Crossbeam
Overview
Crossbeam is a platform that facilitates Ecosystem-Led Growth by enabling companies to find, close, and retain more customers through their partner ecosystems. It provides tools for account mapping, data sharing, and sales enablement, helping businesses leverage their partnerships to drive revenue and growth.
Industry: Software
Ideal Customer Profiles: Crossbeam's ideal customers are businesses that rely on partnerships and ecosystems to drive growth. This includes technology companies, sales and marketing teams, and organizations with complex partner networks looking to enhance their sales efficiency and deal velocity through data-driven insights.
Website: crossbeam.com
LinkedIn: http://linkedin.com/company/getcrossbeam
Twitter: http://twitter.com/crossbeam?lang=en
Products
Crossbeam Core
Crossbeam Core provides a comprehensive solution for partnership professionals, offering free account mapping tools, networking, and attribution capabilities to integrate partnerships and revenue generation.
Features
Account Mapping
Description: Crossbeam Core allows users to map accounts by comparing data from their customer pipeline with that of their partners. This process identifies overlaps and opportunities for co-marketing, co-selling, and joint initiatives.
Benefit: Users can efficiently identify and leverage partnership opportunities, leading to increased revenue and collaboration.
Attribution
Description: The platform provides tools to track, manage, and measure partner-sourced and influenced revenue, offering detailed attribution statistics.
Benefit: Users can demonstrate the impact of partnerships on revenue, gaining insights into the effectiveness of their ecosystem strategies.
Data Integration
Description: Crossbeam Core integrates with existing systems like CRMs and data warehouses, allowing users to securely share and manage data with partners.
Benefit: Users can streamline data management and ensure accurate, secure data sharing across their partner ecosystem.
Workflow Automation
Description: The platform automates workflows by alerting users to ecosystem updates, enabling efficient management of partnership activities.
Benefit: Users can save time and resources by automating routine tasks, allowing them to focus on strategic partnership development.
Partner Cloud Integrations
Description: Crossbeam Core offers integrations with over 25 Partner Cloud applications, enhancing the functionality and reach of the platform.
Benefit: Users can extend the capabilities of Crossbeam by integrating it with other tools, improving data visibility and collaboration.
Crossbeam for Sales
Crossbeam for Sales transforms sales organizations by providing ecosystem intelligence to uncover new leads, accelerate deal cycles, and expand accounts.
Features
Deal Intelligence
Description: The platform provides sales teams with insights into prospects' sales processes and partner introductions, helping to advance deals.
Benefit: Sales teams can close more deals faster by leveraging partner insights and introductions.
Co-Selling Enablement
Description: Crossbeam for Sales facilitates co-selling by sharing account overlaps with sales reps, enabling collaborative sales efforts.
Benefit: Sales teams can increase deal sizes and reduce sales cycles through effective co-selling strategies.
Salesforce Enrichment
Description: The platform enriches Salesforce data with partner insights, providing a comprehensive view of accounts and opportunities.
Benefit: Sales teams gain a deeper understanding of accounts, leading to more informed sales strategies and better customer engagement.
Real-Time Insights
Description: Crossbeam for Sales offers real-time insights and dashboards, allowing sales teams to manage their pipeline effectively.
Benefit: Sales teams can make data-driven decisions and optimize their sales processes with up-to-date information.
Attribution Metrics
Description: The platform provides personalized attribution metrics to demonstrate the impact of sales efforts on revenue.
Benefit: Sales teams can showcase their contributions to revenue growth, gaining support from leadership for their strategies.
Crossbeam Network
The Crossbeam Network connects over 29,000 companies, enabling them to discover and engage with potential partners efficiently.
Features
Partner Discovery
Description: The Crossbeam Network allows users to find and connect with potential partners within a vast ecosystem of companies.
Benefit: Users can expand their partner network quickly and efficiently, opening up new opportunities for collaboration.
Secure Sharing
Description: The platform offers secure sharing options, allowing companies to control their visibility and data sharing within the network.
Benefit: Users can maintain control over their data while still benefiting from the network's collaborative opportunities.
Custom Invitations
Description: Users can create custom invite codes to onboard partners, facilitating seamless integration into the Crossbeam Network.
Benefit: Users can streamline the onboarding process for new partners, enhancing collaboration and network growth.
Tool Integrations
Description: The network integrates with tools like Slack, allowing users to incorporate partner data into their existing workflows.
Benefit: Users can enhance their productivity by integrating partner data into familiar tools, improving communication and collaboration.
Network Growth
Description: The value of the Crossbeam Network increases over time as more partners join and engage with the platform.
Benefit: Users benefit from a continuously expanding network, leading to more opportunities and insights over time.
Crossbeam Copilot
Crossbeam Copilot provides advanced analytics and reporting capabilities, helping users to derive actionable insights from their partner data.
Features
Advanced Reporting
Description: Crossbeam Copilot offers tools to create detailed reports and segment data by various dimensions, such as partners or sales reps.
Benefit: Users can gain a deeper understanding of their partner ecosystem and make informed decisions based on comprehensive data analysis.
