Factors
Overview
Factors is a company that specializes in providing account intelligence, analytics, and attribution solutions for go-to-market (GTM) teams. Their platform helps businesses capture intent signals, automate workflows, and optimize LinkedIn ad campaigns to enhance sales engagement and marketing ROI. Factors is trusted by over 500 GTM teams and is known for its compliance with GDPR and SOC2 Type II standards.
Industry: Marketing Technology
Ideal Customer Profiles: Factors' ideal customer profiles include GTM teams in B2B businesses, particularly those in industries like financial planning, professional services automation, and revenue operations. These teams are looking to enhance their sales and marketing strategies through data-driven insights and automation.
Website: factors.ai
LinkedIn: http://linkedin.com/company/factors-ai
Twitter: http://twitter.com/factorsai?lang=en
Products
Intent Capture
Factors' Intent Capture unifies cross-channel intent signals, allowing businesses to identify companies visiting their website and capture intent signals from various sources, providing a comprehensive view of potential customers.
Features
IP Lookup
Description: This feature allows businesses to identify up to 64% of anonymous website traffic by using IP lookup technology. It enriches accounts with firmographic and engagement data, providing insights into potential customers.
Benefit: Businesses can identify and target anonymous visitors, increasing the chances of converting them into leads.
Cross-channel Intent Signals
Description: This feature captures buying intent from various sources, including LinkedIn ad campaigns, G2 product pages, and third-party intent data providers like Gartner and TrustRadius.
Benefit: Businesses can gather comprehensive intent data, enabling them to target and engage with high-intent accounts effectively.
Account-level GTM Data Integration
Description: This feature allows businesses to integrate their GTM data across various platforms, capturing and analyzing granular website activity with a lightweight script.
Benefit: Businesses can align marketing and sales activities, ensuring a cohesive approach to engaging with potential customers.
Unified Account Timelines
Description: This feature provides a comprehensive view of account and user-level engagement, mapping out the buyer journey from awareness to deal closure.
Benefit: Businesses can understand the entire customer journey, identifying winning paths and drop-off points to improve conversions.
Workflow Automations
Factors' Workflow Automations enable GTM teams to build and execute repeatable playbooks, automating everyday tasks and ensuring efficient resource allocation.
Features
CRM Automations
Description: This feature enriches CRM accounts with detailed firmographic and contact data, mapping account and user-level engagement directly in the CRM.
Benefit: Businesses can eliminate data silos and drive alignment between marketing and sales teams.
Outreach Automations
Description: This feature allows businesses to set up trigger-based email sequences, personalizing sales outreach and integrating with existing CRM or MAP systems.
Benefit: Businesses can target in-market buyers instantly, improving the efficiency and effectiveness of their outreach efforts.
Real-time Alerts
Description: This feature provides real-time alerts for engaged accounts, notifying the right account owners and enabling instant responses to high-intent accounts.
Benefit: Businesses can respond quickly to potential leads, increasing the speed-to-lead and improving conversion rates.
Campaign Automations
Description: This feature automates the synchronization of target accounts with LinkedIn and Google Ads audiences, controlling ad exposure to maximize reach per dollar spent.
Benefit: Businesses can ensure efficient resource allocation, optimizing their advertising spend and improving ROI.
Account Intelligence
Factors' Account Intelligence provides GTM teams with the tools to segment, score, and analyze sales-ready accounts, ensuring they stay on top of the most important accounts.
Features
Account Segments
Description: This feature allows businesses to build bespoke account lists based on firmographics, engagement data, intent signals, and lifecycle stages.
Benefit: Businesses can dynamically sync segments to ad audiences, CRM, and MAPs, ensuring targeted and effective marketing efforts.
Engagement Scoring
Description: This feature scores accounts based on their engagement across various channels, allowing businesses to configure custom scoring rules for high-value engagement signals.
Benefit: Businesses can prioritize sales-ready accounts in real-time, focusing their efforts on the most promising leads.
Full-funnel Analytics
Description: This feature provides analytics on users, accounts, and deals, tracking conversion rates and identifying winning journeys with timeline and path analysis.
Benefit: Businesses can optimize their marketing strategies by understanding the effectiveness of different touchpoints and channels.
Multi-touch Attribution
Description: This feature allows businesses to use various attribution models to monitor and compare custom account segments, proving and improving the impact of campaigns and content.
Benefit: Businesses can accurately measure the ROI of their marketing efforts, making data-driven decisions to enhance performance.
LinkedIn AdPilot
Factors' LinkedIn AdPilot optimizes LinkedIn ad campaigns by providing data-driven insights, automated optimizations, and accurate ROI measurement, ensuring businesses get the most out of their ad spend.
Features
Audience Builder
Description: This feature targets the most relevant accounts by identifying and qualifying anonymous accounts engaging with the brand, syncing them to LinkedIn and Google Ads audiences.
Benefit: Businesses can focus their advertising efforts on the most promising leads, improving conversion rates and ROI.
SmartReach
Description: This feature provides control over LinkedIn ad spends by eliminating lopsided ad distribution, ensuring more balanced reach and brand awareness.
Benefit: Businesses can avoid overspending on a few accounts, maximizing their advertising budget and improving overall campaign effectiveness.
Campaign Automation
Description: This feature automates LinkedIn campaigns based on intent signals from multiple channels, redistributing impressions to show more ads to relevant accounts.
