Tool Details

Gan icon

Gan

Overview

Gan.AI is a cutting-edge Conversational AI Research and Products company that specializes in AI-powered video and audio communication solutions. They offer a range of products and services that leverage advanced AI technologies to create personalized and engaging communication experiences for businesses across various industries.

Industry: AI Technology

Ideal Customer Profiles: Gan.AI's ideal customers are large enterprises and brands looking to enhance their marketing, sales, and customer engagement strategies through personalized video and audio communication. This includes companies in sectors like technology, retail, sports, finance, and entertainment.

Website: gan.ai

LinkedIn: http://linkedin.com/company/gan-ai

Products

AI Video Personalization

Gan.AI's video personalization technology uses AI to clone voices and lip movements, creating personalized video copies from a single recording. This allows businesses to deliver highly customized messages at scale.

Features

AI Lip Sync and Voice Cloning

Description: This feature allows the generation of personalized videos by replicating the voice and lip movements of the original speaker, making each video feel personal and human-like.
Benefit: Enables businesses to create personalized communication at scale, improving customer engagement and conversion rates.

AI Personalized Visuals

Description: This feature allows the addition of personalized visual elements such as logos, names, and dynamic backgrounds to videos, tailored to each viewer.
Benefit: Enhances viewer engagement by making the video content more relevant and personalized.

Viewer Insights

Description: Provides real-time analytics on video engagement, allowing businesses to track viewer interactions and follow up promptly.
Benefit: Helps businesses optimize their communication strategies and improve conversion rates by acting on engagement data.

Automated Workflows

Description: Integrates with CRM platforms to automate the sending of personalized videos at key points in the customer journey.
Benefit: Increases efficiency and ensures timely communication with prospects, enhancing the customer experience.

High Accuracy Video Generation

Description: Ensures that the personalized videos generated are of high accuracy, with a 99.9% match to the original recording.
Benefit: Provides a seamless and professional experience for viewers, maintaining the integrity of the brand message.

Text-to-Speech (TTS) API

Gan.AI's TTS API supports 22 Indic languages and English, offering high-quality, natural-sounding speech synthesis for diverse applications.

Features

Myna-mini TTS Model

Description: A fast and efficient TTS model designed for real-time applications, capable of generating high-quality speech with minimal delay.
Benefit: Ideal for applications requiring quick response times, such as voice assistants and real-time communication tools.

Multilingual Support

Description: Supports a wide range of languages, including all 22 official Indic languages and English, enabling diverse communication capabilities.
Benefit: Allows businesses to reach a broader audience by supporting multiple languages in their communication strategies.

Code-Mixed Language Support

Description: Enables the mixing of different languages within the same TTS model call, catering to multilingual regions like India.
Benefit: Facilitates seamless communication in regions with diverse linguistic preferences, enhancing user experience.

Myna-large TTS Model

Description: A high-fidelity TTS model designed for premium content creation, offering human-like speech synthesis.
Benefit: Perfect for applications requiring high-quality audio, such as audiobooks and character voiceovers.

Ultra Low Latency Streaming

Description: A feature under development that will allow for ultra-low latency streaming of TTS audio.
Benefit: Will enable real-time applications to deliver speech with minimal delay, improving user interaction.

AI-Powered Avatars

Gan.AI's upcoming Avatar API will allow users to create lifelike digital personas from any image or video, offering personalized digital experiences.

Features

Avatar Creation

Description: Generates realistic digital avatars from images or videos, allowing for personalized digital interactions.
Benefit: Enables businesses to create engaging and personalized digital experiences for their users.

Versatile Input Options

Description: Supports a wide range of input types, from casual selfies to professional headshots, for avatar creation.
Benefit: Provides flexibility in creating avatars for various applications, from casual to professional use.

Style and Application Diversity

Description: Offers a variety of styles and applications for avatars, catering to different user needs and preferences.
Benefit: Allows businesses to tailor avatar experiences to specific audience segments, enhancing engagement.

Feature Availability Notifications

Description: Allows users to join a waitlist to be notified when the Avatar API becomes available.
Benefit: Keeps potential users informed and engaged, ensuring they are ready to adopt the technology upon release.

Scheduled Release

Description: The Avatar API is scheduled for release in Q3 2024, providing a timeline for availability.
Benefit: Helps businesses plan for the integration of avatar technology into their digital strategies.

Conversational Speech API

Gan.AI's Conversational Speech API will support 23 languages, enabling diverse and inclusive AI-powered communications.

Features

Multilingual Conversational Support

Description: Supports a wide range of languages for conversational AI applications, promoting inclusivity and diversity.
Benefit: Allows businesses to engage with a global audience, enhancing communication and customer experience.

Feature Availability Notifications

Description: Allows users to join a waitlist to be notified when the Conversational Speech API becomes available.
Benefit: Keeps potential users informed and engaged, ensuring they are ready to adopt the technology upon release.

