UserGems
Overview
UserGems is a company that specializes in providing revenue teams with actionable buying signals and AI-driven insights to enhance their sales and marketing strategies. By capturing and analyzing data on job changes, new hires, and other relevant signals, UserGems helps businesses identify and prioritize potential buyers, automate outreach, and improve pipeline generation and conversion rates.
Industry: Sales Technology
Ideal Customer Profiles: UserGems' ideal customer profiles include revenue teams, sales and marketing professionals, and businesses looking to enhance their outbound strategies by leveraging buying signals and AI-driven insights. These customers are typically in industries where tracking job changes and engaging with past champions can significantly impact sales outcomes.
Website: usergems.com
LinkedIn: http://linkedin.com/company/usergems
Twitter: http://twitter.com/usergems?lang=en
Products
UserGems Signal Platform
The UserGems Signal Platform provides a comprehensive library of buying signals, enabling businesses to prioritize and act on the most relevant signals for their goals. It integrates AI to enhance the efficiency of revenue teams by automating workflows and personalizing outreach.
Features
Signal Library
Description: The platform offers a wide range of buying signals, such as job changes and new hires, which are crucial for identifying potential sales opportunities. These signals are attached to business objectives like pipeline generation and churn prevention.
Benefit: Users can focus on high-impact signals, improving the efficiency and effectiveness of their sales strategies.
Automated Workflows
Description: The platform allows users to create automated workflows that assign tasks and alerts based on specific signals. This ensures that sales teams can act promptly and consistently on the most important signals.
Benefit: Increases the speed and consistency of sales actions, leading to better conversion rates.
AI-Driven Insights
Description: Gem AI analyzes sales data to define the ideal customer profile and target persona, prioritizes prospects, and suggests personalized email messages. This reduces the need for manual research and enhances the relevance of outreach.
Benefit: Enhances targeting accuracy and personalization, leading to higher engagement and conversion rates.
Data Quality
Description: UserGems ensures high data accuracy by using proprietary people signals and partnering with top company signal providers. Data is refreshed and verified weekly to maintain relevance.
Benefit: Ensures that sales teams are working with the most accurate and up-to-date information, reducing wasted efforts.
Tech Stack Integration
Description: The platform integrates with existing sales and marketing tools, allowing for seamless adoption and execution of signal-based strategies.
Benefit: Facilitates easy implementation and maximizes the utility of existing tools and processes.
Gem AI
Gem AI leverages artificial intelligence to optimize sales processes by defining ideal customer profiles, prioritizing prospects, and crafting personalized messages, all while integrating seamlessly with existing sales tools.
Features
ICP & Persona Monitoring
Description: Gem AI continuously updates and refines the ideal customer profile and target persona based on sales data, ensuring that sales efforts are always aligned with the most promising opportunities.
Benefit: Keeps sales strategies aligned with the most current and relevant customer insights, improving targeting accuracy.
Account Scoring
Description: The AI prioritizes accounts and buyers based on the strength of signals, allowing sales teams to focus on the most promising leads.
Benefit: Increases the efficiency of sales efforts by directing resources towards high-potential opportunities.
AI-Assisted Messaging
Description: The AI suggests personalized email messages based on a combination of signals and contextual information, which are then embedded in existing email cadences for review.
Benefit: Enhances the personalization and relevance of outreach, leading to higher engagement rates.
Data Refresh
Description: Ensures that all contact and account data is refreshed regularly, maintaining accuracy and relevance for sales activities.
Benefit: Prevents missed opportunities and ensures timely engagement with potential buyers.
High Data Accuracy
Description: UserGems maintains a high level of data accuracy through proprietary technology and human verification, ensuring reliable contact information.
Benefit: Reduces the risk of failed outreach and maximizes the effectiveness of sales campaigns.
Workflow Builder
The Workflow Builder allows users to create and customize automated workflows that ensure consistent and timely actions on buying signals, integrating seamlessly with existing sales tools.
Features
Automated Task Assignment
Description: Automatically assigns tasks and alerts to team members based on specific signals, ensuring that everyone knows their responsibilities and actions are taken promptly.
Benefit: Improves team coordination and ensures timely responses to sales opportunities.
Pre-Built Workflows
Description: Offers a library of pre-built workflows that can be used as-is or customized to fit specific business needs, streamlining the implementation of signal-based strategies.
Benefit: Saves time and effort in setting up workflows, allowing teams to focus on execution.
ROI Tracking
Description: Provides analytics and reports on the pipeline and revenue generated from each signal, helping teams identify areas for optimization.
Benefit: Enables data-driven decision-making and continuous improvement of sales strategies.
Performance Updates
Description: Sends regular updates on team performance and the impact of signals on the pipeline, keeping everyone informed and aligned.
Benefit: Ensures transparency and accountability within the sales team.
Tech Stack Integration
Description: Integrates with existing sales tools, ensuring that workflows and actions are seamlessly incorporated into current processes.
