Tool Details

Apollo icon

Apollo

Overview

Apollo is a comprehensive sales intelligence and engagement platform that provides businesses with tools to find, engage, and close deals with their ideal customers. It offers a wide range of features including contact and account search, sales engagement, deal management, and conversation intelligence, all powered by a vast and accurate B2B database. Apollo aims to streamline sales operations and improve performance through automation and data-driven insights.

Industry: Sales Technology

Ideal Customer Profiles: Apollo's ideal customer profiles include sales leaders, account executives, sales development representatives, marketers, founders, and revenue operations teams who are looking to enhance their sales processes and improve their go-to-market strategies.

Website: apollo.io

LinkedIn: http://linkedin.com/company/apolloio

Products

Contact & Account Search

Apollo offers the world's largest and most accurate B2B database with over 275 million contacts, allowing users to find perfect leads using 65+ filters and attributes.

Features

Advanced Filtering

Description: Users can find leads using over 65 filters such as buyer intent, job postings, and headcount growth, allowing for precise targeting of potential customers.
Benefit: This feature enables users to efficiently identify and target the most relevant leads, increasing the likelihood of successful engagements.

CRM Integration

Description: Apollo integrates with CRM systems to automatically update and enrich contact records, ensuring data accuracy and completeness.
Benefit: Users benefit from having up-to-date and accurate contact information, reducing manual data entry and improving sales efficiency.

Sales Engagement

Apollo combines sales data and engagement tools in one platform, allowing users to build sequences, make calls, and send emails to fill their pipeline with quality meetings.

Features

Multi-Channel Engagement

Description: Users can engage with leads through various channels including email, phone, and social media, all from within the Apollo platform.
Benefit: This feature allows for a comprehensive engagement strategy, increasing the chances of reaching and converting leads.

AI-Powered Messaging

Description: Apollo's AI enhances email communication by crafting messages that resonate with leads, mimicking human-like interactions.
Benefit: Users can improve their email open and response rates, leading to more successful sales conversations.

Deal Management

Apollo provides insights and recommendations to help close deals more effectively, integrating sales data and engagement tools for a seamless experience.

Features

Insights & Recommendations

Description: Apollo offers data-driven insights and recommendations to guide users through the deal-closing process, optimizing sales strategies.
Benefit: Users can make informed decisions and improve their deal closure rates, ultimately boosting revenue.

Conversation Intelligence

Apollo tracks, records, and analyzes sales conversations to provide actionable insights and improve sales performance.

Features

Conversation Analysis

Description: Apollo records and analyzes sales calls to extract valuable insights, helping users understand what works and what doesn't in their sales pitches.
Benefit: Users can refine their sales techniques and improve their overall performance by learning from past interactions.

Workflow Engine

Apollo's workflow engine automates tasks and processes, allowing sales teams to move faster on leads and streamline operations.

Features

Task Automation

Description: The workflow engine automates repetitive tasks, such as follow-ups and data entry, freeing up time for sales teams to focus on high-value activities.
Benefit: Users can increase their productivity and efficiency, leading to faster lead conversion and improved sales outcomes.

Quantitative Benefits

"2x increase in open rate"

"50% decrease in time to meeting"

"1.5% → 8.4% reply rate increase"

"32% → 51% open rate increase"

"100k leads enriched daily"

"10%+ increase in win rate"

"50% increased data quality"

"70% increase in Sales-Qualified Leads"

"We were paying Outreach $18,000. ZoomInfo must have been another $15,000. When we did the migration Apollo was $12,000. We paid less for one tool than two tools together. We basically went from paying $35,000 for two tools to $12,000 for one. We cut our costs in half."

"Apollo provided Census with 50% more email addresses"

"98% email accuracy rate"

"90M emails verified monthly"

"60M contacts refreshed monthly"

"2M data contributors"

"2M new contacts added monthly"

"270M records scraped monthly"

"How Mutiny Increased Outbound Revenue by 200%+ with Apollo"

"Liam Goldfarb and the Mutiny BDR team increased open rates by 70% and drove outbound revenue 200%+ with personalized Apollo Sequences and Plays."

"How Apollo Tripled Meetings Booked Using Its Own Platform"

"How Aligned Built a Data + Engagement Machine to Convert 40%+ of All Cold Calls"

"How Leadium 3x Annual Revenue Using Apollo's Open API"

"How Ashby Launched an Outbound Motion that Quadrupled Meetings"

"How Built In Effortlessly Enriches 100k Accounts with Apollo's Verified Data"

"Kinsta's Apollo-Powered Sales Team Grows by 350%"

"Predictable Revenue Pays 50% Less for a Tech Stack that Does More"

Testimonials

"Why not ZoomInfo? For me, it's clear that it's much easier to have a tool like Apollo that does both the lead generation and the email and phone automation rather than have it separately."

