ZoomInfo
Overview
ZoomInfo is a leading B2B data and software company that provides a comprehensive platform for sales, marketing, and recruitment teams to connect with and close their most valuable buyers. The platform offers real-time insights, data management, and AI-driven solutions to help businesses scale their go-to-market strategies and improve productivity.
Industry: B2B Data
Ideal Customer Profiles: ZoomInfo's ideal customers are B2B companies looking to enhance their sales, marketing, and recruitment efforts. These include sales teams aiming to improve prospecting and closing rates, marketing teams seeking to optimize lead generation and conversion, and recruitment teams focused on efficient talent acquisition.
Website: zoominfo.com
LinkedIn: http://linkedin.com/company/zoominfo
Twitter: http://twitter.com/zoominfo?lang=en
Products
ZoomInfo Sales
ZoomInfo Sales provides a comprehensive B2B sales prospecting solution with the largest B2B contact database, AI-driven insights, and automated engagement tools to maximize productivity and accelerate pipeline growth.
Features
Accurate Contact and Company Data
Description: Provides access to a vast database of B2B contacts and companies, enabling users to build an account universe based on ideal customer profiles and reach decision-makers effectively.
Benefit: Users can efficiently identify and connect with potential customers, enhancing prospecting efforts.
Create More Conversations
Description: Enables users to evaluate and analyze interactions across various communication channels, facilitating better customer engagement and conversion.
Benefit: Improves customer interaction quality, leading to higher conversion rates.
Conversation Intelligence
Description: Analyzes customer interactions to provide insights into why deals are won or lost, helping to forecast sales with confidence.
Benefit: Enhances understanding of customer interactions, leading to improved sales strategies and outcomes.
AI-Driven Insights
Description: Utilizes AI to provide insights and buying signals, helping users identify and engage with the most promising prospects.
Benefit: Increases the efficiency and effectiveness of sales efforts by targeting the right prospects at the right time.
Sales Automation
Description: Automates sales processes by allowing users to build and execute multi-touch sales cadences, integrating direct phone dialer and email tools.
Benefit: Streamlines sales operations, saving time and increasing productivity.
ZoomInfo Marketing
ZoomInfo Marketing offers data-driven solutions to enhance marketing strategies, providing advanced B2B intelligence and real-time intent data to drive conversions and accelerate pipeline growth.
Features
Market Insights
Description: Provides advanced B2B intelligence and real-time intent data to help marketers drive pipeline and convert prospects into customers.
Benefit: Enables marketers to target and engage high-intent prospects effectively, increasing conversion rates.
Integrated Platform
Description: Offers an integrated platform for sales and marketing, allowing for consistent customer experiences and efficient campaign execution.
Benefit: Improves alignment between sales and marketing teams, enhancing overall marketing effectiveness.
Visitor Conversion
Description: Helps capture and convert website visitors by analyzing IP addresses and on-page behavior to build effective campaigns.
Benefit: Increases lead conversion rates by effectively engaging website visitors.
Cross-Channel Advertising
Description: Enables targeted advertising across display and social channels, using company attributes and buying signals to reach specific audiences.
Benefit: Enhances the precision and effectiveness of advertising campaigns, leading to better ROI.
Web Form Enrichment
Description: Enhances lead capture forms with enriched data, providing higher conversion rates and actionable insights.
Benefit: Improves lead quality and conversion rates by enriching data at the point of capture.
ZoomInfo Operations
ZoomInfo Operations provides data orchestration tools to automate data management, ensuring engagement-ready data and improving operational efficiency across business processes.
Features
Data Deduplication
Description: Automates the deduplication process with customized rules, ensuring clean and accurate data records.
Benefit: Improves data quality and reliability, reducing errors and inconsistencies in data management.
Data Cleansing
Description: Cleanses data of errors and inconsistencies, transforming records into a consistent and actionable format.
Benefit: Enhances data usability and accuracy, supporting better decision-making and operations.
Data Enrichment
Description: Increases data completeness by enriching CRM and other platforms with additional data, both in bulk and in real time.
Benefit: Provides comprehensive and up-to-date data, enhancing the effectiveness of business operations.
Workflows
Description: Automates outreach and sales activities based on market signals, improving response times and engagement.
Benefit: Increases operational efficiency and responsiveness to market changes.
Data Services
Description: Offers dedicated support for custom data delivery and modeling, ensuring tailored solutions for business needs.
