Koala
Overview
Koala is a cutting-edge software company that provides an end-to-end pipeline generation engine designed to streamline and enhance the sales process for businesses. Their platform offers a comprehensive suite of tools that enable sales representatives to prioritize accounts, conduct deep research, and identify buying committees, all from a single interface. Koala's solutions are particularly beneficial for companies looking to unify their sales stack, scale their pipeline, and improve the efficiency of their sales teams.
Industry: Software
Ideal Customer Profiles: Koala's ideal customers are mid-market to enterprise-level companies with dedicated sales teams, particularly those in the technology and SaaS sectors. These companies are looking to optimize their sales processes, improve account prioritization, and leverage data-driven insights to enhance their sales and marketing strategies.
Website: getkoala.com
LinkedIn: http://linkedin.com/company/getkoala
Twitter: http://twitter.com/getkoala_com
Products
Koala Prospector
Koala Prospector integrates prospecting directly into the Koala workflow, allowing users to prioritize accounts, conduct deep research, and identify buyer committees all within one platform. It uses waterfall enrichment across 20 data sources to build target buying personas.
Features
End-to-End Workflow
Description: Koala Prospector provides a seamless workflow for sales representatives, integrating account prioritization, deep research, and buyer committee identification into a single platform.
Benefit: This feature streamlines the sales process, reducing the need for multiple tools and allowing sales reps to focus more on selling.
Waterfall Enrichment
Description: This feature allows users to search for prospects across 20 different data sources, providing comprehensive insights into potential buyers.
Benefit: Users can build detailed buyer personas and target the right prospects more effectively.
CRM and Sales Platform Integration
Description: Koala Prospector integrates with popular CRM and sales engagement platforms, enabling seamless export of prospects into existing sales workflows.
Benefit: This integration ensures that sales teams can maintain their existing workflows while benefiting from Koala's insights.
Anonymous Visitor Identification
Description: Koala Prospector uses triangulation to identify anonymous visitors, providing insights into potential prospects based on their online behavior.
Benefit: Sales teams can reach out to potential leads who were previously anonymous, increasing the pool of actionable prospects.
IP Enrichment and Geolocation
Description: This feature uses IP enrichment to determine the geolocation and company of anonymous visitors, providing additional context for prospecting.
Benefit: Sales reps can tailor their outreach based on the location and company information of potential leads.
Pipeline Generation Engine
Koala's pipeline generation engine provides a unified platform for account prioritization, deep research, and buying committee identification, all designed to enhance the sales process and improve conversion rates.
Features
Single-Pane-of-Glass Interface
Description: This feature provides a comprehensive view of all necessary sales data in one place, allowing reps to prioritize accounts, conduct research, and identify buying committees efficiently.
Benefit: Reps can work more efficiently without needing to switch between multiple tools, saving time and reducing errors.
Account & Prospect-Level Insights
Description: Koala provides detailed insights at both the account and prospect levels, enabling sales reps to act on key buying moments with precision.
Benefit: Sales teams can engage with prospects at the most opportune times, increasing the likelihood of successful conversions.
Buying Persona Identification
Description: This feature allows users to quickly access contact details for their target buying personas, facilitating streamlined prospecting and multi-threading.
Benefit: Sales reps can efficiently target the right contacts within an organization, improving the effectiveness of their outreach.
Conversion Insights
Description: Koala provides insights into the campaigns, content, and actions that drive conversions, helping to inform sales and marketing strategies.
Benefit: Companies can optimize their strategies based on data-driven insights, leading to improved conversion rates.
Account Scoring Model
Description: This feature uses a refined scoring model to analyze closed-won customers, helping sales teams focus on the most promising accounts.
Benefit: Sales teams can prioritize their efforts on high-value accounts, increasing the efficiency and effectiveness of their sales activities.
Quantitative Benefits
"Koala has truly been a paradigm shift for us and how we build a repeatable pipeline — we've found and accelerated dozens of deals in our first six months and the team loves it"
"As one of today's fastest-growing SaaS companies used by 500,000 developers, Sanity has built a world-class PLG motion."
"In less than a year, Koala helped Retool close dozens of won deals and increase their net-new pipeline by 25%."
"Retool was able to uncover prospect-level identities for 85% of the pings that had previously been anonymous visitors, meaning their sales team knew exactly who they needed to contact."
"Retool generated a 25% boost in net new pipeline with Koala"
"Learn more about Retool's success driving a 25% pipeline boost with Koala in our recent case study."
