Goldcast is a B2B-focused digital events platform that leverages AI to transform webinars, virtual events, and video content into engaging, multi-channel campaigns. It aims to enhance audience engagement, boost brand authority, and drive revenue for businesses by providing tools for event hosting, content repurposing, and data-driven marketing strategies.
Industry: Digital Events
Ideal Customer Profiles: Goldcast's ideal customers are B2B marketing teams, particularly those in large enterprises or scaling organizations, looking to enhance their digital event strategies, improve audience engagement, and drive revenue through sophisticated event and video content solutions.
Website: goldcast.io
LinkedIn: http://linkedin.com/company/goldcastevents
Twitter: http://x.com/goldcast?lang=en
Goldcast Core offers a comprehensive solution for managing and enhancing B2B events, webinars, and video content. It integrates AI to automatically repurpose event content into multi-channel campaigns, making it a powerful tool for marketers to boost engagement and drive business growth.
Description: Goldcast Core provides tools for hosting various types of events, including webinars, virtual summits, and hybrid events. It supports features like automatic calendar holds, session autoplay, and live streaming to enhance the event experience.
Benefit: Increases event attendance and engagement, leading to higher brand visibility and potential revenue growth.
Description: The platform uses AI to automatically create multi-channel assets from event content, such as video snippets, blog posts, and social media content, immediately after an event concludes.
Benefit: Saves time and resources by quickly transforming event content into various formats for broader reach and engagement.
Description: Goldcast Core provides detailed analytics and insights into event performance, attendee engagement, and ROI, integrating with CRM and marketing automation platforms for seamless data sharing.
Benefit: Enables marketers to optimize their strategies based on actionable insights, improving lead conversion and sales outcomes.
Description: Offers personalized onboarding, live event support, and feedback sessions to ensure successful event execution and platform utilization.
Benefit: Ensures smooth event operations and maximizes the effectiveness of the platform for users.
Description: Provides granular event data that can be used for personalized sales follow-ups, improving the effectiveness of outreach efforts.
Benefit: Increases the likelihood of converting leads into customers by providing sales teams with valuable insights for targeted follow-ups.
Content Lab is designed to streamline the process of repurposing video content into various formats using AI, making it easier and faster for marketing teams to create engaging content across multiple channels.
Description: Automatically generates video clips from uploaded content, allowing users to quickly create shareable snippets for social media and other platforms.
Benefit: Increases content output and engagement by providing ready-to-use video clips that can be distributed across multiple channels.
Description: Enables the creation of various content types, including social media posts, audiograms, and blog posts, from a single video upload.
Benefit: Enhances marketing efficiency by allowing teams to produce diverse content formats quickly and cost-effectively.
Description: Facilitates the rapid transformation of video content into multiple formats, reducing the time from weeks to minutes.
Benefit: Saves time and resources, allowing marketing teams to focus on strategy and engagement rather than content production.
Description: Offers tools for editing captions, transcripts, and layouts, as well as branded templates to ensure content aligns with brand identity.
Benefit: Ensures consistency and professionalism in content presentation, enhancing brand recognition and trust.
Description: Provides a free tier that allows users to upload and repurpose up to one hour of video content per month with AI-generated clips.
Benefit: Allows potential users to experience the platform's capabilities without initial investment, encouraging adoption and exploration.
Source: Goldcast Plans & Pricing
"Helped us 3x our event pipeline goals and accelerate content repurposing from weeks to minutes."
Justin Keller, Former SVP & Head of Marketing at Drift
Source: Goldcast | The AI-first Video Campaign Platform for B2B Videos, Webinars, and Events
"A TV show-like experience that elevates our brand and drives a highly engaged audience."
Latane Conant, Chief Revenue Officer at 6sense
Source: Goldcast | The AI-first Video Campaign Platform for B2B Videos, Webinars, and Events
"Super actionable event data for personalized sales follow-up that drove 35% more demo conversion."
Amanda Elam, Chief Marketing Officer at Gong
Source: Goldcast | The AI-first Video Campaign Platform for B2B Videos, Webinars, and Events
"Goldcast has transformed the way our team approaches using video content across various disciplines."
Mollie Becker, Demand Generation Manager at Clearbit
Source: Goldcast | The AI-first Video Campaign Platform for B2B Videos, Webinars, and Events
"Goldcast has been the best digital events platform I've used to date. I'd 10/10 recommend Goldcast!"
Noah Garretson, Sr. Manager, Customer Marketing
Source: Goldcast | The AI-first Video Campaign Platform for B2B Videos, Webinars, and Events
"Goldcast is shifting the video space and pushing the boundaries of audience engagement, allowing us to move from cold to captivating experiences."
Raymon David, Senior Director of Marketing Ops, Digital Demand & Analytics
Source: Goldcast | The AI-first Video Campaign Platform for B2B Videos, Webinars, and Events
"Our MQL to SQL conversion through events increased by 30% after we implemented Goldcast. It was amazing."