Benefit: Provides personalized data solutions, enhancing the alignment of data management with business objectives.
ZoomInfo Copilot
ZoomInfo Copilot is an AI-driven solution that centralizes data and signals, providing tailored recommendations and insights to optimize sales efforts and improve decision-making.
Features
Sell with Confidence
Description: Centralizes data and signals, using AI to prioritize accounts and tailor recommendations for improved decision-making.
Benefit: Enhances sales confidence and effectiveness by providing clear, data-driven insights.
Act with Insight
Description: Synthesizes data into custom account summaries, providing a deeper understanding of customer needs and behaviors.
Benefit: Improves customer engagement and sales strategies by offering actionable insights.
Optimize with AI
Description: Combines user data with ZoomInfo's high-quality data to produce reliable AI insights, optimizing sales strategies.
Benefit: Increases the accuracy and reliability of sales insights, leading to better outcomes.
Breaking Alerts
Description: Provides real-time alerts on account, contact, and intent changes, ensuring timely engagement with prospects.
Benefit: Keeps sales teams informed and responsive to changes, improving engagement timing.
Account Summaries
Description: Delivers concise account summaries with interactive chat, providing quick access to important customer details.
Benefit: Enhances sales preparation and engagement by providing quick, comprehensive customer insights.
ZoomInfo Talent
ZoomInfo Talent enhances recruiting efforts with a comprehensive talent platform that provides real-time insights, automated outreach, and candidate engagement tools to streamline the hiring process.
Features
Real-Time Talent Insights
Description: Provides real-time insights into passive candidates, enabling seamless engagement and reduced time-to-hire.
Benefit: Improves recruitment efficiency by identifying and engaging candidates quickly.
Automated Candidate Outreach
Description: Automates candidate outreach, allowing recruiters to focus on strategic engagement rather than manual tasks.
Benefit: Increases recruitment efficiency and effectiveness by automating routine tasks.
Employer Branding
Description: Helps shape a compelling online employer brand to attract and retain top-tier talent.
Benefit: Enhances the company's attractiveness to potential candidates, improving recruitment outcomes.
Accurate Contact Data
Description: Provides precise candidate contact data, facilitating direct and effective engagement with potential hires.
Benefit: Improves the accuracy and effectiveness of recruitment efforts by providing reliable contact information.
Scalable Outreach
Description: Enables scalable outreach campaigns that effectively engage candidates at different stages of the recruitment funnel.
Benefit: Enhances candidate engagement and recruitment success by tailoring outreach to candidate needs.
Quantitative Benefits
"Increase in win rates"
"Decrease in marketing spend"
"Increase in overall productivity"
"In fact, since bringing on ZoomInfo the average company size we're closing has grown by 2.5x."
"5x increase in productivity"
"3x increase in demos scheduled"
"ZoomInfo customers bring in 32% more revenue"
"SDRs using ZoomInfo were able to secure 75% more meetings in a month"
"Marketers using ZoomInfo reduced their customer acquisition costs (CAC) by an average of 35%"
"Sellers using ZoomInfo reduced their sales cycles by 46 days on average"
"The average sales manager using ZoomInfo saw a 1.5X increase in win rate"
"Sales leaders indicated that using ZoomInfo cut the time their teams spent prospecting in half, from an average of 20.7 hours per week without ZoomInfo to 10.5 hours per week with ZoomInfo"
"71% Of users said Copilot helped them uncover new opportunities at existing accounts."
"10 hours A week saved on research and manual tasks, reported by Copilot users."
"65% Of users engaged customers "at the right time" with Copilot recommendations."
"Since then, we've grown our pipeline over 90% per year."
"Grew pipeline by over 50%"
"14x increase in MQL to Opp rate"
"71% of marketers say they have forged closer relationships with their counterparts in sales since implementing ZoomInfo."
"Reduced cost per click by 24%"
"We are seeing incredible engagement and to date our average click through rate has increased by 900%"
"Reduced speed to lead from 20 minutes to 60 seconds"
Source: ZoomInfo Operations
"Increased marketing-sourced pipeline by 60%"
Source: ZoomInfo Operations
"We rely on the tools in our tech stack to get the job done, and already we are at a 33% growth rate in the first quarter [of 2023]."
Source: ZoomInfo Operations
"with 5x the deals in the pipeline, we've seen at least 5x the revenue opportunities."
"With ZoomInfo, we more than doubled our activity and our efficiency skyrocketed. Since then, we've grown our pipeline over 90% per year."
