Avidestal
Overview
Avidestal Technologies is a SaaS company that specializes in providing consumer insights through a suite of digital tools designed to enhance brand engagement and decision-making. Their offerings include products for online surveys, panel management, qualitative research, community building, and AI-enabled business growth. These tools are aimed at helping businesses understand and connect with their customers more effectively, leveraging advanced technologies like AI, sentiment analysis, and eye-tracking.
Industry: SaaS
Ideal Customer Profiles: Avidestal's ideal customers are businesses and organizations looking to enhance their consumer engagement and insights capabilities. This includes market research firms, brands seeking to build online communities, companies needing advanced survey tools, and businesses aiming to leverage AI for growth. Their products cater to a wide range of industries, from consumer goods to financial services.
Website: avidestal.com
Products
AvidIntelli - Intelligent Survey & Insights Tool
AvidIntelli offers a comprehensive survey creation and insights platform that integrates AI to automate survey question generation and provides real-time data analysis, making it easier for businesses to gather and interpret consumer feedback.
Features
AI-Driven Survey Creation
Description: This feature allows users to create surveys quickly by either manually inputting questions or uploading a formatted questionnaire, which the AI then uses to generate survey questions automatically.
Benefit: Saves time and reduces the complexity of survey creation, allowing users to focus on analyzing results.
Integrated Consumer Panel
Description: Users can select their target audience from a large integrated consumer panel, ensuring that surveys reach the right respondents.
Benefit: Increases the likelihood of obtaining relevant and high-quality responses.
Real-Time Data Analysis
Description: Provides users with immediate access to survey results, allowing them to view and download data for further analysis.
Benefit: Enables quick decision-making based on up-to-date insights.
Multimedia Survey Support
Description: Allows the inclusion of various media types in surveys, making them more engaging and interactive for respondents.
Benefit: Enhances respondent engagement and the quality of feedback received.
SDK/API Integration
Description: Enables seamless integration of surveys into existing digital platforms, allowing businesses to reach their audience directly through their own channels.
Benefit: Facilitates broader distribution and higher response rates.
AvidHub - Panel & Project Management Solutions
AvidHub provides a robust platform for managing consumer panels and projects, offering tools for recruitment, engagement, and analysis, all designed to streamline the process of gathering consumer insights.
Features
Panel Recruitment and Management
Description: This feature allows businesses to recruit and manage their consumer panels effectively, segmenting them based on various attributes for targeted insights.
Benefit: Improves the quality and relevance of data collected from panelists.
Omni-Channel Engagement
Description: Enables businesses to engage with their panelists through multiple channels such as email, SMS, and push notifications, ensuring broad reach and interaction.
Benefit: Increases engagement rates and the quality of feedback.
Advanced Analytics and Reporting
Description: Provides tools for in-depth analysis of consumer data, including custom reports and visualizations, to better understand consumer behavior.
Benefit: Facilitates data-driven decision-making and strategy development.
SDK for Panelist Engagement
Description: Allows businesses to integrate panel management capabilities directly into their apps or websites, enhancing user engagement and data collection.
Benefit: Streamlines the process of building and maintaining a consumer panel.
Campaign Management
Description: Enables the setup and management of marketing campaigns across various channels, with real-time KPI tracking to measure effectiveness.
Benefit: Optimizes marketing efforts and improves return on investment.
AvidViews - Online Qualitative Research Solutions
AvidViews offers a comprehensive suite for conducting online qualitative research, integrating advanced technologies like sentiment analysis and eye-tracking to provide deeper insights into consumer behavior.
Features
Flexible Discussion Setup
Description: Allows users to set up video or audio calls for qualitative research, accommodating both one-on-one and group discussions.
Benefit: Facilitates diverse research formats to suit different study needs.
Sentiment Analysis and Eye-Tracking
Description: Integrates facial coding and eye-tracking technologies to analyze participant reactions and engagement during discussions.
Benefit: Provides deeper insights into consumer emotions and attention.
Real-Time Results and Analysis
Description: Offers immediate access to discussion results, including recordings and analysis, for quick interpretation and action.
Benefit: Enables timely decision-making based on comprehensive data.
Media Integration
Description: Allows the inclusion of media files in discussions to enhance engagement and provide context.
Benefit: Improves participant interaction and the richness of feedback.
Moderator Control Transfer
Description: Enables seamless transfer of call control between moderators, ensuring smooth management of discussions.
Benefit: Enhances the flexibility and efficiency of managing research sessions.
AvidCircle - Online Community Building Platform
AvidCircle provides a platform for building and managing online communities, enabling brands to engage with their audience through various interactive features and gather valuable insights.
Features
Community Creation and Management
Description: Allows businesses to create branded online communities and manage member recruitment and engagement.
Benefit: Facilitates direct interaction with consumers and fosters brand loyalty.
Multi-Format Engagement
Description: Supports various engagement formats, including surveys and discussions, to interact with community members.
Benefit: Enhances community interaction and the quality of insights gathered.
Activity Monitoring
Description: Provides tools to monitor community activities and engagement levels, helping businesses understand member interactions.
Benefit: Enables data-driven community management and strategy adjustments.
Data Export and Analysis
Description: Allows the export of community interaction data for detailed analysis and reporting.
