Tool Details

Substrata icon

Substrata

Overview

Substrata is a company that leverages AI and deep learning to decode human dynamics in business interactions, providing real-time intelligence to help dealmakers and sales professionals close deals more effectively. Their platform analyzes verbal and nonverbal cues to uncover attitudes, intentions, and power dynamics, offering insights that enhance communication and negotiation strategies.

Industry: Sales Technology

Ideal Customer Profiles: Substrata's ideal customers are B2B sales professionals, revenue leaders, CEOs, investors, and other dealmakers who are looking to gain a competitive edge in negotiations and sales processes by leveraging AI-driven insights into human dynamics.

Website: substrata.me

LinkedIn: http://linkedin.com/company/substrata-company

Products

Substrata Platform

The platform uses deep learning to decode language and behavior, revealing complex interactions between buyers and sellers. It provides real-time intelligence to understand attitudes, emotions, and office dynamics, helping users close deals faster.

Features

Real-Time Deal Intelligence

Description: The platform provides real-time insights into deal-related communication by analyzing nuanced behavioral cues. It helps users connect authentically, navigate power struggles, and promote genuine scarcity and urgency.
Benefit: Users can close deals faster by understanding and leveraging the underlying dynamics of their interactions.

Pragmatic Analysis Engine

Description: This feature decodes language and behavior to reveal the intricate dynamics between buyers and sellers, uncovering hidden intentions, sentiments, and biases.
Benefit: Users gain a deeper understanding of their prospects' true intentions, allowing for more strategic decision-making.

Communication Wizard

Description: The wizard helps users optimize every step of their communication process, ensuring they convey the right signals to move deals forward.
Benefit: Users can maximize their chances of winning deals by fine-tuning their communication strategies.

Social Signal Processing

Description: The platform uses social signal processing to analyze verbal and nonverbal cues, providing insights into office politics, hierarchies, and power dynamics.
Benefit: Users can navigate complex social dynamics more effectively, improving their negotiation outcomes.

Response Simulator

Description: This feature allows users to simulate their next move in a negotiation, helping them determine if they are conveying the right signals to advance the deal.
Benefit: Users can avoid costly mistakes by testing their strategies before implementation.

Analyzer Module

The Analyzer Module evaluates verbal and behavioral cues to provide insights into the dynamics of business interactions, helping users understand and improve their communication strategies.

Features

Verbal and Behavioral Cue Analysis

Description: This feature analyzes verbal and behavioral cues to provide insights into the dynamics of business interactions.
Benefit: Users can improve their communication strategies by understanding the underlying cues in their interactions.

Real-Time Buying Cue Analysis

Description: The module analyzes critical buying cues in real time, providing insights into the prospect's level of interest and intentions.
Benefit: Users can tailor their approach based on real-time insights, increasing their chances of closing deals.

Prospect Assessment

Description: The module assesses where each prospect stands in the sales process, providing insights into their attitudes and intentions.
Benefit: Users can prioritize their efforts on the most promising prospects, improving their efficiency.

Subtext and Nonverbal Communication Analysis

Description: The module analyzes subtext and nonverbal communication to provide a deeper understanding of the interaction dynamics.
Benefit: Users gain a competitive edge by understanding the unspoken elements of communication.

Skillset Enhancement

Description: The module enhances users' skillsets by providing insights into previously untapped areas of communication and negotiation.
Benefit: Users can develop new skills that improve their negotiation and communication effectiveness.

Simulator Module

The Simulator Module allows users to optimize and refine their responses by simulating the impact of their communication strategies, helping them convey the right signals in negotiations.

Features

Next Move Simulation

Description: This feature allows users to simulate their next move in a negotiation, helping them determine if they are conveying the right signals to advance the deal.
Benefit: Users can avoid costly mistakes by testing their strategies before implementation.

Behavioral Psychology and Sociolinguistic Analysis

Description: The module uses behavioral psychology and sociolinguistic analysis to optimize the sales process, providing insights into the effectiveness of different communication strategies.
Benefit: Users can refine their strategies based on scientific insights, improving their negotiation outcomes.

Communication Strategy Optimization

Description: The module helps users optimize their communication strategies by simulating different approaches and analyzing their potential impact.
Benefit: Users can maximize their chances of success by choosing the most effective communication strategies.

In-Depth Conversation Analysis

Description: The module provides an in-depth analysis of conversations, uncovering hidden patterns and subtext that influence negotiation outcomes.
Benefit: Users gain a deeper understanding of the dynamics at play, allowing for more informed decision-making.

