MessageBird
Overview
MessageBird, now known as Bird, is a company that provides an AI-first CRM platform designed to enhance marketing, service, and payment interactions through smart automation and personalized intelligence. The company offers a range of communication APIs and tools that enable businesses to engage with their customers across multiple channels, including SMS, Email, WhatsApp, and more. Bird's solutions are tailored to help enterprises scale their customer interactions efficiently while maintaining compliance and security.
Industry: Communication Technology
Ideal Customer Profiles: Bird's ideal customers are enterprises and businesses that require scalable communication solutions to engage with their customers across multiple channels. These include marketing teams looking to automate campaigns, customer service teams aiming to enhance support with AI-driven tools, and businesses seeking to integrate payment solutions into their customer interactions.
Website: messagebird.com
Twitter: http://twitter.com/TechCrunch
Products
Marketing Cloud
Bird's Marketing Cloud leverages AI to automate and personalize marketing campaigns across SMS, Email, RCS, and WhatsApp, providing real-time insights and smart workflows for precise audience targeting.
Features
AI-driven Audience Targeting
Description: Utilizes machine learning to analyze customer behavior and target audiences with precision, ensuring that marketing messages are relevant and timely.
Benefit: Increases conversion rates by delivering personalized marketing messages to the right audience at the right time.
Behavior-targeted Popups
Description: Creates popups that are targeted based on user behavior, helping to capture opt-ins across various channels while ensuring compliance.
Benefit: Enhances customer engagement and grows the subscriber list by capturing more opt-ins.
Intelligent Template Building
Description: Uses advanced algorithms to create impactful messaging templates that resonate with the audience.
Benefit: Saves time in campaign creation and ensures messages are effective and engaging.
Advanced Reporting and Insights
Description: Provides pre-built reports and detailed insights into campaign performance, allowing for quick optimization.
Benefit: Enables data-driven decision-making to improve marketing strategies and outcomes.
Personalized Product Suggestions
Description: Offers product or service recommendations tailored to individual customer preferences using extensive data points.
Benefit: Boosts sales by suggesting relevant products to customers, enhancing their shopping experience.
Service Cloud
Bird's Service Cloud combines AI-driven tools and real-time data to deliver fast, personalized customer support across multiple channels, enhancing both agent productivity and customer satisfaction.
Features
24/7 Intelligent Support
Description: Employs intelligent agents and comprehensive FAQ libraries to resolve customer issues around the clock.
Benefit: Improves customer satisfaction by providing immediate support and reducing wait times.
Unified Inbox
Description: Integrates multiple communication channels into a single inbox, allowing support agents to manage all customer interactions from one place.
Benefit: Streamlines support operations and ensures consistent customer service across channels.
Automated Workflows
Description: Automates repetitive tasks, freeing up agents to focus on more complex customer issues.
Benefit: Increases agent productivity and reduces operational costs.
AI-driven Call Summaries
Description: Provides sales teams with summaries of calls and advanced analytics to enhance their performance.
Benefit: Improves sales effectiveness by providing actionable insights from customer interactions.
Comprehensive Reporting
Description: Offers detailed reports on various metrics such as response times and conversion rates, enabling performance tracking.
Benefit: Helps identify areas for improvement and optimize support strategies.
Payments Cloud
Bird's Payments Cloud integrates secure payment processing into customer interactions, supporting multiple currencies and billing cycles, and offering features like one-click checkouts and fraud prevention.
Features
Multi-channel Payment Acceptance
Description: Allows businesses to accept payments securely across various channels and in multiple currencies, accommodating different billing cycles.
Benefit: Facilitates seamless transactions and expands market reach by supporting diverse payment methods.
One-click Checkouts
Description: Enables customers to complete purchases with a single click within conversational channels, streamlining the buying process.
Benefit: Enhances customer convenience and increases conversion rates by simplifying the checkout process.
Recurring Payments
Description: Allows businesses to set up automatic recurring payment plans, ensuring consistent revenue streams.
Benefit: Improves cash flow management and customer retention by automating billing processes.
Fraud Prevention
Description: Incorporates tools to detect and prevent fraudulent transactions, reducing chargebacks and financial losses.
Benefit: Protects business revenue and enhances customer trust by ensuring secure transactions.
Customizable Payment Links
Description: Provides customizable payment links for various transaction types, eliminating the need for coding.
Benefit: Simplifies the payment process for both businesses and customers, increasing transaction efficiency.
Developers Cloud
Bird's Developers Cloud offers scalable APIs for Email, SMS, WhatsApp, and more, enabling developers to integrate communication features into their applications quickly and efficiently.
Features
Intuitive APIs
Description: Provides easy-to-use APIs that allow developers to integrate communication features into their applications with minimal effort.
Benefit: Reduces development time and costs, allowing teams to focus on core product development.
Detailed Error Logs
Description: Offers comprehensive error logs to help developers troubleshoot and resolve API and deliverability issues efficiently.
Benefit: Improves application reliability and performance by enabling quick issue resolution.
Omnichannel Communication
Description: Enables sending messages, making calls, and triggering notifications across multiple channels from a single platform.
