6Sense
Overview
6sense is a B2B company that provides a comprehensive Revenue AI platform designed to help businesses identify potential buyers, understand their behavior, and engage them with the right message at the right time. The platform leverages AI, big data, and machine learning to eliminate guesswork in sales and marketing, enabling revenue teams to create and convert high-quality pipelines into revenue.
Industry: B2B Technology
Ideal Customer Profiles: 6sense's ideal customers are B2B organizations looking to enhance their sales and marketing strategies through data-driven insights and AI-powered tools. These include companies in industries such as technology, financial services, manufacturing, and business services, seeking to improve their account-based marketing and sales processes.
Website: 6sense.com
LinkedIn: http://linkedin.com/company/6sense
Twitter: http://x.com/6senseinc
Products
6sense Revenue AI™ for Marketing
This product uses AI-driven insights to identify in-market accounts and predict buying stages, allowing marketing teams to engage with potential buyers at the optimal time.
Features
Predictive Analytics
Description: This feature uses AI to predict the buying stages of potential customers, helping marketing teams to engage with them at the most opportune moments.
Benefit: Enables marketing teams to focus their efforts on accounts that are most likely to convert, improving efficiency and conversion rates.
Intent Data
Description: This feature provides insights into potential buyers' interests and behaviors by analyzing third-party data, helping marketers understand what decision-makers care about.
Benefit: Allows marketers to tailor their messaging and strategies to align with the interests and needs of potential buyers.
Audience Building
Description: This feature enables marketers to create and manage audience segments for targeted marketing campaigns, ensuring that the right message reaches the right people.
Benefit: Improves the effectiveness of marketing campaigns by ensuring that they are highly targeted and relevant to the audience.
Advertising
Description: This feature allows marketers to execute multi-channel advertising campaigns, including display, video, retargeting, and social media ads, to reach potential buyers.
Benefit: Expands the reach of marketing efforts and increases the chances of engaging potential buyers through various channels.
Conversational Email
Description: This feature uses AI to create personalized email campaigns that engage potential buyers and encourage them to take action, such as booking a meeting.
Benefit: Enhances email marketing effectiveness by ensuring that communications are personalized and relevant, leading to higher conversion rates.
6sense Revenue AI™ for Sales
This product provides sales teams with AI-driven insights and tools to prioritize accounts, understand buyer intent, and engage with prospects effectively.
Features
Contact & Company Data
Description: This feature provides sales teams with access to comprehensive B2B contact data and insights into accounts and buyers, enabling more informed engagement with prospects.
Benefit: Empowers sales teams with the information needed to personalize their outreach and improve engagement with potential buyers.
Account Intelligence
Description: This feature integrates account insights into CRM and sales engagement platforms, helping sales reps prioritize accounts and personalize their interactions.
Benefit: Improves sales efficiency by ensuring that reps focus on the most promising accounts and tailor their approach to each prospect.
Prioritization Dashboards
Description: This feature provides sales teams with dashboards that highlight which accounts to engage with and the optimal timing for engagement, based on AI-driven insights.
Benefit: Enables sales teams to allocate their resources effectively and engage with accounts at the right time, increasing the likelihood of successful conversions.
Chrome Extension
Description: This feature allows sales teams to access 6sense's Revenue AI insights directly from LinkedIn and other B2B websites, providing valuable information during prospecting.
Benefit: Enhances the prospecting process by providing real-time insights and data, helping sales reps make informed decisions on-the-go.
Predictive Analytics
Description: This feature uses AI to predict the buying stages of potential customers, helping sales teams to engage with them at the most opportune moments.
Benefit: Improves sales outcomes by ensuring that teams engage with prospects when they are most likely to convert.
Account Identification
This service accurately matches anonymous and known buyer behavior to accounts, providing a clear view of potential customers.
Features
Behavior Matching
Description: This feature uses advanced algorithms to match anonymous and known buyer behaviors to specific accounts, providing a comprehensive view of potential customers.
Benefit: Enables businesses to identify and target potential customers more effectively, improving the accuracy of marketing and sales efforts.
Intent Data
Description: This feature provides insights into potential buyers' interests and behaviors by analyzing third-party data, helping marketers understand what decision-makers care about.
