Seismic
Overview
Seismic is a leading global sales enablement platform that empowers customer-facing teams with the skills, content, tools, and insights needed to enhance client interactions and drive business growth. The platform is recognized for its scalability, ease of use, and comprehensive features that support sales, marketing, and customer service teams in delivering personalized and impactful customer experiences.
Industry: Sales Enablement
Ideal Customer Profiles: Seismic's ideal customers are midsized to large enterprises seeking a scalable, full-featured content management and readiness solution. These organizations typically have complex sales processes and require robust tools for sales enablement, marketing alignment, and customer service enhancement.
Website: seismic.com
LinkedIn: http://linkedin.com/company/seismic
Products
Seismic Enablement Cloud
Seismic Enablement Cloud integrates various tools and features into a single platform, providing a seamless environment for sales, marketing, and customer service teams to access and utilize content effectively.
Features
Content Management
Description: This feature allows organizations to manage and distribute content efficiently, ensuring that sales teams have access to the most relevant and up-to-date materials.
Benefit: Improves sales effectiveness by ensuring that teams have the right content at the right time.
Learning & Coaching
Description: Provides tools for creating and managing training programs, helping sales teams to improve their skills and knowledge continuously.
Benefit: Enhances sales readiness and performance through structured learning and coaching.
Salesforce Integration
Description: Integrates with Salesforce to streamline workflows and enhance data accessibility, allowing sales teams to pull in contacts and leads directly from their CRM.
Benefit: Increases efficiency by reducing manual data entry and improving data accuracy.
Email Personalization
Description: Enables personalized email communication with clients, allowing sales teams to send targeted messages and track engagement.
Benefit: Improves client engagement and response rates through personalized communication.
Enablement Intelligence
Description: Provides data-backed insights and analytics to help organizations understand what is improving sales effectiveness.
Benefit: Allows for data-driven decision-making to optimize sales strategies and improve outcomes.
Seismic for Sales Teams
Seismic for Sales Teams provides a centralized hub for onboarding, learning, coaching, and content management, enabling sales teams to engage effectively and grow revenue.
Features
Maximize Seller Productivity
Description: Streamlines sales processes to reduce time spent on preparation and increase time available for selling activities.
Benefit: Increases sales efficiency and allows reps to focus more on customer interactions.
Data-Driven Insights
Description: Provides actionable insights into sales performance, helping teams to replicate successful strategies and improve overall performance.
Benefit: Enables continuous improvement and optimization of sales strategies.
Personalized Learning & Coaching
Description: Offers tailored learning plans and coaching to help sales reps develop the skills needed to succeed.
Benefit: Boosts rep confidence and performance, leading to increased sales and revenue.
Buyer Engagement
Description: Facilitates engaging and interactive customer experiences through tools like LiveSocial and Digital Sales Rooms.
Benefit: Enhances customer engagement and helps drive deals forward.
Sales Content Management
Description: Centralizes content management, allowing sales teams to access and customize materials as needed.
Benefit: Ensures that sales reps have the right content at their fingertips, improving sales effectiveness.
Seismic for Marketing Teams
Seismic for Marketing Teams aligns marketing efforts with sales, ensuring that content is used effectively to generate pipeline and close deals.
Features
Content Strategy Optimization
Description: Provides insights into content performance, helping marketing teams to focus on what works and eliminate ineffective efforts.
Benefit: Improves marketing efficiency and effectiveness by focusing resources on high-impact activities.
Support Sales Strategically
Description: Aligns marketing efforts with sales goals, providing the tools and content needed to accelerate the sales process.
Benefit: Increases sales velocity and helps achieve revenue targets more quickly.
Centralized Content Management
Description: Centralizes content storage and management, making it easy for teams to find and use the right materials.
Benefit: Reduces time spent searching for content and ensures consistency in messaging.
Personalized Buyer Experiences
Description: Enables the creation of personalized and trackable content to enhance the buyer's journey.
Benefit: Improves buyer engagement and increases the likelihood of closing deals.
Lifecycle Insights
Description: Provides insights into customer interactions throughout the lifecycle, helping to refine content strategies.
Benefit: Enhances customer engagement and supports more effective marketing strategies.
Seismic for Customer Service Teams
Seismic for Customer Service Teams enhances training and content delivery, helping to build confident, CSAT-raising agents.
Features
Smarter Training
Description: Provides tools for effective training and content delivery, ensuring that customer service agents are well-prepared to assist customers.
Benefit: Improves customer satisfaction and service quality by equipping agents with the necessary skills and knowledge.
Content Organization
Description: Centralizes content management, making it easy for customer service teams to access and use the right materials.
Benefit: Ensures that agents have the information they need to provide accurate and timely support.
AI-Powered Content Recommendations
Description: Uses AI to recommend the most relevant content for customer interactions, enhancing the support experience.
