Tool Details

Keyplay icon

Keyplay

Overview

Keyplay is a B2B software company that specializes in helping businesses identify, score, and track their ideal customer profiles (ICPs) to enhance sales and marketing efforts. The company offers a platform that integrates with CRM systems to automate account research and prioritization, leveraging AI and custom signals to provide actionable insights for account-based marketing strategies.

Industry: B2B Software

Ideal Customer Profiles: Keyplay's ideal customer profiles include B2B companies, particularly those in the SaaS industry, that are looking to optimize their sales and marketing strategies by identifying and prioritizing high-quality accounts. These companies typically have a need for advanced account scoring and enrichment to improve their go-to-market strategies.

Website: keyplay.io

LinkedIn: http://linkedin.com/company/keyplay-io

Products

Account Selection Platform

Keyplay's platform uses AI-powered lookalike scoring and custom signals to identify and prioritize accounts, offering a high degree of customization and integration with existing CRM systems.

Features

AI Lookalike Scoring

Description: This feature allows users to replicate their best accounts by generating a similarity score for every account in their CRM. It recommends new accounts that closely resemble the best customers and prospects, enhancing targeting accuracy.
Benefit: Users can efficiently identify and target accounts that are most likely to convert, improving sales and marketing effectiveness.

Custom Scoring

Description: Users can define their own Ideal Customer Profile (ICP) scoring criteria without needing to code, using unique signals relevant to their business. This feature allows for tailored account prioritization.
Benefit: Enables businesses to prioritize accounts based on criteria that are most relevant to their specific market and business goals.

Automated Account Enrichment

Description: This feature automates the research process by enriching accounts with unique market signals, reducing the need for manual research by sales and marketing teams.
Benefit: Saves time and resources by automating the account research process, allowing teams to focus on strategic activities.

Market Mapping and Account Discovery

Description: Keyplay provides a comprehensive view of the market by mapping it and recommending accounts that fit the user's criteria. It includes a workflow for approving or disqualifying accounts.
Benefit: Helps businesses discover new opportunities and ensure that their sales efforts are focused on the most promising accounts.

Visual Research

Description: This feature allows users to quickly browse key pages of potential accounts in context, helping to identify visual clues that are important for account qualification.
Benefit: Enhances the ability to qualify accounts by providing a visual context, which can be crucial for certain market segments.

Quantitative Benefits

"We manually checked the data and saw a ~90% accuracy rate, which means we were able to action the account lists we built immediately."

"Without a product like Keyplay in our tool belts, we'd hire 1 to 2 full time folks on a team internally to build (likely worse) systems."

Testimonials

"Our sales and marketing teams had a major problem building & maintaining our ideal account list. Keyplay delivers the solution in a way we never thought was possible."

Joe Kevens, Director of Demand Gen at PartnerStack

Source: Keyplay | Your ideal account list is finally possible.

"Our reps now trust that they have the highest quality accounts. It's given me confidence that sellers are prioritizing their time, not getting blocked by manual research."

Mike Clapson, VP Sales at Ashby

Source: Keyplay | Your ideal account list is finally possible.

"Keyplay is a core piece of our ABM strategy. It immediately helped us focus on the best accounts and increase conversion rates."

Ryan Narod, Head of Marketing at Mutiny

Source: Keyplay | Your ideal account list is finally possible.

"Innovative way to score your TAM at scale. Love the ability to find specific information about our TAM that is not readily available anywhere else. Keyplay unlocks data and attributes at scale that we did not think was possible to get."

Luciana Lord, Sr Director of Marketing at Repsly

Source: Keyplay | Your ideal account list is finally possible.

"Keyplay is helping me identify, enrich, and target my audience. The entire Keyplay team is incredible - highly responsive and invested in the success of their customers."

JK Sparks, Head of Marketing at AudiencePlus

Source: Keyplay | Your ideal account list is finally possible.

"Keyplay helps us focus on target accounts who not only meet our standard ICP but are help us find accounts that are exhibiting particular hiring behavior which makes our marketing & sales outreach far more timely. We manually checked the data and saw a ~90% accuracy rate, which means we were able to action the account lists we built immediately."

Mike Kochis, Sr Demand Gen Manager at CoderPad

Source: Keyplay | Your ideal account list is finally possible.

"It's a lightweight but powerful account scoring tool. We used Keyplay to collect account information and, ultimately, score accounts. We then used that account score to prioritize accounts for both sales & marketing. Keyplay gave us access to meaningful data points I hadn't been able to access before."

Phoebe Farber, Director of Revenue Operations

Source: Keyplay | Your ideal account list is finally possible.

"We lacked a good segmentation and scoring model we could use to prioritize the best fit opportunities. Keyplay allows us to not only discover new accounts but prioritize existing accounts we already had in our CRM that were not on our team's radar."

Jake Gorgol, Head of Growth & Marketing at Outscout

Source: Keyplay | Your ideal account list is finally possible.

"The main problem Keyplay is solving for us is building a great target account list for Marketing and Sales to work. Now we not only know we're only targeting SaaS companies, but we're layering on dozens of other signals and scoring them."

Joe Kevens, Director of Demand Generation at PartnerStack

Source: Keyplay | Your ideal account list is finally possible.

