ActiveIQ
Overview
ActiveIQ is a company that specializes in providing AI-driven Account-Based Marketing and Sales (ABM/ABX) software solutions for B2B companies, particularly in the industrial, manufacturing, and energy sectors. Their platform is designed to help businesses generate and nurture high-value deals by leveraging data-driven advertising technology and seamless integration with leading applications. ActiveIQ aims to optimize sales and marketing efforts, increase conversion rates, and drive revenue growth for their clients.
Industry: B2B Software
Ideal Customer Profiles: ActiveIQ's ideal customers are B2B companies operating in the industrial, manufacturing, and energy sectors that are looking to enhance their sales and marketing strategies through data-driven solutions. These companies are typically seeking to generate high-value leads, improve conversion rates, and gain deeper insights into customer behavior.
Website: activeconversion.com
Products
AdCONNECT
AdCONNECT is a data-driven advertising technology that leverages first- and second-party intent data to generate a significantly higher conversion rate and ROI compared to conventional marketing campaigns.
Features
High ROI
Description: AdCONNECT provides a 10-30X higher return on investment compared to traditional digital marketing campaigns by using advanced data analytics to target the right audience.
Benefit: Users benefit from a significantly higher return on their advertising spend, leading to more efficient marketing budgets.
Targeted Advertising
Description: AdCONNECT allows users to place targeted ads in niche publications to attract qualified leads who have shown interest in their products or services.
Benefit: This feature helps businesses reach a more relevant audience, increasing the likelihood of lead conversion.
Intent Data & Scoring
Description: The platform uses intent data and smart scoring to identify and prioritize the most engaged accounts, allowing sales teams to focus on high-potential leads.
Benefit: Sales teams can efficiently allocate resources to leads with the highest likelihood of conversion, improving sales efficiency.
Sales Intelligence
Description: AdCONNECT translates digital advertising efforts into actionable sales intelligence, providing insights into the engagement and behavior of potential leads.
Benefit: Businesses gain valuable insights into customer behavior, enabling more informed sales strategies.
Prospect Tracking
Description: The technology tracks prospects from their initial engagement with ads to the final purchase, providing a comprehensive view of the customer journey.
Benefit: This feature allows businesses to understand the entire sales funnel, optimizing strategies at each stage to improve conversion rates.
ActiveIntelligence ABM/ABX Platform
The ActiveIntelligence ABM/ABX platform is a comprehensive tool that combines lead generation, automation, and analytics to optimize sales and marketing efforts for B2B companies.
Features
Integrated Lead Generation
Description: The platform integrates lead generation with automation and analytics to provide a holistic approach to sales and marketing, significantly increasing ROI.
Benefit: Businesses can achieve higher efficiency and effectiveness in their marketing efforts, leading to increased revenue.
Seamless Integrations
Description: The platform offers seamless integration with leading marketing applications, ensuring that all tools work together to support sales and marketing goals.
Benefit: Users experience improved efficiency and connectivity, reducing information silos and enhancing team collaboration.
Early Buying Signal Detection
Description: The platform provides tools to detect early buying signals through integrated firmographic data and alerts, enabling proactive sales strategies.
Benefit: Sales teams can engage with prospects at the right time, increasing the chances of closing deals.
Real-Time Activity Data
Description: The platform offers real-time activity data, allowing businesses to monitor customer interactions and buying signals as they occur.
Benefit: Businesses can respond quickly to opportunities, improving the speed and effectiveness of their sales processes.
Predictive Sales Analytics
Description: The platform includes predictive analytics to score leads based on purchase intent and potential, helping prioritize sales efforts.
Benefit: Sales teams can focus on the most promising leads, improving conversion rates and sales forecasting accuracy.
Managed Software & Services
ActiveIQ's Managed Software & Services provide a comprehensive solution for B2B companies to optimize their sales and marketing processes without the need for additional hiring or training.
Features
Sales Pipeline Growth
Description: The managed services focus on amplifying and optimizing sales and marketing initiatives to continuously grow the sales pipeline.
Benefit: Businesses can focus on closing deals while the managed services ensure a steady flow of qualified leads.
Expert Management
Description: A dedicated expert manages marketing and sales processes, ensuring effective lead assignment and follow-up, working alongside the client's team.
Benefit: Clients benefit from professional expertise without the need for full-time hires, improving process efficiency.
High Conversion Rate
Description: The managed services leverage AdCONNECT to achieve a conversion rate of 50% or higher, significantly outperforming traditional marketing channels.
