Tool Details

Boomerang icon

Boomerang

Overview

Boomerang is a B2B company focused on helping businesses grow by leveraging existing customer relationships. Their primary product is a job change tracking tool that automates the process of monitoring job changes among customers and prospects, enabling companies to re-engage with past customers and generate new sales opportunities. Boomerang's solutions are designed to enhance CRM data quality, facilitate warm introductions, and create automated organizational charts, ultimately boosting revenue growth and reducing customer churn.

Industry: B2B Software

Ideal Customer Profiles: Boomerang's ideal customer profiles include B2B companies with a strong focus on sales and customer success, particularly those looking to enhance their sales pipeline by re-engaging past customers and leveraging job change signals. These companies are likely to have a significant number of repeat buyers and are interested in automating CRM data management and improving sales efficiency.

Website: getboomerang.ai

Products

Job Change Tracking Tool

Boomerang's job change tracking tool is 100% automated and AI-powered, allowing businesses to effortlessly monitor job changes among their customers and prospects. This tool is backed by a data research team to ensure high accuracy and match rates, making it superior to manual tracking methods.

Features

Automated Job Change Tracking

Description: This feature automatically tracks job changes among your customers and key hires, ensuring you are notified when a past customer moves to a new position. This allows for timely re-engagement and the opportunity to generate new sales leads.
Benefit: Users benefit from increased sales opportunities by re-engaging past customers who have moved to new roles, leading to potential new business.

AI-Powered Data Cleansing

Description: The tool uses AI to clean and enhance CRM data by identifying missing buying committee members and filling in incomplete contact details. This ensures that your CRM data is always up-to-date and accurate.
Benefit: Users benefit from improved CRM data quality, leading to more effective sales and marketing strategies.

Re-engagement of Past Customers

Description: This feature focuses on re-engaging past customers who have moved to new jobs, leveraging their familiarity with your products to generate new sales opportunities.
Benefit: Users benefit from increased conversion rates and revenue by targeting high-intent leads who are already familiar with their products.

Automated Org Chart Creation

Description: The tool automatically creates organizational charts for target accounts, identifying key decision-makers and influencers within the organization.
Benefit: Users benefit from more efficient sales strategies and better targeting of key decision-makers, leading to increased meeting bookings.

Buying Group Identification

Description: This feature identifies and updates the buying group members within each target account, ensuring that sales teams have the most current information on key decision-makers.
Benefit: Users benefit from easier account penetration and more effective multi-threading in sales deals.

CRM Data Quality Enhancement

Boomerang enhances CRM data quality by automating the update and enrichment of contact information, ensuring that CRM data remains accurate and up-to-date.

Features

Automated CRM Updates

Description: This feature automatically updates CRM data with new contact information when customers change jobs, ensuring that your CRM remains accurate and up-to-date.
Benefit: Users benefit from reduced manual data entry and improved data accuracy, leading to more effective sales and marketing strategies.

Contact Validation

Description: The tool flags outdated contact information as no longer valid, ensuring that your CRM data is always current and reliable.
Benefit: Users benefit from reduced email bounces and improved communication with current contacts.

Reduced Email Bounces

Description: By maintaining accurate contact information, this feature significantly reduces the rate of email bounces, ensuring that your communications reach the intended recipients.
Benefit: Users benefit from improved communication efficiency and reduced time spent on managing email bounces.

Valuable Contact Identification

Description: This feature identifies the most valuable contacts within your CRM and actively tracks them for job changes, ensuring that you can re-engage them at the right time.
Benefit: Users benefit from increased sales opportunities by focusing on high-value contacts who are more likely to convert.

New Hire and Promotion Updates

Description: The tool automatically updates CRM data with information on new hires and promotions within target accounts, ensuring that sales and marketing teams have the most current information.
Benefit: Users benefit from more effective sales and marketing strategies by targeting the right individuals within an organization.

Warm Introduction Facilitation

Boomerang facilitates warm introductions by leveraging your company's network of contacts, employees, partners, and investors to discover and automate introduction paths to target accounts and buyers.

Features

Network Graph Generation

Description: This feature automatically generates a network graph of high-value contacts within your company, including employees, partners, and investors, to identify potential warm introduction paths.
Benefit: Users benefit from increased sales opportunities by leveraging existing relationships to facilitate warm introductions.

Warm Intro Path Discovery

Description: The tool identifies potential warm introduction paths to target accounts and buyers and automates the introduction process, ensuring a smooth and efficient workflow.
Benefit: Users benefit from increased conversion rates by leveraging warm introductions, which are more likely to result in successful sales.

Increased Warm Introductions

Description: By leveraging the network graph and automated workflows, this feature significantly increases the number of warm introductions generated by your company.
Benefit: Users benefit from a higher volume of warm introductions, leading to more sales opportunities and increased revenue.

Asynchronous Team Collaboration

Description: This feature allows for asynchronous collaboration within the organizational chart, enabling teams to work together more effectively and efficiently.
Benefit: Users benefit from improved team collaboration and communication, leading to more effective sales strategies.

Contact Labeling

Description: The tool allows users to label CRM contacts within the organizational chart as champions, detractors, and other categories, providing valuable insights into the dynamics of target accounts.
Benefit: Users benefit from a better understanding of target accounts, leading to more effective sales strategies and increased conversion rates.

Account Tracking and Buying Group Capture

Boomerang's account tracking tool captures and updates buying group members within target accounts, ensuring that sales teams have the most current information on key decision-makers.

Features

Automatic Contact Creation

Description: This feature automatically creates new contacts for missing buying group members within your target accounts, ensuring that your CRM data is complete and up-to-date.
Benefit: Users benefit from more comprehensive CRM data, leading to more effective sales and marketing strategies.

