Acuity
Overview
Acuity Sales Decision Science is a company that specializes in providing intelligent automation solutions for sales processes. Their flagship product, Acuity3D®, leverages artificial intelligence to guide sales representatives through optimized sales processes, enhancing productivity and aligning sales actions with strategic goals. The company focuses on integrating their solutions with Salesforce to maximize CRM investments and improve sales outcomes.
Industry: Sales Automation
Ideal Customer Profiles: Acuity's ideal customers are sales-driven organizations that utilize Salesforce as their CRM platform and are looking to enhance their sales process efficiency through AI-driven automation. These customers are likely to be mid to large-sized enterprises with complex sales processes and a need for data-driven decision-making.
Website: acuitysds.com
Products
Acuity3D®
Acuity3D® is an AI-driven platform that integrates with Salesforce to provide proactive sales process guidance, ensuring that sales representatives focus on high-probability prospects and optimize their time allocation.
Features
Next Best Action Recommendations
Description: Acuity3D® provides sales representatives with AI-driven recommendations for their next best actions, ensuring alignment with managerial strategies and optimizing sales stage conversion probabilities.
Benefit: This feature helps sales reps focus on the most valuable selling behaviors, increasing their efficiency and effectiveness.
Salesforce Integration
Description: The platform integrates directly with Salesforce, allowing for seamless navigation and real-time data synchronization without the need for toggling between systems.
Benefit: This integration maximizes CRM platform investments and simplifies the sales process for users.
Visual Workflows
Description: Acuity3D® offers a visual timeline and action icons that provide context for sales activities, making guidance immediately actionable and easy to follow.
Benefit: This feature enhances user experience by simplifying navigation and increasing CRM engagement.
Comprehensive Sales Process Reporting
Description: The platform provides detailed reporting on sales metrics and KPIs, offering insights at various organizational levels to improve transparency and accountability.
Benefit: Users gain a clearer understanding of sales performance, enabling more effective coaching and strategy adjustments.
Adaptive Smart Processes
Description: Acuity3D® employs adaptive processes that adjust in real-time to prevent overload and ensure continuous efficiency improvements.
Benefit: This feature ensures that sales processes remain efficient and responsive to new information, reducing the risk of process breakdowns.
Quantitative Benefits
"BDR productivity has increased 60%."
"Working with Acuity, using historical prospecting behavior pattern data and predictive models, we've achieved sustained 50% – 100% increases in prospect engagement rates for a $10B financial services client."
Testimonials
"Acuity3D® is 'The Brain' that guides our territory coverage and prioritizes accounts based on likelihood to buy."
Rob Morris, Director of Inside Sales
"Acuity3D® is a game-changer. BDR productivity has increased 60%."
Jim Zeck, Inside Sales Director
"Acuity discovered insights about our prospecting and qualification processes – and built top-notch predictive models to guide our inside sales teams."
Scott Forrey, Senior Director, Analytic Operations & Planning
"Working with Acuity, using historical prospecting behavior pattern data and predictive models, we've achieved sustained 50% – 100% increases in prospect engagement rates for a $10B financial services client."
Anthony Nygren, Executive Vice President
"Our sales reps are now focused on the right behaviors for multiple lead sources and engagement cadence - all within Salesforce."
Phil Johnson, Director of North American Sales
"Acuity delivered great results – using our CRM and SAP data to identify high probability cross-sell customers and new prospects most likely to purchase multiple products."
Wendy Bradley, Vice President, Commercial Operations and Strategy
Customer Stories
Financial services client
Problem: Needed to improve prospect engagement rates
Value Add: Acuity used historical prospecting behavior pattern data and predictive models to guide inside sales teams
Outcome: Achieved sustained 50% – 100% increases in prospect engagement rates for a $10B financial services client
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