Tool Details

RevSure icon

RevSure

Overview

RevSure is a leading provider of enterprise-grade full funnel attribution AI solutions designed for complex go-to-market (GTM) motions. The platform empowers high-growth marketing and revenue teams to track, predict, and refine campaigns, ultimately boosting pipeline and ROI. RevSure integrates with a company's entire tech stack to provide actionable insights, predictive intelligence, and real-time recommendations, helping businesses optimize their marketing strategies and improve conversion rates.

Industry: Marketing Technology

Ideal Customer Profiles: RevSure's ideal customers are high-growth B2B companies with complex GTM motions, including marketing and revenue teams looking to enhance their pipeline and ROI. These customers typically require advanced attribution solutions to track and optimize their marketing efforts across multiple channels and touchpoints.

Website: revsure.ai

LinkedIn: http://linkedin.com/company/revsureai

Products

Full Funnel Attribution

RevSure's Full Funnel Attribution solution provides a comprehensive view of campaign performance from visitor to opportunity, offering real-time recommendations to maximize effectiveness.

Features

Comprehensive Campaign View

Description: This feature allows users to see the full funnel attribution from visitor to opportunity, uncovering the tactics that generate pipeline and providing real-time recommendations to maximize campaign effectiveness.
Benefit: Users can optimize their marketing strategies by understanding the impact of every touchpoint on the pipeline, leading to improved campaign performance and ROI.

Marketing Contribution Quantification

Description: This feature enables users to quantify the marketing contribution across the funnel, allowing them to pivot under-performing efforts and scale those delivering a return. It attributes the impact of actions on conversions, pipeline, and revenue.
Benefit: Users can make data-driven decisions to reallocate marketing spend effectively, improving overall marketing efficiency and ROI.

AI-Powered Spend Reallocation

Description: This feature provides real-time recommendations for campaign spend reallocation, helping users optimize their marketing efforts based on customized goal metrics and track reallocation opportunities.
Benefit: Users can maximize pipeline ROI by reallocating spend to the most effective campaigns, ensuring optimal use of marketing budgets.

Conversion Path & Journey Analysis

Description: This feature allows users to trace top conversion paths and important buyer journeys, providing insights at both aggregate and individual levels to inform decision-making at every stage.
Benefit: Users can personalize marketing efforts by understanding the unique journey of each account or lead, leading to improved conversion rates.

Funnel Conversion Attribution

Description: This feature visualizes the sourced, generated, and open funnel for each campaign, allowing users to drill into each campaign’s influenced leads, accounts, opportunities, and metrics.
Benefit: Users gain a clear understanding of what works best at every stage of the funnel, enabling them to optimize their marketing strategies effectively.

Pipeline Projections & Insights

RevSure's Pipeline Projections & Insights solution offers a forward-looking view of pipeline health, improving win rates with predictive intelligence and segment breakdowns.

Features

Forward-Looking Pipeline View

Description: This feature provides a forward-looking view of pipeline health, allowing users to confidently commit to pipeline generation and coverage targets based on their unique GTM motion.
Benefit: Users can improve their strategic planning and forecasting by having a clear view of future pipeline health.

Pipeline Health Visibility

Description: This feature offers visibility into the health of the pipeline, helping users identify potential issues and opportunities for improvement.
Benefit: Users can proactively address pipeline challenges, leading to improved win rates and revenue growth.

Predictive Intelligence

Description: This feature uses predictive intelligence to improve win rates by providing insights into potential outcomes and opportunities within the pipeline.
Benefit: Users can make informed decisions to enhance their sales strategies and increase conversion rates.

Segmented Pipeline Breakdown

Description: This feature allows users to break down their pipeline by any segment, providing detailed insights into different areas of the pipeline.
Benefit: Users can tailor their marketing and sales efforts to specific segments, optimizing their strategies for better results.

