Magical
Overview
Magical is a productivity app that automates repetitive tasks across various platforms, allowing users to focus on more meaningful work. It offers no-code automation solutions that integrate seamlessly with existing workflows, enhancing efficiency and accuracy in tasks such as data entry, messaging, and note-taking.
Industry: Productivity Software
Ideal Customer Profiles: Magical's ideal customers are professionals and teams in industries such as sales, customer support, healthcare, recruiting, and operations who are looking to automate repetitive tasks and improve productivity. These users benefit from tools that streamline communication, data entry, and administrative tasks.
Website: getmagical.com
LinkedIn: http://linkedin.com/company/getmagical
Products
Text Expander
Magical's Text Expander allows users to create shortcuts for frequently used text, enabling quick insertion of text snippets across various platforms, reducing typing time and errors.
Features
Personalized Messaging
Description: Allows users to create and use text expansion templates to personalize messages across different platforms, ensuring consistency and saving time.
Benefit: Users can quickly send personalized messages without manually typing them out each time, increasing efficiency and reducing errors.
Cross-Platform Compatibility
Description: The Text Expander works across various applications and platforms, allowing users to use the same shortcuts in different environments.
Benefit: Increases productivity by allowing users to apply the same text shortcuts across multiple platforms without needing to learn new systems.
Autofill
Magical's Autofill feature automatically populates forms and spreadsheets with data from open tabs, reducing manual data entry and increasing accuracy.
Features
Data Enrichment
Description: Automatically fills in data fields in spreadsheets, databases, or CRMs with information from open browser tabs, reducing the need for manual data entry.
Benefit: Saves time and reduces errors by automating the data entry process, ensuring that information is accurate and up-to-date.
Time-Saving Transfers
Description: Allows users to transfer data between different applications quickly, minimizing the time spent on repetitive data entry tasks.
Benefit: Increases efficiency by reducing the time required to input data manually, allowing users to focus on more critical tasks.
AI Email Writer
The AI Email Writer suggests message drafts and replies based on context, helping users overcome writer's block and maintain consistent communication.
Features
Contextual Suggestions
Description: Provides AI-generated suggestions for email drafts and replies, helping users craft messages quickly and effectively.
Benefit: Reduces the time spent on composing emails and ensures that communication is clear and contextually appropriate.
One-Click Drafting
Description: Enables users to draft messages and replies with a single click, streamlining the communication process.
Benefit: Increases productivity by simplifying the process of drafting emails, allowing users to focus on other tasks.
Website Scraper
Magical's Website Scraper extracts data from websites, allowing users to gather information quickly and efficiently without manual copying.
Features
Accurate Data Extraction
Description: Extracts data from websites accurately, ensuring that the information gathered is correct and free from errors.
Benefit: Saves time and reduces the risk of errors in data collection, providing users with reliable information for their tasks.
Data Integration
Description: Integrates extracted data into other applications, allowing users to enrich their messages and databases with accurate information.
Benefit: Enhances the quality of communication and data management by providing users with up-to-date and relevant information.
No-Build Automations
Magical's No-Build Automations allow users to create custom workflows without coding, enabling seamless integration between apps and reducing repetitive tasks.
Features
Custom Workflows
Description: Enables users to set up automated workflows between different applications without needing to write code, simplifying the automation process.
Benefit: Increases efficiency by allowing users to automate repetitive tasks, freeing up time for more important work.
Security and Privacy
Description: Ensures that automated workflows are secure and private, protecting user data while enabling efficient task automation.
Benefit: Provides peace of mind to users by ensuring that their data is handled securely, while still benefiting from automation.
Quantitative Benefits
"7 hours average time saved per week"
"50,000+ customer-facing teams"
"Customer Service Team at DHL 8100+ hours saved"
"Customer Support Team at Mission Lane 25,000+ hours saved"
"30 seconds to install; 7 hours saved weekly."
