problem: Building meaningful relationships quickly
Value Add: Crystal provided insights to accelerate relationship building
Outcome: 30%-35% quicker at building meaningful relationships
Source: Crystal | The Personality Data Platform - DISC Personality Profiles for Any Buyer
Flywheel
Problem: Using the right communication style for every prospect
Value Add: Crystal provided a "cheat sheet" for sales process communication
Outcome: Ability to use the right communication style for every prospect, even in the first call
Source: Crystal | The Personality Data Platform - DISC Personality Profiles for Any Buyer
Sell Better
Problem: Inability to connect deeply with clients
Value Add: Crystal provided insights that go beyond what a Google search could offer
Outcome: Ability to connect with clients at a far deeper level
Source: Integrations with Crystal | Seamlessly tap into personality data
High Radius
Problem: Difficulty in making the first 5 minutes of meetings effective
Value Add: Crystal provided insights to improve the crucial first 5 minutes of meetings
Outcome: Improved team performance in the critical initial moments of meetings
Source: Integrations with Crystal | Seamlessly tap into personality data
Salesinsider.io
Problem: Low response rates to emails
Value Add: Crystal provided advice for personalizing emails
Outcome: Increased number and quality of responses to personalized emails
Source: Integrations with Crystal | Seamlessly tap into personality data
Window World of North Atlanta
Problem: Challenges with company culture and hiring process
Value Add: Crystal provided insights for improving company culture and hiring
Outcome: Significant improvement in company culture and hiring process
Source: Integrations with Crystal | Seamlessly tap into personality data
The Harris Consulting Group
Problem: Challenge in understanding and addressing people's pains effectively
Value Add: Crystal helped in talking to people in a language meaningful to them
Outcome: Improved relationships through better understanding and communication of people's pains
Source: Integrations with Crystal | Seamlessly tap into personality data
Allego
Problem: Needed to accelerate client relationships and improve sales effectiveness
Value Add: Crystal provided personality intelligence to help Allego's sales team better connect with decision-makers and tailor their approach
Outcome: Allego was able to unlock sales success by using personality data to improve their sales process and client interactions
Source: Crystal Resources
Ash Brokerage
Problem: Needed to accelerate client relationships
Value Add: Crystal provided personality data to help Ash Brokerage better understand and connect with clients
Outcome: Ash Brokerage was able to accelerate client relationships using personality data from Crystal
Source: Crystal Resources
KnowledgeNet.ai
Problem: Needed to differentiate their AI solution in the market
Value Add: Crystal's API provided personality data to enhance KnowledgeNet.ai's AI solution
Outcome: KnowledgeNet.ai was able to differentiate their AI solution using personality data from Crystal's API
Source: Crystal Resources
First Citrus Bank
Problem: Needed to improve pre-meeting strategy sessions
Value Add: Crystal provided personality insights to help First Citrus Bank prepare for client meetings
Outcome: First Citrus Bank was able to use Crystal for more effective pre-meeting strategy sessions
Source: Crystal Resources
Tom Ferry
Problem: Needed to improve prospecting efforts and sales development
Value Add: Crystal provided personalized sales enablement tools and personality insights
Outcome: Tom Ferry improved their prospecting efforts and sales development process using Crystal
Source: Crystal Resources
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