Hyperise
Overview
Hyperise is a company that specializes in hyper-personalization tools for sales and marketing teams, offering solutions that enhance engagement through personalized images, videos, and website content. Their platform integrates with a wide range of marketing tools and provides features like dynamic image editing, data enrichment, and seamless integration with existing outreach tools.
Industry: Marketing Technology
Ideal Customer Profiles: Hyperise's ideal customers are B2B marketers, sales teams, and agencies looking to enhance their outreach engagement through personalized marketing content. These customers are typically tech-savvy and operate in industries where personalized communication can significantly impact conversion rates.
Website: hyperise.io
LinkedIn: http://linkedin.com/company/hyperise
Products
Image Personalization
Hyperise's Image Personalization tool allows users to add dynamic layers to images, such as text, logos, and profile images, which can be personalized for each recipient, enhancing engagement and conversion rates.
Features
Dynamic Text
Description: Allows users to add personalized text layers to images, such as names and company details, which can be dynamically adjusted for each recipient.
Benefit: Increases engagement by making images more relevant and personalized to the recipient.
Profile Images
Description: Enables the inclusion of recipient's profile images in personalized content, either through user data or automatic enrichment.
Benefit: Enhances personalization by visually connecting with the recipient.
Business Logos
Description: Automatically adds the recipient's business logo to images using their email or website domain.
Benefit: Strengthens brand recognition and personal connection.
Pinned Map Locations
Description: Incorporates a map with the recipient's location pinned, adding a geographical personalization element to images.
Benefit: Creates a localized and personalized experience for the recipient.
Personalized QR Codes
Description: Generates personalized QR codes for each recipient, allowing for tracking and personalized landing page experiences.
Benefit: Facilitates easy access to personalized content and tracking of engagement.
Video Personalization
Hyperise's Video Personalization tool allows users to add personalized layers and interactions to videos, making them more engaging and tailored to individual viewers.
Features
Personalized Layers
Description: Allows the addition of personalized text, voice, and interactive elements to videos, making them more engaging and relevant to each viewer.
Benefit: Increases viewer engagement and retention by providing a tailored video experience.
Interactive Videos
Description: Enables the creation of videos that include interactive elements personalized for each viewer, ideal for educational and onboarding purposes.
Benefit: Enhances learning and onboarding experiences by making them more interactive and personalized.
Video Campaign Integration
Description: Integrates personalized videos into marketing campaigns, enhancing their effectiveness by tailoring content to individual recipients.
Benefit: Boosts campaign performance by delivering personalized video content.
Video Sales Landing Pages
Description: Provides hosted landing pages for personalized videos, customizable with branding and CTAs.
Benefit: Facilitates easy sharing and engagement with personalized video content.
Cross-Program Personalization
Description: Allows personalized video content to be used across various marketing programs, ensuring consistent engagement.
Benefit: Maximizes the reach and impact of personalized video content.
Website Personalization
Hyperise's Website Personalization tool allows users to customize website content, including text, images, and videos, without any coding, to create a personalized experience for each visitor.
Features
Code-Free Personalization
Description: Enables users to personalize website content such as text, images, and CTAs without needing to write code.
Benefit: Simplifies the process of creating personalized web experiences, making it accessible to non-technical users.
Visitor Deanonymization
Description: Identifies anonymous website visitors and personalizes their experience based on enriched data.
Benefit: Increases conversion rates by providing a tailored experience to each visitor.
Data Enrichment
Description: Uses enriched data to automatically personalize website content and images for each visitor.
Benefit: Enhances the relevance and effectiveness of website content.
Unlimited Page Personalization
Description: Allows for the personalization of an unlimited number of pages on a website, ensuring a consistent personalized experience.
Benefit: Provides comprehensive personalization across the entire website.
Landing Page Personalization
Description: Incorporates personalized video content into landing pages to engage and qualify leads.
Benefit: Improves lead qualification and engagement through personalized content.
Data Enrichment
Hyperise's Data Enrichment service enhances personalization by providing detailed firmographic and demographic data, allowing for more targeted and effective marketing.
Features
Visitor Identification
Description: Identifies anonymous website visitors and enriches their profiles with firmographic data for better targeting.
Benefit: Improves targeting and personalization by providing detailed visitor insights.
Company Data Enrichment
Description: Enhances company profiles with logos, website screenshots, and detailed company information using IP data.
Benefit: Provides a comprehensive view of company prospects for more effective engagement.
Email Data Enrichment
Description: Enhances email data with profile icons, full names, and job titles for more personalized communication.
Benefit: Increases the relevance and personalization of email outreach.
Automatic Data Application
Description: Automatically applies enriched data to personalize website content and images.
Benefit: Streamlines the personalization process, ensuring consistent and relevant content.
CRM Data Integration
Description: Integrates with CRM systems to pull prospect data for enhanced personalization.
Benefit: Ensures that personalization is based on the most up-to-date and comprehensive data available.
Integrations
Hyperise offers extensive integration capabilities with over 100 marketing tools, allowing seamless personalization across various platforms and channels.
Features
Extensive Tool Integration
Description: Provides integration with a wide range of marketing tools, enabling seamless personalization across different platforms.
Benefit: Enhances the flexibility and reach of personalization efforts by integrating with existing tools.
Website Builder Compatibility
Description: Compatible with any website builder or CMS, allowing for easy implementation of web personalization.
Benefit: Simplifies the process of adding personalization to websites, regardless of the platform used.
Zapier and Integromat Integrations
Description: Offers integrations through Zapier and Integromat, expanding the possibilities for automation and personalization.
Benefit: Increases the efficiency and scope of personalization through automation.
Email and LinkedIn Integration
Description: Integrates with numerous email and LinkedIn automation platforms, enhancing outreach personalization.
Benefit: Boosts engagement and response rates by personalizing communication on popular platforms.
Integration Guides
Description: Provides detailed guides for integrating Hyperise with various platforms, ensuring smooth implementation.
Benefit: Facilitates easy and effective integration, maximizing the benefits of personalization.
Quantitative Benefits
"Double your outreach engagement with personalized images"
"Purposeful personalized images, that visualize your CTA, can double your engagement."
"At least double your outreach engagement, but don't just take our word for it..."
Source: hyperise
"The brain processes visuals so quickly (60,000 quicker than text), that when personalization is included in images and videos, it triggers a pattern interrupt."
Testimonials
""These guys are changing the game!""
Marcell C., Digital Marketing Specialist
Source: Hyperise Toolkit: Hyper-personalization for Savvy Sales & Marketing teams
""Hyperise is becoming more important to our agency as we learn all of it's features.""
Jorge Edel A., CEO at Veeme Media
Source: Hyperise Toolkit: Hyper-personalization for Savvy Sales & Marketing teams
""Awesome Personalization go to software""
Tracey Coolings
Source: Hyperise Toolkit: Hyper-personalization for Savvy Sales & Marketing teams
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