Benefit: Businesses experience higher conversion rates, leading to more successful marketing campaigns.
Turn-Key Marketing Operations
Description: The services include turn-key marketing operations and digital transformation services, providing comprehensive support for marketing initiatives.
Benefit: Businesses can quickly implement and benefit from advanced marketing strategies without extensive setup.
B2B-Specific Solutions
Description: The managed services are tailored specifically for B2B companies, allowing them to grow and manage their target market efficiently.
Benefit: Clients can achieve growth and market management without the overhead of additional hiring or training.
Quantitative Benefits
"Designed specifically for industrial, manufacturing, energy and other B2B companies, AdCONNNECTTM is a data-driven advertising technology that is proven to generate a 50% or higher conversion rate and 10-30X ROI over conventional marketing campaigns."
"Using ActiveIntelligenceTM technology, we help industry-leading companies consistently achieve a 5-10X increase in ROI from their online marketing campaigns while giving them all the information they need to better understand their customers."
"ActiveIQ's AdCONNECTTM gives you 10-30X higher ROI than conventional digital marketing campaigns."
"On average, the click-to-conversion rate of a display ad is 0.57%, while a search ad tends to fare better with a 4.40% conversion rate – but it's definitely far from ideal. AdCONNECT by ActiveIQ consistently generates a 50% or higher conversion rate."
"A single campaign in FireRescue1 via AdCONNECT generated over 40 qualified sales leads that Ben and his team could follow up with and nurture."
Source: Case Studies Archives - ActiveIQ
"With ActiveIQ, they can identify 90% of the people clicking on their ads in media publications. Without it, only 2%."
Source: Case Studies Archives - ActiveIQ
"We posted ads in a media publication. 79% of the people that clicked on those ads were automatically identified using ActiveIQ."
Source: Case Studies Archives - ActiveIQ
"Tailored solutions helped generate 851 sales ready leads in 7 months."
Source: Case Studies Archives - ActiveIQ
"ActiveIQ has increased United Safety's tradeshow lead conversion by more than 200%."
Source: Case Studies Archives - ActiveIQ
"Our online inquiries have more than doubled after implementation."
Source: Case Studies Archives - ActiveIQ
"A very substantial increase (exceeding 300%) in qualified sales leads."
Source: Case Studies Archives - ActiveIQ
"Our traffic has improved 117% and continues to increase at a steady rate every month."
Source: Case Studies Archives - ActiveIQ
"Make an impact on your bottom line by combining lead generation, automation and analytics to increase your ROI by 10-30X."
"We've experienced a very substantial increase (exceeding 300%) in qualified sales leads."
"Designed specifically for industrial, manufacturing, energy and other B2B companies, AdCONNNECT is a data-driven approach that is proven to generate 10-30X ROI over typical marketing campaigns."
"On average, the click to conversion rate of a display ad is 0.57%, while a search ad tends to fare better with a 4.40% conversion rate – but it's definitely far from ideal."
Testimonials
"We've been with ActiveIQ for two years now and we love it. They have a wonderful support system and truly understand business-to-business marketing."
Chanelle Minor, Marketing Director at AMS Samplers
"We have definitely seen an increase in online sales… and decreased monthly cost."
Source: Case Studies Archives - ActiveIQ
"Our online inquiries have more than doubled after implementation."
Source: Case Studies Archives - ActiveIQ
"We have clear visibility and an automated process to prioritize and respond to leads."
Source: Case Studies Archives - ActiveIQ
"ActiveIQ has drastically affected Solium's ability to score leads and prioritize sales activity."
Source: Case Studies Archives - ActiveIQ
"Our traffic has improved 117% and continues to increase at a steady rate every month."
Source: Case Studies Archives - ActiveIQ
"The lead generation system delivers timely, accurate leads with scored interest levels, enabling immediate identification of the most qualified prospects."
James Evans, President at Specialized Desanders
"Without a doubt ActiveIQ has played a major role in doubling our revenues year over year."
Jehn Scantlebury, Marketing Manager at Extreme Telematics
"We've experienced a very substantial increase (exceeding 300%) in qualified sales leads."
Rob Mitchell, VP at MICA Controls
"We wanted to know who exactly to talk to and what they were interested in."
