Tool Details

Luru icon

Luru

Overview

Luru is an AI-driven Sales Development Representative (SDR) agency that leverages generative AI and human oversight to enhance prospecting, messaging, and meeting booking processes. The company aims to automate and optimize outbound sales workflows, ensuring that businesses can focus on closing deals while Luru handles lead generation and meeting scheduling.

Industry: Sales Automation

Ideal Customer Profiles: Luru's ideal customer profiles include sales teams and revenue operations teams in medium to large enterprises that use CRM systems like Salesforce or HubSpot and are looking to automate and enhance their outbound sales processes.

Website: luru.app

LinkedIn: http://linkedin.com/company/luruapp

Products

AI SDR

Luru's AI SDR engine combines generative AI with human oversight to automate and optimize the process of prospecting, messaging, and booking meetings, ensuring high-quality lead generation and meeting scheduling.

Features

Audience Discovery

Description: Luru AI identifies the right leads from various sources such as prospecting tools, LinkedIn, and forums, ensuring that the meetings booked are with the right ideal customer profile (ICP).
Benefit: Saves time and drives better results by ensuring meetings are with the right prospects.

Intent Capture

Description: Luru AI conducts in-depth research on target accounts and prospects, gathering insights from the web, news, social media, and forums to ensure outreach is relevant and timely.
Benefit: Enhances the relevance and timeliness of outreach, increasing the likelihood of engagement.

Hyper-Personalized Content

Description: Luru generates emails that are highly personalized and human-like, aligning with the brand's voice and the language of the ICP.
Benefit: Increases engagement by making messages more relatable and relevant to the recipient.

Multi-Channel Outreach

Description: Luru uses gathered signals to determine the best channels for engagement, such as email and LinkedIn, ensuring messages reach prospects where they are most likely to respond.
Benefit: Maximizes the effectiveness of outreach by using the most responsive channels.

Objection Handling

Description: Luru AI learns from previous deals to identify and handle common objections, ensuring that only qualified meetings are scheduled.
Benefit: Improves meeting quality by addressing objections and ensuring only qualified prospects are scheduled.

Workflows

Luru's no-code workflows allow sales teams to automate and iterate on sales processes directly within their existing communication tools like Slack, enhancing efficiency and pipeline visibility.

Features

No-Code Workflow Creation

Description: Allows teams to create and iterate on sales processes without needing an automation background, directly within Slack.
Benefit: Increases agility and efficiency in managing sales processes.

Pipeline Visibility

Description: Provides real-time alerts and reports on pipeline health, ensuring teams are always informed about the status of their sales pipeline.
Benefit: Enhances decision-making and allows for quick reactions to pipeline changes.

CRM Integration

Description: Enables seamless integration with CRM systems, allowing for one-click updates from work applications like Slack.
Benefit: Improves CRM data accuracy and reduces administrative workload.

Deal Collaboration

Description: Facilitates collaboration on deals through dedicated channels, providing in-context sales coaching and celebrating deal milestones.
Benefit: Enhances team collaboration and ensures everyone is aligned on deal progress.

Process Adherence

Description: Provides smart nudges and reminders to ensure adherence to sales processes, delivered through messaging apps.
Benefit: Ensures consistency and compliance with sales processes, improving overall sales effectiveness.

Quantitative Benefits

"On average, we do 2x better than the average SDR and consistently beat the best SDR in the team."

"CRM hygiene with 2X data"

"Data hygiene increased by more than 2x."

"This in turn lead to happier customers, 20% less lead leakage and more revenues."

"After using Luru, the number of sales notes saw a jump by 300% and data hygiene improved by 200%"

"CRM busywork down by 75%"

"Reps spent less than 30 mins vs 2 hrs weekly."

Testimonials

"Solid HubSpot add-on that's been constantly improving. I have been able to receive notes during calls and sync everything to HubSpot. The support team is exceptional and takes feedback to heart to improve the product."

Reed Porter, Head of Sales & CS at Localstack

Source: Luru - AI SDR Agent

"Luru seamlessly integrates with Salesforce and Zoom, allowing us to manage pipelines and update contacts directly from Slack. It saves us a lot of time in a cost-efficient manner, streamlining our sales process."

Jasper Guilaran, AE - Full Cycle at TryProspect

Source: Luru - AI SDR Agent

"Luru is a standout tool for revops teams. Our sales processes have become more efficient, and our CRM hygiene has improved significantly. My team can now focus on selling rather than admin work. And they are amazing listeners to feedback."

Anupreet Singh, CRO at Gan AI

Source: Luru - AI SDR Agent

"With Luru's no code workflows we have been able to quickly create and iterate on sales processes on Slack where our team resides. This has helped us to get a better picture of our pipeline in real time, identify blockers and react quickly to close more deals."

Sethu, Cofounder and Revenue Head at Zluri

Source: Luru - AI SDR Agent

"The ability to pre-define templates and prompt my SDRs and AEs on must-discuss info is amazing! Personally, my hunt for a hassle-free meeting note taker is over :)."

Varun Raj, Sales Leader at Exotel

Source: Luru - AI SDR Agent

"The setup and scale of workflows on HubSpot is complex and often requires a service integration (SI) partner. With Luru, one doesn't need an automation background to define a sales process."