Scheduled Release

Description: The Conversational Speech API is in development, with a release planned for the near future.
Benefit: Provides businesses with a timeline for adopting advanced conversational AI capabilities.

Language Diversity

Description: Offers support for a broad range of languages, facilitating communication in multilingual environments.
Benefit: Enhances user experience by providing language options that cater to diverse audiences.

User Engagement

Description: Engages users by allowing them to express interest and receive updates on the API's availability.
Benefit: Maintains user interest and anticipation, ensuring a ready market upon release.

AI-Powered Marketing Solutions

Gan.AI offers AI-driven marketing solutions that leverage personalized video and audio content to boost engagement and sales.

Features

Impactful Video Communication

Description: Utilizes AI to create personalized video content that resonates with viewers, enhancing engagement and driving sales.
Benefit: Increases customer interaction and conversion rates by delivering relevant and engaging content.

CRM Integration

Description: Seamlessly integrates with popular CRM platforms to automate marketing workflows and enhance customer engagement.
Benefit: Streamlines marketing processes and improves efficiency, allowing for more effective customer outreach.

Scalable Campaigns

Description: Enables the creation of large-scale marketing campaigns using AI-generated content, reaching a wide audience effectively.
Benefit: Maximizes brand exposure and impact by leveraging AI to scale marketing efforts.

Generative AI Personalization

Description: Uses generative AI to create personalized video content at scale, tailored to individual viewer preferences.
Benefit: Enhances customer experience by delivering content that is highly relevant and personalized.

Native Platform Integration

Description: Offers native integration with leading sales and marketing technology platforms, facilitating seamless content distribution.
Benefit: Improves the reach and effectiveness of marketing campaigns by leveraging existing technology ecosystems.

Quantitative Benefits

"This highly targeted approach combined the power of celebrity endorsement with location-specific call-to-actions, resulting in over 10,000 unique ad variations and driving an additional 50,000 unit sales"

"This innovative approach yielded impressive results: a 35% increase in email click-through rates, 50% boost in total page visits, and a remarkable 100% average video completion rate."

"The campaign's success was unprecedented - it produced over 600,000 custom birthday songs and sparked a wave of user-generated content, with over 600,000 shared videos."

"By sending out highly personalized videos, MPL achieved an impressive 5x increase in video completion rates and significantly higher downstream conversation rates compared to generic, non-personalized content."

"The campaign boosted engagement and conversions, driving a 47% increase in sales."

"The dynamic pre-roll ads, tailored to individual viewers and locations reached over 100 million impressions and boosted brand awareness by 2.5x"

"This innovative approach, combining celebrity appeal with AI-driven personalization, yielded remarkable results: over 150,000 custom videos generated, 5,000+ organic user-generated content reposts, and a tenfold increase in Instagram comments."

"100,000+ User Generated Posts in a Viral Campaign"

"35% Email click-through rate & avg 100% video completion rate"

"#1 Post-campaign brand awareness"

"The accuracy level of videos generated with Gan.ai is 99.9%, the best available on the market today."

"We saw a 5x increase in our video completion rate, 3x increase in open rates, and 1.5x increase in our click-through-rate."

"Customers receiving a video are five times' more likely to watch it to the end than those who receive a generic message, he claims."

"Conversion rates on campaigns can be up to 10 times higher."

""We saw a five times' increase in our video completion rate, a three times' increase in our open rates, and a 1.5 times' increase in our click-through rate.""

"We saw a 5X increase in our video completion rate, a 3X increase in open rates, and a 1.5X increase in our click-through rate"

Testimonials

"We produced thousands of personalized video invitations featuring CEO Campbell Wilson, addressing each employee by name to attend the grand unveiling event."

Campbell Wilson, CEO at Air India

Source: Gan.AI – Powering the future of Communication

"With this campaign, we aim to be at the heart of the tender and loving moments that people share with their friends and family."

Nitin Saini, VP of Marketing at Mondelez India

Source: Personalized videos at scale | Gan.ai

"We're thrilled to see such impressive results from the first startup in our accelerator's beta. This marks just the beginning of our journey towards fostering groundbreaking innovation alongside our passionate fanbase."

Charlie Kurian, Director of Innovation+Strategy at Spurs

Source: Personalized videos at scale | Gan.ai

"Gan.ai powered the biggest AI-generated marketing campaign in terms of distribution, possibly globally, with only a mere 2–3 minutes of footage from the mega-star."

Satya Mathur, Brand Management at Zomato

Source: Personalized videos at scale | Gan.ai

"We record videos with influencers and celebrities, and now with Gan.ai, when they call out your name and tell you to take a personalised call-to-action, the results are astounding. We saw a 5x increase in our video completion rate, 3x increase in open rates, and 1.5x increase in our click-through-rate."

