Clay
Overview
Clay is a platform designed to enhance data enrichment and automate personalized outreach for RevOps and growth teams. It offers a comprehensive suite of tools that integrate with over 75 data providers, allowing users to build targeted lead lists, enrich data, and automate outreach using AI. Clay is trusted by over 100,000 GTM teams and is known for its ability to triple data coverage and quality, making it a central part of many companies' go-to-market strategies.
Industry: Software
Ideal Customer Profiles: Clay's ideal customers are growth and RevOps teams within companies that require robust data enrichment and personalized outreach capabilities. These include sales and marketing teams in B2B tech companies, startups, and enterprises looking to automate and scale their outbound campaigns.
Website: clay.com
LinkedIn: http://linkedin.com/company/clay-hq
Twitter: http://twitter.com/clayrunhq?lang=en
Products
Data Enrichment Tools
Clay consolidates 75+ data enrichment tools into a single credit-based marketplace, allowing users to search multiple sources simultaneously for any data point, significantly increasing data coverage and quality.
Features
Multi-Source Data Enrichment
Description: This feature allows users to access a wide range of data enrichment tools from a single platform, enabling them to search multiple sources simultaneously for comprehensive data coverage.
Benefit: Users benefit from increased data accuracy and coverage, which enhances their ability to target and engage with prospects effectively.
Enhanced Data Quality
Description: Clay's platform often triples the data coverage and quality for contact information and firmographics, ensuring users have access to the most accurate and comprehensive data available.
Benefit: Improved data quality leads to more effective outreach and higher conversion rates.
AI Research Agent
Clay's AI research agent automates manual SDR research by visiting domains to gather information like case studies and compliance data, streamlining the research process.
Features
Automated Web Scraping
Description: The AI research agent automates the process of gathering information from websites, such as case studies and compliance data, reducing the need for manual research.
Benefit: This feature saves time and resources by automating the research process, allowing teams to focus on more strategic tasks.
Domain-Specific Research
Description: The AI agent can be used to visit specific domains to extract valuable information, such as case studies and compliance status, tailored to the user's needs.
Benefit: Users can quickly gather targeted information to support their outreach and sales strategies.
AI Messaging Tool
Clay's AI messaging tool leverages enriched data to craft personalized messages at scale, enhancing the effectiveness of outreach campaigns.
Features
Personalized Messaging
Description: This tool uses enriched data to create personalized messages for each prospect, ensuring that outreach is relevant and engaging.
Benefit: Personalized messages increase the likelihood of engagement and conversion, improving the overall success of outreach campaigns.
Lead List Building
Clay allows users to import or create targeted lead lists from various sources, including CRMs and built-in data sources, to streamline the prospecting process.
Features
CRM Integration
Description: Users can import lead lists directly from their CRM or build new lists from scratch using Clay's built-in data sources.
Benefit: This feature simplifies the process of building and managing lead lists, saving time and ensuring data consistency.
Built-In Data Sources
Description: Clay provides access to over 10 built-in data sources for finding companies, people, and job openings, enhancing the user's ability to build comprehensive lead lists.
Benefit: Access to diverse data sources ensures users can build more targeted and effective lead lists.
Clay Integrations
Clay offers a wide range of integrations with popular platforms and data providers, allowing users to seamlessly connect and enrich their data workflows.
Features
Seamless Integrations
Description: Clay integrates with numerous platforms and data providers, enabling users to connect their existing tools and enhance their data workflows.
Benefit: Integrations streamline data management and enrichment processes, improving efficiency and effectiveness.
Quantitative Benefits
"We have tripled our enrichment rate with Clay's combination of data providers vs. our previous solution."
"Our auto-approval rate has jumped to ~40%—with no manual work needed."
"How Anthropic uses Clay to 3x their enrichment coverage—with no manual work"
Source: The GTM with Clay Blog
"Half the sales team, double the replies, 40% more meetings booked: lessons from Qrew"
Source: The GTM with Clay Blog
"How Qrew, a recruiting company, was able to use Clay to streamline their sales process, cut manual hours by 50%, and double meetings booked."
