Tactic
Overview
Tactic is a data platform that leverages AI to generate customized insights and automate data processes for businesses. It helps companies enhance their sales intelligence, customer and market research, and account targeting by integrating data from various sources, including web, CRM, and third-party APIs. Tactic is designed to improve efficiency and output for sales and marketing teams, enabling them to target high-fit accounts and personalize outreach effectively.
Industry: Data Automation
Ideal Customer Profiles: Tactic's ideal customer profiles include hypergrowth startups and Fortune 500 companies that require advanced data insights for sales and marketing. These customers benefit from Tactic's ability to automate data processes and generate customized insights, particularly those in industries like fintech, SaaS, and other B2B sectors with complex sales cycles.
Website: tactic.fyi
LinkedIn: http://linkedin.com/company/tactic-fyi
Products
Generative Insights
Tactic's Generative Insights product uses AI to generate new customer insights from web, internal, and third-party data, providing businesses with a comprehensive view of their target accounts.
Features
AI-Driven Insights
Description: This feature allows businesses to generate insights using AI from various data sources, including web, internal, and third-party data. It helps in identifying high-fit target accounts and understanding customer behavior.
Benefit: Businesses can increase revenue with better targeting and reduce time spent on research and analysis.
Data Automation
Description: Automates the collection and analysis of data from multiple sources such as Google, LinkedIn, job posts, and annual reports. This feature streamlines the data gathering process.
Benefit: Saves time and resources by automating data collection, allowing teams to focus on strategic tasks.
Data Import and Prediction
Description: Enables the import of data from various sources to predict best-fit accounts, upsell opportunities, and churn risks. This feature enhances decision-making capabilities.
Benefit: Improves decision-making by providing predictive insights into customer behavior and opportunities.
User-Friendly Interface
Description: Offers a simple and intuitive user interface that allows users to obtain structured answers without the need for coding. This feature makes the platform accessible to non-technical users.
Benefit: Increases user adoption and efficiency by providing an easy-to-use platform.
Advanced AI Models
Description: Utilizes advanced AI models that are fine-tuned to outperform general-purpose models like GPT in building comprehensive customer profiles.
Benefit: Provides more accurate and relevant customer insights, enhancing the quality of data-driven decisions.
Go-to-Market Data Automation
This product automates the process of gathering and analyzing go-to-market data, allowing businesses to create customized data sets that match their unique customer profiles.
Features
Live Data Integration
Description: Integrates live data from the internet, Salesforce, and third-party APIs to provide a comprehensive view of the market. This feature ensures that data is always up-to-date.
Benefit: Ensures that businesses have access to the most current data, improving the accuracy of market insights.
Data Unification
Description: Unifies data from various raw sources, including company databases, the internet, job postings, and annual reports, to provide a 360-degree view of the market.
Benefit: Saves time and resources by consolidating data from multiple sources into a single platform.
Customizable Data
Description: Allows businesses to customize data attributes to better target sales, marketing, and customer success efforts. This feature enables more precise targeting and segmentation.
Benefit: Enhances targeting precision, leading to more effective sales and marketing campaigns.
Scoring and Segmentation
Description: Provides tools to score, qualify, and segment companies based on various attributes, enabling businesses to prioritize their efforts effectively.
Benefit: Improves efficiency by helping businesses focus on high-priority accounts.
Data Source Replacement
Description: Replaces the need for multiple data sources and manual data quality projects by providing a comprehensive data solution.
Benefit: Reduces costs and complexity by consolidating data needs into a single platform.
Tactic Generate
Tactic Generate is an AI report builder that simplifies the process of reading documents and generating reports, providing a fast and efficient way to handle knowledge work.
Features
Document Import and AI Reading
Description: Allows users to import documents from various sources and uses AI to read and extract relevant information, reducing the need for manual reading.
Benefit: Saves time and effort by automating the document reading process.
AI Summarization
Description: Provides AI-driven summarization of documents, allowing users to create key takeaways, summaries, and to-do lists from their findings.
Benefit: Enhances productivity by providing quick and accurate summaries of large documents.
Report Design and Formatting
Description: Offers tools for designing and formatting reports, similar to Notion, allowing users to present their analysis in a visually appealing manner.
Benefit: Improves the presentation of reports, making them more engaging and easier to understand.
Collaboration and Sharing
Description: Facilitates collaboration and sharing of reports and analyses, enabling teams to work together more effectively.
Benefit: Enhances team collaboration and ensures that insights are shared across the organization.
Block-Wise Structure and Plain English Queries
Description: Allows users to control document layout with a block-wise structure and query content in plain English, simplifying the report-building process.
Benefit: Makes report building more intuitive and accessible, even for non-technical users.
Quantitative Benefits
"+40% efficiency"
"+79% outputs"
"10+ hrs saved per worker"
"With Tactic, we save 10 hours a week per salesperson."
"With Tactic my research is 5x faster."
"We've seen our pipeline efficiency increase by 40% in Q2 2022 alone, thanks to working with Tactic and the customized data it delivers."
