MailerLite
Overview
MailerLite is a digital marketing platform that provides tools for creating email marketing campaigns, automations, landing pages, and signup forms. It is designed to help businesses grow their audience and drive revenue with a user-friendly interface and 24/7 customer support. MailerLite offers a free 30-day trial of premium features, making it accessible for businesses of all sizes.
Industry: Email Marketing
Ideal Customer Profiles: MailerLite's ideal customers are small to medium-sized businesses, content creators, and e-commerce platforms looking to enhance their digital marketing efforts. These customers value ease of use, automation capabilities, and the ability to integrate with other web applications.
Website: mailerlite.com
LinkedIn: http://linkedin.com/company/mailerlite-international
Twitter: http://twitter.com/ignasr?lang=en
Products
Email Marketing
MailerLite's email marketing service is distinguished by its intuitive drag & drop editor, advanced automation capabilities, and seamless integration with e-commerce platforms, allowing businesses to create personalized and engaging campaigns.
Features
Drag & Drop Editor
Description: This feature allows users to design emails using an intuitive interface without needing coding skills. It includes interactive content blocks and a rich-text editor for more personalized emails.
Benefit: Users can quickly create professional-looking emails that engage their audience, saving time and resources.
Automation Workflows
Description: Users can build complex marketing workflows using triggers to automatically send emails or update subscriber information. This includes RSS campaigns and auto-resend features to increase engagement.
Benefit: Automates repetitive tasks, ensuring timely and relevant communication with subscribers, which enhances engagement and conversion rates.
Targeted Campaigns
Description: MailerLite allows segmentation and personalization of email content based on subscriber interests, behavior, and location, ensuring that each subscriber receives relevant content.
Benefit: Increases the effectiveness of email campaigns by delivering content that resonates with each subscriber, improving open and click-through rates.
Performance Monitoring
Description: Provides detailed analytics and reporting tools to track the success of email campaigns, including open rates, click rates, and subscriber engagement metrics.
Benefit: Enables data-driven decision-making to optimize future campaigns for better results.
E-commerce Integration
Description: Integrates with platforms like Shopify and WooCommerce to create email campaigns based on customer buying behavior and sell digital products directly through emails.
Benefit: Helps businesses increase sales by targeting customers with personalized product recommendations and offers.
Email Automation
MailerLite's email automation feature allows businesses to create sophisticated workflows that automatically send emails based on subscriber actions, enhancing customer engagement and retention.
Features
Triggered Emails
Description: Automatically sends emails based on specific subscriber actions, such as joining a group or completing a form, ensuring timely communication.
Benefit: Improves customer engagement by delivering relevant content at the right time without manual intervention.
Multi-Trigger Automation
Description: Allows the setup of multiple triggers for a single workflow, providing more entry points and flexibility in automation strategies.
Benefit: Enhances targeting precision and workflow efficiency, leading to better subscriber engagement.
A/B Split Testing
Description: Enables testing of different email variations to determine the most effective subject lines, content, and send times.
Benefit: Optimizes email performance by identifying the best strategies for engagement.
Customer Retention Workflows
Description: Includes workflows for scenarios like abandoned cart recovery and post-purchase follow-ups to retain customers and encourage repeat purchases.
Benefit: Increases customer lifetime value by nurturing existing relationships and encouraging repeat business.
Tool Integration
Description: Supports integration with various web services and CRMs through APIs, allowing seamless data flow and enhanced functionality.
Benefit: Streamlines marketing operations by connecting MailerLite with other business tools, improving efficiency and data accuracy.
Landing Pages
MailerLite's landing page builder allows users to create high-converting pages with ease, using customizable templates and a drag & drop editor.
Features
Customizable Templates
Description: Offers a variety of pre-designed templates that can be customized to fit business needs, making it easy to create professional landing pages.
Benefit: Saves time and effort in designing landing pages, allowing businesses to focus on content and conversion strategies.
