Tool Details

AiSight icon

AiSight

Overview

AiSight is a technology company that provides advanced analytics tools to help businesses in emerging markets make data-driven decisions. By leveraging satellite imagery and sophisticated analytics, AiSight offers real-time insights into market share, distribution, and sales performance, enabling companies to optimize their sales and marketing strategies.

Industry: Technology

Ideal Customer Profiles: The ideal customers for AiSight's products and services are large multinational consumer goods companies, particularly those operating in fast-growing emerging markets. These companies benefit from AiSight's ability to provide detailed market insights and optimize distribution and sales strategies.

Website: aisight.ai

LinkedIn: http://linkedin.com/company/aisight1

Products

Revenue Growth Management Platform (RGM)

The RGM platform uses AI and sales data to provide precise insights into market share changes, enabling FMCG companies to make data-driven decisions to increase revenue.

Features

Precision Selling

Description: This feature uses AI technology to recommend the best locations for product categories, providing store and route level insights for effective selling.
Benefit: Helps companies sell products more effectively by targeting the right locations.

White Space Identification

Description: Identifies areas where distribution is under-indexed by comparing with Census data, helping companies expand their reach.
Benefit: Enables companies to identify and target underserved areas, increasing market penetration.

OOS Identification

Description: Provides real-time alerts for stores that are about to run out of stock, improving supply chain management.
Benefit: Reduces stockouts and ensures product availability, enhancing customer satisfaction.

Daily Alerts

Description: Delivers daily alerts to sales teams about non-performing KPIs, enabling timely data-driven decisions.
Benefit: Improves sales team responsiveness and performance by providing actionable insights.

Optimized Assortment

Description: Recommends the right SKUs for each store based on channel and shopper profile, reducing costs by placing only necessary items.
Benefit: Increases sales and market share by optimizing product placement.

Route to Market Platform (RTM)

The RTM platform provides a comprehensive ecosystem for designing efficient routes to market, leveraging socio-economic and population data for improved targeting.

Features

Population Density Mapping

Description: Provides insights into population density around retail locations, aiding in better route planning.
Benefit: Enables more efficient route planning by understanding population distribution.

SEC Classification

Description: Maps socio-economic classes globally, allowing for improved targeting and decision-making in route planning.
Benefit: Enhances targeting accuracy by understanding the socio-economic profile of areas.

Soundex Analysis

Description: Facilitates data collection through surveys, enabling companies to gather insights from their retail universe.
Benefit: Improves data accuracy and decision-making by collecting real-time market data.

Realtime Results

Description: Offers real-time updates on survey and market research results, allowing for quick data-driven decisions.
Benefit: Speeds up decision-making processes by providing immediate access to survey data.

Performance Tracking

Description: Enables real-time tracking of field team performance, improving performance management and decision-making.
Benefit: Enhances team efficiency and accountability by monitoring performance in real-time.

Quantitative Benefits

"Improved market share by 713 basis points in 6 months."

Source: AiSight

"Reduced stockouts by 52%"

Source: AiSight

"Increased coverage by 134%"

Source: AiSight

"500 basis points improvement in market share in 10 months."

Source: AiSight

"300% improvement in distribution"

Source: AiSight

"50% MoM improvement"

Source: AiSight

"23% increase in distribution"

Source: AiSight

"9% increase in sales"

Source: AiSight

"Increased market share at an average"

Source: AiSight

"Increased coverage at an average"

Source: AiSight

"Decreased out of stocks in the market"

Source: AiSight

"17 % Increase coverage"

Source: AiSight

"43 % Improved efficiency"

Source: AiSight

"Emerging economies already account for 55% of global consumer spending with the large fast-moving consumer goods (FMCG) companies."

"But in the next five years, consumer spending in these markets is expected to grow three times more quickly than in developed economies, with total spending expected to exceed $6 trillion."

Testimonials

"What Uber has done to taxi services, they are aiming to do the same to traditional market research companies like Neilsen and Gallup."

Source: AiSight

"Using predictive analytics, AISightQ will identify potential dengue and malaria hotspots using satellite imagery, weather forecast and water body accumulation,"

Source: AiSight

"AiQ has helped us getting our fundamentals right and we were able to focus on the right areas to maintain our market share in the country."

Source: AiSight

"Such a platform has been the Holy Grail of the FMCG industry, which is still stuck in monthly retail-audit slide decks, Excel sheets and basic PowerBI charts made by armies of sales analysts"

Jason Elliot, Veteran retail analytics consultant

Source: How aiSight Helped The World’s Biggest Consumer Companies Find Their Way In Emerging Markets

Customer Stories

Tobacco Brand in KSA

Problem: Low market share and high stockouts

Value Add: AiSight helped improve market share, reduce stockouts, and increase coverage

Outcome: Improved market share by 713 basis points in 6 months, reduced stockouts by 52%, and increased coverage by 134%

Source: AiSight

Home Care Brand in Pakistan

Problem: Low market share and distribution

Value Add: AiSight helped improve market share and distribution

Outcome: 500 basis points improvement in market share in 10 months, 300% improvement in distribution, and 50% MoM improvement

Source: AiSight

Personal Care Brand in Nigeria

Problem: Low distribution and sales

Value Add: AiSight helped increase distribution and sales

Outcome: 23% increase in distribution and 9% increase in sales

Source: AiSight

Pakistan

Problem: Difficulty in planning ahead for healthcare due to lack of basic data about population and health treatments.

Value Add: AiSight harnessed satellite imagery and combined it with sophisticated analytics tools to identify and map population centers in far more granular detail than ever before possible.

Outcome: Officials were able to use the outputs of the system to intervene in outbreaks of disease with hugely positive results.

Source: How aiSight Helped The World’s Biggest Consumer Companies Find Their Way In Emerging Markets

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