"With ZoomInfo, we more than doubled our activity and our efficiency skyrocketed."
Testimonials
"Bringing on ZoomInfo has been the best decision we've made. The depth and breadth of ZoomInfo's database has enabled us to prospect better accounts and bring in larger deals. In fact, since bringing on ZoomInfo the average company size we're closing has grown by 2.5x."
Josh Stern, Senior Sales Operations Manager at Hotel Engine
Source: ZoomInfo: B2B Database | Company Contacts & Intelligence
"ZoomInfo is one of the first things I open up in the background at the beginning of my workday. It's a fantastic tool that enabled my team and me to quickly identify prospects and related competitors, company insights, etc."
Kristen Stringer, Vice President of Sales at ADP
Source: Accelerate Growth with ZoomInfo's Go-to-Market Platform
"I love that I can automate salesflows and quickly see all of my tasks. The auto dial feature is really great too. Also, it's very convenient to be able to set up multiple salesflows with specific steps that can be completed in certain ways (only auto-emailing at certain times of the day, etc.)."
Mathew Alexander, SDR at Builder.ai
Source: Accelerate Growth with ZoomInfo's Go-to-Market Platform
"Not only contacts, but intent scoring and sourcing technology that enables all pre-sales motions when building account plans, blueprints and GTM strategies for sales people in all markets and territories."
Nicholas Young, Account Executive at Clyde
Source: Accelerate Growth with ZoomInfo's Go-to-Market Platform
"Simple to use, and is a must-have for the modern tech stack. We use ZI everyday at my current organization where I lead sales development, and I've never been at an org that didn't use it."
Torrey Martin, Sales & Business Development Manager at L4B Software
Source: Accelerate Growth with ZoomInfo's Go-to-Market Platform
"ZI Engage is solving the problem of founding of who and how to contact people to drive revenue for my company. It's been a complete game changer and I'd never work without it again."
Spencer Pope, Senior Account Executive at MicroMain
Source: Accelerate Growth with ZoomInfo's Go-to-Market Platform
"ZoomInfo is simply amazing. It offers a lot of filters that help you to do prospecting effectively. We can also save our searches and have an update on a weekly/daily basis regarding the changes."
Jim Edwards, Senior Account Executive at Softura
Source: Accelerate Growth with ZoomInfo's Go-to-Market Platform
"It is helping me prospect better, qualify my prospects, get greater visibility into the prospect organization structure, improve my performance significantly in terms of my outreach."
Abhinav Bhan, Regional Sales Head at Tata TCS
Source: Accelerate Growth with ZoomInfo's Go-to-Market Platform
"Engage is our new secret weapon and we continue to be impressed by its functionality and ease of use. Just "set it and forget it"… until the responses start rolling in from all the outreach you're now doing without lifting a finger. It is honestly magical technology and we are so grateful to use it."
Ashley Stoltz, Supply Chain Solutions Consultant at Ryder
Source: Accelerate Growth with ZoomInfo's Go-to-Market Platform
"Copilot has given us fantastic insight into our target retail customers. It's allowed us to tailor how we position our global solutions specifically to the needs of each prospect."
Daniel Londors, EMEA Sales Support Manager
Source: ZoomInfo Copilot: The AI-Driven Solution for Sellers
"With ZoomInfo, we more than doubled our activity and our efficiency skyrocketed. Since then, we've grown our pipeline over 90% per year."
Justin Hiatt, Vice President Digital Sales at Workfront
"With Chorus by ZoomInfo, we know exactly why a customer purchased, what the use case is, and how that customer wants to be successful."
"We not only have access to decision-makers, but we're armed with real-time buying signals that allow us to uncover and prioritize sales-ready prospects."
"There is really no other option out there, ZoomInfo is simply the best tool in the market. It has it all and does it all."
"There's immediate satisfaction when logging into ZoomInfo Marketing. The fact that the solutions are integrated helps foster end-to-end sales and marketing alignment. That's what sets ZoomInfo apart."
Chase Arvanitis, Director of Performance Marketing
"Our experience with ZoomInfo has been exceptional. The data, automation and customer service is unmatched."
Sam Kolbert-Hyle, CEO at Brandlive
Source: ZoomInfo Operations
"ZoomInfo enables our sales and marketing teams to be aligned on the best prospects to target resulting in time saved and more deals closed."