Embedded Signup Forms
Description: Allows the integration of signup forms directly into landing pages to capture visitor information and grow subscriber lists.
Benefit: Increases lead generation by making it easy for visitors to subscribe to newsletters or offers.
Email Verification
Description: Includes tools to verify and clean email lists, ensuring that only valid and active email addresses are used in campaigns.
Benefit: Improves email deliverability and reduces bounce rates, enhancing the overall effectiveness of email marketing efforts.
Performance Tracking
Description: Provides analytics on landing page performance, including views, conversions, and subscriber growth metrics.
Benefit: Enables businesses to measure the success of their landing pages and make data-driven improvements.
Blog Creation
Description: Allows users to create and manage blogs as part of their landing pages, driving traffic and engaging visitors with content.
Benefit: Enhances content marketing efforts by providing a platform for regular updates and audience engagement.
Signup Forms
MailerLite's signup forms are designed to help businesses grow their subscriber lists with customizable and easy-to-integrate forms.
Features
Customizable Forms
Description: Offers a range of form templates that can be customized to match the brand and capture specific subscriber information.
Benefit: Facilitates audience growth by providing attractive and functional forms that encourage signups.
iPad Signup App
Description: Provides an app for collecting subscriber information during events or in-store, even without an internet connection.
Benefit: Expands subscriber acquisition opportunities by enabling offline data collection.
Unsubscribe Page Builder
Description: Allows the creation of custom unsubscribe pages with surveys to understand why subscribers are leaving.
Benefit: Provides insights into subscriber churn, helping businesses improve retention strategies.
Preference Center
Description: Enables subscribers to manage their preferences, ensuring they receive content that matches their interests and needs.
Benefit: Improves subscriber satisfaction and engagement by delivering personalized content.
Subscriber Management
Description: Includes tools for managing subscriber lists and campaigns from any device, ensuring efficient list maintenance.
Benefit: Enhances list management efficiency, allowing businesses to focus on campaign strategy and execution.
Performance Reports
MailerLite's performance reporting tools provide comprehensive insights into campaign success, helping businesses make informed decisions to optimize their marketing efforts.
Features
Campaign Performance Tracking
Description: Offers detailed reports on email campaign metrics such as open rates, click rates, and subscriber engagement.
Benefit: Enables businesses to assess the effectiveness of their campaigns and identify areas for improvement.
Comparative Reporting
Description: Allows users to compare campaign performance over different time periods to evaluate the impact of strategy changes.
Benefit: Facilitates strategic planning by highlighting successful tactics and areas needing adjustment.
Comprehensive Analytics
Description: Provides analytics for all aspects of email marketing, including automations, landing pages, and subscriber behavior.
Benefit: Gives a holistic view of marketing performance, supporting data-driven decision-making.
E-commerce Insights
Description: Tracks purchases made through email campaigns, providing data on revenue, conversion rates, and order details.
Benefit: Helps businesses understand the ROI of their email marketing efforts and optimize for better sales outcomes.
Landing Page Metrics
Description: Monitors the performance of landing pages and websites, including views, conversions, and subscriber growth.
Benefit: Supports continuous improvement of landing pages by providing actionable insights into visitor behavior.
Quantitative Benefits
"97% satisfaction rate"
"5 min avg. response time on live chat"
"Grab 30% off your first 3 months"
"Get your Growing business plan from ~~$10~~ $7"
"Get your Advanced plan from ~~$20~~ $14"
"Opened 59,441 36%"
"Clicked 37,901 23%"
"92% recommended MailerLite to a friend or a colleague on GetApp**"
Source: Why Lite - MailerLite
"Total active subscribers 401,487"
"New subscribers today 882"
"New subscribers this month 5,271"
"Last 30 days 12,536"
"Total emails sent 164,787"
"Click to open rate 64%"
"Orders 24"
"Total revenue $1,580"
"Conversion 12%"
"Views 1,482"
"Unique visitors 1,104"
"Subscribers collected 695"
"Conversion 46.89%"
Testimonials
"Today, most email marketing services offer automation and landing pages, but MailerLite is truly distinguished by its simple, beautiful UI and attentive customer service. Since making the switch, the Notion VIP email list has exploded, much thanks to the dependability and ease-of-use of MailerLite."
