Tool Details

Goldcast icon

Goldcast

Overview

Goldcast is a B2B-focused digital events platform that leverages AI to transform webinars, virtual events, and video content into engaging, multi-channel campaigns. It aims to enhance audience engagement, boost brand authority, and drive revenue for businesses by providing tools for event hosting, content repurposing, and data-driven marketing strategies.

Industry: Digital Events

Ideal Customer Profiles: Goldcast's ideal customers are B2B marketing teams, particularly those in large enterprises or scaling organizations, looking to enhance their digital event strategies, improve audience engagement, and drive revenue through sophisticated event and video content solutions.

Website: goldcast.io

LinkedIn: http://linkedin.com/company/goldcastevents

Twitter: http://x.com/goldcast?lang=en

Products

Goldcast Core

Goldcast Core offers a comprehensive solution for managing and enhancing B2B events, webinars, and video content. It integrates AI to automatically repurpose event content into multi-channel campaigns, making it a powerful tool for marketers to boost engagement and drive business growth.

Features

Event Management

Description: Goldcast Core provides tools for hosting various types of events, including webinars, virtual summits, and hybrid events. It supports features like automatic calendar holds, session autoplay, and live streaming to enhance the event experience.
Benefit: Increases event attendance and engagement, leading to higher brand visibility and potential revenue growth.

AI-Driven Content Repurposing

Description: The platform uses AI to automatically create multi-channel assets from event content, such as video snippets, blog posts, and social media content, immediately after an event concludes.
Benefit: Saves time and resources by quickly transforming event content into various formats for broader reach and engagement.

Data-Driven Insights

Description: Goldcast Core provides detailed analytics and insights into event performance, attendee engagement, and ROI, integrating with CRM and marketing automation platforms for seamless data sharing.
Benefit: Enables marketers to optimize their strategies based on actionable insights, improving lead conversion and sales outcomes.

Comprehensive Support

Description: Offers personalized onboarding, live event support, and feedback sessions to ensure successful event execution and platform utilization.
Benefit: Ensures smooth event operations and maximizes the effectiveness of the platform for users.

Enhanced Sales Follow-Up

Description: Provides granular event data that can be used for personalized sales follow-ups, improving the effectiveness of outreach efforts.
Benefit: Increases the likelihood of converting leads into customers by providing sales teams with valuable insights for targeted follow-ups.

Content Lab

Content Lab is designed to streamline the process of repurposing video content into various formats using AI, making it easier and faster for marketing teams to create engaging content across multiple channels.

Features

AI-Generated Clips

Description: Automatically generates video clips from uploaded content, allowing users to quickly create shareable snippets for social media and other platforms.
Benefit: Increases content output and engagement by providing ready-to-use video clips that can be distributed across multiple channels.

Multi-Channel Content Creation

Description: Enables the creation of various content types, including social media posts, audiograms, and blog posts, from a single video upload.
Benefit: Enhances marketing efficiency by allowing teams to produce diverse content formats quickly and cost-effectively.

Quick Repurposing

Description: Facilitates the rapid transformation of video content into multiple formats, reducing the time from weeks to minutes.
Benefit: Saves time and resources, allowing marketing teams to focus on strategy and engagement rather than content production.

Customizable Content

Description: Offers tools for editing captions, transcripts, and layouts, as well as branded templates to ensure content aligns with brand identity.
Benefit: Ensures consistency and professionalism in content presentation, enhancing brand recognition and trust.

Free Tier Access

Description: Provides a free tier that allows users to upload and repurpose up to one hour of video content per month with AI-generated clips.
Benefit: Allows potential users to experience the platform's capabilities without initial investment, encouraging adoption and exploration.

Quantitative Benefits

"Helped us 3x our event pipeline goals and accelerate content repurposing from weeks to minutes."

"Super actionable event data for personalized sales follow-up that drove 35% more demo conversion."

"Our MQL to SQL conversion through events increased by 30% after we implemented Goldcast."