Yves Matson, Marketing Director at United Safety
Customer Stories
Quarantine Restraints
Problem: Needed to generate qualified sales leads
Value Add: ActiveIQ's AdCONNECT feature was used to run a campaign in FireRescue1
Outcome: Generated over 40 qualified sales leads that the team could follow up with and nurture
Source: Case Studies Archives - ActiveIQ
XI Technologies
Problem: Low identification rate of people clicking on ads in media publications
Value Add: ActiveIQ provided advanced identification capabilities
Outcome: Increased identification rate from 2% to 90% for people clicking on their ads in media publications
Source: Case Studies Archives - ActiveIQ
Specialized Desanders
Problem: Difficulty in identifying people clicking on ads in media publications
Value Add: ActiveIQ provided automatic identification of ad clickers
Outcome: 79% of people who clicked on ads in a media publication were automatically identified using ActiveIQ
Source: Case Studies Archives - ActiveIQ
Skyline Building Systems
Problem: Needed to generate sales-ready leads
Value Add: ActiveIQ provided tailored solutions for lead generation
Outcome: Generated 851 sales-ready leads in 7 months
Source: Case Studies Archives - ActiveIQ
Extreme Telematics Corp.
Problem: Needed to increase revenue
Value Add: ActiveIQ provided tools and solutions to support revenue growth
Outcome: ActiveIQ played a major role in doubling their revenues consistently
Source: Case Studies Archives - ActiveIQ
United Safety
Problem: Low tradeshow lead conversion rate
Value Add: ActiveIQ provided tools to improve lead conversion from tradeshows
Outcome: Increased tradeshow lead conversion by more than 200%
Source: Case Studies Archives - ActiveIQ
DryAir Manufacturing
Problem: Inefficient sales processes for their large team in U.S.A & Canada
Value Add: ActiveIQ provided tools to improve sales processes and efficiencies
Outcome: Improved sales processes and efficiencies for their large team in U.S.A & Canada
Source: Case Studies Archives - ActiveIQ
Allied Metal
Problem: Needed to increase online sales and reduce monthly costs
Value Add: ActiveIQ provided solutions to boost online sales and optimize costs
Outcome: Saw a definite increase in online sales and decreased monthly cost
Source: Case Studies Archives - ActiveIQ
Hex-Hut
Problem: Low number of online inquiries
Value Add: ActiveIQ provided tools to increase online visibility and inquiries
Outcome: Online inquiries more than doubled after implementation
Source: Case Studies Archives - ActiveIQ
MICA Controls
Problem: Needed to increase the number of qualified sales leads
Value Add: ActiveIQ provided lead generation and qualification tools
Outcome: Achieved a very substantial increase (exceeding 300%) in qualified sales leads
Source: Case Studies Archives - ActiveIQ
Evans Consoles
Problem: Lack of visibility and automated process for lead management
Value Add: ActiveIQ provided tools for lead visibility and prioritization
Outcome: Gained clear visibility and an automated process to prioritize and respond to leads
Source: Case Studies Archives - ActiveIQ
Solium Capital
Problem: Difficulty in scoring leads and prioritizing sales activity
Value Add: ActiveIQ provided lead scoring and sales prioritization tools
Outcome: Drastically improved ability to score leads and prioritize sales activity
Source: Case Studies Archives - ActiveIQ
Medusa Medical
Problem: Needed to improve website traffic
Value Add: ActiveIQ provided tools to increase website visibility and traffic
Outcome: Improved traffic by 117% with continued steady increase every month
Source: Case Studies Archives - ActiveIQ
Extreme Telematics
Problem: Needed to increase revenue
Value Add: ActiveIQ played a major role in their marketing and sales efforts
Outcome: Doubled their revenues year over year
Similar Tools
LeadIQ Scribe
LeadIQ is a B2B prospecting platform that helps sales teams build pipelines with confidence by providing accurate contact data, tracking sales triggers, and generating personalized emails using AI. The platform integrates seamlessly with CRM and sales engagement tools, enabling sales teams to streamline their workflows and improve productivity.
ZoomInfo
ZoomInfo is a leading B2B data and software company that provides a comprehensive platform for sales, marketing, and recruitment teams to connect with and close their most valuable buyers. The platform offers real-time insights, data management, and AI-driven solutions to help businesses scale their go-to-market strategies and improve productivity.
Actively AI
Actively AI is a company that specializes in building AI-driven solutions to enhance outbound sales efficiency. Their platform leverages machine learning and automation to help sales teams identify the best prospects, determine the optimal time to reach out, and craft personalized messaging, ultimately driving significant pipeline growth for fast-growing companies.