Source: The GTM with Clay Blog
"How ServiceBell used Clay to book 30 meetings with 1 hour of work"
Source: The GTM with Clay Blog
"How IntroCRM cut its prospecting data budget by 65% and built better lead lists lists with Clay"
Source: The GTM with Clay Blog
"Pylon saves 30 minutes a day with this simple Clay automation"
Source: The GTM with Clay Blog
Testimonials
"Clay's innate multi-source data enrichment paired with customized GPT prompts offers powerful combination of AI and data orchestration for GTM teams."
Keith Jones, GTM Systems Lead at OpenAI
Source: Clay - Uplevel your data enrichment. Scale personalized outreach.
"Clay should be an essential pillar of every company's GTM stack, enabling outbound built on the highest quality data foundation possible. Now you can automate hours of manual research so sales teams can focus on selling."
Stevie Case, CRO at Vanta
Source: Clay - Uplevel your data enrichment. Scale personalized outreach.
"Clay is a game changer for marketing, data, and operations. We have tripled our enrichment rate with Clay's combination of data providers vs. our previous solution. We're using the best aggregate results across a waterfall of data sources, and implementing complex workflow logic even beyond enrichment—of course powered by AI. Clay makes it easy to use AI for GTM initiatives, unlocking new workflows that were infeasible before."
Adam Wall, Head of Sales Operations at Anthropic
Source: Clay - Uplevel your data enrichment. Scale personalized outreach.
"Clay is a central part of our outbound campaign program. It's helped us fully automate lead enrichment that previously required expensive and time consuming manual research. We can use the hours we've saved on manual work for more interesting, creative, and important tasks, like coming up with new outreach ideas or nurturing relationships with prospects."
Davide Grieco, Director of Growth at Verkada
Source: Clay - Uplevel your data enrichment. Scale personalized outreach.
"Clay saves us hours a week that we previously spent researching and vetting companies that applied to our startup program. Our auto-approval rate has jumped to ~40%—with no manual work needed."
Josh Kim, Head of Growth Programs at Notion
Source: Clay - Uplevel your data enrichment. Scale personalized outreach.
"Demand generation at scale needs to be programmatic, automated and high quality. Clay helps us make that happen by cutting down manual work and maximizing human touches for millions of leads each month. Clay helps us create accurate outreach that protects our brand as we outbound intelligently."
Tommy Wang, Chief Business Officer at ClickUp
Source: Clay - Uplevel your data enrichment. Scale personalized outreach.
"Not having Clay would hugely reduce our ability to run good outbound campaigns. We wouldn't be calling people as much, because it's hard to get good phone numbers. We wouldn't be emailing as much, because we'd be likely to bounce or go to spam. With Clay, we have a reliable source of data enrichment and can run dynamic, multi-touch outreach sequences."
Julien Reiman, Head of Sales at Baseten
Source: Clay - Uplevel your data enrichment. Scale personalized outreach.
"Scaling inefficient SDR work isn't possible without an infinite flow of capital. Clay helps automate mundane tasks like contact data enrichment, including pulling signals and triggers, so SDRs can focus their time on prioritized selling and spend their days more effectively. It evolves the SDR role and aligns it with better with marketing with paths for more upward career momentum."
Kris Rudegraap, CEO at Sendoso
Source: Clay - Uplevel your data enrichment. Scale personalized outreach.
"In this video, we interview Kris Rudeegraap, Co-Founder & CEO of Sendoso, on his outbound automation journey (and why he loves Clay!)"
Kris Rudeegraap, Co-Founder & CEO at Sendoso
Source: The GTM with Clay Blog
Customer Stories
Notion
Problem: Manual research and vetting of companies applying to their startup program
Value Add: Clay automated the lead enrichment process, saving hours of manual work each week
Outcome: Auto-approval rate for startup program applications jumped to ~40% with no manual work needed
Source: Clay - Uplevel your data enrichment. Scale personalized outreach.
