Aptivio is a company that specializes in AI-powered solutions to drive revenue growth for B2B organizations. Their platform integrates seamlessly into existing sales and marketing tech stacks, providing real-time buyer intent signals and network sales capabilities. Aptivio's solutions are designed to align marketing and sales efforts, automate outreach, and enhance customer engagement through intelligent orchestration and personalized account-based marketing strategies.
Industry: B2B Technology
Ideal Customer Profiles: Aptivio's ideal customers are B2B organizations looking to enhance their sales and marketing efforts through AI-driven insights and automation. These customers are typically in industries that require complex sales processes and benefit from real-time buyer intent data and network sales capabilities.
Website: aptiv.io
LinkedIn: http://linkedin.com/company/aptivio
Twitter: http://twitter.com/AptivIO
Aptivio's Network Sales Platform leverages network signals and buyer intent to prioritize accounts and facilitate introductions through existing networks, enhancing the sales process by focusing on the shortest path to closing deals.
Description: This feature allows sales teams to utilize their existing networks to find and connect with potential buyers and influencers. It includes outreach workflows, direct recommendations, and intelligent influence rankings.
Benefit: Sales teams can save time and increase their chances of closing deals by leveraging existing connections and receiving targeted recommendations.
Description: Tracks job changes of key contacts and automates outreach to maintain relationships and identify new opportunities within existing customer organizations.
Benefit: Helps maintain and grow relationships with key contacts, ensuring continuous engagement and opportunity identification.
Description: Enables sharing of opportunities with external networks, partners, and investors, facilitating seamless collaboration with real sales intelligence and buyer profiles.
Benefit: Enhances collaboration and increases the likelihood of closing deals by leveraging external networks.
Description: Transforms the team's ability to influence a lead into a signal, allowing for filtering and sorting of leads based on the shortest path to engagement.
Benefit: Improves focus on high-potential leads, increasing efficiency and effectiveness of sales efforts.
Aptivio's Real Buyer Intent solution provides highly accurate, tailored signals that detect when prospects are actively researching topics related to a company's products, surpassing generic category-based intent signals offered by competitors.
Description: Identifies when prospects are researching competitors and their products, allowing for personalized messaging and strategic engagement.
Benefit: Enables companies to tailor their messaging and strategies based on competitor research, improving competitive positioning.
Description: Automatically detects when prospects are researching topics related to a company's products, using SEO terms from the company's website.
Benefit: Provides timely insights into prospect interests, allowing for targeted engagement and content delivery.
Description: Generates real-time buyer intent signals specific to a company's products, avoiding generic categories and ensuring relevance.
Benefit: Delivers highly relevant and actionable insights, improving the accuracy and effectiveness of marketing and sales efforts.
The AI Signal Engine transforms traditional account-based marketing by providing intelligent targeting and personalized insights, making marketing an active participant in the revenue pipeline.
Description: Automatically aligns marketing budgets and channels through AI-recommended audiences, progressing accounts through buying stages with adaptive re-targeting.
Benefit: Optimizes marketing spend and enhances engagement by targeting the right audiences at the right time.
Description: Provides real account insights from hundreds of signals, including technology stack, campaign interaction, and web search topics.
Benefit: Enables highly personalized marketing campaigns, improving engagement and conversion rates.
Description: Measures marketing impact based on brand awareness and conversion into product-qualified leads, rather than just MQLs.
Benefit: Demonstrates the true value of marketing efforts, aligning them more closely with revenue outcomes.
CloseAI enhances sales processes by automating outreach and leveraging network connections to identify and engage with leads ready to buy, reducing time spent on prospecting.
Description: Utilizes the sales team's existing networks to identify decision-makers and influencers, facilitating introductions and collaboration on opportunities.
Benefit: Increases the likelihood of successful engagements by leveraging trusted connections.
Description: Provides AI-generated topics and sales intelligence from over 150 signals, offering a comprehensive view of buyer profiles and engagement stages.
Benefit: Enables personalized and informed sales conversations, improving engagement and conversion rates.
Description: Automates sales engagement campaigns, including LinkedIn connections and personalized messaging, based on Aptivio Signals.
Benefit: Reduces manual effort and increases efficiency, allowing sales teams to focus on closing deals.
Aptivio's Intelligent Orchestration unifies tech stacks through advanced connectors and plug-ins, creating a seamless operational approach that enhances customer experiences and boosts revenue team effectiveness.
Description: Creates intelligent workflows by integrating Aptivio's buyer intent signals with existing tools, facilitating data-driven processes across the revenue team.
Benefit: Enhances collaboration and efficiency, leading to improved customer experiences and revenue outcomes.
Description: Boosts existing tech stacks by integrating Aptivio's AI system, enriching data sets and facilitating continuous learning.
Benefit: Improves tech stack performance and user experience, driving better insights and decision-making.
Source: Components
"Aptivio is a game-changer in terms of anticipating Sustainable Finance needs of our large client base."
Sadia Halim, Managing Director, CIB North America at BNP Paribas
Source: Components
"Aptivio separated signals from noise and noise vs. signals…increasing qualified sales pipeline by 30% while doubling the use of our Dynamics 365 CRM system."
Nichole Jordan, Managing Partner, Markets, Clients & Industry Chair of Growth Committee at Grant Thornton LLP (US)
Source: Components
Problem: Needed to find new business opportunities
Value Add: Aptivio helped Capgemini identify a significant business opportunity
Outcome: Found a $3 million deal in the first three months of engagement
Problem: Needed to close more deals
Value Add: Aptivio's TargetAI solution helped Coherent in their sales process
Outcome: Helped close 10 new deals
Problem: Needed to identify pre-qualified opportunities
Value Add: Aptivio's solution helped Crealogix discover potential business opportunities
Outcome: Discovered 1.5k pre-qualified opportunities
Problem: Needed to expand their contact database
Value Add: Aptivio provided a solution to discover new contacts
Outcome: Discovered 3.8K contacts
Problem: Needed to generate more leads
Value Add: Aptivio developed leads for Michelin
Outcome: Developed 44 highly interested leads
Problem: Needed to grow their qualified pipeline deals
Value Add: Aptivio provided a solution to increase qualified pipeline deals
Outcome: Grew qualified pipeline deals by 20% in three months
Problem: Difficulty in distinguishing between signals and noise in their sales pipeline
Value Add: Aptivio separated signals from noise, increasing qualified sales pipeline and improving CRM system usage
Outcome: Increased qualified sales pipeline by 30% while doubling the use of their Dynamics 365 CRM system
Source: Components
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