FullContact
Overview
FullContact is a privacy-safe identity resolution company that provides enriched data insights to help brands build better relationships with their customers. They offer solutions that unify customer data, enhance identity verification, and optimize customer experiences while ensuring data privacy and security.
Industry: Identity Resolution
Ideal Customer Profiles: FullContact's ideal customers are businesses and platforms in the Martech and Adtech industries, consumer brands looking to enhance customer experiences, and companies needing identity verification and fraud prevention solutions. These customers value privacy-centric data management and real-time identity resolution.
Website: fullcontact.com
LinkedIn: http://linkedin.com/company/fullcontact-inc-
Twitter: http://twitter.com/fullcontact
Products
Identity Resolution
FullContact's Identity Resolution product unifies fragmented customer data into a single, comprehensive view, enabling businesses to recognize and engage with real people across various platforms in real-time.
Features
Real-Time Identity Resolution
Description: This feature allows businesses to unify customer data in real-time, providing a comprehensive view of each customer. It helps in recognizing and engaging with customers across different platforms and touchpoints.
Benefit: Businesses can deliver personalized experiences and improve customer engagement by having a complete understanding of their customers.
Customer Recognition
Description: This feature enables the identification of both authenticated and unauthenticated website visitors in real-time, allowing for consistent brand experiences and personalized content delivery without the need for cookies.
Benefit: Enhances customer engagement and satisfaction by providing personalized experiences.
Media Amplification
Description: This feature allows businesses to append identifiers such as hashed emails and mobile ad IDs to extend their media reach and improve return on ad spend (ROAS).
Benefit: Increases the effectiveness of marketing campaigns by reaching more of the right audience.
Data Onboarding
Description: This feature facilitates the onboarding of offline data with a higher match rate, enabling businesses to quickly reach their best customers with targeted messages.
Benefit: Accelerates marketing efforts and improves targeting accuracy.
Omnichannel Measurement
Description: This feature captures and maps all customer interactions back to a real person in real-time, allowing for continuous measurement and attribution updates.
Benefit: Optimizes marketing investments by providing insights into what strategies are working.
Identity Verification and Fraud Prevention
FullContact's solution provides real-time identity verification and fraud prevention by integrating diverse, high-assurance data to confidently identify individuals and assess risk.
Features
Real-Time Identity Verification
Description: This feature enhances the speed and accuracy of identity verification and fraud prevention models by using real-time identity resolution.
Benefit: Reduces fraud and improves customer trust by ensuring accurate identity verification.
High-Assurance Data Integration
Description: This feature integrates diverse and ethically-sourced data to provide high-assurance identity verification.
Benefit: Enhances security and compliance while maintaining a positive customer experience.
Consumer Authentication
Description: This feature offers highly accurate consumer authentication without creating cumbersome experiences for customers.
Benefit: Improves customer satisfaction by reducing friction in the authentication process.
Identifier Bridging
Description: This feature bridges terrestrial and digital identifiers using a single identity graph, providing impactful insights not available through traditional techniques.
Benefit: Differentiates fraud detection capabilities by offering unique insights.
Activity Scoring
Description: This feature provides a numerical score indicating the level of activity associated with a specific identifier, helping to assess risk.
Benefit: Enables better risk assessment and decision-making in fraud prevention.
Customer Recognition
FullContact's Customer Recognition solution identifies both authenticated and unauthenticated website visitors in real-time, enabling consistent brand experiences and personalized content delivery without cookies.
Features
Real-Time Visitor Identification
Description: This feature identifies website visitors in real-time, whether they are authenticated or not, allowing for consistent brand experiences and personalized content delivery.
Benefit: Enhances customer engagement and satisfaction by providing personalized experiences.
Identifier Appending
Description: This feature appends identifiers such as hashed emails and mobile ad IDs to extend media reach and improve return on ad spend (ROAS).
Benefit: Increases the effectiveness of marketing campaigns by reaching more of the right audience.
Interaction Mapping
Description: This feature captures and maps all customer interactions back to a real person in real-time, allowing for continuous measurement and attribution updates.
Benefit: Optimizes marketing investments by providing insights into what strategies are working.
High Match Rate Data Onboarding
Description: This feature facilitates the onboarding of offline data with a higher match rate, enabling businesses to quickly reach their best customers with targeted messages.
Benefit: Accelerates marketing efforts and improves targeting accuracy.
Data Privacy and Permissions
Description: This feature allows individuals to control what personal data a brand can use, ensuring engagement is based on user permissions.
Benefit: Builds trust with customers by respecting their data privacy preferences.
Media Amplification
FullContact's Media Amplification solution enhances media reach by appending identifiers like hashed emails and mobile ad IDs, improving marketing effectiveness and return on ad spend.
Features
Identifier Appending
Description: This feature appends identifiers such as hashed emails and mobile ad IDs to extend media reach and improve return on ad spend (ROAS).
Benefit: Increases the effectiveness of marketing campaigns by reaching more of the right audience.
Interaction Mapping
Description: This feature captures and maps all customer interactions back to a real person in real-time, allowing for continuous measurement and attribution updates.
Benefit: Optimizes marketing investments by providing insights into what strategies are working.
High Match Rate Data Onboarding
Description: This feature facilitates the onboarding of offline data with a higher match rate, enabling businesses to quickly reach their best customers with targeted messages.
Benefit: Accelerates marketing efforts and improves targeting accuracy.
Data Privacy and Permissions
Description: This feature allows individuals to control what personal data a brand can use, ensuring engagement is based on user permissions.
Benefit: Builds trust with customers by respecting their data privacy preferences.
Secure Data Sharing
Description: This feature enables secure sharing of first-party data with second parties, facilitating key partnerships.
Benefit: Enhances collaboration and partnership opportunities while maintaining data security.
Data Onboarding
FullContact's Data Onboarding solution allows businesses to onboard offline data with a higher match rate, enabling faster and more accurate targeting of their best customers.
Features
High Match Rate Onboarding
Description: This feature facilitates the onboarding of offline data with a higher match rate, enabling businesses to quickly reach their best customers with targeted messages.
Benefit: Accelerates marketing efforts and improves targeting accuracy.
Real-Time Interaction Mapping
Description: This feature captures and maps all customer interactions back to a real person in real-time, allowing for continuous measurement and attribution updates.
Benefit: Optimizes marketing investments by providing insights into what strategies are working.
Data Privacy Management
Description: This feature allows individuals to control what personal data a brand can use, ensuring engagement is based on user permissions.
Benefit: Builds trust with customers by respecting their data privacy preferences.
Secure Data Sharing
Description: This feature enables secure sharing of first-party data with second parties, facilitating key partnerships.
Benefit: Enhances collaboration and partnership opportunities while maintaining data security.
Identifier Appending
Description: This feature appends identifiers such as hashed emails and mobile ad IDs to extend media reach and improve return on ad spend (ROAS).
Benefit: Increases the effectiveness of marketing campaigns by reaching more of the right audience.
Quantitative Benefits
"With this application, joint customers can use virtually any volume of email, hashed email, or Mobile Ad ID and receive an average of 5+ Mobile Ad IDs and/or hashed emails per individual."
"Amplify your ability to recognize and reach real people by 3X. Or it's on us."
Testimonials
"FullContact is at the vanguard of companies leveraging their marketing expertise to forge new opportunities in digital identity. Look for FullContact to turn heads in the digital identity space as they continue to unlock the power of their identity graph and network to solve new customer challenges."
LIMINAL at LIMINAL
Source: Identity Verification + Fraud Prevention | FullContact
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