Benefit: Increases the effectiveness of customer interactions by providing tailored information.
Data-Driven Strategy Optimization
Description: Provides insights into customer service performance, helping teams to refine their strategies and improve outcomes.
Benefit: Enhances service quality and efficiency by focusing on what works best.
Unified Data Sources
Description: Integrates data from various sources to provide a comprehensive view of customer service performance.
Benefit: Improves decision-making and strategy development by providing a holistic view of service operations.
Seismic Learning (formerly Lessonly)
Seismic Learning offers a comprehensive platform for creating, managing, and tracking training and coaching programs, enhancing sales readiness and performance.
Features
Training & Coaching Management
Description: Provides tools for creating and managing training programs, including lessons, events, and certifications.
Benefit: Improves sales readiness and performance through structured and trackable training.
Enablement Workflow Management
Description: Streamlines the planning, execution, and measurement of enablement efforts, integrating with CRM systems for seamless operation.
Benefit: Enhances the efficiency and effectiveness of enablement programs.
AI-Powered Decision Support
Description: Uses AI to provide content recommendations and identify engagement opportunities, helping sellers make informed decisions.
Benefit: Increases sales effectiveness by providing actionable insights and recommendations.
Sales Effectiveness Insights
Description: Provides data-backed insights into sales performance, helping teams to identify and replicate successful strategies.
Benefit: Improves sales outcomes by focusing on what works best.
Content Organization & Access
Description: Centralizes content management, making it easy for sales teams to find and use the right materials.
Benefit: Ensures that sales reps have access to the most relevant and effective content, improving sales effectiveness.
Quantitative Benefits
"100% Increase in content use"
"100+ Hours saved per rep per year"
"65% More revenue brought in by new reps"
"32% More leads in the pipeline"
"Get buyers to closed-won 12 days quicker with personalized, data-informed content that's easy to find – plus in-the-moment access to verified, relevant answers to keep conversations moving."
"Increase speed-to-competency by 30% with consistent, trackable training and coaching."
"70% of learning is forgotten after just 24 hours with generic training"
"74% of organizations have sales assets residing in multiple locations"
"80% of sellers can't find the materials they need"
"70% of learning is forgotten in the first 24 hours with generic training"
"85% of buyers will dismiss a seller in the first interaction if they don't receive tailored information"
"50% of underperforming sales orgs aren't yet leveraging data insights to drive decisions"
"Enable reps to spend more time selling and connecting with buyers instead of spending 14.5 hours per week just prepping to sell."
"With Seismic, the content you create could be used 350% more often"
"60% of the collateral marketing creates goes unused by sales"
"85% of marketers produce content that isn't effective"
"Help get sellers generate pipeline and get to closed-won 12 days faster"
"299,900+ emails sent and tracked monthly with Seismic"
"100% adoption rate of Seismic"
"Every month Lincoln Financial Group receives insights from over 300,000 emails sent using Seismic email personalization features, email blasts, and LiveSend technology."
"Increase in deal size when business unit leverages Enablement Cloud solutions"
Testimonials
"We had to find ways to get the right message at the right time, to the right financial professionals, and nobody embodies that more than Seismic."
Phil Armas, VP of Digital Business at Lincoln Financial Group
"When we understood the Seismic Enablement Cloud and the pieces brought together in that singular environment, it was very clear to us that it's the trajectory we need to be on to have a better experience for our sales stakeholders."
Ron Nagel, VP of Sales Enablement at Experian
"With Seismic, we're able to increase pipeline, increase our win rate, and close our deals faster."
Alan Yarborough, Senior Brand Enablement Manager at Blackbaud
"We wanted to go completely digital while being able to track what was most effective."
Sandy Spidell Neumann, VP of Advisor Recruiting and Financial Institute Marketing at Ameriprise Financial
"Seismic is full of functionality, but its strongest use-case for me is the help of organizing & allowing me to distribute the information I need to my prospects."
Garrett Edwards
Source: Best Enablement Solution for Sales Enablement Teams | Seismic
"Seismic has been a game-changer for us! It's allowed us to put content in the hands of our client-serving Associates faster and more efficiently – and all in one spot!"
Natalie Jones
Source: Best Enablement Solution for Sales Enablement Teams | Seismic
"Seismic has been infinitely helpful to me. Having all of our collateral stored in an easy-to-find place is a huge time saver for me to send out to clients is the first great thing. In the past, I had to scrounge through Google Drive, looking for the right content to send out. Now all I have to do is search through Seismic, and it will show me the suggested content to send out for the right stage of a deal. The second great thing about it is I can see when someone opens that content and what they looked at specifically. That way, before a meeting, I can see what that client reviewed to prepare for a discussion. Thank you, Seismic, for making my life so much easier every day!"