Nilesh Gupta, Co-founder & COO at GrowthSpree

Source: Luru - AI SDR Agent

"We have much more data in our CRM than we used to. It's really easy to use. Took me 5 mins to set it up. But it still isn't very limiting in what it can help you do. I can set up automations, new scripts and templates in it whenever I want to and it'll improve our sales ops even further."

Ishaan S, Co-founder at Spear Growth

Source: Contact Luru | Rev Your Sales Engine

"Having visibility into pipeline movements and upsell opportunities has been a breeze with Luru. It's like having my own little command center within Slack. From deal movements to discovering new upsell opportunites, all the important alerts are right there when I need them. It's a real step forward."

Ishwar S, COO, Co-founder at Exotel

Source: Contact Luru | Rev Your Sales Engine

"LURU is my Robin because "I AM BATMAN". Remarkable in-call sidekick for your Google Meets and Zoom calls. This extraordinary companion effortlessly gathers all the relevant information about your prospect during the call and seamlessly updates the call notes on your CRM. It's like having your very own Alfred, ensuring you have all the crucial details at your fingertips."

Prashant S, Senior Product Evangelist at WebEngage

Source: Contact Luru | Rev Your Sales Engine

"Luru has really changed the way we handle our sales process. Being able to manage everything directly from Slack has kept our team on their toes and moving swiftly. It's like Slack has evolved from just a communication tool to a command center where we can get everything done. No need to navigate away or lose time switching between applications. It's all there in our Slack channels."

Santhosh G, Growth Leader at Zepic

Source: Contact Luru | Rev Your Sales Engine

"Slack is now Our Sales Home. Thanks Luru. Our sales team spends most of their day in Slack and this tool seamlessly integrates with our sales team's daily workflow in Slack. The automation features, especially the Meeting Workflows, have been a game-changer for us. They enable us to automate a significant portion of our tasks, providing a much-needed boost to our productivity."

Raj Vimal C, Co-founder at Finmo

Source: Contact Luru | Rev Your Sales Engine

"A sales guy's delight! Has been my favorite note-taker app. I can easily take down my Sales notes inside the Zoom and Google Meet meeting windows. The best part is that these sales notes are synced to Salesforce fields, notes, and tasks! And all my notes are sorted in one place inside Luru"

Akshay Gupta, Partnerships at VWO

Source: Contact Luru | Rev Your Sales Engine

"No more waiting for review meetings to know what is happening. It's cool how I can track deals and see progress right in Slack. Feels like I've got a sales dashboard in my pocket all the time!"

Harsha Chelle, Strategic Accounts at Postman

Source: Contact Luru | Rev Your Sales Engine

"Luru gives easy visibility into my team's pipeline helping in better pipeline review meetings. Luru enables my team to update Salesforce a lot quicker through a simple spreadsheet-like interface. Now our pipeline is always up-to-date!"

Shuvam Gupta, Head - Sales at Cogno AI

Source: Contact Luru | Rev Your Sales Engine

"The email workflows have become my favorite feature. Automating and tracking email responses between our team and clients is a breeze now. It's like having an extra pair of hands helping us meet our deadlines."

Vishnu J, Founding team at DeepSource

Source: Contact Luru | Rev Your Sales Engine

"Sales sidekick I never knew I wanted to manage my pipeline in HubSpot. As a founder and salesperson, Luru is my favorite productivity and note-taker app. I take a LOT of notes and the CRM auto-sync functionality fits my needs perfectly. Basically sales notes on steroids."

Sanjay Shenoy, Founder at Tractionn

Source: Contact Luru | Rev Your Sales Engine

"As we are scaling, it became important for us to get complete visibility into our pipeline and react quickly to deal movements."

Sethu Meenakshisundaram, Revenue Head & Co-founder at Zluri

Source: Zluri Sales Automation Case Study

"As a sales leader, Luru is a life saver! The ability to pre-define templates and prompt my SDRs and AEs on must- discuss info is amazing. The reps love it as it save them a ton of time as well!"

Varun Raj, Sales Head-Platforms at Exotel

Source: Exotel Sales Process Automation Case Study | Luru

Customer Stories

Zluri

Problem: Needed to create and iterate on sales processes quickly

Value Add: Luru provided no-code workflows that allowed Zluri to create and iterate on sales processes directly on Slack

Outcome: Zluri gained a better picture of their pipeline in real time, identified blockers, and could react quickly to close more deals

Source: Luru - AI SDR Agent

Exotel

Problem: Needed a way to guide SDRs and AEs on must-discuss information and a hassle-free meeting note taker

Value Add: Luru offered the ability to pre-define templates and prompt SDRs and AEs on must-discuss info, as well as providing a hassle-free meeting note taker

Outcome: As a sales leader, the Exotel representative found Luru to be a "life saver"

Source: Luru - AI SDR Agent

GrowthSpree

Problem: Found setup and scale of workflows on HubSpot complex, often requiring a service integration (SI) partner

Value Add: Luru provided a simpler way to define sales processes without needing an automation background

Outcome: GrowthSpree was able to define sales processes without requiring specialized automation knowledge

Source: Luru - AI SDR Agent

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