Tool Details

Warmly icon

Warmly

Overview

Warmly is a B2B SaaS company that specializes in signal-based revenue orchestration. Their platform helps businesses identify and convert website visitors into qualified leads by de-anonymizing contacts and companies, and automating personalized outreach through email, LinkedIn, and AI-powered chat. Warmly is designed to integrate seamlessly with existing sales and marketing tech stacks, providing real-time orchestration to enhance sales and marketing efforts.

Industry: B2B SaaS

Ideal Customer Profiles: Warmly's ideal customer profiles are high-growth B2B companies, particularly those in the SMB sector, that require efficient and automated solutions for sales and marketing. These companies typically lack large marketing teams and need tools that can integrate with their existing tech stack to enhance lead conversion and pipeline generation.

Website: warmly.ai

LinkedIn: http://linkedin.com/company/warmly

Twitter: http://twitter.com/warmlyai?lang=en

Products

Signal-Based Revenue Orchestration Platform

Warmly's platform unifies existing sales and marketing tech stacks, de-anonymizes website visitors, and automates outreach, providing a comprehensive solution for revenue orchestration.

Features

De-anonymization

Description: This feature identifies and reveals the identities of individuals and companies visiting a website, providing valuable insights into potential leads.
Benefit: Users can gain visibility into who is visiting their site, allowing for targeted and informed outreach.

Data Enrichment

Description: Integrates with top data providers to enrich visitor data, enhancing the quality and depth of information available for each lead.
Benefit: Improves the accuracy and effectiveness of sales and marketing efforts by providing enriched data for better decision-making.

Multi-threaded Outreach

Description: Automates communication across multiple channels and stakeholders, ensuring that the right message reaches the right person at the right time.
Benefit: Increases engagement and conversion rates by delivering personalized and timely messages to multiple decision-makers.

CRM Integration

Description: Seamlessly integrates with existing CRM systems to sync enriched data and insights, ensuring that all relevant information is available in one place.
Benefit: Streamlines workflows and enhances the efficiency of sales teams by providing easy access to comprehensive lead data.

Signal-Based Orchestration

Description: Utilizes real-time signals to orchestrate sales workflows, ensuring that actions are taken at the optimal time to convert leads.
Benefit: Maximizes the chances of conversion by acting on real-time data and signals, reducing the time to engage with potential leads.

AI-Powered Chat

Warmly's AI-powered chat engages website visitors in real-time, providing immediate responses and capturing leads effectively.

Features

Real-Time Engagement

Description: Engages visitors instantly as they browse the website, providing immediate assistance and capturing their interest.
Benefit: Increases the likelihood of conversion by engaging visitors at the peak of their interest.

Seamless Handover

Description: Automatically transitions conversations from AI to human representatives when needed, ensuring a smooth customer experience.
Benefit: Enhances customer satisfaction by providing timely human interaction when necessary.

Automated Outreach

Description: Automates the initial outreach process, allowing sales teams to focus on high-priority leads.
Benefit: Saves time and resources by automating routine interactions and focusing human efforts on high-value tasks.

Lead Qualification

Description: Qualifies leads through AI interactions, ensuring that only high-potential prospects are passed to sales teams.
Benefit: Improves sales efficiency by filtering out low-quality leads and focusing on those with the highest potential.

Performance Tracking

Description: Tracks the performance of AI interactions and their impact on the sales pipeline, providing valuable insights.
Benefit: Allows for continuous improvement of AI strategies by analyzing their effectiveness in driving conversions.

Website Visitor Deanonymization

Warmly's platform can de-anonymize a significant percentage of website visitors, providing actionable insights into potential leads.

Features

High Match Rates

Description: Achieves industry-leading match rates for identifying website visitors, providing valuable data on who is visiting the site.
Benefit: Enables targeted marketing and sales efforts by revealing the identities of a large portion of website visitors.

CRM and Communication Integration

Description: Integrates with CRM and communication tools to ensure that identified leads are immediately actionable.
Benefit: Streamlines the process of following up with leads by integrating with existing tools and workflows.

Automated Follow-Up

Description: Automatically follows up with identified leads, ensuring timely engagement and increasing the chances of conversion.
Benefit: Reduces the workload on sales teams by automating initial follow-ups and focusing on high-potential leads.

Tool Integration

Description: Works with existing tools to enhance their capabilities, providing a seamless experience for users.
Benefit: Maximizes the value of existing investments in sales and marketing tools by enhancing their functionality.