Source: ZoomInfo Operations
"ZoomInfo's Operations Data Management Suite arms us with the technology and data to match, unify, dedupe, normalize, cleanse, enrich, score and route data through a single source of truth."
Source: ZoomInfo Operations
"Thanks to ZoomInfo, we no longer have to question the source or reliability of the data in our systems. We're now able to enrich and integrate data in any workflow, in real-time, at scale."
Source: ZoomInfo Operations
"We're no longer working in silos. Our tech stack is a fully integrated system that encourages productivity and is underpinned by a single source of truth which offers deep insights into our total addressable market."
Source: ZoomInfo Operations
"ZoomInfo has played a huge role in our growth rate. We rely on the tools in our tech stack to get the job done, and already we are at a 33% growth rate in the first quarter [of 2023]."
Source: ZoomInfo Operations
"There's no question ZoomInfo has significantly impacted our revenue with 5x the deals in the pipeline, we've seen at least 5x the revenue opportunities."
Robert Kulewicz, Chief Growth Officer at MarketSpark
Customer Stories
Hotel Engine
Problem: Needed to prospect better accounts and bring in larger deals.
Value Add: ZoomInfo provided a deep and broad database that enabled better prospecting.
Outcome: The average company size they're closing has grown by 2.5x. They also experienced a 5x increase in productivity and a 3x increase in demos scheduled.
Source: ZoomInfo: B2B Database | Company Contacts & Intelligence
ADP
Problem: Needed to quickly identify prospects and related competitors
Value Add: ZoomInfo provided a tool that enabled quick identification of prospects, related competitors, and company insights
Outcome: ZoomInfo became one of the first tools opened at the beginning of the workday, enhancing the team's ability to prospect effectively
Source: Accelerate Growth with ZoomInfo's Go-to-Market Platform
Builder.ai
Problem: Needed to automate sales flows and manage tasks efficiently
Value Add: ZoomInfo provided automation for salesflows, quick task viewing, and auto-dial features
Outcome: Improved ability to set up multiple salesflows with specific steps and timing, enhancing overall sales efficiency
Source: Accelerate Growth with ZoomInfo's Go-to-Market Platform
Clyde
Problem: Required comprehensive data for pre-sales motions and GTM strategies
Value Add: ZoomInfo offered contacts, intent scoring, and sourcing technology
Outcome: Enabled all pre-sales motions when building account plans, blueprints, and GTM strategies for sales people in all markets and territories
Source: Accelerate Growth with ZoomInfo's Go-to-Market Platform
L4B Software
Problem: Needed a modern, essential tool for their tech stack
Value Add: ZoomInfo provided a simple-to-use, must-have platform for the modern tech stack
Outcome: Daily use of ZoomInfo in the organization, particularly in leading sales development
Source: Accelerate Growth with ZoomInfo's Go-to-Market Platform
MicroMain
Problem: Struggled with finding who to contact and how to drive revenue
Value Add: ZoomInfo Engage solved the problem of finding and contacting people to drive revenue
Outcome: Described as a "complete game changer" that the user would never work without again
Source: Accelerate Growth with ZoomInfo's Go-to-Market Platform
Softura
Problem: Needed effective prospecting tools with detailed filtering capabilities
Value Add: ZoomInfo offered numerous filters for effective prospecting and the ability to save searches
Outcome: Improved prospecting effectiveness with regular updates on changes in saved searches
Source: Accelerate Growth with ZoomInfo's Go-to-Market Platform
Tata TCS
Problem: Required better prospecting, qualification, and visibility into prospect organizations
Value Add: ZoomInfo provided tools for better prospecting, prospect qualification, and greater visibility into prospect organization structure
Outcome: Significantly improved performance in terms of outreach
Source: Accelerate Growth with ZoomInfo's Go-to-Market Platform
Ryder
Problem: Needed to improve outreach efficiency
Value Add: ZoomInfo Engage provided automated outreach functionality
Outcome: Described as a "new secret weapon" with impressive functionality and ease of use, allowing for automated outreach without manual effort
Source: Accelerate Growth with ZoomInfo's Go-to-Market Platform
Workfront
Problem: Needed to increase sales team productivity and growth.
Value Add: ZoomInfo provided more contacts with exceptional accuracy, saving time in prospecting and expanding reach.
Outcome: More than doubled activity, skyrocketed efficiency, and grew pipeline over 90% per year.
MongoDB
Problem: Needed to improve customer experiences and retention.