Nicole Coetzer, Sales Development Leader

Source: Sales Intelligence and Engagement Platform | Apollo

"The thing that made me excited was the integration between sales data and sales engagement and the magic that you can make happen when those two are together on the same platform."

Collin Stewart, CEO at Predictable Revenue

Source: Sales Intelligence and Engagement Platform | Apollo

"You need to reach a certain scale to understand what's working and what's not, and that's almost impossible to do without Apollo…there is no reason not to give it a shot for your outbound."

Cole D'Ambra, Head of Demand Generation at Ashby

Source: Sales Intelligence and Engagement Platform | Apollo

"Apollo enriches everything we have: contacts, leads, accounts…And we don't really have to touch it, it just works."

Mark Turner, VP of Revenue Operations

Source: Sales Intelligence and Engagement Platform | Apollo

"We benchmarked ZoomInfo versus Apollo, Clearbit, Lusha, and Seamless, and ultimately Apollo won on all fronts, especially in enrichment. Higher quality than ZoomInfo, greater breadth than Clearbit."

Sylvain Giuliani, Head of Growth & Operations at Census

Source: Sales Intelligence and Engagement Platform | Apollo

"Apollo is two platforms in one...it's saved us clicks, saved us time, and allowed us to create sequences for the first time."

Kaleb Batman, SDR Manager at Customer.io

Source: Sales Intelligence and Engagement Platform | Apollo

"We were paying Outreach $18,000. ZoomInfo must have been another $15,000. When we did the migration Apollo was $12,000. We paid less for one tool than two tools together. We basically went from paying $35,000 for two tools to $12,000 for one. We cut our costs in half."

Sylvain Giuliani, Head of Growth & Operations at Census

Source: Platform Overview | Apollo

"The best thing about Apollo is its effectiveness when segmenting databases and function of the sequences is very simple and intuitive to implement."

Julian Malinak, VP of Business Development at Moxe Health

Source: Pricing | Apollo

Customer Stories

Ashby

Problem: Difficulty in understanding what's working and what's not in their outbound sales efforts

Value Add: Apollo provided the scale and insights necessary to understand the effectiveness of their outbound strategies

Outcome: Achieved a 4x increase in meetings, increased reply rate from 1.5% to 8.4%, and increased open rate from 32% to 51%

Source: Sales Intelligence and Engagement Platform | Apollo

Customer.io

Problem: Needed to streamline sales processes and improve efficiency

Value Add: Apollo provided an all-in-one platform for lead generation and email/phone automation

Outcome: Experienced 240% sales team growth, 70% increase in Sales-Qualified Leads, and 50% YoY growth

Source: Sales Intelligence and Engagement Platform | Apollo

Predictable Revenue

Problem: Needed to integrate sales data and sales engagement effectively

Value Add: Apollo provided an integrated platform combining sales data and sales engagement

Outcome: Achieved 2x increase in open rate and 50% decrease in time to meeting

Source: Sales Intelligence and Engagement Platform | Apollo

Census

Problem: Needed a comprehensive and high-quality data enrichment solution

Value Add: Apollo provided superior data enrichment capabilities compared to competitors

Outcome: Realized 64% cost savings, 400% more phone numbers, and 50% increased data quality

Source: Sales Intelligence and Engagement Platform | Apollo

Mutiny

Problem: Needed to scale their outbound sales efforts

Value Add: Apollo provided personalized Sequences and Plays to improve outreach effectiveness

Outcome: Increased open rates by 70% and drove outbound revenue up by over 200%

Source: Customer Stories | Apollo Magazine

Apollo

Problem: Wanted to improve their own sales performance

Value Add: Used their own platform to enhance sales processes

Outcome: Tripled the number of meetings booked

Source: Customer Stories | Apollo Magazine

Aligned

Problem: Needed to improve cold call conversion rates

Value Add: Apollo helped build a data and engagement machine

Outcome: Achieved over 40% conversion rate on all cold calls

Source: Customer Stories | Apollo Magazine

Leadium

Problem: Sought to scale their revenue

Value Add: Utilized Apollo's Open API for improved data access and integration

Outcome: Tripled their annual revenue

Source: Customer Stories | Apollo Magazine

Built In

Problem: Required efficient account enrichment at scale

Value Add: Apollo provided verified data for account enrichment

Outcome: Effortlessly enriched 100,000 accounts

Source: Customer Stories | Apollo Magazine

Kinsta

Problem: Needed to scale their sales team effectively

Value Add: Apollo powered their sales team with data and tools

Outcome: Grew their sales team by 350%

Source: Customer Stories | Apollo Magazine

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