Lantern
Overview
Lantern is an AI-driven platform designed to accelerate growth for B2B revenue teams by unifying customer, prospect, and intent data. It offers a suite of tools that streamline sales processes, enhance customer engagement, and drive revenue growth through AI-powered insights and automated workflows.
Industry: Software
Ideal Customer Profiles: Lantern's ideal customers are B2B revenue teams, including sales, marketing, and customer success teams, who are looking to consolidate their tech stack, leverage AI for insights, and drive revenue growth through enhanced customer engagement and streamlined processes.
Website: withlantern.com
LinkedIn: http://linkedin.com/company/withlantern
Products
Champion Chaser
Champion Chaser tracks job changes and integrates with over 50 tools to provide the most up-to-date job change data, enabling teams to prioritize leads effectively.
Features
Job Change Tracking
Description: Tracks champions, new hires, and promotions by tapping into customers' application data, providing up-to-date job change information.
Benefit: Enables sales teams to prioritize leads that are more likely to convert, improving win rates.
Instant Alerts
Description: Provides instant alerts to revenue teams when a customer or prospect changes jobs, ensuring timely follow-up.
Benefit: Ensures no opportunity is missed by keeping teams informed of key changes.
AI-Powered Outreach
Description: Utilizes AI to enhance customer outreach by crafting personalized messages based on job changes.
Benefit: Improves engagement and response rates by delivering personalized communication.
ROI Dashboard
Description: Offers an interactive dashboard that tracks job changes and calculates the impact on the sales pipeline.
Benefit: Provides clear insights into the value of job change data, aiding in strategic decision-making.
Automated Workflow Integration
Description: Integrates job change insights into existing workflows, automating updates and actions across tools.
Benefit: Saves time and resources by automating routine tasks and ensuring data consistency.
Intent Chaser
Intent Chaser unifies intent data with customer data to identify high-intent prospects and automate personalized engagement, providing a 360-degree view of prospects.
Features
Real-Time Interaction Tracking
Description: Monitors website interactions and content consumption to identify high-intent prospects in real-time.
Benefit: Enables timely and relevant engagement with prospects, increasing conversion rates.
AI-Driven Intent Identification
Description: Uses AI to analyze data and identify high-intent prospects at both individual and company levels.
Benefit: Allows for targeted engagement strategies, improving sales efficiency.
AI-Powered Personalization
Description: Automatically sends personalized messages to high-intent prospects based on their behavior.
Benefit: Enhances customer experience and increases the likelihood of conversion.
Automated Lead Routing
Description: Routes high-intent prospects to the appropriate sales or marketing teams for follow-up.
Benefit: Ensures quick and effective follow-up, reducing the sales cycle.
Unified Data Integration
Description: Combines intent data with existing customer data to provide a comprehensive view of prospects.
Benefit: Improves decision-making by providing a complete picture of customer behavior.
Workflow Engine
Lantern's Workflow Engine automates data management and updates across 50+ apps, enabling seamless integration and efficient data flow.
Features
App Integration
Description: Connects to over 50 apps, automating data management and updates based on customer actions.
Benefit: Reduces manual data entry and ensures data consistency across platforms.
Pre-Built Workflow Templates
Description: Offers a library of customizable workflow templates for various business scenarios.
Benefit: Speeds up workflow deployment and reduces setup time.
Generative AI Messaging
Description: Uses AI to generate personalized messages for prospects and customers based on their data.
Benefit: Improves communication effectiveness and engagement rates.
Quick Data Sync
Description: Allows for rapid synchronization of customer data across the tech stack without IT assistance.
Benefit: Facilitates quick deployment and immediate value realization.
Custom App Integration
Description: Supports the integration of custom applications into the workflow engine upon request.
Benefit: Provides flexibility to tailor workflows to specific business needs.
Customer Cloud
Customer Cloud centralizes customer data from over 50 sources, providing a complete view of customer behavior and enabling proactive engagement.
Features
Comprehensive Data Ingestion
Description: Aggregates customer data from multiple sources to provide a holistic view of customer interactions and behavior.