Verkada
Problem: Time-consuming manual research for lead enrichment in outbound campaign program
Value Add: Clay fully automated lead enrichment, eliminating the need for expensive and time-consuming manual research
Outcome: Saved hours previously spent on manual work, allowing the team to focus on more creative and important tasks like developing new outreach ideas and nurturing prospect relationships
Source: Clay - Uplevel your data enrichment. Scale personalized outreach.
ClickUp
Problem: Scaling demand generation while maintaining quality and protecting brand image
Value Add: Clay helped automate and maximize human touches for millions of leads each month
Outcome: Enabled programmatic, automated, and high-quality demand generation at scale, allowing for accurate outreach that protects the brand while outbounding intelligently
Source: Clay - Uplevel your data enrichment. Scale personalized outreach.
Baseten
Problem: Difficulty in running effective outbound campaigns due to poor data quality
Value Add: Clay provided a reliable source of data enrichment, including good phone numbers and email addresses
Outcome: Improved ability to run good outbound campaigns, increased calling and emailing capacity, and enabled dynamic, multi-touch outreach sequences
Source: Clay - Uplevel your data enrichment. Scale personalized outreach.
Anthropic
Problem: Low enrichment rates and complex workflow logic needs
Value Add: Clay provided a combination of data providers and implemented complex workflow logic powered by AI
Outcome: Tripled enrichment rate compared to previous solution, unlocked new workflows that were infeasible before, and made it easy to use AI for GTM initiatives
Source: Clay - Uplevel your data enrichment. Scale personalized outreach.
Ramp
Problem: Need for extensive customization and integration into various systems
Value Add: Clay offered extensive customization options and hands-on customer support
Outcome: Seamless integration into various systems, making Clay an essential part of their tech stack and enhancing overall productivity and effectiveness
Source: Clay - Uplevel your data enrichment. Scale personalized outreach.
First Round Capital
Problem: Needed to enrich and update a large CRM database
Value Add: Clay provided a workflow to enrich and auto-update CRM contacts
Outcome: Successfully enriched and updated 220k+ CRM contacts, faster and cheaper than before
Source: The GTM with Clay Blog
Qrew
Problem: Inefficient sales process with manual work
Value Add: Clay streamlined their sales process and automated tasks
Outcome: Cut manual hours by 50%, doubled meetings booked, and achieved 40% more meetings booked with half the sales team
Source: The GTM with Clay Blog
ServiceBell
Problem: Difficulty in finding qualified leads efficiently
Value Add: Clay provided tools to find and engage qualified leads
Outcome: Booked 30 meetings with only 1 hour of work
Source: The GTM with Clay Blog
Sendoso
Problem: Needed to improve outbound automation
Value Add: Clay provided tools for outbound automation
Outcome: Improved outbound automation journey (specific metrics not provided)
Source: The GTM with Clay Blog
ChatMetrics
Problem: Time-consuming lead research and SDR management
Value Add: Clay automated lead research and outreach processes
Outcome: Saved time, cut costs, and completely replaced their SDR team
Source: The GTM with Clay Blog
Candid Wholesale
Problem: SDR team spent hours finding customers that fit their ICP
Value Add: Clay streamlined and simplified the customer research process
Outcome: Massively cut SDR research time and boosted accuracy
Source: The GTM with Clay Blog
IntroCRM
Problem: High costs for prospecting data and inefficient lead list building
Value Add: Clay provided more cost-effective and efficient data management
Outcome: Cut prospecting data budget by 65% and built better lead lists
Source: The GTM with Clay Blog
Pylon
Problem: Time-consuming customer onboarding process
Value Add: Clay automated the customer onboarding process
Outcome: Saved at least 30 minutes a day on customer onboarding tasks
Source: The GTM with Clay Blog
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