Daniel O'Shea
Source: Best Enablement Solution for Sales Enablement Teams | Seismic
"My favorite part of Seismic is that it's my best friend out in the sales field. I use it to answer every question I have about my work and the products we offer."
Sophia Fairuz
Source: Best Enablement Solution for Sales Enablement Teams | Seismic
"It is so easy to find any information on Seismic, the portal takes you by the hand and it is very easy to navigate in it."
Alejandro Torres
Source: Best Enablement Solution for Sales Enablement Teams | Seismic
"Seismic has completely shifted how we scale product, messaging & marketing materials into our sellers hands."
Kate Bjorklund
Source: Best Enablement Solution for Sales Enablement Teams | Seismic
"When we met and dove into a six-month courtship with Seismic, we knew we found the right partner and it's not just a partnership, we consider it a marriage."
Phil Armas, VP of Digital Business at Lincoln Financial Group
Source: Lincoln Financial leverages enablement solutions to deliver the right message | Seismic
"We came to Seismic looking to help our wholesalers communicate with their customers while protecting the Lincoln brand. Partnering with Seismic to launch the new email blast templates is the perfect addition to our sales enablement success."
Kathi-lyn Coker, AVP Salesforce Platforms at Lincoln Financial Group
Source: Lincoln Financial leverages enablement solutions to deliver the right message | Seismic
"He said 95% of the time he got that business by sending out one simple email to his territory and then figuring out how to follow up with a meeting or another Seismic email."
Phil Armas, VP of Digital Business at Lincoln Financial Group
Source: Lincoln Financial leverages enablement solutions to deliver the right message | Seismic
"All in all, that drove 100% adoption of our platform, which is pretty incredible. We couldn't be prouder."
Phil Armas, VP of Digital Business at Lincoln Financial Group
Source: Lincoln Financial leverages enablement solutions to deliver the right message | Seismic
"So, talk about how Seismic saved the day for us and allowed our wholesalers to continue to do business for the rest of the year. I'm happy to report that not only did we hit our numbers, we did it during a pandemic which really saved the day for Lincoln and helped us gain market share. Incredible."
Phil Armas, VP of Digital Business at Lincoln Financial Group
Source: Lincoln Financial leverages enablement solutions to deliver the right message | Seismic
"When we understood the Seismic Enablement Cloud and the pieces brought together in that singular environment, it was very clear to us that it's the trajectory we need to be on to have a better experience for our sales stakeholders. It's critical for us to create a seamless singular environment that sales returns to daily."
Ron Nagel, Senior Director of Sales Enablement and Strategic CRM Initiatives at Experian
Source: Experian drives business impact when sellers leverage the Enablement Cloud | Seismic
Customer Stories
Lincoln Financial Group
Problem: They needed to find ways to get the right message at the right time to the right financial professionals.
Value Add: Seismic provided a solution that embodies getting the right message at the right time to the right financial professionals.
Outcome: While not explicitly stated, the implication is that Seismic helped Lincoln Financial Group effectively deliver targeted messages to their financial professionals.
Experian
Problem: They needed a better experience for their sales stakeholders.
Value Add: Seismic provided the Enablement Cloud, which brings together multiple pieces in a singular environment.
Outcome: Experian recognized that Seismic's Enablement Cloud was the trajectory they needed to be on to improve the experience for their sales stakeholders.
Blackbaud
Problem: They needed to improve their sales performance metrics.
Value Add: Seismic provided a platform to enhance their sales processes.
Outcome: With Seismic, Blackbaud was able to increase pipeline, increase their win rate, and close deals faster.
Ameriprise Financial
Problem: They wanted to go completely digital while being able to track what was most effective.
Value Add: Seismic provided a digital solution with tracking capabilities.
Outcome: While not explicitly stated, the implication is that Seismic enabled Ameriprise Financial to achieve their goal of going digital with effective tracking.
Maersk
Problem: Sellers were spending too much time on non-customer-facing activities.
Value Add: Seismic improved seller efficiency by giving them time back in their day.
Outcome: Sellers have more time to spend with customers, improving efficiency and morale.
Source: Best Enablement Solution for Sales Enablement Teams | Seismic
Gusto
Problem: Gusto wanted to increase overall revenue and the revenue of their customers while increasing conversion of new opportunities and customer cross and upsell revenue.
Value Add: Seismic provided better sales presentations through LiveSend, Digital Sales Rooms, and LiveInsights Analytics.
Outcome: Gusto launched Seismic to support their goals of increasing revenue and improving sales performance.
Source: Sales Enablement Solutions for Sales Teams | Seismic
Reach
Problem: Organizing content and maximizing efficiency
Value Add: Seismic helped Reach's marketing team organize content, maximize efficiency, and influence revenue
Outcome: Reach's marketing team was able to organize content more effectively, improve efficiency, and have a greater impact on revenue generation
Source: Sales Enablement Solutions for Marketing Teams | Seismic
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