Benefit: Enhances user engagement by providing seamless communication across preferred channels.
Customer Data APIs
Description: Provides APIs to access customer profiles and interaction data, enabling personalized communication experiences.
Benefit: Increases customer satisfaction and loyalty by delivering tailored interactions.
Multi-language Support
Description: Supports multiple programming languages, making it easy for developers to integrate Bird's APIs into their existing tech stack.
Benefit: Facilitates integration and adoption across diverse development environments.
Omnichannel API
Bird's Omnichannel API integrates Email, SMS, Voice, WhatsApp, and Social Channels, providing a centralized platform for managing customer communications and enhancing engagement.
Features
Seamless Channel Integration
Description: Integrates multiple communication channels into a single API, allowing businesses to manage all customer interactions from one platform.
Benefit: Improves operational efficiency and customer engagement by providing a unified communication experience.
Robust APIs
Description: Offers well-documented APIs that enable quick development of communication features across various channels.
Benefit: Accelerates product development and reduces time-to-market for new features.
Personalized User Experiences
Description: Utilizes omnichannel capabilities to create personalized user experiences through customizable workflows.
Benefit: Increases customer loyalty and engagement by delivering relevant and personalized interactions.
Actionable Insights
Description: Provides detailed analytics on user behavior and campaign performance, allowing for data-driven optimizations.
Benefit: Enhances campaign effectiveness and user experiences by enabling informed decision-making.
Centralized Management
Description: Offers a centralized platform for managing communication channels, streamlining workflows, and optimizing resources.
Benefit: Reduces operational costs and improves efficiency by consolidating communication management.
Quantitative Benefits
"2.5x Increased sales conversion rates"
"98% WhatsApp messages delivery rate"
"15M WhatsApp marketing messages sent"
"The world's largest enterprises regularly reach 99% deliverability in their key countries after optimization."
"99.95% SLA-backed uptime"
"<2.5 Seconds delivery for 95% of global SMS"
"Up to 400k SMS per minute"
"+18% avg deliverability improvement"
"We process almost half a trillion Emails, SMS, and payments each month."
"So far, the retailer has sent over 15 million marketing messages with an impressive delivery rate of 98%."
"The team achieved a conversion rate of 6.5%, nearly 2.5 times higher than the industry average of 2.6%."
"Customers on WhatsApp are almost three times more likely to convert than those acquired through traditional online channels."
"5 Trillion Interactions annually"
"38% Of global B2B & B2C email"
"With the help of Bird, BukuWarung was able to increase the OTP conversions by ~15% to approximately 97%."
"Re-enage the 55% of customers that fail to return after abandoning their cart."
"Reminder emails are opened only 30% of the time, while WhatsApp messages have a 95% read rate."
"How Aimy helps salons increase repeat bookings by 30% via WhatsApp"
Testimonials
"We can reach more customers, more effectively and keep them better informed about new offers. This has helped us increase our conversion rates and sales."
Tjhai A Eng, Marketing & Loyalty at Matahari
Source: AI-first CRM for Marketing, Service & Payments | Communication APIs | Bird
"With Bird and WhatsApp, we can reach a large number of customers more effectively and keep them better informed about new offers. This has helped us increase our conversion rates and sales."
Tjhai A Eng, Marketing & Loyalty at Matahari
Source: Matahari 2.5x conversion rates with WhatsApp marketing - Bird (formerly MessageBird)
"We picked Bird because their platform helped us experiment faster with different channels. They also have a deeper presence and great relationship with carriers in the region. This was critical to optimize OTP deliverability and conversions."
Chinmay Agrawal, Product Manager at BukuWarung
Source: SMS Marketing Campaigns: Text Message Marketing Tool | Bird
"Reminder emails are opened only 30% of the time, while WhatsApp messages have a 95% read rate."
Derk Jan Statema, Co-founder at Aimy
Source: WhatsApp Business Marketing Software: Tools For Campaigns | Bird
Customer Stories
Matahari
Problem: Needed to reach more customers effectively and keep them informed about new offers.
Value Add: MessageBird provided a platform to send WhatsApp marketing messages at scale with high delivery rates.
Outcome: Matahari increased their sales conversion rates by 2.5x, achieved a 98% WhatsApp messages delivery rate, and sent 15M WhatsApp marketing messages.
Source: AI-first CRM for Marketing, Service & Payments | Communication APIs | Bird
BukuWarung
Problem: Low OTP conversion rates
Value Add: Bird's platform helped them experiment faster with different channels and optimize OTP deliverability
Outcome: Increased OTP conversions by ~15% to approximately 97%
Source: SMS Marketing Campaigns: Text Message Marketing Tool | Bird
Aimy
Problem: Low open rates for reminder emails
Value Add: MessageBird helped Aimy implement WhatsApp messaging for appointment reminders
Outcome: Increased repeat bookings by 30% via WhatsApp, with a 95% read rate for WhatsApp messages compared to only 30% for reminder emails
Source: WhatsApp Business Marketing Software: Tools For Campaigns | Bird
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