Tejnoor Grover, Senior manager of product marketing and growth at Mobile Premier League

Source: startup funding: AI video startup Gan.ai raises $5.25 million - The Economic Times

"We record videos with influencers and celebrities, and now with Gan.ai, when they call out your name and tell you to take a personalised call-to-action, the results are astounding. We saw a 5X increase in our video completion rate, a 3X increase in open rates, and a 1.5X increase in our click-through rate"

Tejnoor Grover at Mobile Premier League

Source: Generative AI video platform Gan.ai raises $5.25M in seed round | YourStory

Customer Stories

Samsung

Problem: Needed an innovative campaign for new Galaxy Foldable smartphone series launch

Value Add: Produced thousands of personalized video ads featuring Bollywood star Alia Bhatt, with dynamically inserted local store names

Outcome: Generated over 10,000 unique ad variations, driving an additional 50,000 unit sales

Source: Gan.AI – Powering the future of Communication

Coca Cola

Problem: Wanted to bring fans closer to the action during ICC World Cup 2023

Value Add: Created an interactive #BelieverBot using AI technology to field cricket queries in Shah Rukh Khan's iconic voice

Outcome: Delivered responses that resonated with passion and precision, offering fans a unique and engaging experience

Source: Gan.AI – Powering the future of Communication

Pepsi

Problem: Needed a viral campaign for Friendship's Day

Value Add: Developed a personalized, humorous campaign where users comment on Instagram to receive customized video messages

Outcome: Created engaging, personalized content for users, making the friend-zone concept fun

Source: Gan.AI – Powering the future of Communication

Uber

Problem: Wanted to celebrate 10th anniversary in India with a personalized approach

Value Add: Generated thousands of personalized videos featuring Bollywood actor Sonu Sood, addressing drivers by name and acknowledging their specific tenure

Outcome: Expressed genuine appreciation to drivers at scale, strengthening driver loyalty and engagement

Source: Gan.AI – Powering the future of Communication

San Antonio Spurs

Problem: Needed to enhance fan engagement for home-game ticket holders

Value Add: Created unique, personalized welcome videos for each ticket holder using AI technology, featuring AI-generated visuals and AI-cloned voice greetings

Outcome: Achieved 35% increase in email click-through rates, 50% boost in total page visits, and 100% average video completion rate

Source: Gan.AI – Powering the future of Communication

Salesforce

Problem: Wanted to revolutionize internal employee engagement strategy

Value Add: Created personalized video copies tailored to individual employees

Outcome: Increased engagement and fostered a deeper connection within their workforce

Source: Gan.AI – Powering the future of Communication

Cadbury

Problem: Needed to innovate birthday gifting experience

Value Add: Developed an AI-powered campaign where users could generate unique, personalized birthday songs

Outcome: Produced over 600,000 custom birthday songs, sparked 600,000 shared videos, boosted brand engagement and reinforced position as a thoughtful gifting choice

Source: Gan.AI – Powering the future of Communication

Zomato

Problem: Needed to boost brand awareness and sales in India's Tier 2 and Tier-3 cities

Value Add: Created thousands of personalized video ads featuring Bollywood stars Hrithik Roshan and Ranveer Singh, with dynamically inserted local restaurant names and dish recommendations

Outcome: Achieved #1 brand awareness in key geographies and a significant sales spike

Source: Gan.AI – Powering the future of Communication

Swiggy

Problem: Wanted to elevate user engagement through in-app ads

Value Add: Crafted tailored ads offering relevant discounts and incentives based on users' past orders and food preferences

Outcome: Enhanced user interaction and drove higher engagement within the app

Source: Gan.AI – Powering the future of Communication

Air India

Problem: Needed to create buzz around rebranding post M&A

Value Add: Produced thousands of personalized video invitations featuring CEO Campbell Wilson, addressing each employee by name

Outcome: Successfully generated buzz around Air India's new identity, reinforcing employee engagement and positioning the airline as a forward-thinking, customer-centric brand

Source: Gan.AI – Powering the future of Communication

Aam Aadmi Party

Problem: Needed to create personal connections with voters during Punjab elections

Value Add: Delivered over 1 million personalized videos featuring Arvind Kejriwal using advanced AI technology

Outcome: Received an outpouring of heartfelt responses, showcasing the powerful impact of tailored, direct communication in political outreach

Source: Gan.AI – Powering the future of Communication

Indian National Congress

Problem: Needed to enhance voter engagement in Karnataka elections

Value Add: Delivered hyper-personalized videos to voters featuring Deputy Chief Minister D.K. Shivakumar using cutting-edge AI technology

Outcome: Played a key role in the campaign's success, contributing to Congress's victory in the Karnataka elections

