Lofty
Overview
Lofty is an AI-powered platform designed for real estate professionals, offering a comprehensive suite of tools to automate marketing, enhance lead generation, and streamline sales processes. It caters to agents, teams, and brokers, providing solutions that boost productivity, collaboration, and business growth.
Industry: Real Estate Technology
Ideal Customer Profiles: Lofty's ideal customers are real estate agents, teams, and brokers looking to enhance their business operations through AI-driven tools. These customers seek to automate marketing, improve lead conversion, and streamline their sales processes.
Website: lofty.com
Products
Lofty Platform
The Lofty Platform is an all-in-one solution that integrates various tools for marketing automation, lead generation, and customer relationship management, providing a seamless experience for real estate professionals.
Features
Ease-of-Use
Description: The platform is designed to be intuitive and user-friendly, allowing real estate professionals to easily navigate and utilize its features without extensive training.
Benefit: Users can quickly adopt the platform, reducing the learning curve and increasing productivity.
Marketing Automation
Description: Lofty automates marketing campaigns, helping users to boost brand awareness and capture more leads through various channels.
Benefit: Saves time and effort in managing marketing activities, leading to increased lead generation and conversion.
Innovative Features
Description: The platform includes advanced tools such as Social Studio for social media marketing, AI Assistant for lead conversion, and Dynamic CMA for creating interactive comparative market analyses.
Benefit: Provides users with cutting-edge tools to stay ahead of the competition and enhance their service offerings.
Mobile Apps
Description: Lofty offers mobile applications that allow users to manage their business on-the-go, ensuring they stay connected and productive from anywhere.
Benefit: Increases flexibility and accessibility, enabling users to work efficiently from any location.
Intuitive Design
Description: The platform is designed to be intuitive, making it accessible to users of all technical skill levels, from beginners to experienced professionals.
Benefit: Facilitates quick adoption and effective use of the platform, leading to faster results and increased satisfaction.
Intelligent IDX Website
Lofty's Intelligent IDX Website is a top-rated website builder that integrates MLS data to attract and capture leads, providing real estate professionals with a powerful online presence.
Features
Theme Library
Description: Offers a variety of site templates that allow users to create a professional and branded website easily.
Benefit: Enhances brand image and attracts potential clients through visually appealing websites.
Nationwide MLS Support
Description: Supports multiple MLS feeds across the US and Canada, providing real-time updates to ensure accurate property listings.
Benefit: Ensures that users have the most current and comprehensive property data, improving client trust and engagement.
Optimized Pocket Listings
Description: Allows users to quickly add and manage pocket listings, ensuring they can capitalize on exclusive opportunities.
Benefit: Maximizes sales potential by including listings that are not yet on the market.
High Performance
Description: The platform is optimized for speed and performance, ensuring quick load times and a smooth user experience.
Benefit: Improves user satisfaction and engagement, leading to higher conversion rates.
Easy to Use CMS
Description: Features a content management system with drag-and-drop controls, simplifying the process of website creation and management.
Benefit: Empowers users to manage their online presence without needing technical expertise.
Real Estate CRM
Lofty's Real Estate CRM is designed to not only manage customer relationships but also to engage and amaze clients through advanced lead insights and communication tools.
Features
Lead Score
Description: Provides dynamically adjusting lead scores based on contact validity, online behavior, and property info, helping users prioritize leads effectively.
Benefit: Enables users to focus on high-potential leads, increasing the likelihood of successful conversions.
Lead Analysis
Description: Analyzes lead behavior and engagement to provide insights into their likelihood to close, helping users make informed decisions.
Benefit: Improves decision-making by providing actionable insights into lead behavior.
Smart Suggestions
Description: Offers intelligent suggestions for the next steps based on lead activity, removing guesswork from the process.
Benefit: Streamlines the sales process by guiding users towards effective actions.
Business Opportunities
Description: Identifies indicators of transaction intention, helping users recognize and act on potential business opportunities.
Benefit: Increases the chances of closing deals by highlighting promising opportunities.
Reporting & Forecasting
Description: Tracks and predicts business progress using a forecasting algorithm that considers agent performance and historical trends.
Benefit: Helps users set realistic goals and track progress, leading to better business outcomes.
360° Marketing
Lofty's 360° Marketing approach integrates multiple advertising channels to engage prospects at various stages of their journey, maximizing lead generation and ROI.
Features
Google PPC
Description: Targets high-intent audiences through Google Search PPC, driving quality traffic to listings.
Benefit: Increases visibility and attracts potential buyers and sellers actively searching for real estate services.
Facebook Video Branding
Description: Utilizes video content on Facebook to build brand awareness among buyers and sellers.
Benefit: Enhances brand recognition and engagement through visually appealing content.
Facebook & Instagram Remarketing
Description: Re-engages existing leads through targeted remarketing campaigns on Facebook and Instagram.
Benefit: Encourages leads to take action, increasing conversion rates.
Youtube Branding
Description: Uses engaging video content on YouTube to build brand awareness and drive traffic to websites.