"Qualio boosts productivity 6x using Goldcast's event hosting and Content Lab's AI-powered content repurposing"

"Birdeye Boosts Engagement 10X with Goldcast and Content Lab"

"Brandwatch transformed virtual events with Goldcast, boosting engagement by 92%"

"How Modern Sales Pros Seamlessly Runs 176 Webinars with 25 Sponsors a Year with Goldcast"

"How FullStory Got an 8X Return in Qualified Pipeline by Moving from BigMarker to Goldcast"

"AspenCore Saves Two Hours of Production Time per Post-Event Video Snippet With Goldcast's Content Lab"

"From One Webinar Per Quarter to 16: Why SnapLogic Loves Goldcast"

"How Benchling Made Webinars a Top 3 Channel for Account Engagement"

"From 33% to 50% Attendance: Scaling Webinar Success with Cognism"

"How ThoughtSpot's "Beyond" Event Combined The Best of In-Person + Virtual to Influence $4.27 M in Additional Pipeline"

"How Onspring Achieved an 87% Event Engagement Rate After Ditching Zoom"

"Ready to Increase Registrations by 20%? A Glimpse Inside CAMP Systems' Experience-Driven Virtual Event Strategy"

"How Smartling Reached 42% Live Attendance and 112 Minutes per User with a Netflix-worthy Virtual Event"

"20% ↑ Attendance Rate"

"25% ↑ TIME SPENT IN EVENT"

"3x Over PIPELINE GOALS"

"3 Weeks Faster Delivery"

"34 Sec Avg. live event support response time"

"We increased our event attendance rate from 33% to 50% after switching to Goldcast."

"Our demo requests increased by 42%. Events became our second highest pipeline generating channel."

"We influenced $13M pipeline through our events and webinars on Goldcast. Everything worked flawlessly."

"When we purchased Goldcast the goal was a 8X return in qualified pipeline. We have surpassed that already with just our monthly repeatable webinars."

Testimonials

"Helped us 3x our event pipeline goals and accelerate content repurposing from weeks to minutes."

Justin Keller, Former SVP & Head of Marketing at Drift

Source: Goldcast | The AI-first Video Campaign Platform for B2B Videos, Webinars, and Events

"A TV show-like experience that elevates our brand and drives a highly engaged audience."

Latane Conant, Chief Revenue Officer at 6sense

Source: Goldcast | The AI-first Video Campaign Platform for B2B Videos, Webinars, and Events

"Super actionable event data for personalized sales follow-up that drove 35% more demo conversion."

Amanda Elam, Chief Marketing Officer at Gong

Source: Goldcast | The AI-first Video Campaign Platform for B2B Videos, Webinars, and Events

"Goldcast has transformed the way our team approaches using video content across various disciplines."

Mollie Becker, Demand Generation Manager at Clearbit

Source: Goldcast | The AI-first Video Campaign Platform for B2B Videos, Webinars, and Events

"Goldcast has been the best digital events platform I've used to date. I'd 10/10 recommend Goldcast!"

Noah Garretson, Sr. Manager, Customer Marketing

Source: Goldcast | The AI-first Video Campaign Platform for B2B Videos, Webinars, and Events

"Goldcast is shifting the video space and pushing the boundaries of audience engagement, allowing us to move from cold to captivating experiences."

Raymon David, Senior Director of Marketing Ops, Digital Demand & Analytics

Source: Goldcast | The AI-first Video Campaign Platform for B2B Videos, Webinars, and Events

"Our MQL to SQL conversion through events increased by 30% after we implemented Goldcast. It was amazing."

Gurdeep Dhillon, Former SVP Growth

Source: Goldcast Plans & Pricing

"Goldcast is my favorite event marketing platform. It's incredibly easy to use and has all of the tools I need to lead a successful webinar."

Nicole McAleer, Lifecycle Marketing Manager

Source: Goldcast Plans & Pricing

"We love Goldcast! We always thought that you have to just find the least worst webinar platform and just deal with it as a marketer, but were pleasantly surprised when we found Goldcast! It's an amazing platform with superb integrations."

Kae Gradford, Marketing Operations Manager

Source: Goldcast Plans & Pricing

"Goldcast is the forerunner of digital event platforms. I have tried close to all of them, and Goldcast checks the most boxes and has the best digital experience."

Georgianne Parker, Senior Manager, Events & Field Marketing

Source: Goldcast Plans & Pricing

"Adrian Cohn knew taking an in-person event online would be a challenge — but with a powerful tool and expert team on his side, the results were extraordinary."

Adrian Cohn at Smartling

Source: Customer Stories: Why Top B2B Marketers Choose Goldcast

"Learn how Janna Erickson, event marketing superstar, succesfully hosted Drift's human-to-human virtual summit on Goldcast."

Janna Erickson, Event Marketing at Drift

Source: Customer Stories: Why Top B2B Marketers Choose Goldcast

"Our 6Sense Reveal product launch had 1,800+ prospects and customers attend. The whole experience felt like a premier Apple launch, with 87% of attendees staying engaged throughout the event."

