Unify
Overview
Unify is a company that specializes in providing an all-in-one solution for sales teams to enhance their outbound sales efforts. Their platform leverages intent data to automate and personalize engagement with prospects, helping sales teams generate more pipeline with less effort. Unify integrates with popular CRMs like Salesforce and HubSpot, and offers a range of tools to streamline prospecting, automate workflows, and deliver personalized email sequences.
Industry: Sales Technology
Ideal Customer Profiles: Unify's ideal customers are high-growth companies with sales and marketing teams that rely on outbound sales strategies. These companies are likely using CRMs like Salesforce or HubSpot and are looking to enhance their sales efficiency by automating prospecting and engagement processes. They are typically in industries where understanding buyer intent and personalizing outreach can significantly impact sales outcomes.
Website: unifygtm.com
LinkedIn: http://linkedin.com/company/unifygtm
Twitter: http://x.com/unifygtm?lang=en
Products
Intent Signals
Unify's Intent Signals feature allows sales teams to know when prospects are ready to buy by leveraging data from sources like 6sense, Clearbit, and G2. This feature helps sales teams focus their efforts on high-intent prospects, increasing the likelihood of successful engagements.
Features
Prospect Timing
Description: This feature provides insights into when prospects are showing buying intent, allowing sales teams to engage at the optimal time.
Benefit: Increases the chances of successful engagement by targeting prospects when they are most likely to convert.
Data Integration
Description: Allows integration with existing intent data providers, ensuring that sales teams can leverage their current data sources within Unify.
Benefit: Enhances the value of existing data investments by integrating them into Unify's platform.
Prospect
Unify's Prospect feature provides access to a vast database of over 120 million B2B contacts, enabling sales teams to quickly find and reach out to potential buyers.
Features
Contact Database
Description: Offers a large database of B2B contacts, including business emails and direct dials, integrated into sales workflows.
Benefit: Significantly speeds up the prospecting process by providing easy access to contact information.
Data Sync
Description: Allows seamless synchronization of contact data with various platforms, ensuring that sales teams can work with data where it is most useful.
Benefit: Improves workflow efficiency by keeping contact data up-to-date across multiple platforms.
Playbooks
Unify's Playbooks automate outbound sales processes by using intent, enrichment, and CRM data to trigger actions, allowing sales teams to focus on strategic tasks.
Features
Workflow Automation
Description: Automates repetitive sales tasks, such as prospecting and data entry, freeing up time for sales teams to focus on more strategic activities.
Benefit: Increases sales team productivity by reducing the time spent on manual tasks.
Automated Triggers
Description: Uses predefined conditions to automatically initiate sales actions, ensuring timely and relevant engagement with prospects.
Benefit: Ensures that sales actions are taken at the right time, improving the chances of successful engagement.
Engage
Unify's Engage feature delivers AI-powered, personalized email sequences that react to intent signals, ensuring that outreach is both timely and relevant.
Features
AI-Personalized Emails
Description: Uses AI to personalize email sequences based on prospect behavior and intent signals, making outreach more relevant and engaging.
Benefit: Improves email engagement rates by ensuring that messages are tailored to the recipient's current interests and needs.
CRM Integration
Description: Seamlessly integrates with popular CRMs and other platforms, allowing sales teams to manage their outreach efforts within their existing systems.
Benefit: Enhances workflow efficiency by allowing sales teams to work within their preferred platforms.
HubSpot Integration
Unify's native integration with HubSpot CRM allows users to leverage their HubSpot data for more effective warm outbound sales efforts.
Features
Data Utilization
Description: Enables the use of HubSpot CRM data within Unify's platform, allowing for more targeted and effective sales strategies.
Benefit: Improves sales effectiveness by leveraging existing CRM data for more informed decision-making.
Activity Sync
Description: Automatically syncs sales activities back to HubSpot, ensuring that CRM data is always current and accurate.
Benefit: Maintains data integrity and accuracy within the CRM, supporting better sales management and reporting.
Quantitative Benefits
"Close 25% more customers with half the effort."
"Onboarding takes less than 2 hours"
"Access 120+ million contacts"
"Unify powers $250,000 of pipeline, and it took us less than 2 hours to implement."