Prospect Position Assessment

Description: The module assesses where each prospect stands in the sales process, providing insights into their attitudes and intentions.
Benefit: Users can prioritize their efforts on the most promising prospects, improving their efficiency.

Next Move Wizard

The Next Move Wizard helps users fine-tune their next actions for optimal results by providing insights into the power dynamics and communication strategies that will be most effective.

Features

Action Optimization

Description: This feature helps users fine-tune their next actions in a negotiation, ensuring they are taking the most effective steps to achieve their goals.
Benefit: Users can increase their chances of success by optimizing their actions based on strategic insights.

Power Dynamics Assessment

Description: The wizard assesses the power dynamics between the user and their prospect at each stage of the negotiation, providing insights into the most effective strategies to employ.
Benefit: Users can tailor their approach based on the current power dynamics, improving their negotiation outcomes.

Competence, Warmth, and Authority Balancing

Description: The wizard helps users balance competence, warmth, and authority in their communication, ensuring they convey the right signals to close the deal.
Benefit: Users can improve their communication effectiveness by presenting the right blend of traits.

Step-by-Step Optimization

Description: The wizard provides step-by-step guidance on optimizing each stage of the negotiation process, helping users maximize their chances of success.
Benefit: Users can achieve better outcomes by following a structured approach to negotiation.

Automated Strategy Support

Description: The wizard automates the process of developing and refining communication strategies, providing users with tailored recommendations based on their specific situation.
Benefit: Users can save time and effort by relying on automated insights to guide their negotiation strategies.

Performance Q

Performance Q helps users understand and improve their behavioral cues by providing insights into their communication tendencies and offering guidance on how to enhance their effectiveness.

Features

Behavioral Cue Analysis

Description: This feature analyzes users' behavioral cues, providing insights into their communication tendencies and areas for improvement.
Benefit: Users can enhance their communication effectiveness by understanding and refining their behavioral cues.

Performance Dashboard

Description: The dashboard provides a comprehensive view of users' soft skills and tendencies, helping them identify strengths and areas for development.
Benefit: Users can develop a personalized improvement plan based on detailed insights into their communication skills.

Skill Improvement Guidance

Description: The feature offers guidance on specific skills and behaviors to improve, helping users become more effective dealmakers.
Benefit: Users can focus their efforts on the most impactful areas for improvement, accelerating their development.

Step Optimization

Description: The feature provides guidance on optimizing each step of the negotiation process, helping users maximize their chances of success.
Benefit: Users can achieve better outcomes by following a structured approach to negotiation.

Automated Improvement Support

Description: The feature automates the process of identifying and addressing areas for improvement, providing users with tailored recommendations based on their specific situation.
Benefit: Users can save time and effort by relying on automated insights to guide their development.

Quantitative Benefits

"Verified to increase average closed-won rate by 72.8% (1078 participating users, Dec 2023)"

"Verified to increase general sales goal attainment 8.32X (977 participating users, Jan 2024)"

"Verified to cut sales-cycle length by 29.3% on average (1078 participating users, Dec 2023)"

"Verified to increase demo-booking rate by 4.41X on average (977 participating users, Jan 2024)"

Testimonials

"Substrata applies behavioral psychology, sociolinguistic analysis and social signal processing to optimize sales process. It even has a "simulate" feature, where you can simulate the impact your next email will have on the overall conversation."

Bryan Centen, International Market Developer

Source: Substrata.me | Reading Between the Lines | #1 AI Sales Coach

"You nailed it. An amazing company."

Hillel Fuld, Global Speaker, Tech Columnist, and Startup Marketing Advisor

Source: Substrata.me | Reading Between the Lines | #1 AI Sales Coach

"I use Substrata on one of my email outreach accounts. The insights it provides will give you a huge advantage when working on deals."

Ed Forteau, CEO at EORO

Source: Substrata.me | Reading Between the Lines | #1 AI Sales Coach

"Substrata looks beyond the obvious, analyzing critical buying cues in real time. An absolute must-have for today's competitive salesperson, dealmaker or entrepreneur."

Oren Klaff, General Manager

Source: Substrata.me | Reading Between the Lines | #1 AI Sales Coach

"An incredible platform, my entire sales crew is using it."

David Shoham Sachs, Senior GTM Advisor at Crave.io

Source: Substrata.me | Reading Between the Lines | #1 AI Sales Coach

"Substrata is really interesting. I've done a few exchanges with a few people and analyzed it and I can say that over time, like a few weeks to a few months-this should really help you reframe how you approach you email correspondence."