Testimonials
"Koala has been a game-changer for our sales team. It gives our reps easy access to data that was siloed across different systems. Having this 360-view has enabled much more relevant and timely outreach."
Jon Eide Johnsen, Product Growth Manager at Sanity
"Koala has truly been a paradigm shift for us and how we build a repeatable pipeline — we've found and accelerated dozens of deals in our first six months and the team loves it."
Eleanor Dorfman, Head of Sales at Retool
"The sales tool you want to use every day!"
Gonçalo Torres, Account Executive at Segment
"Koala gives our reps easy access to data that was previously siloed across different systems. Having this 360-view has enabled much more relevant and timely outreach"
Jon Eide Johnson, Senior Growth Manager at Sanity
Source: How Koala Became the Daily Hub for Sellers at Sanity - End-to-end pipeline generation engine | Koala
"G2 signals are a key way to identify accounts that are in a buying journey. When combined with Koala's insights, such as visiting enterprise pages, signing up for events, and now comparing us with competitors on G2, it creates a strong signal that an account is ready for outreach"
Pål Fredrik Braaten, Head of Demand Generation at Sanity
Source: How Koala Became the Daily Hub for Sellers at Sanity - End-to-end pipeline generation engine | Koala
"Outbound is fun again!"
Michael Cooper, SDR at Sanity
Source: How Koala Became the Daily Hub for Sellers at Sanity - End-to-end pipeline generation engine | Koala
"Within the first few days, I knew like, WOW, this is powerful. This is super valuable and super useful"
George Kunthara, Sales Team Lead at Retool
Source: How Retool Generated a 25% Pipeline Boost with Koala - End-to-end pipeline generation engine | Koala
"Koala is so important. It tells you the very moment this person went on your website"
Adara Parker, Enterprise Account Executive at Retool
Source: How Retool Generated a 25% Pipeline Boost with Koala - End-to-end pipeline generation engine | Koala
"If a rep isn't outbounding someone that came on the website that day, they are leaving money on the table"
Adara Parker, Enterprise Account Executive at Retool
Source: How Retool Generated a 25% Pipeline Boost with Koala - End-to-end pipeline generation engine | Koala
"It was so easy to get up to speed"
George Kunthara, Sales Team Lead at Retool
Source: How Retool Generated a 25% Pipeline Boost with Koala - End-to-end pipeline generation engine | Koala
"Koala has been a game-changer for our sales team. Some of the key benefits we've seen: Easy setup - we were able to get up and running quickly by connecting Koala to our marketing site (pixel/script), product (via Rudderstack SDK for real-time events and server-side API for BigQuery data), Salesforce (CRM) and Outreach for email campaigns. Real-time data access - Koala gives our sales reps easy access to customer data that was previously siloed in different systems. Having this 360 degree view has enabled much more relevant and timely outreach. Powerful account scoring – accounts are scored based on ICP fit (looking at your previously won accounts) and Intent (combining intent signals from markerting site, product and G2) – it just works! Advanced features - beyond the core product, Koala includes powerful features like automated outbound emails that have driven great open rates and meeting bookings for us. The content report feature has also uncovered key behavioral signals that correlate with opportunity creation. Flexible data model - Koala supports flexible product data modeling (e.g. a single account can hold multiple unique projects) and complex rules for defining PQA triggers based on product data. We're well on our way to implement our ideal account scoring and assignment flows. Responsive team - the Koala team is always there to help and is very open to our product suggestions and feature requests. It feels like a true partnership."
Jon E., Sr. Product Growth Manager at Computer Software
Source: Koala Reviews 2024: Details, Pricing, & Features | G2
"First, the team is truly phenomenal. Using Koala means you have access to some of the smartest people I know. Second, the data! Understanding what our users are doing across our site makes sales and marketing efforts so much better. We're currently using Koala to prospect (of course) but also to do automated outbound, personalized site expriences, and further down funnel conversion."
Lindsay G., Growth Manager at Mid-Market
Source: Koala Reviews 2024: Details, Pricing, & Features | G2
"Koala provides a lot of useful data about buyer intent. We use this intent in our MQL infrastructure and have seen tangible pipeline and bookings as a result of acting on intent signals. Apart from that, Koala provides our AEs insight into deals -- are the prospects looking at our website, engaging with our product, etc.. The team is also amazing. The founders are very receptive to feedback and are continuously improving and developing the product. They want it to be as useful as possible and so operate with a high level of integrity. They are also just really nice people to work with."