Benefit: Facilitates easy adoption and maximizes the utility of existing tools.
Data Quality and Accuracy
UserGems provides industry-leading data accuracy by combining proprietary technology with human verification, ensuring that sales teams have access to the most reliable and up-to-date contact information.
Features
Data Sourcing
Description: Sources data from LinkedIn and other public sources, ensuring comprehensive coverage of job changes and contact information.
Benefit: Provides a broad and reliable dataset for sales teams to work with.
Email Verification
Description: Uses algorithms to generate and verify email addresses, maintaining a low bounce rate and ensuring reliable communication channels.
Benefit: Reduces the risk of failed outreach and improves communication efficiency.
Regular Data Refresh
Description: Refreshes contact and account data regularly, ensuring that sales teams always have the most current information.
Benefit: Prevents missed opportunities and ensures timely engagement with potential buyers.
High Match Rate
Description: Maintains a high match rate for contact information, ensuring that sales teams can trust the data they are working with.
Benefit: Increases the reliability of sales efforts and reduces wasted resources.
Comprehensive Coverage
Description: Identifies and fills gaps in existing contact databases, ensuring that sales teams have access to all potential buyers.
Benefit: Maximizes the reach and effectiveness of sales campaigns.
Champion Tracking
UserGems' Champion Tracking tool automates the identification and engagement of past champions who have changed jobs, turning them into a scalable source of pipeline and accelerating deal closures.
Features
Past Champion Engagement
Description: Tracks job changes of past champions and facilitates engagement with them at their new companies, unlocking new sales opportunities.
Benefit: Increases pipeline and accelerates deal closures by leveraging existing relationships.
New Hire Monitoring
Description: Keeps track of new hires and promotions within target accounts, providing timely opportunities for engagement.
Benefit: Enhances prospecting efforts and increases the likelihood of successful outreach.
Champion Referrals
Description: Identifies past workplaces of current customers and facilitates referrals, turning them into a scalable source of pipeline.
Benefit: Leverages existing relationships to generate new sales opportunities.
Champion Alerts
Description: Notifies Customer Success Managers when champions leave an account, allowing them to align with new contacts and prevent churn.
Benefit: Improves client retention and ensures continuity of relationships.
Growth Opportunity Identification
Description: Helps identify growth opportunities within existing accounts by tracking key champions and their movements.
Benefit: Drives expansion within accounts and maximizes revenue potential.
Quantitative Benefits
"Within 6 months, we won 5 additional opportunities generating over a 9X ROI in new business. Deal size also increased by over 10X."
"18x ROI in Closed Wons"
""The opportunities we've won and sourced through UserGems are closing at 10-15% higher than our average win rate.""
""For our SDRs, it's already such an easier win. The success rate is much higher. Our average deal cycle is normally 3 months. With UserGems, we've had huge deals with massive logos closed in just 4-6 weeks.""
"$28M in pipeline generated"
"In 2019, it took 500 activities to generate 1 outbound opportunity. Today, it takes 1300 activities."
"UserGems has a 95% match rate and provides email addresses with less than 5% bounce rate."
"After half a decade, surfacing 8 Million leads and generating over $2 Billion in pipeline for customers, UserGems is doubling down on its mission to turn signals into revenue."
"A qualified channel that converts 3X higher."
Source: UserGems Product Overview
"Easily multi-thread to 5X your win rates."
Source: UserGems Product Overview
"$7M+ in pipeline"
Source: UserGems Product Overview
"15x ROI in one year"
Source: UserGems Product Overview
"$8M+ in closed-won's"
Source: UserGems Product Overview
"$18M in pipeline"
Source: UserGems Product Overview
"30x ROI in pipeline"
Source: UserGems Product Overview
"$800k in first 6 weeks"
Source: UserGems Product Overview
"Previous customers convert 3X higher than normal leads"
"New executives spend 70% of their budget in the first 100 days"
"84% of buyers start their evaluation process from referrals"
"Previous customers are 3x more likely to buy again"
"But most companies miss more than 85% of these warmest leads."
"New executives are 2.5X more likely to convert in their first 3 months"
"84% of buyers start their evaluation through referrals"
"Multi-threaded opportunities have 3-5x higher win rate"
"UserGems found that 75% of our buyer contacts were missing from the Target Accounts. And have since sent over 15,000 new potential buyers directly to our Salesforce."
"Our algorithm also generates, tests, and verifies email addresses to keep your bounce rate less than 5%."
"UserGems refreshes all of your contacts and accounts on biweekly and monthly basis."
"Most B2B contact databases refresh every 6 -18 months."
"With Linkedin & Zoominfo, you miss out on 70%+ of warm leads"
"With LinkedIn: 1,000+ false alarms"
"With UserGems: 4,000 accurate & relevant job changes"
"With ZoomInfo: 1,700+ false alarms"
"With UserGems: 14,000 accurate & relevant job changes"
"Within 6 months, we won 5 additional opportunities generating over a 9X ROI in new business."