Benefit: Allows marketers to tailor their messaging and strategies to align with the interests and needs of potential buyers.
Audience Building
Description: This feature enables marketers to create and manage audience segments for targeted marketing campaigns, ensuring that the right message reaches the right people.
Benefit: Improves the effectiveness of marketing campaigns by ensuring that they are highly targeted and relevant to the audience.
Advertising
Description: This feature allows marketers to execute multi-channel advertising campaigns, including display, video, retargeting, and social media ads, to reach potential buyers.
Benefit: Expands the reach of marketing efforts and increases the chances of engaging potential buyers through various channels.
Conversational Email
Description: This feature uses AI to create personalized email campaigns that engage potential buyers and encourage them to take action, such as booking a meeting.
Benefit: Enhances email marketing effectiveness by ensuring that communications are personalized and relevant, leading to higher conversion rates.
Intent Data
This service uncovers third-party buying signals at the keyword or topic level, providing insights into potential buyers' interests and behaviors.
Features
Keyword-Level Insights
Description: This feature analyzes third-party data to uncover buying signals at the keyword or topic level, providing insights into what potential buyers are interested in.
Benefit: Helps businesses understand the interests and needs of potential buyers, allowing for more targeted and effective marketing and sales strategies.
Audience Building
Description: This feature enables marketers to create and manage audience segments for targeted marketing campaigns, ensuring that the right message reaches the right people.
Benefit: Improves the effectiveness of marketing campaigns by ensuring that they are highly targeted and relevant to the audience.
Advertising
Description: This feature allows marketers to execute multi-channel advertising campaigns, including display, video, retargeting, and social media ads, to reach potential buyers.
Benefit: Expands the reach of marketing efforts and increases the chances of engaging potential buyers through various channels.
Conversational Email
Description: This feature uses AI to create personalized email campaigns that engage potential buyers and encourage them to take action, such as booking a meeting.
Benefit: Enhances email marketing effectiveness by ensuring that communications are personalized and relevant, leading to higher conversion rates.
Predictive Analytics
Description: This feature uses AI to predict the buying stages of potential customers, helping sales teams to engage with them at the most opportune moments.
Benefit: Improves sales outcomes by ensuring that teams engage with prospects when they are most likely to convert.
Predictive Analytics
This service provides AI-driven predictions of buying stages, helping teams align on the best time to engage with potential customers.
Features
Buying Stage Predictions
Description: This feature uses AI to predict the buying stages of potential customers, helping sales and marketing teams to engage with them at the most opportune moments.
Benefit: Improves sales and marketing outcomes by ensuring that teams engage with prospects when they are most likely to convert.
Intent Data
Description: This feature provides insights into potential buyers' interests and behaviors by analyzing third-party data, helping marketers understand what decision-makers care about.
Benefit: Allows marketers to tailor their messaging and strategies to align with the interests and needs of potential buyers.
Audience Building
Description: This feature enables marketers to create and manage audience segments for targeted marketing campaigns, ensuring that the right message reaches the right people.
Benefit: Improves the effectiveness of marketing campaigns by ensuring that they are highly targeted and relevant to the audience.
Advertising
Description: This feature allows marketers to execute multi-channel advertising campaigns, including display, video, retargeting, and social media ads, to reach potential buyers.
Benefit: Expands the reach of marketing efforts and increases the chances of engaging potential buyers through various channels.
Conversational Email
Description: This feature uses AI to create personalized email campaigns that engage potential buyers and encourage them to take action, such as booking a meeting.
Benefit: Enhances email marketing effectiveness by ensuring that communications are personalized and relevant, leading to higher conversion rates.
Quantitative Benefits
"Ivanti Drives Engagement and Increases Win Rates by 154% with 6sense"
Source: Customer Stories | 6sense
"KBX Logistics Sees 318% More Pipeline in Just One Quarter with 6sense"
Source: Customer Stories | 6sense
"Iron Mountain Sees a 21X ROI with 6sense"
Source: Customer Stories | 6sense
"Mission Cloud Saves 150 Hours with Conversational Email"
Source: Customer Stories | 6sense
"JLL's Global Expansion Strategy Reaches a 70% Account Engagement Rate with 6sense"
Source: Customer Stories | 6sense
"How Vertiv's Project Opera Unlocked $1M Pipeline in Four Weeks with 6sense"
Source: Customer Stories | 6sense
"Hyland Maximizes ROI and Reduces Ad Spend by 6 Figures Using 6sense"
Source: Customer Stories | 6sense
"We decreased our sales cycles from 112 days to 97 days, and increased our average contract value by 64%."