EJ Oelling, SVP, Marketing & ABX at 6Sense

Source: Explore Goldcast’s B2B Events Platform

"It used to take us 4-8 weeks to find ways to repurpose our event content, and now we can do it in minutes across social, blogs, and videos."

Ottavio Dattolo, Senior Global Demand Generation Manager

Source: Explore Goldcast’s B2B Events Platform

"Our BDR and Account executive teams used the granular event data for post event follow-ups and had 2x the demo conversion compared to our previous events!"

Mandy Darnell, Senior Director Event & Field Marketing

Source: Explore Goldcast’s B2B Events Platform

"Helped us achieve our pipeline goals."

Justin Keller, SVP of Marketing at Drift

Source: Explore Goldcast’s B2B Events Platform

"A TV show-like experience that elevates our brand."

Latane Conant, Chief Revenue Officer at 6Sense

Source: Explore Goldcast’s B2B Events Platform

"Super actionable post-event data for sales follow up."

Amanda Elam, Chief Marketing Officer at Bloomreach

Source: Explore Goldcast’s B2B Events Platform

"Helped scale our flagship launch events across all regions."

Gurdeep Dhillon, SVP Marketing at Zuora

Source: Explore Goldcast’s B2B Events Platform

"Content Lab is really modernizing the way we do marketing day to day. It used to take us weeks to find ways to repurpose our event content, and now we can do it in minutes across social, blogs, and videos."

Davi Schmidt, Demand Generation Director

Source: Content Lab: Repurposing Your Video Content Just Got Easier

"Content Lab is helping me 2x our video output - faster and cheaper than ever before. Because now, I can turn webinars into multiple clips in minutes, not weeks."

Devin Reed, Head of Content

Source: Content Lab: Repurposing Your Video Content Just Got Easier

"We increased our event attendance rate from 33% to 50% after switching to Goldcast."

Ashleigh Frank, Senior Demand Gen Manager at Goldcast

Source: Drive More Pipeline w/ Events | Digital Event ROI Calculator

"Goldcast is in the 21st century. They are on the leading edge of what marketers want."

Katie Dunn, Demand Generation at Goldcast

Source: Drive More Pipeline w/ Events | Digital Event ROI Calculator

"Our demo requests increased by 42%. Events became our second highest pipeline generating channel."

Nina Butler, Senior Director, Revenue Marketing at Goldcast

Source: Drive More Pipeline w/ Events | Digital Event ROI Calculator

"We influenced $13M pipeline through our events and webinars on Goldcast. Everything worked flawlessly."

Mandy Darnell, Director of Event Marketing at Goldcast

Source: Drive More Pipeline w/ Events | Digital Event ROI Calculator

"When we purchased Goldcast the goal was a 8X return in qualified pipeline. We have surpassed that already with just our monthly repeatable webinars. Goldcast is the forerunner of B2B event platforms. I have tried close to all of them, and Goldcast checks the most boxes and has the best digital experience."

Georgianne Parker, Senior Manager, Events & Field Marketing at Goldcast

Source: Schedule a Demo | See Why Top B2B Brands Prefer Goldcast for Digital Events

Customer Stories

Qualio

Problem: Needed to boost productivity for their eQMS for life science companies

Value Add: Goldcast provided event hosting capabilities and Content Lab's AI-powered content repurposing

Outcome: Qualio boosted productivity 6x using Goldcast's event hosting and Content Lab's AI-powered content repurposing

Source: Customer Stories: Why Top B2B Marketers Choose Goldcast

Birdeye

Problem: Needed to increase webinar engagement and quickly repurpose content

Value Add: Goldcast provided highly engaging webinar capabilities and Content Lab for AI-powered content repurposing

Outcome: Birdeye boosted engagement 10X with Goldcast and quickly repurposed content using Content Lab

Source: Customer Stories: Why Top B2B Marketers Choose Goldcast

Brandwatch

Problem: Needed to transform virtual events and improve audience interaction

Value Add: Goldcast provided a platform for highly engaging virtual events and faster content processes

Outcome: Brandwatch transformed virtual events with Goldcast, boosting engagement by 92% and speeding up content processes for better audience interaction

Source: Customer Stories: Why Top B2B Marketers Choose Goldcast

MarDreamin'

Problem: Needed to streamline virtual event setup and provide a seamless user experience

Value Add: Goldcast provided a platform for efficient virtual event management and excellent customer service

Outcome: MarDreamin' successfully streamlined their virtual event setup and provided a seamless user experience to their attendees, with Goldcast's excellent customer service being a key factor

Source: Customer Stories: Why Top B2B Marketers Choose Goldcast

LG Electronics

Problem: Traditional webinar experience felt "old and cold"