Attribution Insights
Description: The platform provides insights into partner-influenced and sourced revenue, helping users to track and attribute their ecosystem's impact.
Benefit: Users can demonstrate the value of their partnerships and optimize their strategies based on detailed attribution data.
Real-Time Alerts
Description: Crossbeam Copilot sends real-time alerts to users about updates in their ecosystem, ensuring they are always informed.
Benefit: Users can respond quickly to changes and opportunities within their partner network, maintaining a competitive edge.
Data Empowerment
Description: The platform empowers teams by providing access to partner data, enabling them to make data-driven decisions.
Benefit: Users can enhance their decision-making processes and improve collaboration across teams with comprehensive data access.
Cloud Integrations
Description: Crossbeam Copilot integrates with over 25 Partner Cloud applications, enhancing the platform's functionality and reach.
Benefit: Users can extend the capabilities of Crossbeam by integrating it with other tools, improving data visibility and collaboration.
Crossbeam for Marketing
Crossbeam for Marketing leverages partner data to enhance marketing strategies, driving higher engagement and conversion rates.
Features
Ecosystem-Led Marketing
Description: The platform enables users to create marketing campaigns that leverage partner data, enhancing engagement and conversion rates.
Benefit: Marketers can achieve higher engagement and conversion rates by utilizing data-driven insights from their partner ecosystem.
Partner-Sourced Revenue
Description: Crossbeam for Marketing helps teams close more partner-sourced revenue by activating partner data across various platforms.
Benefit: Users can increase their revenue by effectively leveraging partner data in their marketing strategies.
Higher ACVs
Description: The platform helps users pursue higher annual contract values by utilizing partner data to influence deals.
Benefit: Users can achieve higher contract values and drive more revenue through strategic use of partner data.
Integration Launch Support
Description: Crossbeam for Marketing supports the launch of integrations by providing data and insights to guide the process.
Benefit: Users can streamline the integration launch process and ensure successful outcomes with data-driven insights.
Client Retention
Description: The platform aids in improving client retention by helping customers activate and adopt more integrations.
Benefit: Users can enhance client retention rates by facilitating the adoption of integrations, leading to increased customer satisfaction.
Quantitative Benefits
"Ecosystem-Led deals are: 53% more likely to close"
"Since we adopted Crossbeam, 35% of our opportunities are partner-influenced or sourced."
"By account mapping in Crossbeam, it shrinks our sales cycle in a large organization from nine months to five months."
"shorten deal cycles by 50% and increase deal sizes by 2x"
Source: Crossbeam Core - Crossbeam
"See how RollWorks promoted their integration with Drift using an Ecosystem-Led Marketing campaign powered by Crossbeam data."
Source: Case Studies - Crossbeam
"Discover how LeanData's partnerships team closes 15% more partner-sourced revenue by activating Crossbeam data for their reps in Salesforce, Slack, and LeanData itself."
Source: Case Studies - Crossbeam
"Intercom's Playbook for Ecosystem-Led Growth (+ 30% More Sourced Revenue)"
Source: Case Studies - Crossbeam
"Learn how the Everflow partnerships team uses Crossbeam to shorten sales cycles by 44% and double the number of co-marketing campaigns they run with partners each quarter."
Source: Case Studies - Crossbeam
"Samantha Samuels, VP of Partnerships, shares her five plays for using Crossbeam data to surface 35% more partner-influenced and sourced opportunities."
Source: Case Studies - Crossbeam
"The Census team is working smarter and tapping into partner data in Crossbeam to drive more partner-influenced deals — and 34% higher annual contract values."
Source: Case Studies - Crossbeam
"The small but mighty partnerships team at Dialpad baked Crossbeam into their process for launching 40+ integrations in 2021."
Source: Case Studies - Crossbeam
Testimonials
"We've literally gone from zero to millions in [partner-influenced revenue growth] in a year for our app and service partner programs, and Crossbeam has had a huge impact."
Catherine Brodigan, Sr. Manager of Global Partnerships at Intercom
Source: Crossbeam - The most powerful Ecosystem-Led Growth Platform
"Since we adopted Crossbeam, 35% of our opportunities are partner-influenced or sourced."
Samantha Samuels, VP of Partnerships at Sendoso
Source: Crossbeam - The most powerful Ecosystem-Led Growth Platform
"By account mapping in Crossbeam, it shrinks our sales cycle in a large organization from nine months to five months."
Ed Ceballos, Head of Partnerships at Everflow
Source: Crossbeam - The most powerful Ecosystem-Led Growth Platform
"Within a week of connecting with a partner on Crossbeam, we identified three accounts to target for co-selling. This resulted in $18K in expansion opportunity creation for Chain.io"
Clark Wright, Director of Channels & Partnerships at Chain.io
Source: Crossbeam - The most powerful Ecosystem-Led Growth Platform
"Partner-influenced revenue has exploded across our business, and Crossbeam has become critical to how we operate and how I function as a partner leader."