"HubSpot's customer base is growing 22% year-over-year at massive scale."
"46% of our demo requests come from HubSpot CRM users."
"today more than 216,000 companies use HubSpot."
"2.5x improvement in outbound email reply rate, with 25% of replies being positive"
"25% of replies being positive"
"100+ outbound opportunities created"
"Unify saved OpenPhone's team 60 hours per month by automating prospecting based on website intent data."
"25 hrs saved per rep per month"
"With Unify, the time my SDRs spend 75% less time on prospecting. This is a massive productivity boost, prospecting is now 4x faster than it used to be."
"Unify is powering $250,000 of outbound pipeline per year by transforming intent data into automated outbound campaigns."
"Getting Unify stood up took less than 2 hours and was seamless and painless."
"Save 3 minutes on every prospect we pull for you."
"Tap into Unify's database of more than 120 million B2B contacts."
"Automate repetitive prospecting work, and make your sellers 25% more productive."
Testimonials
"We power nearly 100% of our outbound motion with Unify. For a product-led business, it's a revolutionary way to do warm outbound and infinitely more scalable than managing a large SDR team."
Giancarlo Gialle, VP of Sales and Success at OpenPhone
"Unify powers $250,000 of pipeline, and it took us less than 2 hours to implement. It's a no brainer for high-growth companies."
Max Beauroyre, Chief of Staff at Abacum
"Having an outbound motion is essential to us because it's important to take control of our own destiny when it comes to growth"
Giancarlo Gialle, VP of Sales and Success at OpenPhone
Source: Unify Customer Story | How OpenPhone Increased their outbound reply rate by 2.5X with Unify
"We were surprised with how easy it was to set Unify up given how powerful it is. We integrated Unify with Salesforce and our website in an hour"
Makalie, Revenue and Sales Operations at OpenPhone
Source: Unify Customer Story | How OpenPhone Increased their outbound reply rate by 2.5X with Unify
"Unify handled the complexity of our Salesforce out of the box"
Makalie, Revenue and Sales Operations at OpenPhone
Source: Unify Customer Story | How OpenPhone Increased their outbound reply rate by 2.5X with Unify
"With Unify, we can connect with our customers when it matters"
Makalie, Revenue and Sales Operations at OpenPhone
Source: Unify Customer Story | How OpenPhone Increased their outbound reply rate by 2.5X with Unify
"This is so valuable because it means one less thing on my task list every day"
Makalie, Revenue and Sales Operations at OpenPhone
Source: Unify Customer Story | How OpenPhone Increased their outbound reply rate by 2.5X with Unify
"Support from Unify has been fantastic – the team responds within minutes and treats our issues like their own"
Makalie, Revenue and Sales Operations at OpenPhone
Source: Unify Customer Story | How OpenPhone Increased their outbound reply rate by 2.5X with Unify
"SDRs were leveraging tools like Lusha, 6sense and Linkedin Sales Navigator, but the process of getting valuable data out of them into Salesforce and Salesloft was insanely time consuming."
Max Beauroyre, Chief of Staff at Abacum
"With Unify, the time my SDRs spend 75% less time on prospecting. This is a massive productivity boost, prospecting is now 4x faster than it used to be."
Max Beauroyre, Chief of Staff at Abacum
"Unify is powering $250,000 of outbound pipeline per year by transforming intent data into automated outbound campaigns. It's a necessary platform for outbound today."
Max Beauroyre, Chief of Staff at Abacum
"High growth companies like Justworks, Airbyte, OpenPhone and Vantage power warm outbound with Unify."
Customer Stories
OpenPhone
Problem: Needed a scalable way to do warm outbound for their product-led business.
Value Add: Unify provided a revolutionary way to do warm outbound that was infinitely more scalable than managing a large SDR team.
Outcome: OpenPhone now powers nearly 100% of their outbound motion with Unify.
Abacum
Problem: Needed to generate pipeline quickly and efficiently.
Value Add: Unify provided a solution that took less than 2 hours to implement.
Outcome: Unify powers $250,000 of pipeline for Abacum.
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