Benefit: Businesses can close deals faster by reaching more users and gaining sufficient mindshare.
TrueROI
Description: This feature measures the true ROI of LinkedIn ads by combining ad views with cross-channel engagement timelines, providing a comprehensive view of ad impact.
Benefit: Businesses can accurately assess the effectiveness of their LinkedIn ads, making informed decisions to optimize their advertising strategy.
Quantitative Benefits
"Identify up to 64% of your website traffic with IP lookup"
"3X Increase in Sales Engagement"
"23% Increase in MQLs/month"
"66% Decrease in Unknown Lead Sources"
"Reveal up to 64% of anonymous traffic"
Source: Intent Capture | Factors.ai
"11x Increase in opportunities"
Source: LinkedIn AdPilot | Factors.ai
"33% Lower CPMs"
Source: LinkedIn AdPilot | Factors.ai
"3x Boost in Sales Engagement with Factors.ai"
"6% reduction in customer acquisition costs"
"How Rocketlane Generated 23% More MQLs and Boosted Pipeline with Factors.ai"
"We were able to attribute 30% more deals to LinkedIn Ads and decreased our 'unknown lead sources' (direct traffic, branded SEM, branded organic, etc..) from 30% to 10%"
Testimonials
"Factors' account identification and intelligence is a game changer for generating revenue."
Praveen R, Marketing at Drivetrain
Source: Factors | Account Intelligence, Analytics & Attribution
"Factors has improved our campaign ROI by helping us move from guesswork to making informed decisions."
Steve Colberg, Marketing at Drivetrain
Source: Factors | Account Intelligence, Analytics & Attribution
"Factors made our LinkedIn Ads strategy laser-focused by enabling deep audience insights and view through attribution."
Riley Timmins, Director of Marketing at Cacheflow
Source: Factors | Account Intelligence, Analytics & Attribution
"At Drivetrain, our challenges centered around one big question: 'Who do we prioritize?' Broad outreach and intensive account research only made the question louder."
Praveen Rajaretnam, Head of Product Marketing at Drivetrain
Source: Drivetrain's 3x Boost in Sales Engagement with Factors.ai | Factors Case Studies
"With Factors.ai, we've transitioned from guessing games to precision targeting. We know who to target, backed by solid data. This has transformed Drivetrain's sales strategy, ensuring every step is informed and efficient."
Praveen Rajaretnam, Head of Product Marketing at Drivetrain
Source: Drivetrain's 3x Boost in Sales Engagement with Factors.ai | Factors Case Studies
"At Rocketlane, our challenges felt like trying to build a complex machine with half the parts. We needed a solution to help us work smarter, not harder, and make our team more efficient."
Steve Colberg, Head of Growth at Rocketlane
Source: How Rocketlane Generated 23% More MQLs and Boosted Pipeline with Factors.ai | Factors Case Studies
"With Factors.ai, our marketing efforts became more finely tuned and our ROI was better defined. It helped us move from guesswork to making informed decisions."
Steve Colberg, Head of Growth at Rocketlane
Source: How Rocketlane Generated 23% More MQLs and Boosted Pipeline with Factors.ai | Factors Case Studies
"The impact of Factors.ai on Rocketlane is that we're not just doing better, we're working smarter and more efficiently. Returns on our campaigns have improved, and our understanding of our data means we can make better decisions."
Steve Colberg, Head of Growth at Rocketlane
Source: How Rocketlane Generated 23% More MQLs and Boosted Pipeline with Factors.ai | Factors Case Studies
"LinkedIn Ads fueled our lead gen at Cacheflow, but murky attribution data often kept us in the dark. Tough to optimize spend without knowing what worked."
Riley Timmins, Director of Marketing at Cacheflow
Source: How Cacheflow Improved LinkedIn Ads Attribution by 30% with Factors.ai | Factors Case Studies
"With Factors, our LinkedIn Ads went from a guessing game to a laser-focused strategy. They integrated view-through data and engagement metrics, giving us deep audience insights for pinpoint targeting. This newfound clarity boosted my confidence in ad spend, and the results were incredible"
Riley Timmins, Director of Marketing at Cacheflow
Source: How Cacheflow Improved LinkedIn Ads Attribution by 30% with Factors.ai | Factors Case Studies
"We were able to attribute 30% more deals to LinkedIn Ads and decreased our 'unknown lead sources' (direct traffic, branded SEM, branded organic, etc..) from 30% to 10%"
Riley Timmins, Director of Marketing at Cacheflow
Source: How Cacheflow Improved LinkedIn Ads Attribution by 30% with Factors.ai | Factors Case Studies
Customer Stories
Drivetrain
Problem: Needed to generate more revenue
Value Add: Factors provided account identification and intelligence capabilities
Outcome: Achieved a 3X increase in Sales Engagement
Source: Factors | Account Intelligence, Analytics & Attribution
Rocketlane
Problem: Needed to improve campaign ROI and decision-making
Value Add: Factors helped move from guesswork to making informed decisions
Outcome: Achieved a 23% increase in MQLs/month
Source: Factors | Account Intelligence, Analytics & Attribution
Cacheflow
Problem: Needed to improve LinkedIn Ads strategy and attribution
Value Add: Factors enabled deep audience insights and view through attribution
Outcome: Achieved a 66% decrease in Unknown Lead Sources
Source: Factors | Account Intelligence, Analytics & Attribution
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