FunnL
Overview
FunnL is a B2B sales enablement company specializing in generating sales qualified meetings (SQMs) for its clients. With over 10 years of experience, FunnL has helped its clients generate more than $2 billion in revenue by connecting them with key decision-makers and influencers in various industries. The company offers a range of services including account-based marketing, B2B data services, and a do-it-yourself platform for lead generation, focusing on delivering high-quality, context-aware sales meetings.
Industry: B2B Sales
Ideal Customer Profiles: FunnL's ideal customers are B2B companies looking to enhance their sales pipeline by outsourcing their lead generation and sales meeting setup processes. These companies typically operate in industries such as software, healthcare, finance, and manufacturing, and are seeking to connect with decision-makers and influencers to drive sales growth.
Website: funnl.ai
Products
B2B Sales Meeting Setup
FunnL specializes in setting up context-aware B2B sales meetings with decision-makers, ensuring high conversion rates from leads to sales opportunities.
Features
Context-Aware Meetings
Description: FunnL arranges sales meetings that are tailored to the specific context and needs of the client, ensuring that the meetings are relevant and productive.
Benefit: Increases the likelihood of converting meetings into sales opportunities, enhancing ROI.
Decision Maker Access
Description: FunnL connects clients directly with key decision-makers within target organizations, bypassing gatekeepers and streamlining the sales process.
Benefit: Facilitates quicker decision-making and reduces the sales cycle.
Account-Based Marketing (ABM)
FunnL's ABM services focus on creating highly targeted marketing campaigns that are designed to penetrate strategic accounts and increase sales and revenue.
Features
Targeted Campaigns
Description: FunnL designs and executes marketing campaigns that are specifically tailored to target high-value accounts, ensuring that marketing efforts are focused and effective.
Benefit: Maximizes marketing ROI by concentrating resources on the most promising accounts.
Strategic Account Focus
Description: The ABM approach focuses on strategic accounts, allowing for personalized marketing efforts that resonate with the specific needs and challenges of these accounts.
Benefit: Enhances customer engagement and increases the likelihood of upselling and cross-selling.
B2B Data Services
FunnL provides comprehensive data services that include market research, data collection, and analysis to support sales and marketing strategies.
Features
Comprehensive Data Collection
Description: FunnL collects and analyzes a wide range of data points, including financial data, stakeholder information, and competitor analysis, to provide actionable insights.
Benefit: Enables informed decision-making and strategic planning.
Trend Analysis
Description: FunnL tracks industry trends and news to provide clients with up-to-date information that can influence their sales and marketing strategies.
Benefit: Keeps clients ahead of market changes and helps them adapt their strategies accordingly.
Do-It-Yourself Platform
FunnL offers a self-service platform that allows clients to manage their own lead generation and sales meeting setup processes.
Features
Free Initial Prospects
Description: Clients can create an account on FunnL's platform and receive their first 25 prospects for free, allowing them to test the service before committing.
Benefit: Provides a risk-free way to evaluate the platform's effectiveness.
Customer Profiling Tool
Description: The platform includes a tool that helps clients identify their ideal customer profiles, ensuring that their marketing efforts are well-targeted.
Benefit: Improves the efficiency and effectiveness of marketing campaigns by focusing on the right audience.
Sales Lead Generation Program
FunnL's lead generation program is designed to deliver high-quality sales leads that are ready for conversion, using a pay-per-sales lead model.
Features
Pay-Per-Sales Lead Model
Description: Clients only pay for the sales leads that result in completed meetings, ensuring that they receive value for their investment.
Benefit: Reduces financial risk and ensures that marketing budgets are spent effectively.
High Appointment Rate
Description: The program consistently delivers a high number of appointments, exceeding client expectations and driving sales growth.
Benefit: Increases the sales pipeline and enhances the potential for revenue growth.
Quantitative Benefits
"$ 2 billion + Revenue for our clients from our leads"
"Completed 10 years of successful operations"
"More than 350+ customers in the USA, UK, EU and APAC"
"Annual ROI 12x"
"Collected various data points from the past 5 year of the company annual performance"
"FunnL has generated 100+ sales meetings for the customer every quarter of the financial year with a dedicated team of 10 full time inside sales member team."
"FunnL was able to increase the opportunity pipeline of commercial business from $5M to over $30M in less than a year."
"Conversion rate of 83% from the sales qualified leads to sales qualified opportunities."
"More than 50% conversion rate from the sales qualified opportunities to closed wins."
"FunnL has generated 90+ meetings for the customer during the first 7-8 month of the engagement"
"The customer has become an 'approved vendor' at 37 target companies"
"They have won 4 deals to date (got requirements and fulfilled/fulfilling)"
"After 30 days from signup, the campaigns were launched, and from the 3rd week of the beginning the reach out, each FTC at FUnnL has been generating a minimum of three completed sales meetings every month."
