Tool Details

Lately icon

Lately

Overview

Lately is a social media content platform that leverages Neuroscience-Driven AI™ to optimize and automate the creation and distribution of social media content. It helps businesses of all sizes enhance their social media presence by transforming longform content into high-performing social posts, scheduling them for optimal engagement, and providing analytics to refine strategies.

Industry: Social Media

Ideal Customer Profiles: Lately's ideal customers are businesses of all sizes, including global enterprises, franchises, small businesses, and social media agencies, looking to enhance their social media marketing efforts through AI-driven content creation and optimization.

Website: lately.ai

LinkedIn: http://linkedin.com/company/latelyai

Twitter: http://twitter.com/LatelyAI

Products

Lately Social Media AI Content Platform

Lately's platform uses Neuroscience-Driven AI™ to learn a brand's unique voice and create a custom writing model that transforms longform content into dozens of high-performing social media posts.

Features

Voice Learning

Description: Lately's AI learns the unique voice of a brand or individual and creates a custom writing model. This model is used to transform longform content into social media posts that resonate with the target audience.
Benefit: Users benefit from having content that is consistently on-brand and tailored to engage their specific audience.

Content Repurposing

Description: The platform automatically identifies and extracts key highlights from longform content, such as text, video, or audio, and repurposes them into multiple social media posts.
Benefit: This feature saves time and effort in content creation while maximizing the use of existing content.

Automated Scheduling

Description: Lately's AI optimizes the timing of social media posts by scheduling them for peak performance times based on platform algorithms.
Benefit: Users can ensure their content reaches the audience when they are most active, increasing engagement rates.

Analytics Suite

Description: The platform provides detailed analytics on content performance, helping users understand what resonates with their audience and refine their strategies accordingly.
Benefit: Users can make data-driven decisions to improve their social media strategies and achieve better results.

Employee Advocacy Management

Description: Lately allows businesses to manage and coordinate social media messaging across multiple employees, ensuring a unified brand voice and compliance.
Benefit: This feature amplifies the brand's reach and ensures consistent messaging across all employee accounts.

AI Social Content Writer

The AI Social Content Writer generates organic social media content that is pre-tested for audience engagement, ensuring high performance and resonance.

Features

Pre-Tested Content Generation

Description: The AI generates social media content that is pre-tested for engagement, ensuring it resonates with the target audience.
Benefit: Users can confidently publish content knowing it is optimized for audience engagement.

Content Atomization

Description: The AI breaks down longform content into multiple social media posts, each designed to maximize engagement.
Benefit: This feature allows users to efficiently create a large volume of content from a single source, increasing their social media presence.

Social Selling

Description: The AI assists in generating content that supports social selling efforts, helping employees engage with potential leads effectively.
Benefit: Users can enhance their social selling strategies with content that is designed to convert leads.

AI Insights

Description: The AI provides insights into the key elements of messaging that resonate with the audience, helping refine content strategies.
Benefit: Users gain a deeper understanding of their audience's preferences, allowing for more targeted and effective content.

Multilingual Support

Description: The AI supports content generation in multiple languages, including English, Spanish, Italian, Portuguese, Japanese, and German.
Benefit: Users can reach a global audience by creating content in various languages.

Social Media Analytics

Lately's analytics suite provides a comprehensive view of social media content performance, enabling data-driven strategy refinement.

Features

Performance Overview

Description: The analytics suite offers a detailed overview of how social media content is performing across different platforms.
Benefit: Users can identify successful content and areas for improvement, optimizing their social media strategy.

Audience Insights

Description: The platform provides insights into audience engagement, helping users understand what content resonates most.
Benefit: Users can tailor their content strategies to better meet audience preferences, increasing engagement.

Data-Driven Strategy

Description: The analytics suite supports data-driven decision-making by providing actionable insights into content performance.
Benefit: Users can enhance their social media strategies based on concrete data, leading to improved results.