Value Add: Goldcast provided a platform for more engaging webinars

Outcome: LG Electronics transformed their webinars from "old and cold" to incredibly engaging using Goldcast

Source: Customer Stories: Why Top B2B Marketers Choose Goldcast

Modern Sales Pros

Problem: Needed to efficiently run and report on numerous webinars with multiple sponsors

Value Add: Goldcast provided an easy-to-use platform for running and reporting on webinars

Outcome: Modern Sales Pros now seamlessly runs 176 webinars with 25 sponsors a year using Goldcast

Source: Customer Stories: Why Top B2B Marketers Choose Goldcast

FullStory

Problem: Needed to scale their events strategy more efficiently

Value Add: Goldcast provided a more efficient platform compared to their previous solution (BigMarker)

Outcome: FullStory got an 8X return in qualified pipeline by moving from BigMarker to Goldcast

Source: Customer Stories: Why Top B2B Marketers Choose Goldcast

AspenCore

Problem: Spent hours repurposing events into video content

Value Add: Goldcast's Content Lab provided efficient tools for repurposing event content

Outcome: AspenCore saves two hours of production time per post-event video snippet with Goldcast's Content Lab

Source: Customer Stories: Why Top B2B Marketers Choose Goldcast

SnapLogic

Problem: Limited webinar production capacity with outdated events platform

Value Add: Goldcast provided a modern platform for scaling webinar production

Outcome: SnapLogic went from producing 1-2 webinars per quarter to 16 engaging virtual events by switching to Goldcast

Source: Customer Stories: Why Top B2B Marketers Choose Goldcast

Zuora

Problem: Needed to scale digital event experiences across the funnel

Value Add: Goldcast enabled experience-driven programs supporting every stage of the funnel

Outcome: Zuora increased attendance by embracing experience-driven programs with Goldcast

Source: Customer Stories: Why Top B2B Marketers Choose Goldcast

Benchling

Problem: Needed to increase account engagement through webinars

Value Add: Goldcast provided a platform for creating a five-star webinar experience

Outcome: Benchling made webinars a top 3 channel for account engagement, driving a 30% return in users

Source: Customer Stories: Why Top B2B Marketers Choose Goldcast

Clari

Problem: Needed to scale pipeline-generating customer marketing events with multiple formats and personas

Value Add: Goldcast provided a platform to efficiently manage and scale customer marketing events

Outcome: Clari successfully creates pipeline-generating customer marketing events with multiple formats and personas using Goldcast

Source: Customer Stories: Why Top B2B Marketers Choose Goldcast

Bloomreach

Problem: Needed to create high-impact event experiences at every stage of the customer journey

Value Add: Goldcast enabled the creation of standout experiences for global digital events

Outcome: Bloomreach's demand team creates high-impact event experiences at every stage of the journey using Goldcast

Source: Customer Stories: Why Top B2B Marketers Choose Goldcast

Validere

Problem: Webinars needed a refresh to increase attendees, engagement, and MQLs

Value Add: Goldcast provided tools to revamp and enhance webinar experiences

Outcome: Validere got more attendees, engagement, and MQLs with an epic webinar revamp using Goldcast

Source: Customer Stories: Why Top B2B Marketers Choose Goldcast

Cognism

Problem: Needed to increase webinar attendance and scale webinars without compromising attendee experience

Value Add: Goldcast provided a platform to improve show rates and scale webinars efficiently

Outcome: Cognism grew their webinar show rate from 33% to 50% and scaled their webinars without cutting corners on attendee experience

Source: Customer Stories: Why Top B2B Marketers Choose Goldcast

ThoughtSpot

Problem: Needed to scale their annual event to reach more virtual registrations

Value Add: Goldcast enabled the combination of in-person and virtual elements for a large-scale event

Outcome: ThoughtSpot's "Beyond" event combined the best of in-person and virtual to influence $4.27M in additional pipeline, reaching 1,000 virtual registrations

Source: Customer Stories: Why Top B2B Marketers Choose Goldcast

Drift

Problem: Needed an easy way to scale their webinar program

Value Add: Goldcast provided a platform to efficiently scale webinar production

Outcome: Drift went from one to four webinars per month with Goldcast

Source: Customer Stories: Why Top B2B Marketers Choose Goldcast

Starburst

Problem: Needed an event platform that could grow with them and provide better support

Value Add: Goldcast offered scalability and hands-on support

Outcome: Starburst found support and ease with Goldcast after a rocky start with another vendor

