Tool Details

Inflection icon

Inflection

Overview

Inflection is a modern B2B marketing automation platform that leverages AI and product data to enhance pipeline generation, product adoption, and revenue expansion. It integrates seamlessly with data warehouses and CRM systems, providing a unified platform for managing customer and prospect communications. Inflection is designed to support product-led growth strategies, offering tools for personalized marketing campaigns and scalable customer engagement.

Industry: Marketing Automation

Ideal Customer Profiles: Inflection's ideal customers are B2B companies looking to enhance their marketing automation capabilities, particularly those with a focus on product-led growth. These companies benefit from Inflection's ability to integrate product data and CRM systems to drive personalized marketing campaigns and improve customer engagement.

Website: inflection.io

LinkedIn: http://linkedin.com/company/inflection-io

Products

AI-Powered Marketing Automation Platform

Inflection's platform is unique due to its AI capabilities that provide extreme context and its ability to integrate product data and CRM systems for personalized marketing campaigns.

Features

Personalized Messaging

Description: The platform allows users to send highly personalized messages using user and account product data. This feature eliminates the need to wait for product or data teams, enabling quicker product onboarding and increased product adoption.
Benefit: Users can guide their customers through the product journey more effectively, leading to higher engagement and conversion rates.

Data Warehouse Integration

Description: Inflection offers native integration with data warehouses, allowing seamless access to product data for marketing campaigns. This integration supports complex customer journeys and personalized messaging.
Benefit: Marketers can leverage comprehensive data insights without technical barriers, enhancing the precision and effectiveness of their campaigns.

Salesforce Integration

Description: The platform provides an enterprise-grade bi-directional connection with Salesforce, enabling account-based audiences, journeys, and emails. It also allows for Salesforce data to be used in marketing campaigns.
Benefit: This integration ensures that marketing efforts are aligned with sales activities, improving the overall customer experience and pipeline impact.

Scalability

Description: Inflection is built to handle up to 100 million contacts and their associated product data, ensuring that it can support large-scale marketing operations.
Benefit: Companies can grow their marketing efforts without worrying about platform limitations, maintaining efficiency and effectiveness at scale.

Self-Service Functionality

Description: The platform is designed for marketers with self-service capabilities, allowing them to interact with product data and build personalization tokens without needing SQL or scripting skills.
Benefit: Marketers can independently manage and execute campaigns, reducing reliance on technical teams and speeding up the marketing process.

Quantitative Benefits

"Inflection helped us tie our email activity to product activity, boosting our onboarding open rate by 9% and doubling our engagement rate."

Testimonials

"With our PLG motion, legacy marketing automation providers don't scale to handle our customer dataset. Inflection enables us to communicate with customers at scale with highly relevant messages personalized with what the account is doing in our product."

William MacKay, Sr. Director, Growth Marketing

Source: Inflection.io - B2B Marketing Automation Platform

"Braze & Iterable are great if you're B2C, but there's no awareness about Accounts or sales teams and a very lackluster connection with Salesforce. This is why we chose Inflection."

Tyler Hinkle, Sr. Director, Revenue Operations

Source: Inflection.io - B2B Marketing Automation Platform

"Inflection helped us tie our email activity to product activity, boosting our onboarding open rate by 9% and doubling our engagement rate. Overall it has reduced time to activation for our users and is a powerful tool to let us run growth experiments."

Kim Lu, Growth at Voiceflow

Source: Inflection.io - B2B Marketing Automation Platform

"Inflection's automated QBR campaigns are a brilliant way for us to reach the broader buyer committee - especially those that don't attend our live QBRs."

MH Lines, CEO at Stack Moxie

Source: Inflection.io - B2B Marketing Automation Platform

"Inflection helps us deliver content in context, enabling automated conversations that help us drive higher engagement and increase pipeline quality in ways that weren't possible for us previously."

Bryan Zirkel, Vice President, Customer Experience & Growth at Sauce Labs

Source: Inflection.io - B2B Marketing Automation Platform

"Inflection helps us maintain a personal relationship with tens of thousands of users. We'd have to hire many more CSMs to have that same level of engagement we do today."

Jocelyn Brown, Head of Customer Success and Sales

Source: Inflection.io - B2B Marketing Automation Platform

"Why do we need to care if Marketing and Product are not aligned? Isn't Marketing and Sales alignment enough? Lack of alignment between Marketing and Product can hinder a company's ability to fully understand and meet customer needs, ultimately impacting acquisition, retention, and expansion. This topic deserves a deep dive, and this ebook does precisely that."

Dave Rigotti, Co-founder at Inflection.io

Source: The Ultimate Guide to Marketing & Product Alignment

Customer Stories

Voiceflow

Problem: Needed to improve onboarding and user engagement

Value Add: Inflection helped tie email activity to product activity, enabling growth experiments

Outcome: Boosted onboarding open rate by 9%, doubled engagement rate, and reduced time to activation for users

Source: Inflection.io - B2B Marketing Automation Platform

Stack Moxie

Problem: Needed to reach broader buyer committee

Value Add: Inflection provided automated QBR campaigns

Outcome: Successfully reached executives and other stakeholders who don't attend live QBRs

Source: Inflection.io - B2B Marketing Automation Platform

Sauce Labs

Problem: Needed to drive higher engagement and increase pipeline quality

Value Add: Inflection enabled delivery of content in context and automated conversations

Outcome: Increased engagement and pipeline quality in ways that weren't possible previously

Source: Inflection.io - B2B Marketing Automation Platform

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