"In the first quarter of implementing Tactic, GoCardless saw a 79% increase in average contract value."
"They enriched 100,000+ accounts in Salesforce in a more cost effective and efficient way than managing multiple data vendors and data pipelines, adding 2.7m new, clean and relevant attributes into their CRM."
"+40% pipeline efficiency"
"+79% deal size"
"10+ hrs saved per rep"
Testimonials
"The moment we launched, the expectations were exceeded immediately. We had the actual signals we needed that were not available in very generic datasets coming from other tools"
Anastasia Yushkina, Marketing & Automation at Ably
"Tactic is truly an extension of our data capability, and enables us to deliver high quality data to sales, marketing, customer success, partnerships, and more with a small team."
Jody Clark, VP Sales Development at GoCardless
"Tactic has improved the speed at which we source and target the most relevant accounts. It's the only provider that has all the data we need, in an easy to use interface that we can iterate with. Definitely would recommend!"
Romain, Co-founder at Stackone
"[Tactic is] a tool that replaced 3. We onboarded Tactic as an additional sales intelligence for b2b outbound activities. What really has sparked our interest were the custom Datapoints and Signals that we could set up, unique and tailored for our very technical products at Ably."
Anastasia Yushkina, Marketing & Automation at Ably
"With Tactic, we save 10 hours a week per salesperson. Thousands of answers are found, filtered and ranked based on their priorities - so they know where to start."
Jody Clark, VP Sales Development at GoCardless
"Tactic helped me save significant time in my prospecting process, by bringing up specific personas and insights that correlate with Brainlab's products and services. It helps me cut right to the chase and focus on the right prospects."
Theresa Amouzou, Account Executive at Brainlabs Digital
"Undoubtedly my favourite tool in our tech stack! Tactic helps me automate searches that would normally take me hours, finding relevant merchants that need support with their bank payments. It's cool that we are starting to see the real world use-cases for AI / Chat GPT - and this is a fantastic example!"
Tom Ward, Enterprise SDR at GoCardless
"Tactic drives our outbound strategy and deep insight into our target accounts, and has been a key piece of technology that helped us scale in the past year."
Andrew Hall, Director of Marketing at Adobe Workfront
"We used Tactic for their technographic data internationally. The results outperformed our initial test, which we were happy about."
"I really love the product. I have saved countless of hours compared to my legacy data process."
Karl Rafidimanana, Go-To-Market at Elba
"With Tactic my research is 5x faster. In a few clicks, I can mine the entire internet for relevant and targeted account actions, combine with my Salesforce data, leading to larger and higher quality pipeline."
George Gilks, Enterprise Sales at Adobe Workfront
"We cannot find this data anywhere else, and Tactic enabled us to generate it exactly to our specifications. It is deeply integrated into our go-to-market data strategy and account scoring model."
"Great data enables us to direct our sales and marketing efforts towards the right accounts at the right time, maximizing efficiency in our investments."
Jody Clark, Global Vice President of Sales Development at GoCardless
Source: GoCardless increases pipeline efficiency by 40% with Tactic | Tactic
"Without Tactic, we lose time from sales teams manually sourcing this data, lose marketing budget from suboptimal targeting, and create operational headaches managing multiple data vendors."
Jody Clark, Global Vice President of Sales Development at GoCardless
Source: GoCardless increases pipeline efficiency by 40% with Tactic | Tactic
"We've seen our pipeline efficiency increase by 40% in Q2 2022 alone, thanks to working with Tactic and the customized data it delivers."
Jody Clark, Global Vice President of Sales Development at GoCardless
Source: GoCardless increases pipeline efficiency by 40% with Tactic | Tactic
"With Tactic, GoCardless has a true partnership. We work closely together to understand future challenges and opportunities, then solve them with data. "
Jody Clark, Global Vice President of Sales Development at GoCardless
Source: GoCardless increases pipeline efficiency by 40% with Tactic | Tactic
Customer Stories
GoCardless
Problem: Needed to deliver high quality data to various teams with a small team
Value Add: Tactic acted as an extension of their data capability
Outcome: Enabled GoCardless to deliver high quality data to sales, marketing, customer success, partnerships, and more with a small team
Ably
Problem: Needed specific signals for their very technical products that were not available in generic datasets
Value Add: Tactic provided custom Datapoints and Signals tailored for Ably's technical products
Outcome: Expectations were exceeded immediately upon launch, providing the actual signals needed that were not available in generic datasets from other tools
Adobe Workfront
Problem: Needed deep insight into target accounts and to scale outbound strategy
Value Add: Tactic drove outbound strategy and provided deep insight into target accounts
Outcome: Tactic became a key piece of technology that helped Adobe Workfront scale in the past year
Brainlabs Digital
Problem: Needed to focus on the right prospects efficiently
Value Add: Tactic brought up specific personas and insights correlating with Brainlab's products and services
Outcome: Helped save significant time in the prospecting process by allowing focus on the right prospects
Elba
Problem: Had a time-consuming legacy data process
Value Add: Tactic provided a more efficient data process
Outcome: Saved countless hours compared to the legacy data process
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