"We were able to double our average deal size in the first six months, which was really powerful for us."
"6sense boosts Florence Healthcare's engagement with big pharma customers by 25%"
"Combined, these six dimensions set 6sense apart as an industry leader, delivering game-changing results like: increases in average contract value"
"RevCity's year-over-year user growth of 265% illustrates the immense value our customers receive from connecting, collaborating, and learning from each other."
"Customers can connect, collaborate, and learn from 7,400 other members."
"Breakthrough, our renowned customer conference, assembles 1,200+ experts and innovators each year to network and understand the 6sense ecosystem."
Testimonials
"6sense is a big reason why we met our goals for pipeline this year. We're in 6sense all the time, trying to adjust as quickly as we can to stay up with the times and it's one of the best tools."
Bob Wassell, SDR Director at UJET
Source: 6sense - The Only ABM Platform Powered by Revenue AI™
"Taking action real-time is absolutely critical for us, so 6sense is empowering every marketer with SEI to successfully go to market with their segment."
Seth Morrison, Chief Marketing Officer at SEI
Source: 6sense - The Only ABM Platform Powered by Revenue AI™
"6sense helped our AEs find new opportunities, rather than relying on inbounds. It opened up a whole new world of opportunities for them."
Rachael Tiow, Head of Global Account-Based Marketing at Auth0
Source: 6sense - The Only ABM Platform Powered by Revenue AI™
"6sense has been incredibly, intrinsically valuable. It's a huge win for us. We've scaled, we've aligned the business around a single go-to-market strategy, and the power of 6sense is right in the middle of it all."
Paul Tasker, VP of Marketing Operations at Sage Software
Source: 6sense - The Only ABM Platform Powered by Revenue AI™
"6sense took Anthology from a lead-centric strategy to an account-based one."
Source: Customer Stories | 6sense
"We decreased our sales cycles from 112 days to 97 days, and increased our average contract value by 64%."
Ali Jawin, SVP, Head of Global Marketing at Reptrak
"We were able to double our average deal size in the first six months, which was really powerful for us."
Blake Adams, SVP of Marketing at Florence Healthcare
"Millions of dollars in sales have come solely on net-new opportunities that have been uncovered by 6sense."
Bob Dudzinski, Vice President of Corporate Development
"With the buyer intent and predictive modeling insights from 6sense, the guessing game becomes a strategic game plan for our reps."
Kris Laird, Director of Sales Development
"We've been exceeding our pipeline acceleration goals by leaps and bounds every quarter since adopting 6sense."
Bryce Nobles, Growth Manager
"6sense has been incredibly valuable — a huge win for us. We've scaled and aligned the business around a single go-to-market strategy and 6sense is right in the middle of it."
Paul Tasker, Vice President of Marketing Operations
"Before 6sense, there was so hoping we were moving in the right direction, but 6sense takes the guesswork out of it. The whole game plan has changed."
Laura Kar, Business Development Manager
"6sense is the center of excellence. I like to call it your night-vision goggles. You can go in with insights from 6sense to see behind the 'walls' and be relevant to your prospects."
Rachael Tiow, Director of ABM
"Your website activity, email clicks, and other engagements with your brand are a fraction of what your market is doing. Being able to unlock additional insights is powerful and revolutionizing how we think about B2B marketing."
Casey Carey, Chief Marketing Officer at Kazoo
"Modern prospecting is about leveraging the right tools and assets out there, and 6sense is a critical part of that stack for our team, with key insights to leverage so you know where to focus your efforts. If you're not using that, ask yourself why."
Steven Fitz, Chief Revenue Officer at Sumo Logic
"This isn't just about providing a great product. It's about surrounding our customers with everything they need to thrive, being a catalyst for their success, and celebrating their breakthroughs every step of the way."