Source: Customer Stories: Why Top B2B Marketers Choose Goldcast

Onspring

Problem: Faced issues with lost links and underwhelming branding in their events and webinars

Value Add: Goldcast provided a more reliable and brand-friendly platform

Outcome: Onspring achieved an 87% event engagement rate after ditching Zoom for Goldcast

Source: Customer Stories: Why Top B2B Marketers Choose Goldcast

Salesloft

Problem: Needed to consolidate their event tech stack for virtual events, hybrid, and webinars

Value Add: Goldcast offered a comprehensive platform for various event types

Outcome: Salesloft consolidated their event tech stack to achieve the ultimate event experience for attendees and got a head start on hybrid events

Source: Customer Stories: Why Top B2B Marketers Choose Goldcast

Falcon.io

Problem: Wanted to increase attendee engagement score at virtual events

Value Add: Goldcast provided tools to enhance attendee engagement

Outcome: Falcon.io increased their attendee engagement score, making attendees feel their time at events is time well-spent

Source: Customer Stories: Why Top B2B Marketers Choose Goldcast

Waylay IO

Problem: Needed to generate brand awareness and position their new division as a thought leader

Value Add: Goldcast enabled the creation of impactful virtual events

Outcome: Waylay IO successfully used virtual events to generate brand awareness and position their new division as a thought leader in the industry

Source: Customer Stories: Why Top B2B Marketers Choose Goldcast

NS1

Problem: Needed to transition from in-person to virtual events while keeping revenue at the forefront

Value Add: Goldcast provided a platform for revenue-focused virtual events

Outcome: NS1 made a seamless transition from in-person to virtual events while driving sales pipeline

Source: Customer Stories: Why Top B2B Marketers Choose Goldcast

CAMP Systems

Problem: Faced challenges in the aviation industry due to the global pandemic

Value Add: Goldcast enabled the creation of an experience-driven virtual event strategy

Outcome: CAMP Systems increased registrations by 20% with their experience-driven virtual event strategy

Source: Customer Stories: Why Top B2B Marketers Choose Goldcast

Alyce

Problem: Needed to make events a significant pipeline-creating channel

Value Add: Goldcast provided tools to create impactful events that empowered the sales team

Outcome: Alyce made events the second-highest pipeline creating channel using Goldcast

Source: Customer Stories: Why Top B2B Marketers Choose Goldcast

Gremlin

Problem: Needed to create a seamless event flow and incredible attendee experience

Value Add: Goldcast enabled the creation of a smooth virtual event experience

Outcome: Gremlin achieved a seamless event flow and incredible attendee experience for their Failover conference

Source: Customer Stories: Why Top B2B Marketers Choose Goldcast

Kong

Problem: Had a patchwork platform and needed to improve event attendance

Value Add: Goldcast provided a comprehensive platform to streamline events

Outcome: Kong ditched its patchwork platform and doubled event attendance with Goldcast

Source: Customer Stories: Why Top B2B Marketers Choose Goldcast

Smartling

Problem: Needed to transition an in-person event to an engaging online format

Value Add: Goldcast provided tools to create a highly engaging virtual event

Outcome: Smartling reached 42% live attendance and 112 minutes per user with a Netflix-worthy virtual event

Source: Customer Stories: Why Top B2B Marketers Choose Goldcast

CEIPAL

Problem: Previous webinar platform (GoToWebinar) left a lot to be desired

Value Add: Goldcast offered a more comprehensive and effective webinar solution

Outcome: CEIPAL successfully switched to Goldcast from GoToWebinar and experienced improved results

Source: Customer Stories: Why Top B2B Marketers Choose Goldcast

Axonius

Problem: Needed to quickly launch a large-scale virtual event

Value Add: Goldcast provided a platform for rapid event setup and execution

Outcome: Axonius successfully launched a 400-person virtual event in 32 days using Goldcast

Source: Customer Stories: Why Top B2B Marketers Choose Goldcast

6Sense

Problem: Needed to launch a new product to a large audience of prospects and customers

Value Add: Goldcast provided a platform for a premier product launch experience, enabling high engagement and attendance

Outcome: The 6Sense Reveal product launch had 1,800+ prospects and customers attend, with 87% of attendees staying engaged throughout the event. The experience felt like a premier Apple launch.

Source: Explore Goldcast’s B2B Events Platform

Goldcast

Problem: Low event attendance rate

Value Add: Goldcast helped increase the event attendance rate significantly

Outcome: Increased event attendance rate from 33% to 50% after switching to Goldcast

Source: Drive More Pipeline w/ Events | Digital Event ROI Calculator

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