Campaign Comparison

Description: The platform allows users to compare the performance of different campaigns across various parameters, such as voice models and regions.
Benefit: Users can identify the most effective strategies and apply them across different campaigns.

AI-Powered Insights

Description: The analytics suite uses AI to provide insights, suggest improvements, and predict future performance trends.
Benefit: Users can stay ahead of trends and continuously improve their social media strategies.

Employee Advocacy

Lately's employee advocacy tools enable businesses to amplify their brand message through coordinated employee social media activity.

Features

Unified Brand Messaging

Description: The platform allows businesses to manage and coordinate social media messaging across multiple employees, ensuring a unified brand voice.
Benefit: Users can amplify their brand's reach and ensure consistent messaging across all employee accounts.

AI-Powered Advocacy Tools

Description: The platform provides AI-driven tools to support employee advocacy and social selling efforts.
Benefit: Users can enhance their advocacy strategies with AI-optimized content and insights.

Content Syndication

Description: The platform allows businesses to distribute AI-generated content across multiple employee or brand accounts.
Benefit: Users can efficiently manage and distribute content, increasing their brand's social media presence.

Voice Model Hierarchy

Description: The platform supports a hierarchical structure for voice models, enabling tailored messaging for different advocacy and marketing efforts.
Benefit: Users can ensure that messaging is appropriate and effective for different audiences and purposes.

Messaging Controls

Description: The platform provides controls and safeguards to ensure that messaging remains on-brand and compliant.
Benefit: Users can maintain brand integrity and compliance across all social media activities.

Social Media Marketing Solutions

Lately offers comprehensive solutions for social media marketing, leveraging AI to enhance content creation, distribution, and engagement.

Features

Behavior Training

Description: The platform trains businesses in social media behavior, helping them achieve superior performance through AI-driven insights and strategies.
Benefit: Users can improve their social media skills and strategies, leading to better engagement and results.

Content Transformation

Description: Lately helps businesses transform their social media presence by creating engaging and high-converting content.
Benefit: Users can enhance their brand's image and effectiveness on social media, attracting more followers and customers.

Audience Engagement

Description: The platform supports businesses in expanding their reach and fostering engagement across various social media platforms.
Benefit: Users can build stronger relationships with their audience, leading to increased loyalty and advocacy.

AI and Neuroscience Integration

Description: Lately integrates AI and neuroscience to help businesses exceed their marketing goals through optimized content strategies.
Benefit: Users can achieve higher levels of success in their marketing efforts by leveraging advanced technologies.

Content Creation Support

Description: The platform supports social marketing teams by automating and optimizing the content creation process.
Benefit: Users can reduce the workload and stress associated with content creation, allowing for more focus on strategy and engagement.

Quantitative Benefits

"Walmart that got them 130% ROI YoY for three years"

"With Kate's system, they achieved a 130%, three year, year-over-year ROI."

"99% of Posts on Social Get ZERO Engagement."

"Signify Doubled Their Social Media Metrics with AI"

"Outsourced book keeping and back office services firm uses Lately's social selling to manage social media across 90 locations in the U.S. and double website traffic."

Testimonials

"Instead of guessing what messages might stick in a vacuum, Lately's AI counts up all the digital engagement breadcrumbs left behind and predicts what new messages are most likely to convert. Brilliant."

Eric Schwartzman, Best-selling author and Fortune 500 Marketing Consultant

Source: Lately AI Social Marketing Content Platform powered by Neuroscience-Driven AI™

"Before Lately, social media was a weak point for me to do super consistently – because I didn't have the time and didn't want to sound dumb or boring. Now I have confidence because Lately takes the pressure off and makes me sound smart!"

Alicia Jimenez, Senior Vice President, Global Head of Technology & Platform Services Delivery at SAP

Source: Social Marketing Content Platform powered by Neuroscience

"We're pushing out a TON of content from our podcast videos with Lately. It's a serious secret weapon :)."

