Membrain
Overview
Membrain is a sales enablement CRM platform designed to enhance the sales process for B2B sales teams. It focuses on improving how sales teams engage with prospects, manage pipelines, and grow accounts by providing structured guidance and tools. Membrain aims to make the sales process more predictable and effective, helping teams to achieve higher win rates and better account growth.
Industry: Sales Enablement
Ideal Customer Profiles: Membrain's ideal customers are B2B sales teams and organizations that are committed to improving their sales processes and outcomes. These customers are likely to have complex sales cycles and are looking for a CRM solution that emphasizes sales enablement and process optimization.
Website: membrain.com
LinkedIn: http://linkedin.com/company/membraincom
Products
Prospecting
Membrain's Prospecting tool provides sales teams with structured guidance and tools to engage prospects in a more human and disciplined way, moving away from automation-heavy approaches.
Features
Human-Centric Engagement
Description: This feature allows sales teams to engage with prospects on a more personal level, avoiding the pitfalls of over-automation. It provides structured guidance to ensure that interactions are meaningful and effective.
Benefit: Improves the quality of leads and increases the likelihood of successful engagement.
Sales Engagement Playbooks
Description: These playbooks offer a structured workflow that guides sales teams through the prospecting process, ensuring consistency and discipline in their approach.
Benefit: Enhances the effectiveness of prospecting efforts, leading to a higher conversion rate.
Active Pipeline
Membrain's Active Pipeline tool helps sales teams follow a structured sales process, which has been shown to increase win rates by 48%.
Features
Structured Sales Process
Description: This feature provides a clear and structured process for sales teams to follow, ensuring that all opportunities are managed consistently and effectively.
Benefit: Increases win rates by providing a reliable framework for managing sales opportunities.
Guided Sales Strategy Execution
Description: The tool actively guides sales teams through the sales process, making it easy to execute the sales strategy effectively.
Benefit: Ensures that sales strategies are implemented consistently, leading to more predictable outcomes.
Account Growth
Membrain's Account Growth tool helps sales teams visualize their best clients and create plans to expand relationships and drive growth.
Features
Customer Visualization
Description: This feature allows sales teams to easily identify and visualize their most valuable customers, helping them focus their efforts on the right accounts.
Benefit: Enables targeted account management and growth strategies.
Relationship Expansion Guidance
Description: Provides guidance and tools to help sales teams expand their relationships with existing customers, ensuring that they understand customer needs and execute effective growth plans.
Benefit: Drives account growth by strengthening customer relationships and executing strategic plans.
CRM & Productivity
Membrain's CRM & Productivity tools are always included free of charge, providing essential functionality to support sales teams.
Features
Built-In CRM Functionality
Description: Includes essential CRM features such as analytics, content hub, productivity tools, automations, and integrations, all designed to support sales teams in their daily activities.
Benefit: Enhances productivity and efficiency by providing all necessary tools in one platform.
Contextual Content Integration
Description: Allows sales teams to integrate educational content and sales collateral directly into their sales process, ensuring that relevant information is always accessible.
Benefit: Improves sales effectiveness by providing the right information at the right time.
Sales Coaching
Membrain equips sales leaders with the tools and information needed to effectively coach their teams, driving higher performance.
Features
Effective Sales Coaching Tools
Description: Provides sales leaders with the necessary tools and information to coach their teams effectively, focusing on improving sales performance.
Benefit: Enhances sales team performance through targeted coaching and development.
Performance-Driven Coaching
Description: Focuses on using coaching as a primary driver for improving sales performance, providing structured guidance to ensure effective coaching practices.
Benefit: Increases sales performance by leveraging coaching as a key development tool.
Quantitative Benefits
"We increased quota attainment from ~50% before Membrain to 104%."
"Our win rates have doubled with the help of Membrain."
"25% Revenue Increase"
"Sales teams that follow a structured sales process achieve 48% higher win-rates."
Testimonials
"Membrain, out of the box, is the most complete sales enablement platform on the market. It has all of the right dashboards, analysis, behavior tracking, and process integration. And salespeople actually live in Membrain."
Brian Kavicky at Lushin, Inc.
Source: Sales Enablement CRM for B2B Sales. When HOW YOU SELL(tm) matters!
"We looked at CRM tools, but none really worked with the sales process we had developed. We needed more. We have long sales cycles, with different types of key performance indicators, and many personalities involved in a complex sale."
Sven-Erik Gustafsson, Sales Director at Scania Mining
Source: Sales Enablement CRM for B2B Sales. When HOW YOU SELL(tm) matters!
"Using Membrain's Playbook capabilities has kept not only my team, but me, consistently moving prospects through the sales process to a more predictable outcome. Our win rates have doubled with the help of Membrain."
Nate Lelle, Executive Vice President at Meyer-Najem Construction
Source: Sales Enablement CRM for B2B Sales. When HOW YOU SELL(tm) matters!
"Membrain was a game changer. It helped us to the next stage of our growth journey, and scale with a standard process in place. We increased quota attainment from ~50% before Membrain to 104%. It's very intuitive and easy to teach. It just works."
Roberto Scott, Sales Director at Analitek
Source: Sales Enablement CRM for B2B Sales. When HOW YOU SELL(tm) matters!
Customer Stories
Scania Mining
Problem: Long sales cycles with different types of key performance indicators and many personalities involved in a complex sale.
Value Add: Membrain provided a CRM tool that worked with their developed sales process, addressing their need for a solution that could handle complex sales cycles.
Outcome: Achieved a 25% increase in revenue.
Source: Sales Enablement CRM for B2B Sales. When HOW YOU SELL(tm) matters!
Meyer-Najem Construction
Problem: Needed a way to consistently move prospects through the sales process to a more predictable outcome.
Value Add: Membrain's Playbook capabilities kept the team consistently moving prospects through the sales process.
Outcome: Doubled their win rates with the help of Membrain.
Source: Sales Enablement CRM for B2B Sales. When HOW YOU SELL(tm) matters!
Analitek
Problem: Needed to scale with a standard process in place to reach the next stage of growth.
Value Add: Membrain provided a game-changing solution that was intuitive and easy to teach, helping implement a standard process.
Outcome: Increased quota attainment from ~50% before Membrain to 104%.
Source: Sales Enablement CRM for B2B Sales. When HOW YOU SELL(tm) matters!
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