Lead & Account Prioritization

RevSure's Lead & Account Prioritization solution uses AI-driven insights to prioritize leads with genuine buying intent, boosting conversion rates and optimizing resource allocation.

Features

Predictive Lead Recommendations

Description: This feature provides predictive recommendations for lead prioritization, helping users focus on leads with the highest likelihood of conversion.
Benefit: Users can improve conversion rates by targeting high-quality leads, optimizing their sales efforts.

Stage-by-Stage Conversion Improvement

Description: This feature helps users improve conversions at each stage of the funnel by providing insights and recommendations for optimization.
Benefit: Users can enhance their sales process by addressing conversion challenges at each stage, leading to higher overall conversion rates.

ROI Maximization

Description: This feature focuses on maximizing ROI from marketing investments by prioritizing leads and accounts with the highest potential for conversion.
Benefit: Users can achieve better returns on their marketing spend by focusing on the most promising leads and accounts.

Unified Funnel & Pipeline

RevSure's Unified Funnel & Pipeline solution provides a single pane of glass for tracking stage-by-stage conversions, identifying trends, and stopping funnel leakage.

Features

Leakage Identification & Intervention

Description: This feature helps users spot leakages in the funnel and identify interventions to accelerate conversions and velocities across the end-to-end funnel.
Benefit: Users can prevent potential revenue loss by addressing funnel leakages promptly, ensuring a smoother sales process.

Stage-by-Stage Conversion Tracking

Description: This feature allows users to track conversions at each stage of the funnel, providing insights into the effectiveness of their marketing and sales efforts.
Benefit: Users can optimize their strategies by understanding conversion dynamics at each stage, leading to improved sales performance.

Marketing Funnel Source Comparison

Description: This feature enables users to compare different marketing funnel sources, helping them identify the most effective channels and tactics.
Benefit: Users can allocate resources more effectively by focusing on the most successful marketing channels, improving overall ROI.

Campaign Spend Reallocation

RevSure's Campaign Spend Reallocation solution offers real-time recommendations for optimizing marketing spend based on customized goal metrics.

Features

Real-Time Spend Optimization

Description: This feature provides real-time recommendations for reallocating marketing spend, helping users optimize their efforts based on customized goal metrics.
Benefit: Users can maximize the effectiveness of their marketing budgets by reallocating spend to the most successful campaigns.

Reallocation Opportunity Tracking

Description: This feature allows users to track reallocation opportunities, helping them identify unrealized campaign potential and make informed decisions.
Benefit: Users can uncover hidden opportunities for campaign success, leading to improved marketing performance and ROI.

Quantitative Benefits

"15% Improvement in Lead to Opp Conversion"

"This results in a 3x to 5x return on investment within the first year."

"A recent study shows that 74% of marketers struggle to accurately attribute revenue to their marketing efforts"

Source: e-book

"65% report a significant misalignment between marketing and sales teams due to inconsistent attribution data"

Source: e-book

"With 10-15 tools like CRM, Marketing Automation Platforms (MAP), Paid Ad systems, Sales Engagement platforms, and more, businesses are drowning in data yet starving for insights."

Testimonials

"Our team values the pipeline depth and predictability insights provided by RevSure. I really love the UI. It is very functional, clear, and easy to onboard. Bringing our data together into one solution and being able to run real-time reports, and understand what's effective within our marketing through their deep funnel attribution analysis has been really helpful for us."

Karin Stevens, Chief Marketing Officer at Overhaul

Source: Full Funnel Attribution for High Growth Marketing Teams | RevSure

"Understanding the impact of our marketing programs and spending using RevSure's detailed analytics is a game-changer as we take a data-driven approach on all things from board meeting presentations down to executing the marketing day-to-day."

Ryan Shopp, Chief Marketing Officer

Source: Full Funnel Attribution for High Growth Marketing Teams | RevSure

"B2B revenue productivity is at an all-time low. The best way to improve it is by digging deep into the blockers in your funnel and pipeline. Finally having stage-by-stage conversion, in one comprehensive view, is super powerful and actionable — it's a level of insight I never thought we could achieve."