"Magical has saved me an unbelievable amount of time. I can write a customized email in 10 seconds."
Source: Magical Case Study | Freshworks
"At a minimum, he says he saves 30 minutes per day using the app. (And that's a minimum!)"
Source: Magical Case Study | Freshworks
"On a personal level, Lee says Magical helps him get 5-10% more done on any given work day."
Source: Magical Case Study | Freshworks
"Yes, that means he's earning 5-10% more sales on some days"
Source: Magical Case Study | Freshworks
"See How Freshworks Increased Sales by Up to 10% Using Magical"
Source: Magical Case Study | Freshworks
"I've saved 195 hours of time using Magical so far, about four hours per day."
Source: Magical Case Study | DHL
"100+ Teammates Using Magical to offer better customer service"
Source: Magical Case Study | DHL
"8,100+ Hours Saved by coworkers using Magical as a team"
Source: Magical Case Study | DHL
"80+ Chats Per Day Taken on by employees with the help of Magical"
Source: Magical Case Study | DHL
"I save 10-15 hours a week using Magical."
Source: Magical Case Study | Deel
"While it used to take him around 2-5 minutes to type out a response to a conversation, Elihu says that with the new templates in Magical he was able to accomplish the same task in under 15 seconds."
Source: Magical Case Study | Deel
"100+ Magicians"
Source: Magical Case Study | Deel
"380+ Tasks"
Source: Magical Case Study | Deel
"I'm on both the Spanish and English queue, so I'm taking around 25 calls per hour, or trying to answer about 50 emails."
"I've saved about 30 hours so far using Magical."
"Now, almost everyone on the team is sharing shortcuts and using Magical to get their work done faster—saving a collective 25,000+ hours across the department."
Testimonials
"Magical saves me unbelievable amounts of time. I can write a customized email in 10 seconds."
Lee Marcus, Enterprise Account Executive at Freshworks
Source: Magical Text Expander & Autofill | Automation For Everyone
"What used to take 5 or 6 clicks, I can now do with a single click."
Dr. Lawrence Beer, Chief Clinical Officer at DHL
Source: Magical Text Expander & Autofill | Automation For Everyone
"Magical has saved me at least 100 hours of time and has quickly become one of my favorite apps."
Marianna Atrash, SDR
Source: Magical Text Expander & Autofill | Automation For Everyone
"It does feel like a superpower. I feel like I have an edge with Magical."
Elihu Salas, Immigration Consultant at Deel
Source: Magical Text Expander & Autofill | Automation For Everyone
"I am saving so much time I might have to get a second job."
McLeod Abbott, Revenue Strategy & Operations at Mission Lane
Source: Magical Text Expander & Autofill | Automation For Everyone
"Without Magical, I would be less efficient. I would be less productive. Once you start using a tool like this that's so genuinely useful, giving it up would be like… It'd be like giving up your iPhone, right? None of us are going back to a flip phone for a reason."
Lee Marcus, Mid-Markets Account Executive at Freshworks
Source: Magical Case Study | Freshworks
"When I look at my time, I like to divide things: am I doing something that makes me successful or am I doing one of those things that you just have to do in your job? If it's something I just have to do, then I want to get through that as quickly and efficiently as possible without cutting corners."
Lee Marcus, Mid-Markets Account Executive at Freshworks
Source: Magical Case Study | Freshworks
"There's a trend in sales that says: the more customized your messages are to customers, the better. And it might seem like Magical flies in the face of that, right? But it's actually the opposite: Magical fills in the pieces I was going to write anyway, so I can focus on personalizing the rest of the message."
Lee Marcus, Mid-Markets Account Executive at Freshworks
Source: Magical Case Study | Freshworks
"When I presented Magical to the team, they were so relieved. They were back in a good mood because they knew this tool existed to make their work easier."