ROI and Attribution

Description: Provides dashboards to track the ROI and attribution of marketing efforts, offering insights into their effectiveness.
Benefit: Enables data-driven decision-making by providing clear insights into the performance of marketing strategies.

Intent Data Integration

Warmly integrates best-in-class intent data to enhance lead scoring and prioritization, ensuring that sales teams focus on the most promising leads.

Features

Cross-System Integration

Description: Integrates data from multiple systems to provide a comprehensive view of lead intent and prioritize accounts accordingly.
Benefit: Improves lead prioritization by providing a holistic view of intent data across systems.

Next-Step Orchestration

Description: Automates the orchestration of next steps based on intent data, ensuring that leads are engaged effectively.
Benefit: Increases conversion rates by ensuring that the right actions are taken at the right time.

Industry-Leading Match Rates

Description: Achieves high match rates for intent data, providing accurate insights into lead behavior and intent.
Benefit: Enhances the accuracy of lead scoring and prioritization by providing reliable intent data.

Pipeline Impact Tracking

Description: Tracks the impact of intent data on pipeline generation, providing insights into its effectiveness.
Benefit: Allows for continuous improvement of intent data strategies by analyzing their impact on pipeline generation.

ROI and Attribution Dashboards

Description: Provides dashboards to track the ROI and attribution of intent data efforts, offering insights into their effectiveness.
Benefit: Enables data-driven decision-making by providing clear insights into the performance of intent data strategies.

AI Prospector

Warmly's AI Prospector automates the process of identifying and engaging with potential leads, ensuring that sales teams can focus on high-value interactions.

Features

Real-Time Intent Signals

Description: Uses real-time intent signals to identify sales-ready prospects and automate outreach workflows.
Benefit: Increases the efficiency of sales teams by ensuring that they focus on the most promising leads.

Automated Outreach

Description: Automates the outreach process, allowing sales teams to focus on high-priority leads.
Benefit: Saves time and resources by automating routine interactions and focusing human efforts on high-value tasks.

Lead Conversion

Description: Ensures that only ready-to-convert prospects are passed to sales teams, improving conversion rates.
Benefit: Improves sales efficiency by filtering out low-quality leads and focusing on those with the highest potential.

Pipeline Tracking

Description: Tracks the impact of AI Prospector on pipeline generation, providing insights into its effectiveness.
Benefit: Allows for continuous improvement of AI strategies by analyzing their impact on pipeline generation.

ROI and Attribution Dashboards

Description: Provides dashboards to track the ROI and attribution of AI Prospector efforts, offering insights into their effectiveness.
Benefit: Enables data-driven decision-making by providing clear insights into the performance of AI Prospector strategies.

Quantitative Benefits

"200% increase in enterprise pipeline in one month"

"2 qualified meetings in eight minutes"

"200% ROI Within 6 Months of Deployment"

"On average Warmly de-anonymizes 15% of individuals and 65% of companies visiting your site."

"93% of outbound emails these days are automated, with response rates generally reaching less than 2%"

"We can uncover 65% of the companies who visit your site and 15% of the actual people without you having to do anything."

"It's not surprising that, on average, only 3% of website visitors fill out forms."

"Some studies have noted that 70% of the buyer journey is completed by the time the prospect speaks with a salesperson."

"Remember, only around 5% of your total addressable market is actually ready to buy."

"Only 20% of their time goes to activities that create progress. The other 80% is just wasted time."

"Only 1 to 3 percent of people are currently in the market and showing purchase intent."

"The first person in the conversation is 70% more ready to buy (6sense)"

"85% of marketers say ABM significantly benefited them in retaining and expanding their existing client relationships (Triblio)"

"An ABM strategy can increase B2B revenue by 208% (Warc)"

"when account-based marketing and account-based sales orchestrate, script, and strategize together, they saw a 3x lift rate on their meetings booked."

"In 2020 alone, media uploads increased by 80% YoY"

"70% of the buyer's journey is done digitally before talking to a salesperson (Sirius Decisions)"

"80% of B2B purchasers said that they would not even speak to a salesperson until they had done their own research (The Corporate Executive Board)"

"80% of business decision-makers prefer to get company information from a series of articles versus an advertisement. (B2B PRSense)"

"84% of B2B decision-makers begin their buying process with a referral. (Sales Benchmark Index)"

"86 percent of buyers use peer review sites when buying software (G2)"

Testimonials

"The ultimate sales accelerator without the headaches! We were running multiple campaigns and weren't seeing the results we wanted. Within the first month of using Warmly we were able to double our enterprise pipeline with outbound campaigns that converted quickly on our site. Mind blown."