Gurdeep Dhillon, Former SVP Growth
Source: Goldcast Plans & Pricing
"Goldcast is my favorite event marketing platform. It's incredibly easy to use and has all of the tools I need to lead a successful webinar."
Nicole McAleer, Lifecycle Marketing Manager
Source: Goldcast Plans & Pricing
"We love Goldcast! We always thought that you have to just find the least worst webinar platform and just deal with it as a marketer, but were pleasantly surprised when we found Goldcast! It's an amazing platform with superb integrations."
Kae Gradford, Marketing Operations Manager
Source: Goldcast Plans & Pricing
"Goldcast is the forerunner of digital event platforms. I have tried close to all of them, and Goldcast checks the most boxes and has the best digital experience."
Georgianne Parker, Senior Manager, Events & Field Marketing
Source: Goldcast Plans & Pricing
"Adrian Cohn knew taking an in-person event online would be a challenge — but with a powerful tool and expert team on his side, the results were extraordinary."
Adrian Cohn at Smartling
Source: Customer Stories: Why Top B2B Marketers Choose Goldcast
"Learn how Janna Erickson, event marketing superstar, succesfully hosted Drift's human-to-human virtual summit on Goldcast."
Janna Erickson, Event Marketing at Drift
Source: Customer Stories: Why Top B2B Marketers Choose Goldcast
"Our 6Sense Reveal product launch had 1,800+ prospects and customers attend. The whole experience felt like a premier Apple launch, with 87% of attendees staying engaged throughout the event."
EJ Oelling, SVP, Marketing & ABX at 6Sense
"It used to take us 4-8 weeks to find ways to repurpose our event content, and now we can do it in minutes across social, blogs, and videos."
Ottavio Dattolo, Senior Global Demand Generation Manager
"Our BDR and Account executive teams used the granular event data for post event follow-ups and had 2x the demo conversion compared to our previous events!"
Mandy Darnell, Senior Director Event & Field Marketing
"Helped us achieve our pipeline goals."
Justin Keller, SVP of Marketing at Drift
"A TV show-like experience that elevates our brand."
Latane Conant, Chief Revenue Officer at 6Sense
"Super actionable post-event data for sales follow up."
Amanda Elam, Chief Marketing Officer at Bloomreach
"Helped scale our flagship launch events across all regions."
Gurdeep Dhillon, SVP Marketing at Zuora
"Content Lab is really modernizing the way we do marketing day to day. It used to take us weeks to find ways to repurpose our event content, and now we can do it in minutes across social, blogs, and videos."
Davi Schmidt, Demand Generation Director
Source: Content Lab: Repurposing Your Video Content Just Got Easier
"Content Lab is helping me 2x our video output - faster and cheaper than ever before. Because now, I can turn webinars into multiple clips in minutes, not weeks."
Devin Reed, Head of Content
Source: Content Lab: Repurposing Your Video Content Just Got Easier
"We increased our event attendance rate from 33% to 50% after switching to Goldcast."
Ashleigh Frank, Senior Demand Gen Manager at Goldcast
Source: Drive More Pipeline w/ Events | Digital Event ROI Calculator
"Goldcast is in the 21st century. They are on the leading edge of what marketers want."
Katie Dunn, Demand Generation at Goldcast
Source: Drive More Pipeline w/ Events | Digital Event ROI Calculator
"Our demo requests increased by 42%. Events became our second highest pipeline generating channel."
Nina Butler, Senior Director, Revenue Marketing at Goldcast
Source: Drive More Pipeline w/ Events | Digital Event ROI Calculator
"We influenced $13M pipeline through our events and webinars on Goldcast. Everything worked flawlessly."
Mandy Darnell, Director of Event Marketing at Goldcast
Source: Drive More Pipeline w/ Events | Digital Event ROI Calculator
"When we purchased Goldcast the goal was a 8X return in qualified pipeline. We have surpassed that already with just our monthly repeatable webinars. Goldcast is the forerunner of B2B event platforms. I have tried close to all of them, and Goldcast checks the most boxes and has the best digital experience."