Source: Gan.AI – Powering the future of Communication

Mumbai Indians

Problem: Wanted to revolutionize fan engagement on social media

Value Add: Created unique campaigns featuring Australian star player Cameron Green and Indian T20 Captain SKY, generating personalized video messages for fans who commented on Instagram posts

Outcome: Generated over 150,000 custom videos, 5,000+ organic user-generated content reposts, and a tenfold increase in Instagram comments

Source: Gan.AI – Powering the future of Communication

ICICI Lombard

Problem: Needed to enhance customer and insurance agent engagement

Value Add: Created hyper-targeted videos using advanced visual personalization, lipsync, and voice cloning technologies, tailoring each video with specific customer details

Outcome: Improved customer outreach and strengthened ICICI Lombard's connection with their clients

Source: Gan.AI – Powering the future of Communication

HDFC Bank

Problem: Wanted to educate viewers about online scams and deepfake risks

Value Add: Created a viral deepfake campaign using AI to create videos with Nora Fatehi endorsing a fictitious brand, 'Lulumelon'

Outcome: Boosted fraud awareness and earned prestigious awards including a Silver Lion at Cannes and a Grand Prix at Abby's 2024 Goafest

Source: Gan.AI – Powering the future of Communication

HUL

Problem: Needed to revolutionize store promotions

Value Add: Developed DIY Dealers campaign allowing shop owners to generate personalized promotional videos using AI technology and Arshad Warsi's voice

Outcome: Delivered engaging content that captivated customers and boosted store visibility

Source: Gan.AI – Powering the future of Communication

MPL

Problem: Needed to reignite interest among dormant users ahead of the IPL season

Value Add: Sent out highly personalized videos to dormant users

Outcome: Achieved a 5x increase in video completion rates and significantly higher downstream conversation rates compared to generic, non-personalized content

Source: Gan.AI – Powering the future of Communication

Vivo

Problem: Needed an innovative campaign for V27 smartphone series launch

Value Add: Created a three-stage campaign featuring cricket star Virat Kohli, generating thousands of personalized videos for channel partners, brand promoters, and customer leads

Outcome: Boosted engagement and conversions, driving a 47% increase in sales

Source: Gan.AI – Powering the future of Communication

Bajaj Auto

Problem: Wanted to engage potential customers through personalized content

Value Add: Developed a personalized review campaign using AI voice cloning and lip-sync, allowing users to select bike features and reviewers

Outcome: Created a highly personalized and engaging experience that boosted customer interest and test ride bookings

Source: Gan.AI – Powering the future of Communication

Agoda

Problem: Needed to deliver personalized travel ads at scale

Value Add: Created AI-powered personalized travel ads on YouTube featuring Ayushman Khurana, with dynamic visual personalization for each travel location and lipsync, voice cloning tech

Outcome: Reached over 100 million impressions and boosted brand awareness by 2.5x

Source: Gan.AI – Powering the future of Communication

Havmor

Problem: Needed to boost sales through personalized advertising

Value Add: Generated over 20,000 unique ads for retailers and distributors featuring cricket star Hardik Pandya, using AI voice cloning and lip-sync technology

Outcome: Increased engagement, brand affinity, and sales

Source: Gan.AI – Powering the future of Communication

Mondelez India

Problem: Needed to create a viral marketing campaign

Value Add: Gan.AI enabled the creation of personalized, user-generated content at scale

Outcome: Generated over 100,000 user-generated posts in a viral campaign, aiming to be at the heart of tender and loving moments shared between friends and family

Source: Personalized videos at scale | Gan.ai

Spurs

Problem: Wanted to increase email engagement and video completion rates

Value Add: Gan.AI provided personalized video technology for their startup accelerator

Outcome: Achieved a 35% email click-through rate and an average 100% video completion rate, marking the beginning of fostering groundbreaking innovation alongside their passionate fanbase

Source: Personalized videos at scale | Gan.ai

Mobile Premier League

Problem: Needed to improve video engagement and conversion rates

Value Add: Gan.ai enabled personalized video creation with influencers and celebrities, allowing for customized call-to-actions

Outcome: Achieved a 5x increase in video completion rate, 3x increase in open rates, and 1.5x increase in click-through-rate

Source: startup funding: AI video startup Gan.ai raises $5.25 million - The Economic Times

Indian cricket team

Problem: Wanted to increase fan engagement on social media

Value Add: Used Gan.ai's technology to send personalized videos from players to fans who comment on its Instagram feed

Outcome: Prompted tens of thousands of responses from fans

Source: How Gan.Ai Builds The Face That Launches A Million Videos

EyeCare Partners

Problem: Need for personalized customer communication

Value Add: Gan.ai's platform allowed for creation of personalized videos

Outcome: Improved customer engagement (specific metrics not provided)

Source: Generative AI video platform Gan.ai raises $5.25M in seed round | YourStory

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