Derek Safko, Head of Partnerships
Source: Crossbeam - The most powerful Ecosystem-Led Growth Platform
"We're running and gunning now, and it's a lot faster without these 10,000 pound jackets on, which are spreadsheets."
Ryan Klekas, Director of Channel Partnerships at Bombora
Source: Crossbeam Core - Crossbeam
"I have gone as far as to tell partners that if we are not connected on Crossbeam, the pipeline will begin to suffer going forward."
Chris Rothstein, Head of Strategic CX Partnerships at Gorilla Group
Source: Crossbeam Network - Crossbeam
"We've literally gone from zero to millions in [partner-influenced] growth in the span of a year, and Crossbeam has had a huge impact."
Catherine Brodigan, Sr. Manager of Global Partnerships at Intercom
Source: Attribution - Crossbeam
Customer Stories
Intercom
Problem: Needed to accelerate ecosystem-led growth
Value Add: Crossbeam provided a platform for ecosystem-led growth strategies
Outcome: Successfully implemented a playbook for ecosystem-led growth
Source: Crossbeam - The most powerful Ecosystem-Led Growth Platform
Sendoso
Problem: Needed to increase partner-influenced pipeline
Value Add: Crossbeam provided tools to leverage partner data and collaboration
Outcome: Doubled their partner-influenced pipeline in just 3 months
Source: Crossbeam - The most powerful Ecosystem-Led Growth Platform
Everflow
Problem: Long enterprise deal cycles
Value Add: Crossbeam provided partner data to accelerate deals
Outcome: Shaved four months off of enterprise deal cycles
Source: Crossbeam - The most powerful Ecosystem-Led Growth Platform
RollWorks
Problem: Needed to improve net revenue retention
Value Add: Crossbeam offered partner cloud solutions
Outcome: Embraced the partner cloud, improving net revenue retention
Source: Crossbeam - The most powerful Ecosystem-Led Growth Platform
Chain.io
Problem: Needed to identify co-selling opportunities quickly
Value Add: Crossbeam facilitated rapid account mapping with partners
Outcome: Within a week of connecting with a partner on Crossbeam, identified three accounts to target for co-selling, resulting in $18K in expansion opportunity creation
Source: Crossbeam - The most powerful Ecosystem-Led Growth Platform
Bombora
Problem: Inefficient partnership management using spreadsheets
Value Add: Crossbeam provided a faster and more efficient way to manage partnerships compared to spreadsheets
Outcome: Bombora discovered hidden pipeline and closed $100k in 2 months with Crossbeam
Source: Crossbeam Core - Crossbeam
FullStory
Problem: Needed to improve client retention
Value Add: Crossbeam helped FullStory implement ecosystem-led growth tactics to increase integration activation and adoption
Outcome: Improved gross and net dollar retention by helping customers and prospects activate and adopt more integrations
Source: Case Studies - Crossbeam
LeanData
Problem: Needed to increase partner-sourced revenue closure rates
Value Add: Crossbeam data was activated for LeanData's reps in Salesforce, Slack, and LeanData itself
Outcome: Closed 15% more partner-sourced revenue by making it easier for reps to access and use partner data
Source: Case Studies - Crossbeam
Friendbuy
Problem: Needed to cultivate a culture of partnerships and increase partner-influenced opportunities
Value Add: Crossbeam data was used to implement five key plays for partnership growth
Outcome: Surfaced 35% more partner-influenced and sourced opportunities within 18 months
Source: Case Studies - Crossbeam
Census
Problem: Wanted to pursue higher Annual Contract Values (ACVs)
Value Add: Crossbeam provided partner data to inform sales strategies and target higher-value deals
Outcome: Drove more partner-influenced deals with 34% higher annual contract values
Source: Case Studies - Crossbeam
Dialpad
Problem: Small team needed to scale integration efforts
Value Add: Crossbeam was integrated into Dialpad's process for launching new integrations
Outcome: Successfully launched 40+ integrations in 2021 with a small partnerships team
Source: Case Studies - Crossbeam
Similar Tools
Champify
Champify is a B2B software company that specializes in tracking job changes to help businesses identify and engage with former customers who have moved to new companies. This approach allows businesses to leverage existing relationships to generate new revenue opportunities, improve outbound sales efficiency, and enhance pipeline conversion rates. Champify integrates with existing tools and workflows to provide seamless data synchronization and actionable insights for sales and marketing teams.
Boomerang
Boomerang is a B2B company focused on helping businesses grow by leveraging existing customer relationships. Their primary product is a job change tracking tool that automates the process of monitoring job changes among customers and prospects, enabling companies to re-engage with past customers and generate new sales opportunities. Boomerang's solutions are designed to enhance CRM data quality, facilitate warm introductions, and create automated organizational charts, ultimately boosting revenue growth and reducing customer churn.
Bombora
Bombora is a leading provider of B2B Intent data, offering solutions that help businesses identify potential buyers and optimize their marketing and sales strategies. The company leverages a proprietary data cooperative to gather insights on buyer intent, enabling businesses to prioritize leads, enhance account-based marketing, and reduce churn.