Tom Murtaugh, VP, GTM Operations at BigID

Source: Full Funnel Attribution for High Growth Marketing Teams | RevSure

"RevSure's full funnel analytics and AI recommendation engine gives our team the insights they need to accelerate pipeline & close business."

Shreha jain, Director of Marketing Operations at SnapLogic

Source: Full Funnel Attribution for High Growth Marketing Teams | RevSure

"Even being able to understand our campaign and program mix two or three percent better will lead to more revenue for us as a company. It's a difficult thing to look at, but with RevSure, we can make better decisions and save the team time."

Tyson Wigfall, Head of Marketing at Breakthrough

Source: Full Funnel Attribution for High Growth Marketing Teams | RevSure

"With RevSure, marketers can confidently understand what will happen in the future and plan accordingly. RevSure provides insights that help you take actionable steps to improve your campaign effectiveness and overall marketing ROI - it's one of the very few tools I use every single day."

Tom Wentworth, CMO

Source: Full Funnel Attribution for High Growth Marketing Teams | RevSure

"RevSure not only simplified our analytics but transformed how we view and optimize our marketing funnel. The clarity and accessibility of the data empowers our team to make informed decisions much faster than before."

ZANE HALSTEAD, Head of Marketing Operations at Mabl

Source: Full Funnel Attribution for High Growth Marketing Teams | RevSure

"One of the biggest use cases we brought RevSure in for was to answer the question: What happens to leads from Quarter X? Now, if I look at those leads on day one of the subsequent quarter, what happened to them versus where they are today?"

Arjav(AJ) Patel, Sr. Director of GTM Finance at SnapLogic

Source: Full Funnel Attribution for High Growth Marketing Teams | RevSure

"Just the breadth of information that RevSure presents around the whole funnel is excellent. While most companies look at just the pipeline or marketing data, RevSure bridges that gap by connecting the entire funnel. That's the core differentiator because I haven't seen any other platform offer this level of capability."

Mark Sladden, Revenue Operations Leader

Source: Full Funnel Attribution for High Growth Marketing Teams | RevSure

Customer Stories

Overhaul

Problem: Needed better pipeline visibility and data management

Value Add: RevSure provided an intuitive UI, real-time reporting capabilities, and a comprehensive solution that streamlined their data management and improved pipeline visibility

Outcome: Achieved significant time savings and enhanced coordination across their go-to-market teams

Source: Full Funnel Attribution for High Growth Marketing Teams | RevSure

SnapLogic

Problem: Lacked actionable insights from their marketing data

Value Add: RevSure enabled the team to better understand and tell stories with data, providing an additional layer of insights not previously available

Outcome: Gained ability to identify best performing marketing campaigns, their trends, and which A/B tests are accelerating opportunities

Source: Full Funnel Attribution for High Growth Marketing Teams | RevSure

BigID

Problem: Struggled to get actionable insight from the Sales and Marketing Funnel

Value Add: RevSure revolutionized the process of deciphering the marketing funnel

Outcome: Gained actionable insights from their sales and marketing funnel

Source: Full Funnel Attribution for High Growth Marketing Teams | RevSure

Mabl

Problem: Needed better visibility into their marketing funnel

Value Add: RevSure provided unparalleled insights into their funnel

Outcome: Transformed their marketing strategy and drove data-driven decisions for growth

Source: Full Funnel Attribution for High Growth Marketing Teams | RevSure

Breakthrough

Problem: Struggled to understand the impact of various marketing programs on revenue

Value Add: RevSure helped optimize their campaign mix and make data-driven decisions

Outcome: Enhanced revenue insights and improved understanding of marketing program impact

Source: Full Funnel Attribution for High Growth Marketing Teams | RevSure

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