AiSight is a technology company that provides advanced analytics tools to help businesses in emerging markets make data-driven decisions. By leveraging satellite imagery and sophisticated analytics, AiSight offers real-time insights into market share, distribution, and sales performance, enabling companies to optimize their sales and marketing strategies.
Industry: Technology
Ideal Customer Profiles: The ideal customers for AiSight's products and services are large multinational consumer goods companies, particularly those operating in fast-growing emerging markets. These companies benefit from AiSight's ability to provide detailed market insights and optimize distribution and sales strategies.
Website: aisight.ai
LinkedIn: http://linkedin.com/company/aisight1
The RGM platform uses AI and sales data to provide precise insights into market share changes, enabling FMCG companies to make data-driven decisions to increase revenue.
Description: This feature uses AI technology to recommend the best locations for product categories, providing store and route level insights for effective selling.
Benefit: Helps companies sell products more effectively by targeting the right locations.
Description: Identifies areas where distribution is under-indexed by comparing with Census data, helping companies expand their reach.
Benefit: Enables companies to identify and target underserved areas, increasing market penetration.
Description: Provides real-time alerts for stores that are about to run out of stock, improving supply chain management.
Benefit: Reduces stockouts and ensures product availability, enhancing customer satisfaction.
Description: Delivers daily alerts to sales teams about non-performing KPIs, enabling timely data-driven decisions.
Benefit: Improves sales team responsiveness and performance by providing actionable insights.
Description: Recommends the right SKUs for each store based on channel and shopper profile, reducing costs by placing only necessary items.
Benefit: Increases sales and market share by optimizing product placement.
The RTM platform provides a comprehensive ecosystem for designing efficient routes to market, leveraging socio-economic and population data for improved targeting.
Description: Provides insights into population density around retail locations, aiding in better route planning.
Benefit: Enables more efficient route planning by understanding population distribution.
Description: Maps socio-economic classes globally, allowing for improved targeting and decision-making in route planning.
Benefit: Enhances targeting accuracy by understanding the socio-economic profile of areas.
Description: Facilitates data collection through surveys, enabling companies to gather insights from their retail universe.
Benefit: Improves data accuracy and decision-making by collecting real-time market data.
Description: Offers real-time updates on survey and market research results, allowing for quick data-driven decisions.
Benefit: Speeds up decision-making processes by providing immediate access to survey data.
Description: Enables real-time tracking of field team performance, improving performance management and decision-making.
Benefit: Enhances team efficiency and accountability by monitoring performance in real-time.
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"What Uber has done to taxi services, they are aiming to do the same to traditional market research companies like Neilsen and Gallup."
Source: AiSight
"Using predictive analytics, AISightQ will identify potential dengue and malaria hotspots using satellite imagery, weather forecast and water body accumulation,"
Source: AiSight
"AiQ has helped us getting our fundamentals right and we were able to focus on the right areas to maintain our market share in the country."
Source: AiSight
"Such a platform has been the Holy Grail of the FMCG industry, which is still stuck in monthly retail-audit slide decks, Excel sheets and basic PowerBI charts made by armies of sales analysts"
Jason Elliot, Veteran retail analytics consultant
Source: How aiSight Helped The World’s Biggest Consumer Companies Find Their Way In Emerging Markets
Problem: Low market share and high stockouts
Value Add: AiSight helped improve market share, reduce stockouts, and increase coverage
Outcome: Improved market share by 713 basis points in 6 months, reduced stockouts by 52%, and increased coverage by 134%
Source: AiSight
Problem: Low market share and distribution
Value Add: AiSight helped improve market share and distribution
Outcome: 500 basis points improvement in market share in 10 months, 300% improvement in distribution, and 50% MoM improvement
Source: AiSight
Problem: Low distribution and sales
Value Add: AiSight helped increase distribution and sales
Outcome: 23% increase in distribution and 9% increase in sales
Source: AiSight
Problem: Difficulty in planning ahead for healthcare due to lack of basic data about population and health treatments.
Value Add: AiSight harnessed satellite imagery and combined it with sophisticated analytics tools to identify and map population centers in far more granular detail than ever before possible.
Outcome: Officials were able to use the outputs of the system to intervene in outbreaks of disease with hugely positive results.
Source: How aiSight Helped The World’s Biggest Consumer Companies Find Their Way In Emerging Markets
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