Dave Marco, Sales Manager

Source: Substrata.me | Reading Between the Lines | #1 AI Sales Coach

"I love being able to simulate my responses before shooting them over to the other side. I find the selling-zone concept extremely helpful as well."

David Dovman, Co-founder & CEO at AddSource

Source: Substrata.me | Reading Between the Lines | #1 AI Sales Coach

"Substrata is an unbelievable product! Really recommend it."

Omri Hurwitz, Founder & CEO

Source: Substrata.me | Reading Between the Lines | #1 AI Sales Coach

"Used the tool, great insight into an area that is so overlooked."

Georgia Mobley, Sales & CX Manager at Qwilr

Source: Substrata.me | Reading Between the Lines | #1 AI Sales Coach

"Great product, great team!"

Amir Rubinstein, B2B SaaS Expert

Source: Substrata.me | Reading Between the Lines | #1 AI Sales Coach

"Love it. Love it."

Matt Cici, CEO, Filmmaker, Educator

Source: Substrata.me | Reading Between the Lines | #1 AI Sales Coach

"It is amazing at helping me and my team aim before we shoot. We immediately made Substrata an integral part of our sales tech stack."

Max Steinberg, CEO

Source: Substrata.me | Reading Between the Lines | #1 AI Sales Coach

"This is an incredible tool for outreach and for getting important prospects to pay attention. A necessary part of my sales tech stack anywhere."

Tikva Joseph, Senior Account Executive

Source: Substrata.me | Reading Between the Lines | #1 AI Sales Coach

"It's kind of like a lighthouse when my social radar goes a little dark, highly recommended."

Erez Gross, Chief Business Development Officer at G-Mana

Source: Substrata.me | Reading Between the Lines | #1 AI Sales Coach

"A truly revolutionary tool for sellers, dealmakers and business leaders. Provides a clear path to success in sales."

Gerhard Gschwandtner, Founder & CEO

Source: Substrata.me | Reading Between the Lines | #1 AI Sales Coach

"The tool is unlike anything I've used before and it really comes in super handy when I'm unsure of how my messages will be perceived by my prospects."

Ori Carmelly, Head of Growth at Datanize (Zoominfo)

Source: Substrata.me | Reading Between the Lines | #1 AI Sales Coach

"I use Substrata on one of my email outreach accounts. The insights it provides will give you a huge advantage when working on deals. We'll soon be using it on all of our email accounts dedicated to outreach. The game-changing tool of 2022. And they're just getting started."

Ed Forteau, CEO at EORO

Source: Customers - Substrata | Sales Science

"Substrata is really interesting. I've done a few exchanges with a few people and analyzed it and I can say that over time, like a few weeks to a few months-this should really help you reframe how you approach you email correspondence. As with anything if you don't measure it, you can't really improve upon it. With Substrata you are measuring and analyzing it, and it allows you to better word your emails as well as see what the other side is saying better."

Dave Marco, Sales Manager

Source: Customers - Substrata | Sales Science

"I love being able to simulate my responses before shooting them over to the other side. I find the selling-zone concept extremely helpful as well. Spectacular product."

David Dovman, Co-founder & CEO at AddSource

Source: Customers - Substrata | Sales Science

"Love it. Love it. Love it."

Matt Cici, CEO, Filmmaker, Educator

Source: Customers - Substrata | Sales Science

"An absolute must-have for today's competitive salesperson, dealmaker or entrepreneur"

Oren Klaff, General Manager at Intersection Capital

Source: Pricing - Substrata | Sales Science

"It is amazing at helping me and my team aim before we shoot. We immediately made Substrata Q an integral part of our sales tech stack."

Max Steinberg at LeadHives

Source: Pricing - Substrata | Sales Science

Similar Tools

Poseidon

Poseidon is an AI-powered social selling and sales automation platform designed to streamline the sales process for sales representatives. It combines data management, social sales touchpoint tracking, AI copywriting, and customer service into a single platform, making sales tasks significantly easier and more efficient.

Amplemarket

Amplemarket is an AI-powered platform designed to enhance the efficiency and effectiveness of modern sales teams. It provides a comprehensive suite of tools that streamline the sales process, from lead generation to engagement and conversion, leveraging advanced AI technologies to automate and optimize various sales tasks.

Vengreso

Vengreso is a company that specializes in providing AI-powered sales productivity tools designed to enhance communication and engagement for sales professionals. Their flagship product, FlyMSG, offers a suite of features including text expansion, AI-driven LinkedIn engagement, and social media post generation, all aimed at improving sales efficiency and effectiveness.