Contact Update Maintenance

Description: The tool maintains updates for new hires and promotions within target accounts, ensuring that sales and marketing teams have the most current information.
Benefit: Users benefit from improved targeting and more effective sales strategies by focusing on the right individuals within an organization.

Increased ICP Contact Identification

Description: By capturing and updating buying group members, this feature significantly increases the number of ideal customer profile (ICP) contacts identified within target accounts.
Benefit: Users benefit from a larger pool of high-potential leads, leading to increased sales opportunities and revenue.

Asynchronous Team Collaboration

Description: This feature allows for asynchronous collaboration within the organizational chart, enabling teams to work together more effectively and efficiently.
Benefit: Users benefit from improved team collaboration and communication, leading to more effective sales strategies.

Contact Labeling

Description: The tool allows users to label CRM contacts within the organizational chart as champions, detractors, and other categories, providing valuable insights into the dynamics of target accounts.
Benefit: Users benefit from a better understanding of target accounts, leading to more effective sales strategies and increased conversion rates.

Pipeline Leak Diagnosis

Boomerang's pipeline leak diagnosis tool helps businesses identify and address pipeline leaks caused by missed job changes, ensuring that high-value insights are not overlooked.

Features

Pipeline Leakage Estimation

Description: This feature estimates the amount of pipeline lost due to missed job changes, providing valuable insights into potential revenue opportunities that have been overlooked.
Benefit: Users benefit from a better understanding of their sales pipeline and the potential to recover lost revenue by addressing pipeline leaks.

Lead Generation and Enablement

Description: The tool provides users with warm leads, job change sequence templates, and enablement resources to help generate pipeline over a two-week period.
Benefit: Users benefit from increased sales opportunities and a more efficient lead generation process.

Pipeline Impact Forecasting

Description: This feature provides insights into the potential impact of addressing pipeline leaks, including the number of leads, sales-qualified leads (SQLs), and revenue that can be generated.
Benefit: Users benefit from a clearer understanding of the potential revenue impact of addressing pipeline leaks, enabling more informed decision-making.

Business Case Creation

Description: The tool assists users in creating a business case for addressing pipeline leaks, providing the necessary data and insights to secure buy-in from key stakeholders.
Benefit: Users benefit from increased support and resources for addressing pipeline leaks, leading to more effective sales strategies.

Data Test and Validation

Description: This feature provides a data test to validate the potential impact of addressing pipeline leaks, helping users secure buy-in and budget approvals from key stakeholders.
Benefit: Users benefit from increased confidence in the potential impact of addressing pipeline leaks, leading to more effective sales strategies and increased revenue.

Quantitative Benefits

"Previous customers are 8X more likely to buy from you again"

"These repeat buyers can contribute upto 20% of new revenue"

"However, 89% of repeat buyers don't return on their own after getting a new job"

"Each of your target account buying orgs change by ~20-30% annually."

"30% of CRM data gets outdated every year."

"Our customers have unlocked an additional ‍**15-20%** pipeline within just 30 days of installation."

Source: Product

"Our customers identify **50%** more ICP contacts in their target accounts."

Source: Product

"Our customers generate **5X** more warm introductions compared to before using us."

Source: Product

"Our customers save **100s** of seller hours from creating org charts manually."

Source: Product

"Our customers see **<1%** email bounces and save 100s of man hours to keep CRM up-to-date."

Source: Product

"Our research shows **50-85%** of the customer job changes are missed"

"Generate leads at 1/3rd the cost of Google ads and convert them 40% faster."

"Unlock multi-threading in 50% more opportunities with warm intros."

Testimonials

"I have found Boomerang's product strategy and hand-on customer success best suited to support generating pipeline from job change leads"

Angela Frackowiak, Sr Director, Global Growth Ops at Armis

Source: Turn Happy Customers into Sales Pipeline

"I appreciate that Boomerang is not just any other data vendor, but the company is really a partner to us in addressing our champion tracking need, also our custom data enrichment need and our ABM needs."

Bruno Trimouille, Chief Marketing Officer

Source: Turn Happy Customers into Sales Pipeline

"At our scale, monitoring customer job change is a critical accelerant for growth. We are excited about this partnership with Boomerang as we look to automate and scale revenue from this playbook."

John Charlesworth, Sr Director, GTM Systems

Source: Turn Happy Customers into Sales Pipeline

"Tracking our customers for job changes and referrals, and remarketing to them is such an obvious growth engine. Boomerang helps us achieve this with zero effort."

Sanchit Malik, Co-Founder & CEO

Source: Turn Happy Customers into Sales Pipeline

"Our customers have unlocked an additional ‍**15-20%** pipeline within just 30 days of installation."

John Charlesworth, Director, Marketing Operations

Source: Product

"Our customers identify **50%** more ICP contacts in their target accounts."

John Charlesworth, Director, Marketing Operations

Source: Product

"Our customers generate **5X** more warm introductions compared to before using us."

John Charlesworth, Director, Marketing Operations

Source: Product

"Our customers save **100s** of seller hours from creating org charts manually."

John Charlesworth, Director, Marketing Operations

Source: Product

"Our customers see **<1%** email bounces and save 100s of man hours to keep CRM up-to-date."

John Charlesworth, Director, Marketing Operations

Source: Product

Customer Stories

Storylane

Problem: Needed to accelerate growth as they scaled rapidly

Value Add: Boomerang provided Champion Job Tracking to help Storylane manage their growth

Outcome: Storylane scaled 3X last year while using Boomerang's Champion Job Tracking

Source: Turn Happy Customers into Sales Pipeline

Narvar

Problem: Needed to generate additional pipeline

Value Add: Deployed Boomerang to help with pipeline generation

Outcome: Generated $800K in additional pipeline within 3 months of deploying Boomerang

Source: Product

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