Latané Conant, Chief Revenue Officer at 6sense
Source: Introducing the 6sense 6dimensional Success Model | 6sense
"RevCity's year-over-year user growth of 265% illustrates the immense value our customers receive from connecting, collaborating, and learning from each other."
Saima Rashid, Senior Vice President of Marketing & Revenue Analytics at 6sense
Source: Introducing the 6sense 6dimensional Success Model | 6sense
"Our efforts are creating a new generation of marketers and sellers who are data-driven, aligned, and strategic."
Lori Mendel, Senior Learning Consultant at 6sense
Source: Introducing the 6sense 6dimensional Success Model | 6sense
"All told, our events and communities bring together thousands of revenue practitioners, thought leaders, experts, and innovators to share knowledge, exchange ideas, and grow."
Michael George, Vice President of Knowledge Management at 6sense
Source: Introducing the 6sense 6dimensional Success Model | 6sense
"Our partners offer a wealth of resources to help our customers achieve their unique business goals. Their wins are our wins — and that's what drives us every day."
Elliot Smith, Head of Partnerships at 6sense
Source: Introducing the 6sense 6dimensional Success Model | 6sense
"Our mission is to be a true partner in our customers' growth and long-term success. We provide unique offerings to help them thrive."
Scott Buswsell, Senior Vice President of Professional Services at 6sense
Source: Introducing the 6sense 6dimensional Success Model | 6sense
"Our CSMs regularly have strategic, outcome-focused conversations with customers. We proactively guide them to achieve their goals and measure success."
Jeannine Crispino, Global Vice President, Head of Customer Success at 6sense
Source: Introducing the 6sense 6dimensional Success Model | 6sense
Customer Stories
UJET
Problem: Meeting pipeline goals
Value Add: 6sense provided real-time insights and adjustments to help UJET stay up with market changes
Outcome: UJET met their goals for pipeline for the year
Source: 6sense - The Only ABM Platform Powered by Revenue AI™
SEI
Problem: Empowering marketers with real-time data
Value Add: 6sense provided real-time actionable insights for marketers
Outcome: Every marketer at SEI was empowered to successfully go to market with their segment
Source: 6sense - The Only ABM Platform Powered by Revenue AI™
Auth0
Problem: Reliance on inbound opportunities
Value Add: 6sense helped Account Executives find new opportunities
Outcome: Opened up a whole new world of opportunities for AEs beyond just relying on inbounds
Source: 6sense - The Only ABM Platform Powered by Revenue AI™
Sage Software
Problem: Scaling and aligning business around a single go-to-market strategy
Value Add: 6sense provided a central platform for their go-to-market strategy
Outcome: Sage scaled, aligned the business around a single go-to-market strategy, with 6sense at the center of it all
Source: 6sense - The Only ABM Platform Powered by Revenue AI™
Expereo
Problem: Needed to transform their marketing strategy
Value Add: 6sense provided streamlined data and revolutionized Expereo's marketing approach
Outcome: Expereo transformed its marketing with improved data management and strategy
Source: Customer Stories | 6sense
Vertiv
Problem: Needed to revolutionize their go-to-market strategy
Value Add: 6sense provided intent data to enhance Vertiv's GTM strategy
Outcome: Vertiv unlocked $1M pipeline in four weeks using 6sense intent data
Source: Customer Stories | 6sense
Mission Cloud
Problem: Needed to improve efficiency in event follow-up
Value Add: 6sense provided Conversational Email capabilities
Outcome: Mission Cloud saved 150 hours with Conversational Email for their event follow-up
Source: Customer Stories | 6sense
MentorcliQ
Problem: Needed to enhance outbound marketing strategy
Value Add: 6sense integrated predictive capabilities into MentorcliQ's marketing and sales strategies
Outcome: MentorcliQ enhanced its outbound marketing strategy with 6sense's predictive capabilities
Source: Customer Stories | 6sense
Iron Mountain
Problem: Needed to improve marketing strategies and efficiency
Value Add: 6sense provided tools to significantly shift Iron Mountain's approach to marketing
Outcome: Iron Mountain saw a 21X ROI with 6sense
Source: Customer Stories | 6sense
Drata
Problem: Needed to transition from a leads-based to an account-based strategy