Georgianne Parker, Senior Manager, Events & Field Marketing at Goldcast
Source: Schedule a Demo | See Why Top B2B Brands Prefer Goldcast for Digital Events
Problem: Needed to boost productivity for their eQMS for life science companies
Value Add: Goldcast provided event hosting capabilities and Content Lab's AI-powered content repurposing
Outcome: Qualio boosted productivity 6x using Goldcast's event hosting and Content Lab's AI-powered content repurposing
Source: Customer Stories: Why Top B2B Marketers Choose Goldcast
Problem: Needed to increase webinar engagement and quickly repurpose content
Value Add: Goldcast provided highly engaging webinar capabilities and Content Lab for AI-powered content repurposing
Outcome: Birdeye boosted engagement 10X with Goldcast and quickly repurposed content using Content Lab
Source: Customer Stories: Why Top B2B Marketers Choose Goldcast
Problem: Needed to transform virtual events and improve audience interaction
Value Add: Goldcast provided a platform for highly engaging virtual events and faster content processes
Outcome: Brandwatch transformed virtual events with Goldcast, boosting engagement by 92% and speeding up content processes for better audience interaction
Source: Customer Stories: Why Top B2B Marketers Choose Goldcast
Problem: Needed to streamline virtual event setup and provide a seamless user experience
Value Add: Goldcast provided a platform for efficient virtual event management and excellent customer service
Outcome: MarDreamin' successfully streamlined their virtual event setup and provided a seamless user experience to their attendees, with Goldcast's excellent customer service being a key factor
Source: Customer Stories: Why Top B2B Marketers Choose Goldcast
Problem: Traditional webinar experience felt "old and cold"
Value Add: Goldcast provided a platform for more engaging webinars
Outcome: LG Electronics transformed their webinars from "old and cold" to incredibly engaging using Goldcast
Source: Customer Stories: Why Top B2B Marketers Choose Goldcast
Problem: Needed to efficiently run and report on numerous webinars with multiple sponsors
Value Add: Goldcast provided an easy-to-use platform for running and reporting on webinars
Outcome: Modern Sales Pros now seamlessly runs 176 webinars with 25 sponsors a year using Goldcast
Source: Customer Stories: Why Top B2B Marketers Choose Goldcast
Problem: Needed to scale their events strategy more efficiently
Value Add: Goldcast provided a more efficient platform compared to their previous solution (BigMarker)
Outcome: FullStory got an 8X return in qualified pipeline by moving from BigMarker to Goldcast
Source: Customer Stories: Why Top B2B Marketers Choose Goldcast
Problem: Spent hours repurposing events into video content
Value Add: Goldcast's Content Lab provided efficient tools for repurposing event content
Outcome: AspenCore saves two hours of production time per post-event video snippet with Goldcast's Content Lab
Source: Customer Stories: Why Top B2B Marketers Choose Goldcast
Problem: Limited webinar production capacity with outdated events platform
Value Add: Goldcast provided a modern platform for scaling webinar production
Outcome: SnapLogic went from producing 1-2 webinars per quarter to 16 engaging virtual events by switching to Goldcast
Source: Customer Stories: Why Top B2B Marketers Choose Goldcast
Problem: Needed to scale digital event experiences across the funnel
Value Add: Goldcast enabled experience-driven programs supporting every stage of the funnel
Outcome: Zuora increased attendance by embracing experience-driven programs with Goldcast
Source: Customer Stories: Why Top B2B Marketers Choose Goldcast
Problem: Needed to increase account engagement through webinars
Value Add: Goldcast provided a platform for creating a five-star webinar experience
Outcome: Benchling made webinars a top 3 channel for account engagement, driving a 30% return in users
Source: Customer Stories: Why Top B2B Marketers Choose Goldcast
Problem: Needed to scale pipeline-generating customer marketing events with multiple formats and personas
Value Add: Goldcast provided a platform to efficiently manage and scale customer marketing events
Outcome: Clari successfully creates pipeline-generating customer marketing events with multiple formats and personas using Goldcast
Source: Customer Stories: Why Top B2B Marketers Choose Goldcast
Problem: Needed to create high-impact event experiences at every stage of the customer journey
Value Add: Goldcast enabled the creation of standout experiences for global digital events
Outcome: Bloomreach's demand team creates high-impact event experiences at every stage of the journey using Goldcast
Source: Customer Stories: Why Top B2B Marketers Choose Goldcast
Problem: Webinars needed a refresh to increase attendees, engagement, and MQLs
Value Add: Goldcast provided tools to revamp and enhance webinar experiences
Outcome: Validere got more attendees, engagement, and MQLs with an epic webinar revamp using Goldcast
Source: Customer Stories: Why Top B2B Marketers Choose Goldcast
Problem: Needed to increase webinar attendance and scale webinars without compromising attendee experience
Value Add: Goldcast provided a platform to improve show rates and scale webinars efficiently
Outcome: Cognism grew their webinar show rate from 33% to 50% and scaled their webinars without cutting corners on attendee experience
Source: Customer Stories: Why Top B2B Marketers Choose Goldcast
Problem: Needed to scale their annual event to reach more virtual registrations
