Tool Details

Nektar icon

Nektar

Overview

Nektar is an AI-driven go-to-market (GTM) automation platform that specializes in capturing and synchronizing customer engagement data to enhance sales processes and improve revenue outcomes. The platform integrates with various communication tools and CRMs to provide comprehensive insights into buyer interactions, helping businesses optimize their sales strategies and drive growth.

Industry: Software

Ideal Customer Profiles: Nektar's ideal customers are revenue teams within small to medium-sized businesses (SMBs) and enterprises that rely on CRM systems like Salesforce and need to enhance their data capture and synchronization processes to improve sales efficiency and revenue outcomes.

Website: nektar.ai

LinkedIn: http://linkedin.com/company/nektar-ai

Twitter: http://twitter.com/ainektar

Products

GTM Automation Platform

Nektar's platform offers a comprehensive and flexible data capture solution that integrates with existing CRM systems to provide complete control over customer data synchronization, enhancing sales processes and security needs.

Features

Comprehensive Data Capture

Description: The platform captures a wide range of customer engagement data, including contacts, contact roles, GTM activities, and activity insights, ensuring that all relevant information is synchronized with the CRM system.
Benefit: Users benefit from having a complete and accurate view of customer interactions, which helps in making informed sales decisions and improving overall sales efficiency.

Automated Buyer Role Mapping

Description: This feature automatically maps buyer roles based on engagement data, helping sales teams identify key decision-makers and influencers within the buying process.
Benefit: Sales teams can focus their efforts on engaging with the right contacts, reducing the sales cycle and increasing the likelihood of closing deals.

Salesforce Integration

Description: Nektar integrates seamlessly with Salesforce, allowing for bi-directional data synchronization. This ensures that all captured data is available within the Salesforce environment for further analysis and action.
Benefit: Users can leverage their existing Salesforce infrastructure to access and utilize engagement data, enhancing their CRM's value and functionality.

Email Data Capture

Description: The platform captures contact information from email communications, automatically creating and enriching contact records within the CRM.
Benefit: This reduces manual data entry and ensures that all relevant contact information is captured and up-to-date, improving data accuracy and completeness.

Meeting Data Capture

Description: Nektar captures data from meetings, including uninvited attendees, and adds this information to the CRM, ensuring that all potential contacts are accounted for.
Benefit: Sales teams gain a more comprehensive view of all meeting participants, allowing for better follow-up and engagement strategies.

Zoom Integration

Nektar's integration with Zoom allows for seamless capture of meeting data, including attendee information, which is then synchronized with CRM systems for enhanced sales insights.

Features

Uninvited Attendee Capture

Description: This feature captures information about uninvited attendees in Zoom meetings and adds them as contacts in the CRM, ensuring no potential lead is missed.
Benefit: Sales teams can identify and engage with all meeting participants, potentially uncovering new leads and opportunities.

Invited Attendee Capture

Description: The integration captures data on invited attendees and associates them with the relevant opportunities in the CRM.
Benefit: Ensures that all relevant contacts are linked to the correct sales opportunities, improving data organization and follow-up processes.

Meeting Participation Analysis

Description: This feature provides insights into meeting participation by comparing invitees to actual attendees, helping sales teams understand engagement levels.
Benefit: Sales teams can assess the effectiveness of their meeting strategies and make adjustments to improve engagement.

Salesforce Data Sync

Description: Meeting data is synchronized with Salesforce, allowing for the creation of new reports and insights based on meeting interactions.
Benefit: Users can leverage Salesforce's reporting capabilities to gain deeper insights into meeting effectiveness and participant engagement.

Recurring Meeting Capture

Description: The integration supports the capture of recurring meetings, ensuring that all instances are recorded and analyzed.
Benefit: Provides a complete view of ongoing engagement efforts, helping sales teams track progress and maintain consistent follow-up.

Outlook Integration

Nektar's Outlook integration automates the capture of email and calendar data, enriching CRM records with detailed contact and meeting information.

Features

Email Contact Capture

Description: This feature captures contact information from email headers and automatically creates CRM records, ensuring that all relevant contacts are documented.
Benefit: Reduces manual data entry and ensures that CRM records are comprehensive and up-to-date.