"Keyplay's team make it more than a plug and play account list building tool. They work together with you to figure out who wants to buy your product, why they want to buy it, and how to best research those accounts."

Brendan Kazanjian, Strategy & Ops at Thena

Source: Keyplay | Your ideal account list is finally possible.

"Without a product like Keyplay in our tool belts, we'd hire 1 to 2 full time folks on a team internally to build (likely worse) systems. While many other tools in the Sales Engagement space are going broader and broader with product application, Keyplay stands out by going deeper in their core use case."

Zach Woods, Head of Sales at UserEvidence

Source: Keyplay | Your ideal account list is finally possible.

"I've looked at a lot of other vendors – none of them could accurately get the information that we needed to prioritize accounts. Keyplay was unique in their ability to aggregate very specific signals and customize our account scoring around those factors."

Mike Clapson, VP Sales at Ashby

Source: Product & Ingredients | Keyplay

"Our onboarding experience was a delight. In just 2 weeks we had our Salesforce accounts enriched with custom signals that our sales team had only dreamed about. The Keyplay team are pros and a pleasure to work with. Their level of service is so high it truly feels like they're invested in our success."

Joe Kevens, Director of Demand Gen at PartnerStack

Source: Customer Success | Keyplay

"We took a chance purchasing Keyplay as an early design partner. I've been thrilled with the level of service. The team listens to our feedback and responds quickly to build new features and enable the kind of customization we need."

Khay Nguyen, Rev Ops at Ashby

Source: Customer Success | Keyplay

"Keyplay listens for most of the key signals that are critical for us to identify our ICP. It has proven to be instrumental in both list building and prioritizing accounts. It's simple to setup and navigate, and it's custom scoring allowed us to A/B test different models."

Bronzon Leen, Head of Rev Ops at Common Room

Source: Customer Success | Keyplay

Customer Stories

PartnerStack

Problem: Building and maintaining an ideal account list

Value Add: Keyplay delivers a solution for building and maintaining an ideal account list in a way that was previously thought impossible.

Outcome: Improved ability to build and maintain ideal account list for sales and marketing teams

Source: Keyplay | Your ideal account list is finally possible.

Ashby

Problem: Lack of trust in account quality for sales representatives

Value Add: Keyplay provides high quality accounts, giving confidence that sellers are prioritizing their time effectively.

Outcome: Increased trust in account quality and improved time prioritization for sales representatives

Source: Keyplay | Your ideal account list is finally possible.

Mutiny

Problem: Needed a core piece for ABM strategy

Value Add: Keyplay became a core piece of their ABM strategy, helping to focus on the best accounts.

Outcome: Immediate focus on best accounts and increased conversion rates

Source: Keyplay | Your ideal account list is finally possible.

Repsly

Problem: Difficulty in scoring TAM at scale and finding specific information about TAM

Value Add: Keyplay provides an innovative way to score TAM at scale and unlocks data and attributes that were not thought possible to get.

Outcome: Increased efficiency and smarter decision-making in targeting addressable market

Source: Keyplay | Your ideal account list is finally possible.

AudiencePlus

Problem: Challenges in identifying, enriching, and targeting audience

Value Add: Keyplay helps identify, enrich, and target the audience effectively.

Outcome: Improved ability to identify, enrich, and target audience

Source: Keyplay | Your ideal account list is finally possible.

CoderPad

Problem: Needed to focus on target accounts with specific hiring behavior

Value Add: Keyplay helps find accounts exhibiting particular hiring behavior, making marketing & sales outreach more timely.

Outcome: Achieved ~90% accuracy rate in identifying target accounts, allowing for immediate actioning of account lists

Source: Keyplay | Your ideal account list is finally possible.

Outscout

Problem: Lacked a good segmentation and scoring model for prioritizing best fit opportunities

Value Add: Keyplay allows discovery of new accounts and prioritization of existing accounts in CRM that were not on the team's radar.

Outcome: Improved ability to discover new accounts and prioritize existing ones

Source: Keyplay | Your ideal account list is finally possible.

UserEvidence

Problem: Needed a tool for account list building to avoid hiring 1-2 full-time roles

Value Add: Keyplay provides a deep, focused solution for account list building, standing out from broader sales engagement tools.

Outcome: Saved from hiring 1-2 full-time roles by providing an effective account list building tool

Source: Keyplay | Your ideal account list is finally possible.

Thena

Problem: Needed a tool for account list building that went beyond plug-and-play functionality.

Value Add: Keyplay's team worked together with Thena to figure out who wants to buy their product, why they want to buy it, and how to best research those accounts.

Outcome: Thena found Keyplay to be the single best tool for account list building, providing more than just a plug-and-play solution.

Source: Customer Success | Keyplay

Common Room

Problem: Needed a solution for list building and prioritizing accounts that could identify their Ideal Customer Profile (ICP).

Value Add: Keyplay provided key signals critical for identifying Common Room's ICP and offered custom scoring for A/B testing different models.

Outcome: Keyplay proved instrumental in both list building and prioritizing accounts for Common Room, with a simple setup and navigation process.

Source: Customer Success | Keyplay

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