Value Add: Goldcast enabled the combination of in-person and virtual elements for a large-scale event
Outcome: ThoughtSpot's "Beyond" event combined the best of in-person and virtual to influence $4.27M in additional pipeline, reaching 1,000 virtual registrations
Source: Customer Stories: Why Top B2B Marketers Choose Goldcast
Problem: Needed an easy way to scale their webinar program
Value Add: Goldcast provided a platform to efficiently scale webinar production
Outcome: Drift went from one to four webinars per month with Goldcast
Source: Customer Stories: Why Top B2B Marketers Choose Goldcast
Problem: Needed an event platform that could grow with them and provide better support
Value Add: Goldcast offered scalability and hands-on support
Outcome: Starburst found support and ease with Goldcast after a rocky start with another vendor
Source: Customer Stories: Why Top B2B Marketers Choose Goldcast
Problem: Faced issues with lost links and underwhelming branding in their events and webinars
Value Add: Goldcast provided a more reliable and brand-friendly platform
Outcome: Onspring achieved an 87% event engagement rate after ditching Zoom for Goldcast
Source: Customer Stories: Why Top B2B Marketers Choose Goldcast
Problem: Needed to consolidate their event tech stack for virtual events, hybrid, and webinars
Value Add: Goldcast offered a comprehensive platform for various event types
Outcome: Salesloft consolidated their event tech stack to achieve the ultimate event experience for attendees and got a head start on hybrid events
Source: Customer Stories: Why Top B2B Marketers Choose Goldcast
Problem: Wanted to increase attendee engagement score at virtual events
Value Add: Goldcast provided tools to enhance attendee engagement
Outcome: Falcon.io increased their attendee engagement score, making attendees feel their time at events is time well-spent
Source: Customer Stories: Why Top B2B Marketers Choose Goldcast
Problem: Needed to generate brand awareness and position their new division as a thought leader
Value Add: Goldcast enabled the creation of impactful virtual events
Outcome: Waylay IO successfully used virtual events to generate brand awareness and position their new division as a thought leader in the industry
Source: Customer Stories: Why Top B2B Marketers Choose Goldcast
Problem: Needed to transition from in-person to virtual events while keeping revenue at the forefront
Value Add: Goldcast provided a platform for revenue-focused virtual events
Outcome: NS1 made a seamless transition from in-person to virtual events while driving sales pipeline
Source: Customer Stories: Why Top B2B Marketers Choose Goldcast
Problem: Faced challenges in the aviation industry due to the global pandemic
Value Add: Goldcast enabled the creation of an experience-driven virtual event strategy
Outcome: CAMP Systems increased registrations by 20% with their experience-driven virtual event strategy
Source: Customer Stories: Why Top B2B Marketers Choose Goldcast
Problem: Needed to make events a significant pipeline-creating channel
Value Add: Goldcast provided tools to create impactful events that empowered the sales team
Outcome: Alyce made events the second-highest pipeline creating channel using Goldcast
Source: Customer Stories: Why Top B2B Marketers Choose Goldcast
Problem: Needed to create a seamless event flow and incredible attendee experience
Value Add: Goldcast enabled the creation of a smooth virtual event experience
Outcome: Gremlin achieved a seamless event flow and incredible attendee experience for their Failover conference
Source: Customer Stories: Why Top B2B Marketers Choose Goldcast
Problem: Had a patchwork platform and needed to improve event attendance
Value Add: Goldcast provided a comprehensive platform to streamline events
Outcome: Kong ditched its patchwork platform and doubled event attendance with Goldcast
Source: Customer Stories: Why Top B2B Marketers Choose Goldcast
Problem: Needed to transition an in-person event to an engaging online format
Value Add: Goldcast provided tools to create a highly engaging virtual event
Outcome: Smartling reached 42% live attendance and 112 minutes per user with a Netflix-worthy virtual event
Source: Customer Stories: Why Top B2B Marketers Choose Goldcast
Problem: Previous webinar platform (GoToWebinar) left a lot to be desired
Value Add: Goldcast offered a more comprehensive and effective webinar solution
Outcome: CEIPAL successfully switched to Goldcast from GoToWebinar and experienced improved results
Source: Customer Stories: Why Top B2B Marketers Choose Goldcast
Problem: Needed to quickly launch a large-scale virtual event
Value Add: Goldcast provided a platform for rapid event setup and execution
Outcome: Axonius successfully launched a 400-person virtual event in 32 days using Goldcast
Source: Customer Stories: Why Top B2B Marketers Choose Goldcast
Problem: Needed to launch a new product to a large audience of prospects and customers
Value Add: Goldcast provided a platform for a premier product launch experience, enabling high engagement and attendance
Outcome: The 6Sense Reveal product launch had 1,800+ prospects and customers attend, with 87% of attendees staying engaged throughout the event. The experience felt like a premier Apple launch.
Problem: Low event attendance rate
Value Add: Goldcast helped increase the event attendance rate significantly
Outcome: Increased event attendance rate from 33% to 50% after switching to Goldcast
Source: Drive More Pipeline w/ Events | Digital Event ROI Calculator
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