Natasha Miller, Founder and Chief Experience Designer at Entire Productions

Source: How It Works: Lately AI Social Marketing Content Platform

"The experience we've had working with the people at Lately is second-to-none. I hesitate to use the term "customer service," because they feel more like business partners to us. We truly feel like they are invested in our organization's success."

Chris Raftery, Director of Marketing at SCM Connections

Source: Meet Team Lately | Lately AI

"Lately is such a powerful tool, it eclipses all the others"

Caroline Robertson, VP, B2B Marketing & Sales Research Director at Forrester

Source: Lately Pricing

Customer Stories

Walmart

Problem: Needed to improve marketing effectiveness across various business sizes and sectors.

Value Add: Lately's CEO Kate implemented her marketing methodology, which was later automated into the Lately AI platform.

Outcome: Achieved a 130% three-year, year-over-year ROI for a partnership between Walmart, United Way Worldwide, National Disability Institute, and tens of thousands of local, small business and nonprofit affiliates.

Source: About Lately AI: Social Marketing Content Platform

SAP

Problem: Social media was a weak point due to lack of time and fear of sounding dumb or boring.

Value Add: Lately takes the pressure off and makes the user sound smart.

Outcome: The user now has confidence in their social media presence.

Source: Social Marketing Content Platform powered by Neuroscience

Entire Productions

Problem: Needed to generate more content from their podcast videos

Value Add: Lately's AI helped push out a large amount of content from their podcast videos

Outcome: Gained a "serious secret weapon" for content creation

Source: How It Works: Lately AI Social Marketing Content Platform

Signify

Problem: Needed to improve their social media metrics

Value Add: Lately.ai provided AI-powered social media content creation and management

Outcome: Doubled their social media metrics

Source: Customer Stories and Spotlights | Lately AI

AmeriFirst

Problem: Needed to scale a compliant social media program across regional branches

Value Add: Lately.ai offered a platform for managing compliant social media content across multiple locations

Outcome: Successfully scaled their compliant social media program across regional branches

Source: Customer Stories and Spotlights | Lately AI

Tamarin Health

Problem: Needed to amplify an employee advocacy campaign across all social media platforms

Value Add: Lately.ai provided tools to create and manage content for employee advocacy across multiple social platforms

Outcome: Successfully amplified their employee advocacy campaign across all social media platforms

Source: Customer Stories and Spotlights | Lately AI

Modern Luxury

Problem: Needed to boost their reach into new markets and channels

Value Add: Lately.ai offered AI-powered content creation and management tools

Outcome: Massively boosted their reach into new markets and channels

Source: Customer Stories and Spotlights | Lately AI

Revry

Problem: Needed to boost organic reach and amplify brand awareness

Value Add: Lately.ai provided AI-powered content creation and management tools for social media

Outcome: Boosted organic reach and amplified brand awareness

Source: Customer Stories and Spotlights | Lately AI

Supporting Strategies

Problem: Needed to manage social media across 90 locations in the U.S. and increase website traffic

Value Add: Lately.ai offered social selling tools to manage social media content across multiple locations

Outcome: Successfully managed social media across 90 locations and doubled website traffic

Source: Customer Stories and Spotlights | Lately AI

SCM Connections

Problem: Needed to improve social media presence for a supply chain consulting firm specializing in SAP

Value Add: Lately.ai provided social media management tools

Outcome: Improved social media presence for their SAP-focused supply chain consulting business

Source: Customer Stories and Spotlights | Lately AI

Valuegraphics

Problem: Needed to enhance social media presence for a consumer marketing agency, researcher, and public speaker

Value Add: Lately.ai offered social media content creation and management tools

Outcome: Enhanced social media presence for their consumer marketing, research, and public speaking business

Source: Customer Stories and Spotlights | Lately AI

Dynasty TV

Problem: Needed to keep channel switching rockstars organized on social media

Value Add: Lately.ai provided parent-child accounts for organized social media management

Outcome: Successfully kept channel switching rockstars organized on social media

Source: Customer Stories and Spotlights | Lately AI

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