Value Add: ZoomInfo's Chorus product helped analyze customer interactions and understand why deals were won or lost.
Outcome: Achieved higher customer engagement and retention by knowing exactly why a customer purchased, what the use case is, and how that customer wants to be successful.
Radware
Problem: Needed to uncover and prioritize sales-ready prospects.
Value Add: ZoomInfo provided access to decision-makers and real-time buying signals.
Outcome: Grew pipeline by over 50%.
Mendix
Problem: Needed to improve MQL to Opportunity conversion rate.
Value Add: ZoomInfo provided comprehensive tools for sales and marketing.
Outcome: Achieved a 14x increase in MQL to Opportunity rate.
NetSPI
Problem: Needed to prioritize and target accounts effectively
Value Add: ZoomInfo helped prioritize and target accounts based on buying signals, website visits, and intent searches. It also improved sales enablement by automatically delivering prospecting news to Slack.
Outcome: NetSPI was able to orchestrate revenue operations more effectively, improving their targeting and sales enablement processes.
Librestream
Problem: Faced challenges with low conversions and wasted ad spend due to limited data in ABM efforts
Value Add: ZoomInfo provided comprehensive data to drive their ABM efforts, improving the quality and scope of their targeting
Outcome: Librestream saw a 900% increase in average click-through rate for their campaigns
Alchemy Cloud
Problem: Needed to improve progress in marketing and sales efforts
Value Add: ZoomInfo provided an ecosystem that underpinned both marketing and sales efforts
Outcome: Alchemy Cloud reduced cost per click by 24% and achieved significant progress in their marketing and sales efforts
Tide Rock Holdings
Problem: Took months to generate value from marketing efforts
Value Add: ZoomInfo enabled plug-and-play implementation for marketing campaigns
Outcome: Tide Rock Holdings was able to capture high-quality leads in less than 48 hours from launching a campaign, significantly reducing their time to value
Brandlive
Problem: Needed to align sales and marketing teams on the best prospects to target.
Value Add: ZoomInfo provided data-driven solutions integrated across channels and technologies.
Outcome: Achieved scalable results and exceptional data, automation, and customer service.
Source: ZoomInfo Operations
Kronologic
Problem: Needed to align sales and marketing teams on the best prospects to target.
Value Add: ZoomInfo enabled sales and marketing teams to be aligned on the best prospects to target.
Outcome: Saved time and closed more deals.
Source: ZoomInfo Operations
Momentive
Problem: Needed a unified solution for data management and integration.
Value Add: ZoomInfo's Operations Data Management Suite provided technology and data to match, unify, dedupe, normalize, cleanse, enrich, score and route data through a single source of truth.
Outcome: Reduced speed to lead from 20 minutes to 60 seconds and improved data reliability and integration capabilities.
Source: ZoomInfo Operations
Cart.com
Problem: Worked in silos with a fragmented tech stack.
Value Add: ZoomInfo provided a fully integrated system with a single source of truth.
Outcome: Improved savings with consolidated tech stack and gained deep insights into their total addressable market.
Source: ZoomInfo Operations
Dumpsters.com
Problem: Needed to increase marketing-sourced pipeline and drive growth.
Value Add: ZoomInfo provided tools that played a huge role in their growth rate.
Outcome: Increased marketing-sourced pipeline by 60% and achieved a 33% growth rate in the first quarter of 2023.
Source: ZoomInfo Operations
MarketSpark
Problem: Needed to identify companies that are great prospects for their solution.
Value Add: ZoomInfo provided comprehensive company data through their Company Data Cube, which allowed for analysis alongside FCC data in S3.
Outcome: Through analysis of ZoomInfo and FCC data in S3, their business intelligence team was able to identify 30,000 companies that are great prospects for their solution. This resulted in 5x the deals in the pipeline and at least 5x the revenue opportunities.
Capital One
Problem: Needed to build leads and map hierarchical relationships in a more centralized way.
Value Add: ZoomInfo provided Data Cubes for direct ingestion of data into their systems.
Outcome: Increased performance and savings through ZoomInfo Data Cubes. They were able to easily build leads and map hierarchical relationships in a more centralized way to enable reps at-scale.
Red Sift
Problem: Needed to determine how to make the best use of their human resources for targeting prospects.
Value Add: ZoomInfo provided an API integration with comprehensive company data.
Outcome: The API integration became central to their entire process of determining how to target prospects and make the best use of their human resources.
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