Daniel S.
Source: Koala Reviews 2024: Details, Pricing, & Features | G2
"Koala has been an awesome tool for my company's Marketing department and Sales reps thus far. The Sales reps have really appreciated the notifications Koala sends them when someone from one of their Accounts high levels of intent, as well as understanding the overall "trend" of their Accounts' recent engagement. The Marketing team has found a lot of value in using Koala's content reports, which gives them an idea of what content tends to help drive our prospects down the marketing funnel. Personally, I work in Marketing Operations and have gotten a *ton* of value out of Koala. It's been great to see Koala continually expand their offerings since we have been their customer, including the valuable integrations they've built into the product. We've been running experiments with their Automated Outbound functionality for a few months and have seen a lot of really promising results thus far. The Koala team is super responsive with their support, and will gladly work with me on any bugs or configuration issues I run into in a timely manner. I tend to find myself spending more and more time in Koala's platform with every passing week. Overall, the product is easy to use and I would definitely recommend it to anyone who is interested."
Sam L.
Source: Koala Reviews 2024: Details, Pricing, & Features | G2
"Our SDR & marketing teams use Koala to get insights about people from target accounts that are visiting our site. This is really useful on its own, but we also love all the reporting and workflows built on top of this data (e.g., automated outbound messages, custom notifications, reporting on source/UTM....)."
Brook P., Head of marketing at Small-Business
Source: Koala Reviews 2024: Details, Pricing, & Features | G2
"Shane goes behind-the-scenes on how he landed his biggest deal last quarter with Koala."
Shane Taleisnik
Source: The Koala Blog - End-to-end pipeline generation engine | Koala
"We caught up with Alex Frank, a top Enterprise VDR at Vercel, who is writing the playbook on building Koala into your weekly sales process."
Alex Frank, Enterprise VDR at Vercel
Source: The Koala Blog - End-to-end pipeline generation engine | Koala
"Michael Cooper, a top SDR at Sanity, describes Koala as "the main hub for his workday""
Michael Cooper, SDR at Sanity
Source: The Koala Blog - End-to-end pipeline generation engine | Koala
"As a top SDR there in EMEA, Jordan Crosby, like many of his peers, starts each day checking the latest insights in Koala."
Jordan Crosby, SDR at Sanity
Source: The Koala Blog - End-to-end pipeline generation engine | Koala
"Allie takes us through how she uses Koala to keep pace on accounts in active POCs"
Allie Williams, Account Executive at Hightouch
Source: The Koala Blog - End-to-end pipeline generation engine | Koala
"In this episode of Path to Pipeline, we chat with Montana Ames, the first account executive hired at Oso. She explains why Koala is her go-to tool for generating sales pipeline."
Montana Ames, Account Executive at Oso
Source: The Koala Blog - End-to-end pipeline generation engine | Koala
"We recently caught up with Josh Kim, Head of Growth at Mintlify, to find out how his team was using Koala to help prioritize (and keep up!) with their massive volume of inbound sales leads."
Josh Kim, Head of Growth at Mintlify
Source: The Koala Blog - End-to-end pipeline generation engine | Koala
"We sat down with Matt Nadler, BDR at Retool to learn how he's using Koala to prioritize his target accounts (and uncover incredible pipeline opportunities that were previously off his radar!)"
Matt Nadler, BDR at Retool
Source: The Koala Blog - End-to-end pipeline generation engine | Koala
"Koala has helped him feel better when he doesn't hear back from a prospect after an amazing first conversation. He says it's valuable to see prospects browsing the site as they navigate the buying journey at their own pace, and he's able to jump in at the right moments to "help them along the way!""
Matt Nadler, BDR at Retool
Customer Stories
Sanity
Problem: Data was siloed across different systems, making it difficult for sales reps to access comprehensive information.
Value Add: Koala provided a 360-view of accounts by giving reps easy access to data that was previously siloed across different systems.
Outcome: The sales team at Sanity was able to conduct much more relevant and timely outreach, which was described as a game-changer for their sales team.
Retool
Problem: Difficulty in building a repeatable pipeline and accelerating deals.
Value Add: Koala provided a paradigm shift in how Retool builds a repeatable pipeline.
Outcome: In the first six months of using Koala, Retool found and accelerated dozens of deals, and the team loved using the tool.
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