William Nutt, Founder at Nutt Labs
Source: Create Email Marketing Your Audience Will Love - MailerLite
"I was looking for a software that would allow me to send emails for hundreds of users at once. I was amazed by MailerLite as it offers 12,000 emails per month! I was having troubles creating an account because it was not allow me to sign in with my Google account, even though it would ask me to create the account name, but after - no matter what name I would give - there would show up an error, saying "Something went wrong. Try again later." So the support I received was great. Matheus went away beyond my expectations, suggesting different techniques and ways. After a few emails back and forward the problem got solved :) So, as a free account I was not expecting to have support 24/7 and almost immediate. I just can recommend the software, if nothing else, for the great experience I had with the 5* support. Thank you very much :)"
J.G.
"I have recently brought my current website to MailerLite's platform, who already handled my mailing list. I built my own website on MailerLite (an easy task given the modular way it is structured), had my personal domain name point toward it, and cancelled my old provider. The few snags I hit was handled promptly by Ivan. The new site is cheaper (where I stay in Africa the dollar exchange rate is working against us), cleaner, simpler, and looks good. It also brought my business under one roof. Thanks for helping me through the process!"
J. le R.
"During a weekend event I realized I had done something wrong with my automation. Unable to figure it out, I contacted the support team. Denise reached out within 30 minutes. I explained my problem and she was able to quickly fix my error. Denise is a gem! Thank you."
Joanne, Author
"As an indie author/self-published author I needed to take my career to the next level with an email newsletter. I avoided this step for a long time. MailerLite offered a free account with free support. The staff helped me coordinate the tech complexities between GoDaddy, PubSite and MailerLite to get it set up so it stays out of Spam folders."
Kevin at Vertical Mirth Publishing
"I started to create a platform, at 60, with not much tech experience, but with a passion to use my story to help people who love someone in addiction."
Liz
"I started using MailerLite to attract customers and grow my tiny handmade business. I tried different email marketing platforms before ML, but I ended up with this one for many reasons: the range of things you can do even with the free version, the easiness of creating a campaign and the graphic options ML provides"
Maddalena at MadeInMad
"It's a relief using a Mailer Lite. Really great and smooth UX, with super-fast online support when I really need it. Also, Mailer Lite has a good cost-benefit ratio, surely better than other "big" clients."
Marko at Paragraf Lex
"I had thousands of contacts to manage for my boutique film & video production company, but it was becoming unwieldy to use my mail and contacts apps for that. I was looking for a solution that could accommodate my small business, and MailerLite was the perfect fit. I have been able to gather new subscribers, organize loyal followers, and separate out close contacts. It's been a dream!"
Gillian at Breve Films
"I chose Mailerlite after becoming frustrated with another email marketing software. I have found the software easy to use and the customer support to be exceptional."
"I was looking for a easy to use online marketing tool and MailerLite has met that criteria."
"Message Factory migrated all our clients from Mailchimp to MailerLite, and the results couldn't be any better. Great level of satisfaction in terms of the results we are obtaining in our campaigns. Also important to mention the amazing customer service provided. Always very quick, detailed and helpful. Message Factory couldn't be any happier by working with MailerLite!"
Andre Russo, Project Manager at Message Factory
Source: Why Lite - MailerLite
Customer Stories
Message Factory
Problem: Needed to migrate clients from Mailchimp to a new email marketing platform
Value Add: MailerLite provided an easy migration process, great campaign results, and excellent customer service
Outcome: Message Factory successfully migrated all their clients from Mailchimp to MailerLite with a high level of satisfaction in terms of campaign results and customer service
Source: Why Lite - MailerLite
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