Calendar Meeting Sync

Description: The integration captures meeting details from Outlook Calendar and synchronizes them with the CRM, including both one-time and recurring meetings.
Benefit: Ensures that all meeting information is accurately reflected in the CRM, supporting better scheduling and follow-up.

Contact Enrichment

Description: The platform enriches contact records by extracting additional information from email signatures, such as job titles and social profiles.
Benefit: Provides a more complete view of contacts, enhancing the ability to personalize engagement and communication.

Email Sync

Description: All email communications are automatically synchronized with the CRM, ensuring that all interactions are recorded against the correct accounts and opportunities.
Benefit: Improves the accuracy and completeness of CRM records, supporting better sales tracking and analysis.

Real-Time Calendar Updates

Description: The integration captures real-time updates to calendar invites, ensuring that any changes to participant lists or schedules are reflected in the CRM.
Benefit: Keeps CRM records current and accurate, supporting effective meeting management and follow-up.

Salesforce Integration

Nektar's Salesforce integration provides bi-directional data synchronization, ensuring that all captured engagement data is available within Salesforce for enhanced sales insights and decision-making.

Features

Bi-Directional Sync

Description: This feature allows for real-time synchronization of data between Nektar and Salesforce, ensuring that all captured data is available in both systems.
Benefit: Users benefit from having consistent and up-to-date data across platforms, enhancing decision-making and sales strategies.

Historical Data Sync

Description: Nektar automatically creates and synchronizes historical contact and activity data related to new opportunities, providing a complete view of past interactions.
Benefit: Sales teams gain insights into historical engagement, supporting better opportunity management and strategy development.

Data Self-Healing

Description: The platform automatically identifies and corrects erroneous or outdated data within Salesforce, ensuring data accuracy and reliability.
Benefit: Maintains the integrity of CRM data, reducing the risk of errors and supporting more effective sales processes.

Non-Destructive Data Management

Description: Nektar's integration approach ensures that data is only added or augmented, never deleted or overwritten, preserving the integrity of existing records.
Benefit: Users can trust that their data is safe and that no critical information will be lost during synchronization.

Custom Field Sync

Description: The integration allows for the synchronization of buyer data and insights into both standard and custom Salesforce fields, providing flexibility in data management.
Benefit: Supports tailored data management strategies, allowing users to customize their CRM setup to meet specific business needs.

Gmail Integration

Nektar's Gmail integration automates the capture of email data, enriching CRM records with detailed contact and communication information for improved sales insights.

Features

Email Contact Capture

Description: This feature captures contact information from Gmail headers and automatically creates CRM records, ensuring that all relevant contacts are documented.
Benefit: Reduces manual data entry and ensures that CRM records are comprehensive and up-to-date.

Contact Enrichment

Description: The platform enriches contact records by extracting additional information from email signatures, such as job titles and social profiles.
Benefit: Provides a more complete view of contacts, enhancing the ability to personalize engagement and communication.

Email Sync

Description: All email communications are automatically synchronized with the CRM, ensuring that all interactions are recorded against the correct accounts and opportunities.
Benefit: Improves the accuracy and completeness of CRM records, supporting better sales tracking and analysis.

Automated Data Capture

Description: The integration captures email data without the need for additional tools or manual intervention, streamlining the data capture process.
Benefit: Simplifies the data capture process, reducing the burden on users and ensuring that all relevant data is captured efficiently.

Email Address Capture

Description: The integration captures email addresses from communications and automatically creates contact records in the CRM, ensuring that all potential leads are documented.
Benefit: Ensures that no potential contact is missed, supporting comprehensive lead management and follow-up.

Quantitative Benefits

"8K persona contacts found in Salesforce for 500 closed lost opportunities"

"45% CQ pipeline is missing executive engagement"

"Involving decision maker by stage 2 can cut sales cycle by 20%"

">3 meetings with sponsor helps in early renewals"

"Worth of inactive quarterly pipeline reactivated"

"decrease in sales cycle"

"More contacts and buyer roles in Salesforce"

"Today, a CRM a.k.a 'system of records' misses at least 50% of contact and sales activity data."

"30-70% of contact and sales activity data – the fundamental data blocks that can answer any critical business question, remains buried away in these siloed tools without ever making their way into a CRM."

