Attio
Overview
Attio is a cutting-edge customer relationship management (CRM) platform designed to be highly flexible, data-driven, and customizable to fit the unique needs of any business. It offers a modern approach to CRM by integrating AI-powered features and real-time collaboration tools, enabling businesses to manage their customer relationships more effectively and efficiently.
Industry: CRM Software
Ideal Customer Profiles: Attio's ideal customers are forward-thinking, high-growth startups and businesses that require a flexible and customizable CRM solution. These customers value collaboration, data-driven insights, and automation in their customer relationship management processes.
Website: attio.com
LinkedIn: http://linkedin.com/company/attio
Twitter: http://twitter.com/dickc
Products
Customizable CRM Platform
Attio's CRM platform is built on a powerful, AI-native data model that allows businesses to create custom objects and workflows tailored to their specific needs, providing unmatched flexibility and speed.
Features
Custom Objects and Workflows
Description: Attio allows businesses to create custom objects and workflows that match their unique data structures and business processes. This feature enables users to tailor the CRM to their specific needs, ensuring that it fits seamlessly into their operations.
Benefit: Users can build a CRM that is perfectly aligned with their business processes, leading to increased efficiency and effectiveness in managing customer relationships.
Real-time Collaboration
Description: Attio offers real-time collaboration features that allow team members to work together seamlessly, regardless of their location. Users can see each other's actions in real-time, facilitating better communication and teamwork.
Benefit: Enhances team collaboration and productivity by allowing team members to work together in real-time, reducing the chances of miscommunication and errors.
Automatic Data Ingestion
Description: Attio's platform automatically ingests and understands both structured and unstructured data from various sources, including emails, meetings, and web data. This feature ensures that all relevant information is captured and organized within the CRM.
Benefit: Provides users with a comprehensive view of their customer interactions, enabling more informed decision-making and strategic planning.
AI-powered Research Agent
Description: Attio's AI-powered research agent can conduct web research directly within Attio workflows, providing context-informed answers to complex queries. It leverages existing data to deliver accurate and relevant information.
Benefit: Automates research tasks, saving time and effort while providing precise and actionable insights for decision-making.
Security and Compliance
Description: Attio is designed with robust security features and is audited and certified by industry-leading third-party standards. This ensures that customer data is protected and managed in compliance with relevant regulations.
Benefit: Provides peace of mind to users by ensuring that their data is secure and compliant with industry standards.
Testimonials
"My team loves Attio's reporting system because it's so dynamic. We can splice our data in so many different ways and combinations."
DeGrasse Schrader, Chief of Staff at Pallet
"Attio is an incredibly flexible product, you can build anything on it. It gives you the tools you need to build a CRM that's exactly right to your business, your data, and your processes."
Filip Mark, Chief of Staff at Passionfroot
"Attio is building the next generation CRM. Its powerful and flexible data model allows me to configure our CRM to fit our business needs, rather than the other way around."
Margaret Shen, Head of Business Operations at Modal
"We use @attio on a daily basis for several internal processes, and I cannot rave enough about them. Incredible flexibility and features combined with super intuitive UI"
Sebastiaan Debrouwere
"I've been using @attio to track applicants, manage my deal pipeline and manage the associated notes/tasks. The use-cases are unlimited; it truly feels like the Notion of CRM."
Sri
"For CRM or deal flow, @attio is in a class of its own."
Fabian
"As an early stage startup I'm really loving using @attio - great balance of flexibility and prescriptiveness"
alon
"Let's be honest, most CRMs suck. Overcomplicated, expensive, and you have to bend to their will...not the other way around. I am a huge fan of @attio - their product is rock-solid, customer support is AAA, and it is *very* flexible and simple."
Jono Bacon
"We use our CRM @attio for sales, fundraising, and recruiting. It's awesome"
Dimitry Gershenson
"Holy shit @attio is beautiful 😍 I've run my CRM on Notion to date. Hubspot & Salesforce too clunky. Sleek and simple, just what I need"
Krishna
"For those who use Airtable as a CRM this is a better option. And it's not as expensive as Hubspot and others. In addition to being friendly, it has good workflows and integrations."
Eddy J. Prado
"Attio is the most flexible CRM we've ever come across. We've been able to build a world-class go-to-market engine – from our sales pipelines to customer onboarding processes to customer success. There's nothing like it in the market."
Taimur Abdaal, Co-Founder & CTO
Source: Customers | Attio
Customer Stories
Pallet
Problem: Needed a dynamic reporting system for their data
Value Add: Attio provided a flexible reporting system that allows data to be analyzed in many different ways and combinations
Outcome: The team at Pallet loves Attio's reporting system due to its dynamic nature and ability to splice data in various ways
Passionfroot
Problem: Required a highly flexible CRM solution
Value Add: Attio offered tools to build a CRM that exactly fits the business, data, and processes
Outcome: Passionfroot was able to create a CRM that's precisely tailored to their business needs
Modal
Problem: Needed a CRM that could be configured to fit their specific business needs
Value Add: Attio provided a powerful and flexible data model that allows for custom configuration
Outcome: Modal was able to configure their CRM to fit their business needs, rather than adapting their business to the CRM
Marker.io
June
Problem: <UNKNOWN>
Value Add: <UNKNOWN>
Outcome: Take its product-led growth motion to new heights
Source: Customers | Attio
Baton
Problem: <UNKNOWN>
Value Add: <UNKNOWN>
Outcome: Automate its GTM efforts and drive its growth
Source: Customers | Attio
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