"Deal size also increased by over 10X."
"At best, we'd see 1% callback rates from blind outreach."
"This led to a $140K 3-year deal. At that point, our average selling price was $7,800."
"Now, we've used UserGems and a couple of other tactics to drive up into the mid-market or corporate enterprise. Since last quarter, our average deal size has gone up to $112K, which is fantastic."
Testimonials
""UserGems is the type of tool that I've been looking for quite a while. The key is to reach out to your alumni customers at the right time - UserGems helps us achieve that at scale.""
Steve Jones, VP of Demand Generation at UserGems
""Within 6 months, we won 5 additional opportunities generating over a 9X ROI in new business. Deal size also increased by over 10X.""
James Eaton, VP of Sales at UserGems
""Our team is feeling the impact of what I consider one of the best demand generation programs we've ever activated. This type of data strategy has not been executed near this level before.""
Koji Takagi, Senior Director of Marketing at UserGems
""[UserGems is] a miracle. It's been a game changer for our SDR and AE workflows. We find so much value from the UserGems play. I will never not user UserGems because it's such an impactful bucket.""
Alex Griffin, Director of Global Sales Development at UserGems
""For our SDRs, it's already such an easier win. The success rate is much higher. Our average deal cycle is normally 3 months. With UserGems, we've had huge deals with massive logos closed in just 4-6 weeks.""
Grace Feeney, Global Sales Development Manager at UserGems
""The opportunities we've won and sourced through UserGems are closing at 10-15% higher than our average win rate.""
Donal O Mearain, Director of Demand Center at UserGems
""[With UserGems] we're way more efficient and UserGems gives us more at-bats.""
Rob Kiser, Director of Product Marketing at UserGems
"We tripled our entire outbound in one quarter. 50% of the phenomenal growth were generated through UserGems."
Bobby Chapman, Director Global Business Development at UNKNOWN
Source: UserGems Product Overview
"We evaluated UserGems alongside a few other tools, including LinkedIn Sales Navigator and ZoomInfo. And UserGems data quality came out much better than the other tools."
Mikey Pawell, Director, Revenue Operations & Sales Development at UNKNOWN
Source: Data: Accurate contact information for revenue teams
"UserGems found that 75% of our buyer contacts were missing from the Target Accounts. And have since sent over 15,000 new potential buyers directly to our Salesforce."
Daniel Bleichman, Sr Marketing Manager at Cato Networks
Source: Data: Accurate contact information for revenue teams
"UserGems outperformed the rest on data quality and how it seamlessly integrated with our workflows."
James at Dozuki
Source: How Dozuki hit 7X ROI with UserGems from their first batch of buyer job change leads
"In the initial data we received as a pilot, we reached out to five people - one being a past champion. This led to a $140K 3-year deal. At that point, our average selling price was $7,800. We were like holy c**p, we've just paid for UserGems and more,"
James at Dozuki
Source: How Dozuki hit 7X ROI with UserGems from their first batch of buyer job change leads
"We were primarily focused on SMB-sized deals with an average deal size of $7,800. Now, we've used UserGems and a couple of other tactics to drive up into the mid-market or corporate enterprise. Since last quarter, our average deal size has gone up to $112K, which is fantastic."
James at Dozuki
Source: How Dozuki hit 7X ROI with UserGems from their first batch of buyer job change leads
Customer Stories
Dozuki
Problem: Needed to scale their champion tracking program
Value Add: UserGems helped Dozuki scale their champion tracking program
Outcome: Successfully scaled their champion tracking program
Workramp
Problem: Needed to increase BDR-generated pipeline
Value Add: UserGems helped drive BDR-generated pipeline
Outcome: Drove 15% BDR-generated pipeline with UserGems
SAP LeanIX
Problem: Needed to generate pipeline quickly
Value Add: UserGems helped drive pipeline generation
Outcome: Drove $800K in pipeline within 6 weeks of adopting UserGems
Hooli
Problem: Employee turnover and potential loss of business relationships
Value Add: UserGems captured the signal of a past champion (Jared Dunn) leaving Hooli and joining Pied Piper, allowing for timely follow-up and relationship maintenance
Outcome: UserGems enabled the sales team to be notified of the change, add Jared to a "Past Champions" sequence, and potentially secure new business with Pied Piper
Source: UserGems Product Overview
Pied Piper
Problem: Identifying and engaging with new potential buyers within target accounts
Value Add: UserGems identified a new executive hire (Jian Yang) at Pied Piper and tracked social interactions, allowing for targeted engagement
Outcome: The sales team was able to connect Jared (past champion) with Jian Yang to start a sales conversation, multi-thread to the rest of the buying group, resulting in a closed won deal of $175k
Source: UserGems Product Overview
Cato Networks
Problem: Missing potential buyers in their Target Accounts
Value Add: UserGems identified and sent over 15,000 new potential buyers directly to their Salesforce
Outcome: Generated $2M+ in pipeline
Source: Data: Accurate contact information for revenue teams
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