Testimonials

"Nektar is bringing in so much innovation in identifying buying groups from customer engagements. We're excited to partner with them."

Evan Liang, CEO at LeanData

Source: Nektar - AI Driven GTM Automation Platform for Complete Buying Engagement Data

"The reason we chose Nektar is because most activity capture solutions do fairly rudimentary matching… like some domain matching. But there's a lot more intelligence you can apply to the matching process to get accurate opportunity data. That's the gap that Nektar fills."

Matt Baker, Head of Revenue Systems & Strategy at LaunchDarkly

Source: Nektar - AI Driven GTM Automation Platform for Complete Buying Engagement Data

"By far the most impactful tools to understand our buyers and their influence. Almost immediately we got the visibility we needed from a long time."

Dan Jiao, VP Revenue Operations at Signifyd

Source: Nektar - AI Driven GTM Automation Platform for Complete Buying Engagement Data

"Nektar provides new visibility into quality of meetings that is unparalleled."

Kris Rudeegraap, Co-CEO at Sendoso

Source: Nektar - AI Driven GTM Automation Platform for Complete Buying Engagement Data

"Nektar has made it so much easier to work with consistent data across teams. It's like they've brought order to the chaos, and we're seeing the results in our growth."

Nealesh Patel, CRO at Crunchbase

Source: Nektar - AI Driven GTM Automation Platform for Complete Buying Engagement Data

"I instantly had that list of 3,500 people that we didn't know about. And I was like, What you just gave me… as part of the pilot is more valuable than the $50,000 list we just bought from ZoomInfo."

Jordan Zornes, Director Sales Enablement at Observe.ai

Source: Get your CRM Health Score | Nektar - Close Revenue Faster with Better CRM Data

"Using Nektar insights, we were able to identify the relationships we needed to create, strengthen or fix across key accounts. Which key relationships have been established or improved. What steps have been taken towards new opportunities"

Neil Barman, Chief Growth Officer

Source: Get your CRM Health Score | Nektar - Close Revenue Faster with Better CRM Data

"ABM Tools will tell you which are the hot accounts to target, but Nektar gives you the on-ground visibility of what is happening in these identified hot accounts. This helps us make real-time changes to who we target and how we engage with them. That's critical, especially as the world becomes ever more digital."

John Aguilar, Senior Director Sales Operations at Lily AI

Source: Get your CRM Health Score | Nektar - Close Revenue Faster with Better CRM Data

"Nektar.ai has helped us operationalize playbooks for our Go To Market teams. Not only do we have clear visibility into the process gaps, but we can proactively and consistently guide the rep into taking the next best action in line with our GTM playbooks."

Yash Reddy, Chief Business Officer at Unknown

Source: How to Integrate Nektar.ai to Zoom

Customer Stories

LaunchDarkly

Problem: Rudimentary matching of customer engagements to opportunities

Value Add: Nektar provided more intelligent and accurate matching of customer engagements to opportunities

Outcome: Achieved accurate opportunity data by applying more intelligence to the matching process

Source: Nektar - AI Driven GTM Automation Platform for Complete Buying Engagement Data

Signifyd

Problem: Lack of visibility into buyers and their influence

Value Add: Nektar provided tools to understand buyers and their influence

Outcome: Almost immediately gained the needed visibility that had been lacking for a long time

Source: Nektar - AI Driven GTM Automation Platform for Complete Buying Engagement Data

Sendoso

Problem: Limited visibility into quality of meetings

Value Add: Nektar provided unparalleled visibility into meeting quality

Outcome: Gained new and unparalleled visibility into the quality of meetings

Source: Nektar - AI Driven GTM Automation Platform for Complete Buying Engagement Data

Crunchbase

Problem: Inconsistent data across teams

Value Add: Nektar made it easier to work with consistent data across teams

Outcome: Brought order to data chaos, resulting in visible growth for the company

Source: Nektar - AI Driven GTM Automation Platform for Complete Buying Engagement Data

Observe.ai

Problem: Lack of visibility into potential contacts

Value Add: Nektar provided a list of 3,500 previously unknown contacts

Outcome: The list provided by Nektar was more valuable than a $50,000 list purchased from ZoomInfo

Source: Get your CRM Health Score | Nektar - Close Revenue Faster with Better CRM Data

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