Tact
Overview
Aktana, Inc. is a company that specializes in providing AI-powered solutions and mobile intelligence for the pharmaceutical and life sciences industries. Their platform helps companies develop, plan, and execute go-to-market strategies with precision throughout the entire product lifecycle, enhancing customer engagement and operational efficiency.
Industry: Pharmaceutical
Ideal Customer Profiles: Aktana's ideal customers are pharmaceutical and life sciences companies looking to enhance their customer engagement strategies, improve operational efficiency, and increase sales through AI-powered solutions. These companies are typically large, global organizations with a focus on omnichannel marketing and customer engagement.
Website: tact.ai
Products
Strategy Suite
The Strategy Suite offers a comprehensive set of AI-powered tools that provide commercial and medical leaders with unique visibility and influence over campaign performance, allowing for real-time adjustments and optimization of customer engagement programs.
Features
AI-Powered Products
Description: The Strategy Suite includes Strategy Console, Tactic Genie, and Impact Simulator, which provide visibility and control over campaign performance, allowing for real-time adjustments and optimization.
Benefit: Users can dynamically improve and accelerate customer engagement programs, leading to better operational outcomes and increased market share.
Strategy Console
Description: This feature allows users to view and adjust Next Best Action (NBA) strategies in real-time, providing insights into how these strategies impact key performance indicators (KPIs).
Benefit: Users can increase market share by making informed, real-time adjustments to their strategies.
Tactic Genie
Description: Tactic Genie uses blended AI to redesign tactics, allowing for rapid changes and improvements in customer engagement strategies.
Benefit: Users can achieve faster turnaround times for strategy adjustments, leading to more agile and responsive marketing efforts.
Impact Simulator
Description: This feature provides AI-enriched simulations to assess the potential impact of customer engagement strategies before they are launched.
Benefit: Users can reduce risk and increase confidence in their strategies by simulating outcomes before implementation.
Execution Suite
The Execution Suite combines multiple AI-powered products to optimize the execution of personalized omnichannel campaigns, ensuring that the right information is delivered at the right time across all channels.
Features
AI-Powered Products
Description: The suite includes Aktana Copilot, Field Orchestrator, Omnichannel Orchestrator, and Analytics Activator, which work together to optimize campaign execution.
Benefit: Users can drive maximum brand loyalty and HCP engagement by delivering personalized experiences across all channels.
Aktana Copilot
Description: This feature provides real-time recommendations to field teams through mobile devices, enhancing the personalization and coordination of field activities.
Benefit: Field teams can engage more effectively with healthcare professionals by receiving timely and relevant recommendations.
Field Orchestrator
Description: Field Orchestrator provides daily AI-powered guidance to pharma field sales teams, integrating seamlessly into their existing workflows.
Benefit: Sales teams can improve their efficiency and effectiveness by receiving actionable insights directly within their workflow.
Omnichannel Orchestrator
Description: This feature helps create compelling experiences for healthcare professionals across all channels, ensuring consistent and effective engagement.
Benefit: Users can enhance the overall customer experience by delivering coordinated and impactful interactions across multiple channels.
Business Transformation Consulting
Aktana offers customized consulting services to help pharmaceutical companies optimize their omnichannel strategies, increase ROI, and improve commercial performance through expert guidance and assessments.
Features
Customer Journey Optimization
Description: Aktana provides consulting services to optimize customer journeys, ensuring that engagement strategies are effective and aligned with business goals.
Benefit: Companies can improve their customer engagement and increase ROI by optimizing their customer journeys.
Data Readiness Assessment
Description: This service assesses a company's data and infrastructure to determine readiness for a Next Best Action program, identifying gaps and creating a plan for success.
Benefit: Companies can ensure they are prepared to implement effective NBA programs by understanding their data readiness.
Organizational Readiness Assessment
Description: Aktana provides an assessment to ensure that a company is aligned from vision to technology, identifying areas for improvement and alignment.
Benefit: Companies can improve their organizational alignment and readiness for NBA programs, leading to more successful implementations.
Aktana Copilot
Aktana Copilot is a mobile platform that delivers real-time recommendations and insights to field teams, ensuring they have the tools and information needed for effective engagements, even in offline environments.
Features
Real-Time Recommendations
Description: Aktana Copilot provides real-time recommendations to field teams through mobile devices, enhancing the personalization and coordination of field activities.
Benefit: Field teams can engage more effectively with healthcare professionals by receiving timely and relevant recommendations.
Offline Capabilities
Description: Copilot ensures that data syncs in the background, allowing field teams to access the latest CRM data even in locations with poor connectivity.
Benefit: Field teams can continue to work effectively without interruption, regardless of connectivity issues.
Intelligent Nudges
Description: Copilot provides intelligent nudges to guide field teams towards valuable planning and execution tasks, enhancing engagement and productivity.
Benefit: Field teams receive timely prompts to focus on high-value tasks, improving their efficiency and effectiveness.
Tactic Genie
Tactic Genie uses advanced AI to create personalized, HCP-specific journeys that drive KPI improvement, offering compelling and actionable recommendations to field teams.
Features
HCP-Specific Journeys
Description: Tactic Genie creates personalized journeys for healthcare professionals, focusing on driving improvements in key performance indicators.
Benefit: Field teams can deliver more targeted and effective engagements, leading to better outcomes and KPI improvements.
Sequenced Suggestions
Description: The feature provides sequences of suggestions with optimal timing, channel, and content recommendations, ensuring effective engagement.
Benefit: Field teams can execute well-timed and relevant interactions, maximizing the impact of their engagements.
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