"FunnL Sales exceeded client's goal of 8 appointments set per month by setting an average of 17.5 appointments per month, which was 219% to quota."
"74 % meetings with C level and VP level executives."
"35 % meetings went into second and third level."
"Monthly spend on an average was $4K-$5K in the first year of engagement with FunnL."
"FunnL was able to pump in 160 sales qualified leads into the customer sales pipeline during the 12-13 months of active campaign."
"FunnL team exceeded the client's expectations by increasing the monthly sales meeting per campaigner per month by 20-25%."
"$162K from the 1st deal: 12X ROI"
"A leader in enterprise XM acquires its first customer worth $162K in the first 6 months of the FunnL program."
"$12K spent in the first 6 months."
Testimonials
"Working with FunnL is interesting. They have helped us connect to the right target audience with qualified leads. We are in advanced stages of discussion with some prospects and very positive to move faster with these meetings."
"Within a span of 4 months, we are happy to announce that we have signed up a couple of deals from the leads supplied by FunnL. Wish you great success for your endeavors."
"I must say that our engagement with FunnL has helped us close deals in the first quarter itself. Excellent work. All the best to your team!"
"It's exciting to work with the team of FunnL. They have a disciplined approach towards the process. The numbers are good, but the reporting and review meetings are outstanding."
Customer Stories
A leading cloud transformation company
Problem: Connecting to the right target audience
Value Add: FunnL helped connect them to the right target audience with qualified leads
Outcome: They are in advanced stages of discussion with some prospects and very positive to move faster with these meetings
A WFO Solutions Provider
Problem: Acquiring new customers
Value Add: FunnL supplied qualified leads
Outcome: Within a span of 4 months, they signed up a couple of deals from the leads supplied by FunnL
Healthcare Solutions Company
Problem: Closing deals
Value Add: FunnL provided engagement and leads
Outcome: They closed deals in the first quarter itself
A Global Retail Services Company
Problem: Disciplined approach towards the sales process
Value Add: FunnL provided a disciplined approach, good numbers, outstanding reporting and review meetings
Outcome: Exciting work engagement with good numbers and outstanding reporting
Leading Software Company
Problem: The company needed a partner that could research, collect and provide very detailed information about organizations to help sales leaders grow their sales and revenue targets from named accounts.
Value Add: FunnL worked with the customer to frame the scope of research and data points, delivering actionable answers and insights based on data research and collection, trend analysis, and reporting. They provided comprehensive data on accounts to help plan specific campaigns and penetrate accounts to increase sales and revenue.
Outcome: The customer was able to adopt account-based marketing plans to grow their revenue from strategic accounts by creating very targeted campaigns to penetrate and upsell to decision makers. This helped them increase market share in the enterprise segment, which was their goal after having significant market share in the consumer segment.
One of the industry leaders in experience management
Problem: The company needed to accelerate value by changing how brands act on customer and employee insights.
Value Add: FunnL built a team of 5 Full-Time Campaigners (FTCs) along with a shared Account Manager, Analyst, and Training/Governance Manager. They handled all overheads, including database subscriptions and attrition management. Each FTC generated a minimum of three completed sales meetings every month from the 3rd week of reach out.
Outcome: FunnL generated 90+ meetings for the customer during the first 7-8 months of engagement. The customer became an 'approved vendor' at 37 target companies and won 4 deals (got requirements and fulfilled/fulfilling). The first deal was closed in the second quarter of starting the FunnL Program.
Source: Funnl's Customer Stories - Customer Employee Insights
eProcurement software company
Problem: Needed to expand their customer base and generate more sales leads
Value Add: FunnL provided B2B inside sales campaigns and appointment setting services
Outcome: FunnL exceeded the client's goal of 8 appointments set per month by setting an average of 17.5 appointments per month, which was 219% to quota. 74% of meetings were with C-level and VP-level executives, and 35% of meetings progressed to second and third levels. The selling and buying process was simplified to ensure continued success.
Source: One of the leading eProcurement software company teams-up with FunnL to explore their business
Healthcare Solution Provider
Problem: The customer needed to enhance productivity and compliance in the life science industry and increase sales.
Value Add: FunnL provided 5 full-time campaigners to focus on the Tri-State region for 12 months, which later expanded to 20 dedicated inside sales team members to cover the North American market.
Outcome: FunnL generated 160 sales qualified leads in 12-13 months, increased monthly sales meetings per campaigner by 20-25%, and helped the customer dominate the Tri-State market before expanding to North America.
Source: Health Care Solutions Provider Company - Funnl Customer Success Story
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