Benefit: Facilitates comprehensive understanding and documentation of community dynamics.
Comment Visibility Control
Description: Enables control over the visibility of member comments, allowing for moderated discussions.
Benefit: Ensures discussions remain relevant and on-topic, enhancing community quality.
Global Insights Exchange
The Global Insights Exchange facilitates the sharing of survey samples across different panels, helping businesses reach niche audiences and overcome common panel management challenges.
Features
Cross-Panel Survey Invitations
Description: Allows businesses to invite panelists from other brands to participate in surveys, expanding the reach and diversity of respondents.
Benefit: Increases the likelihood of obtaining responses from hard-to-reach demographics.
Access to Niche Audiences
Description: Provides access to respondents from partner panels, enabling businesses to gather insights from niche or hard-to-reach groups.
Benefit: Enhances the quality and relevance of survey data.
Panel Management Solutions
Description: Addresses common panel management issues such as fatigue and bias by leveraging a network of partner panels.
Benefit: Improves the reliability and validity of survey results.
Partner Collaboration
Description: Facilitates collaboration between panel owners to share resources and overcome common challenges.
Benefit: Enhances the efficiency and effectiveness of panel management.
Bias and Fatigue Mitigation
Description: Utilizes technology to mitigate issues of panel fatigue and bias, ensuring more accurate and reliable data collection.
Benefit: Increases the quality and trustworthiness of insights gathered.
Testimonials
"Though in MVP, our multiple business problems of dealing with consumers' data were solved by the PMS function of AvidHub. Merging various functions into one product made us stick with this product."
Source: Avidestal Technologies - SaaS Brand for Consumer Insights
"Kudos to the thought about bringing Emotion Analysis & Heat Mapping in online qualitative solutions. Makes a few challenging tasks easy, and closer to a seamless offline to online migration for us."
Source: Avidestal Technologies - SaaS Brand for Consumer Insights
Customer Stories
A Software Company
Problem: Needed to identify potential customers for their product
Value Add: Used advanced profiling techniques of AvidHub
Outcome: Successfully identified potential customers for their product
Source: Avidestal Technologies - SaaS Brand for Consumer Insights
An Event Service Provider
Problem: Needed to improve online reviews and increase lead generation
Value Add: Utilized Avidestal's tools (specific tool not mentioned)
Outcome: Improved online reviews and increased lead generation at an affordable rate
Source: Avidestal Technologies - SaaS Brand for Consumer Insights
An NGO
Problem: Needed to manage members and content/information shared in the community
Value Add: Used AvidCircle
Outcome: Managed its members and content/information being shared in the community with ease
Source: Avidestal Technologies - SaaS Brand for Consumer Insights
Event Service Provider
Problem: Needed to improve online reviews and increase lead generation
Value Add: Used AvidIntelli to gather feedback and improve services
Outcome: Improved online reviews and increased lead generation at an affordable rate
Well-established cosmetic company
Problem: Needed to conduct product and ads testing studies
Value Add: Used AvidIntelli to conduct product and ads testing studies
Outcome: Successfully conducted product and ads testing studies
Experienced Photographer
Problem: Needed to gather feedback on mobile app
Value Add: Used AvidIntelli to launch surveys and gather feedback
Outcome: Gathered feedback on mobile app to improve entrepreneurial venture
Software Company
Problem: Needed to identify potential customers for their product
Value Add: Used advanced profiling techniques of AvidHub
Outcome: Identified potential customers for their product
E-Commerce Company
Problem: Needed to improve customer retention
Value Add: Used AvidHub to implement a rewards program
Outcome: Improved customer retention through a great rewards program
Established Market Research Firm
Problem: Needed to improve panel engagement and reduce costs
Value Add: Migrated their panel to AvidHub
Outcome: Improved engagement and saved costs
Financial service provider
Problem: Needed insights into buying behavior to enhance association with property owners
Value Add: AvidViews was used to conduct qualitative research and gain insights into buying behavior
Outcome: The financial service provider gained insights to enhance their association with property owners
Expanding FMCG Startup
Problem: Wanted to involve consumers in the company
Value Add: AvidViews was used to conduct digital quarterly gatherings with consumers
Outcome: The startup was able to involve their consumers in the company through digital quarterly gatherings
Healthcare Firm
Problem: Needed to get product feedback at affordable costs
Value Add: AvidViews was used to conduct qualitative calling for product feedback
Outcome: The healthcare firm was able to get product feedback at affordable costs through qualitative calling
NGO
Problem: Difficulty in managing members and content/information sharing within the community
Value Add: AvidCircle provided an easy-to-use platform for managing members and content/information sharing
Outcome: The NGO was able to manage its members and content/information being shared in the community with ease
Premier Educational Institution
Problem: Need to centralize and digitize communication
Value Add: AvidCircle provided a community platform to centralize and digitize communication
Outcome: The educational institution successfully built a community to centralize and digitize their communication
Car Manufacturer
Problem: Needed to improve customer centricity and build in-house insights
Value Add: AvidCircle provided a community platform for engaging with customers and gathering insights
Outcome: The car manufacturer improved customer centricity and built in-house insights using the AvidCircle community
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