Benefit: Attracts a wider audience and enhances brand visibility through popular video platforms.
Geofarm Print Marketing
Description: Sends targeted print marketing materials to geo-farmed prospect lists, promoting new listings and sales.
Benefit: Reaches potential clients directly, increasing the chances of generating leads.
Social Studio
Lofty's Social Studio is a fully automated social media marketing tool that simplifies the process of posting and managing real estate listings across multiple platforms.
Features
Multi-Platform Posting
Description: Allows users to integrate multiple social media platforms and post content to all of them simultaneously with one click.
Benefit: Saves time and effort by streamlining the process of social media posting.
Auto-Post Listings
Description: Automatically publishes posts to integrated social channels as soon as listings sync from the MLS, ensuring timely updates.
Benefit: Keeps social media channels up-to-date with the latest listings, maximizing exposure.
Automatic Listing Videos
Description: Generates automatic listing intro videos without the need for editing, making it easy to create engaging content.
Benefit: Attracts more traffic with visually appealing video content, enhancing listing visibility.
Website Social Feed
Description: Syncs social media content directly to the user's website, providing additional content and driving traffic to social channels.
Benefit: Increases engagement by integrating social media presence with the website.
Track Social Engagement
Description: Tracks social media engagement and ties it to business results, providing insights into the effectiveness of social media activities.
Benefit: Demonstrates the value of social media efforts, helping users optimize their strategies.
Quantitative Benefits
"Convert up to 3X more leads"
Source: How It Works | Lofty
"More than 50,000 agents across North America trust Lofty's Al-powered platform to accelerate their business growth."
Source: How It Works | Lofty
"Within just 90 days, Lofty produced 187% more agreements"
Source: How It Works | Lofty
"drove an overall 42% increase in new business generation"
Source: How It Works | Lofty
"Agent Adoption Rate 60% Higher than the industry average"
Source: How It Works | Lofty
"Lead Conversion Rate 48% Higher than the industry average"
Source: How It Works | Lofty
"Lofty converts 48% more leads than the competition."
Source: How It Works | Lofty
"Page Speed Grade 90"
Source: Intelligent IDX Website | Lofty
"YSlow Grade B(81)"
Source: Intelligent IDX Website | Lofty
"Fully Loaded time 3.281s"
Source: Intelligent IDX Website | Lofty
"Total page size 267KB"
Source: Intelligent IDX Website | Lofty
"Total # of request 46"
Source: Intelligent IDX Website | Lofty
Testimonials
"We provide our team the best CRM on the market at no charge. Agents who have never used a CRM before are adopting..."
Source: Lofty Solution Suite
"Lofty was the platform that checked every single box for us. It is easy to use and incredibly intuitive which means ..."
Source: Lofty Solution Suite
"Lofty was the platform that checked every single box for us. It is easy to use and incredibly intuitive which means no matter how many years our agents have been in the business or their level of technical skill, they can easily step in and use the system to start generating results"
Source: How It Works | Lofty
"Powered by Al, Lofty uniquely provides the innovative tools Lucido Global needs to effectively identify, nurture and convert leads for increased business. Within just 90 days, Lofty produced 187% more agreements, and drove an overall 42% increase in new business generation."
Robert Lucido Jr., CSO at Lucido Global
Source: How It Works | Lofty
"I'm amazed by the forward-thinking product development team at Lofty. They consistently analyze the market and anticipate our agents' needs so we don't have to, regularly enhancing the platform with features purpose-built to serve our industry. Lofty is far and away the most valuable tool we offer our agents and is a clear differentiator for us in the marketplace."
Source: How It Works | Lofty
Customer Stories
Lucido
Problem: Agents not using CRM effectively
Value Add: Lofty provided the best CRM on the market at no charge to the team
Outcome: Agents who have never used a CRM before are adopting it
Source: Lofty Solution Suite
The More Realty
Problem: Needed a platform to help agents harness its power
Value Add: Lofty acted as a true partner dedicated to helping agents use the platform
Outcome: Agents are better serving their clients
Source: Lofty Solution Suite
The Pure Realty
Problem: Needed a comprehensive platform that met all their requirements
Value Add: Lofty provided an easy-to-use and intuitive platform that checked every box
Outcome: The platform met all their needs
Source: Lofty Solution Suite
Pure Realty
Problem: Needed a platform that could be easily used by agents with varying levels of experience and technical skills.
Value Add: Lofty provided an easy-to-use and intuitive platform that checked every box for their needs.
Outcome: Agents can easily step in and use the system to start generating results, regardless of their years in the business or technical skill level.
Source: How It Works | Lofty
Lucido Global
Problem: Needed to effectively identify, nurture and convert leads for increased business.
Value Add: Lofty provided AI-powered innovative tools to address their lead management and conversion needs.
Outcome: Within just 90 days, Lofty produced 187% more agreements, and drove an overall 42% increase in new business generation for Lucido Global.
Source: How It Works | Lofty
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