Value Add: 6sense Revenue AI™ supported the transition to account-based strategy
Outcome: Drata drove revenue growth and alignment with 6sense Revenue AI™
Source: Customer Stories | 6sense
Blue Yonder
Problem: Needed a better contact data provider
Value Add: 6sense provided Revenue AI for Sales with improved contact data
Outcome: Blue Yonder switched to 6sense Revenue AI for Sales as their contact data provider
Source: Customer Stories | 6sense
Flexential
Problem: Needed to identify buying intent and launch smart ad campaigns
Value Add: 6sense provided tools to identify buying intent and launch targeted ad campaigns
Outcome: Flexential successfully identified buying intent and launched smart ad campaigns with 6sense
Source: Customer Stories | 6sense
Netskope
Problem: SDRs needed better tools to uncover hidden deals
Value Add: 6sense provided sales intelligence capabilities to help SDRs
Outcome: 6sense contact data changed the game for Netskope SDRs, helping them uncover hidden deals
Source: Customer Stories | 6sense
KBX Logistics
Problem: Needed to target accounts more efficiently and reduce costs
Value Add: 6sense provided tools for efficient account targeting and cost reduction
Outcome: KBX Logistics saw 318% more pipeline in just one quarter with 6sense
Source: Customer Stories | 6sense
QAD
Problem: Needed to improve their technology stack
Value Add: 6sense became a key part of QAD's world-class technology stack
Outcome: QAD achieved success in driving adoption and automation with 6sense
Source: Customer Stories | 6sense
Harri
Problem: Needed to transform their go-to-market approach
Value Add: 6sense provided Conversational Email with generative AI capabilities
Outcome: 6sense Conversational Email transformed Harri's marketing approach
Source: Customer Stories | 6sense
BioCatch
Problem: Needed to target the world's largest banks with their financial crime prevention portfolio
Value Add: 6sense provided ABX (Account-Based Experience) capabilities
Outcome: BioCatch successfully used ABX with 6sense to target more banks
Source: Customer Stories | 6sense
Deepwatch
Problem: Needed tools to support a successful AWS partnership
Value Add: 6sense provided tools to enhance Deepwatch's partnership with AWS
Outcome: Deepwatch ran a successful AWS partnership with 6sense in their toolkit
Source: Customer Stories | 6sense
Anthology
Problem: Needed to reframe their EdTech marketing approach
Value Add: 6sense helped transition from a lead-centric strategy to an account-based one
Outcome: Anthology successfully transformed their EdTech marketing by leveraging 6sense to reframe their approach
Source: Customer Stories | 6sense
Ivanti
Problem: Needed to improve engagement and win rates
Value Add: 6sense provided tools for the entire revenue team, from BDRs to digital marketers
Outcome: Ivanti drove engagement and increased win rates by 154% with 6sense
Source: Customer Stories | 6sense
JLL
Problem: Needed to refine their global expansion strategy
Value Add: 6sense helped discover intent from buying centers across territories
Outcome: JLL's global expansion strategy reached a 70% account engagement rate with 6sense
Source: Customer Stories | 6sense
Hyland
Problem: Needed to maximize ROI and reduce ad spend
Value Add: 6sense provided tools for running award-winning ABM programs
Outcome: Hyland maximized ROI and reduced ad spend by 6 figures using 6sense
Source: Customer Stories | 6sense
Reptrak
Problem: Long sales cycles and low contract values
Value Add: 6sense helped Reptrak prioritize and engage with the right accounts at the right time
Outcome: Decreased sales cycles from 112 days to 97 days, and increased average contract value by 64%
Florence Healthcare
Problem: Difficulty in engaging with big pharma customers and low deal sizes
Value Add: 6sense provided insights and tools to better target and engage potential customers
Outcome: Boosted engagement with big pharma customers by 25% and doubled average deal size in the first six months
Sumo Logic
Problem: Inefficient prospecting and lack of insights for sales efforts
Value Add: 6sense provided key insights for the sales team to leverage in their prospecting efforts
Outcome: Improved focus and efficiency in sales efforts, making 6sense a critical part of their sales stack
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