Jay Leano, VP Global Sales at Behavioral Signals

Source: Warmly | Reveal and Convert Website Visitors, Instantly

"The opportunity to catch a prospect while they are actively engaging with your brand is fleeting. There is no time to chat the visitor, upload a lead into a CRM, enrich the data, and add to a follow up sequence. Warmly provides 'in the moment' orchestration of these tasks within a closing window."

Jonathan Pogact, VP Marketing at Seamless.ai

Source: Warmly | Reveal and Convert Website Visitors, Instantly

"Plug and play. With many other solutions, there were professional services and 45 days onboarding plans. We were good to go on Day 1. If you are looking at solutions like Qualified, Drift, or Intercom. I strongly suggest speaking with Warmly as well."

Allan Ramsay, VP Revenue at Kandji

Source: Warmly | Reveal and Convert Website Visitors, Instantly

"Excellent product and fantastic team! I love Warmly's integration with a modern business tech-stack. It plays super nice with Hubspot and Slack which are mainstays for us. It helps us identify when key accounts are on the site so we can triage optimal account follow-ups and shorten our sales cycles."

Chris Fetterly, VP Sales & Marketing at Future Fields

Source: Warmly | Reveal and Convert Website Visitors, Instantly

"Warmly has been incredibly helpful to Dgraph to allow us to not only pinpoint companies and go after our ICP, but see which pages and technical documents are viewed most often. Their UI is very intuitive and easy to use."

Jason Moolenaar, VP Sales at Dgraph Labs

Source: Warmly | Reveal and Convert Website Visitors, Instantly

"when account-based marketing and account-based sales orchestrate, script, and strategize together, they saw a 3x lift rate on their meetings booked."

Lars Nilson, VP of Business Development at Snowflake

Source: The Future of Account Based Marketing

"I hit my target. And it was a wild target. Thank you, Warmly."

Saad Khan, Director of Sales at Aligned

Source: Book a Demo

Customer Stories

Behavioral Signals

Problem: They were running multiple campaigns and weren't seeing the results they wanted.

Value Add: Warmly enabled them to double their enterprise pipeline with outbound campaigns that converted quickly on their site.

Outcome: Within the first month of using Warmly, they were able to double their enterprise pipeline.

Source: Warmly | Reveal and Convert Website Visitors, Instantly

Seamless.ai

Problem: The opportunity to catch a prospect while they are actively engaging with your brand is fleeting.

Value Add: Warmly provides 'in the moment' orchestration of tasks within a closing window, including chatting with visitors, uploading leads to CRM, enriching data, and adding to follow-up sequences.

Outcome: Improved ability to capture and engage with prospects during their active engagement with the brand.

Source: Warmly | Reveal and Convert Website Visitors, Instantly

Kandji

Problem: Other solutions required professional services and 45-day onboarding plans.

Value Add: Warmly offered a plug-and-play solution that was ready to go on Day 1.

Outcome: Immediate implementation and use of the product without lengthy onboarding processes.

Source: Warmly | Reveal and Convert Website Visitors, Instantly

Future Fields

Problem: Needed to identify when key accounts are on the site for optimal account follow-ups.

Value Add: Warmly integrates well with their modern business tech-stack, particularly Hubspot and Slack, and helps identify key account visits.

Outcome: Improved ability to triage optimal account follow-ups and shorten sales cycles.

Source: Warmly | Reveal and Convert Website Visitors, Instantly

Dgraph Labs

Problem: Needed to pinpoint companies, target their ICP, and understand which pages and technical documents are viewed most often.

Value Add: Warmly allows them to identify companies, target their ICP, and see which pages and technical documents are viewed most frequently.

Outcome: Improved ability to target their Ideal Customer Profile (ICP) and gain insights into content engagement.

Source: Warmly | Reveal and Convert Website Visitors, Instantly

D2DExperts

Problem: Needed to generate more revenue quickly

Value Add: Warmly provided a platform that could convert website visitors into qualified leads and revenue

Outcome: Closed $80,000 in revenue from Warmly in the first 12 days of use

Source: Salesloft Acquires Drift: The Race To AI Powered Revenue Orchestration

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