Apollo is a comprehensive sales intelligence and engagement platform that provides businesses with tools to find, engage, and close deals with their ideal customers. It offers a wide range of features including contact and account search, sales engagement, deal management, and conversation intelligence, all powered by a vast and accurate B2B database. Apollo aims to streamline sales operations and improve performance through automation and data-driven insights.
Industry: Sales Technology
Ideal Customer Profiles: Apollo's ideal customer profiles include sales leaders, account executives, sales development representatives, marketers, founders, and revenue operations teams who are looking to enhance their sales processes and improve their go-to-market strategies.
Website: apollo.io
LinkedIn: http://linkedin.com/company/apolloio
Apollo offers the world's largest and most accurate B2B database with over 275 million contacts, allowing users to find perfect leads using 65+ filters and attributes.
Description: Users can find leads using over 65 filters such as buyer intent, job postings, and headcount growth, allowing for precise targeting of potential customers.
Benefit: This feature enables users to efficiently identify and target the most relevant leads, increasing the likelihood of successful engagements.
Description: Apollo integrates with CRM systems to automatically update and enrich contact records, ensuring data accuracy and completeness.
Benefit: Users benefit from having up-to-date and accurate contact information, reducing manual data entry and improving sales efficiency.
Apollo combines sales data and engagement tools in one platform, allowing users to build sequences, make calls, and send emails to fill their pipeline with quality meetings.
Description: Users can engage with leads through various channels including email, phone, and social media, all from within the Apollo platform.
Benefit: This feature allows for a comprehensive engagement strategy, increasing the chances of reaching and converting leads.
Description: Apollo's AI enhances email communication by crafting messages that resonate with leads, mimicking human-like interactions.
Benefit: Users can improve their email open and response rates, leading to more successful sales conversations.
Apollo provides insights and recommendations to help close deals more effectively, integrating sales data and engagement tools for a seamless experience.
Description: Apollo offers data-driven insights and recommendations to guide users through the deal-closing process, optimizing sales strategies.
Benefit: Users can make informed decisions and improve their deal closure rates, ultimately boosting revenue.
Apollo tracks, records, and analyzes sales conversations to provide actionable insights and improve sales performance.
Description: Apollo records and analyzes sales calls to extract valuable insights, helping users understand what works and what doesn't in their sales pitches.
Benefit: Users can refine their sales techniques and improve their overall performance by learning from past interactions.
Apollo's workflow engine automates tasks and processes, allowing sales teams to move faster on leads and streamline operations.
Description: The workflow engine automates repetitive tasks, such as follow-ups and data entry, freeing up time for sales teams to focus on high-value activities.
Benefit: Users can increase their productivity and efficiency, leading to faster lead conversion and improved sales outcomes.
Source: Platform Overview | Apollo
Source: Platform Overview | Apollo
Source: Living Data Network | Apollo
Source: Living Data Network | Apollo
Source: Living Data Network | Apollo
Source: Living Data Network | Apollo
Source: Living Data Network | Apollo
Source: Living Data Network | Apollo
"Why not ZoomInfo? For me, it's clear that it's much easier to have a tool like Apollo that does both the lead generation and the email and phone automation rather than have it separately."
Nicole Coetzer, Sales Development Leader
"The thing that made me excited was the integration between sales data and sales engagement and the magic that you can make happen when those two are together on the same platform."
Collin Stewart, CEO at Predictable Revenue
"You need to reach a certain scale to understand what's working and what's not, and that's almost impossible to do without Apollo…there is no reason not to give it a shot for your outbound."
Cole D'Ambra, Head of Demand Generation at Ashby
"Apollo enriches everything we have: contacts, leads, accounts…And we don't really have to touch it, it just works."
Mark Turner, VP of Revenue Operations
"We benchmarked ZoomInfo versus Apollo, Clearbit, Lusha, and Seamless, and ultimately Apollo won on all fronts, especially in enrichment. Higher quality than ZoomInfo, greater breadth than Clearbit."
Sylvain Giuliani, Head of Growth & Operations at Census
"Apollo is two platforms in one...it's saved us clicks, saved us time, and allowed us to create sequences for the first time."
Kaleb Batman, SDR Manager at Customer.io
"We were paying Outreach $18,000. ZoomInfo must have been another $15,000. When we did the migration Apollo was $12,000. We paid less for one tool than two tools together. We basically went from paying $35,000 for two tools to $12,000 for one. We cut our costs in half."
Sylvain Giuliani, Head of Growth & Operations at Census
Source: Platform Overview | Apollo
"The best thing about Apollo is its effectiveness when segmenting databases and function of the sequences is very simple and intuitive to implement."
Julian Malinak, VP of Business Development at Moxe Health
Source: Pricing | Apollo
Problem: Difficulty in understanding what's working and what's not in their outbound sales efforts
Value Add: Apollo provided the scale and insights necessary to understand the effectiveness of their outbound strategies
Outcome: Achieved a 4x increase in meetings, increased reply rate from 1.5% to 8.4%, and increased open rate from 32% to 51%
Problem: Needed to streamline sales processes and improve efficiency
Value Add: Apollo provided an all-in-one platform for lead generation and email/phone automation
Outcome: Experienced 240% sales team growth, 70% increase in Sales-Qualified Leads, and 50% YoY growth
Problem: Needed to integrate sales data and sales engagement effectively
Value Add: Apollo provided an integrated platform combining sales data and sales engagement
Outcome: Achieved 2x increase in open rate and 50% decrease in time to meeting
Problem: Needed a comprehensive and high-quality data enrichment solution
Value Add: Apollo provided superior data enrichment capabilities compared to competitors
Outcome: Realized 64% cost savings, 400% more phone numbers, and 50% increased data quality
Problem: Needed to scale their outbound sales efforts
Value Add: Apollo provided personalized Sequences and Plays to improve outreach effectiveness
Outcome: Increased open rates by 70% and drove outbound revenue up by over 200%
Problem: Wanted to improve their own sales performance
Value Add: Used their own platform to enhance sales processes
Outcome: Tripled the number of meetings booked
Problem: Needed to improve cold call conversion rates
Value Add: Apollo helped build a data and engagement machine
Outcome: Achieved over 40% conversion rate on all cold calls
Problem: Sought to scale their revenue
Value Add: Utilized Apollo's Open API for improved data access and integration
Outcome: Tripled their annual revenue
Problem: Required efficient account enrichment at scale
Value Add: Apollo provided verified data for account enrichment
Outcome: Effortlessly enriched 100,000 accounts
Problem: Needed to scale their sales team effectively
Value Add: Apollo powered their sales team with data and tools
Outcome: Grew their sales team by 350%
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