Yanavuth Suos, Customer Claims Department Team Leader at DHL
Source: Magical Case Study | DHL
"Since using Magical, we haven't had anyone complaining about tiredness. They're not typing as much in the day. It's been really good to bring this to the team."
Nicolas O., Digital Customer Care Department Team Leader at DHL
Source: Magical Case Study | DHL
"I've saved 195 hours of time using Magical so far, about four hours per day. I use it to answer more chats with customers and respond more quickly on social media. It's a way for us to win back so much time."
Samia S., Digital Customer Care Department Advisor at DHL
Source: Magical Case Study | DHL
"You have to be quick at handling a claim in customer service. Teaching the rest of the team a time-saving trick like this, because they do it so much every single day… It really has been life-changing for employees."
Yanavuth Suos, Customer Claims Department Team Leader at DHL
Source: Magical Case Study | DHL
"I save 10-15 hours a week using Magical. But even if it was only an hour or two—that's one or two hours that you could be using for something else instead of looking for drafts, filling out forms, or typing things out. That's why I personally think Magical is one of the best apps out there for productivity and efficiency."
Elihu Salas, Immigration Consultant at Deel
Source: Magical Case Study | Deel
"I use it every day because I'm constantly talking to people. First, I try to understand what the person's asking me, and then I just hit the right trigger using Magical so I can answer them. So I'm using this app on a weekly basis—no, actually, more like a daily basis. OK, it's more like an hourly basis."
Elihu Salas, Immigration Consultant at Deel
Source: Magical Case Study | Deel
"I wasn't sure if Magical was going to work on LinkedIn, I was using it primarily in my email, and it works great there. But the first time that somebody reached out to me during LinkedIn, I was like: 'Well, let me try it.' So I just clicked the trigger there and I got so excited at what happened next."
Elihu Salas, Immigration Consultant at Deel
Source: Magical Case Study | Deel
"Like I said, I can't multitask. That's why I like Magical, because I can focus on the call with the card holder and just type keywords. So whenever the call finishes, it's much easier for me at the end to just expand them with shortcuts and finish the notes."
Emely Leal, Bilingual Account Coordinator at Mission Lane
"Emails are very easy now too. If it's a quick answer, Magical really shines. Because it's so freakin' easy to finish it in a minute. You just type the trigger, fill in some blanks, and you're good to go."
Emely Leal, Bilingual Account Coordinator at Mission Lane
"I've saved about 30 hours so far using Magical. When I saw that, I was like: 'Woah.' My stats have improved, I've gotten more of the job down because of it. That means more opportunities in terms of potential promotions and compensation, too."
Emely Leal, Bilingual Account Coordinator at Mission Lane
"Now, I'm sharing Magical with new teammates who are entering the company. They really like it, because it helps you save a ton of time. A tremendous amount of time, actually. It's been very helpful not just for me—but for our entire team."
Emely Leal, Bilingual Account Coordinator at Mission Lane
Customer Stories
DHL
Problem: Customer service team faced inefficient processes
Value Add: Magical simplified their workflow by reducing multiple clicks to a single click
Outcome: DHL's customer service team saved 8100+ hours
Source: Magical Text Expander & Autofill | Automation For Everyone
Mission Lane
Problem: Customer support team needed to improve efficiency
Value Add: Magical provided time-saving automation tools
Outcome: Mission Lane's customer support team saved 25,000+ hours
Source: Magical Text Expander & Autofill | Automation For Everyone
Freshworks
Problem: Enterprise Account Executives needed to write customized emails quickly
Value Add: Magical enabled rapid creation of personalized emails
Outcome: Freshworks' Enterprise Account Executive can now write a customized email in 10 seconds
Source: Magical Text Expander & Autofill | Automation For Everyone
Deel
Problem: Immigration consultants needed to streamline their workflow
Value Add: Magical provided automation tools that felt like a superpower
Outcome: Deel's immigration consultant gained an edge in their work process
Source: Magical Text Expander & Autofill | Automation For Everyone
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