Benefit: Enables informed decision-making and strategic customer engagement.
Custom Spotlights
Description: Allows users to set up alerts for significant changes in customer behavior, such as usage drops or job changes.
Benefit: Helps identify risks and opportunities early, allowing for proactive management.
Stakeholder Mapping
Description: Utilizes AI to map and identify key stakeholders within customer accounts.
Benefit: Facilitates better relationship management and targeted engagement.
Workflow Integration
Description: Integrates customer insights into workflows to automate and enhance customer engagement processes.
Benefit: Improves customer satisfaction and retention by ensuring timely and relevant interactions.
Lifecycle Tracking and Automation
Description: Tracks customer lifecycle stages and automates key milestones to drive expansion and reduce churn.
Benefit: Supports growth by ensuring customers are engaged and satisfied throughout their journey.
Engage Suite
Lantern's Engage Suite leverages AI for guided selling, forecasting, and revenue acceleration, enhancing sales team performance.
Features
AI-Powered Guided Selling
Description: Uses AI to guide sales teams through the selling process, providing insights and recommendations for each stage.
Benefit: Improves sales effectiveness and increases the likelihood of closing deals.
AI-Driven Playbooks
Description: Provides AI-driven playbooks and alerts to maximize customer lifetime value through targeted engagement strategies.
Benefit: Enhances customer retention and upsell opportunities.
Unified Prospecting Data
Description: Combines intent signals and prospecting data to enhance meeting booking and engagement strategies.
Benefit: Increases the efficiency of prospecting efforts and improves pipeline generation.
Unified Data Layer
Description: Centralizes unstructured data to provide comprehensive AI insights throughout the revenue journey.
Benefit: Empowers teams with actionable insights to drive revenue growth.
Extensive Integrations
Description: Supports over 50 integrations to connect data across the tech stack seamlessly.
Benefit: Facilitates streamlined operations and enhances data-driven decision-making.
Quantitative Benefits
"We were able to generate $7.6M in pipeline in the first 60 days—all thanks to Lantern…"
"The average customer unlocks >$500k in pipeline."
"20% of people change jobs every year"
"70% of a new buyer's budget is spent in their first 100 days"
"80% of sales rep prioritise leads that know their company"
"3X customers are more likely to buy again"
"Lantern helps sales teams increase win rates by 26.3%"
"Teams using Lantern increase their revenue by 9%"
"Champion Chaser takes less than 2 minutes to deploy and the average customer unlocks >$500k in pipeline."
Testimonials
"Champion Chaser not only saves us time–we're seeing results. We get alerted to job changes, connect with them on LinkedIn and automatically add them to sequences with Workflow Builder. And best of all, we're getting higher response rates on our outreaches."
Marina Ladonko, Enterprise Business Development at Sendoso
Source: Lantern | AI Platform & Growth Accelerator for Revenue Teams
"We were able to generate $7.6M in pipeline in the first 60 days—all thanks to Lantern… it's game changing being able to leverage the Lantern CDP to integrate with all of our tools (Salesforce, Hubspot, Outreach.io and our product analytics tool). It made Lantern a no-brainer."
Shubh Sinha, Vice President
Source: Lantern | AI Platform & Growth Accelerator for Revenue Teams
"What drew us to Lantern over ZoomInfo was that Lantern actually had more integrations with the tools we needed to connect to, such as Pendo. The onboarding process was also fantastic. Lantern helped every step of the way and made it very easy for us to adopt this tool."
Ardyce Taylor, Head of Performance Marketing
Source: Lantern | AI Platform & Growth Accelerator for Revenue Teams
Customer Stories
Sendoso
Problem: Needed to increase sales pipeline and improve outreach efficiency.
Value Add: Lantern's Champion Chaser alerted the team to job changes, allowing them to connect on LinkedIn and automatically add prospects to sequences with Workflow Builder.
Outcome: Saved time and achieved higher response rates on outreaches.
Source: Lantern | AI Platform & Growth Accelerator for Revenue Teams
Apollo
Problem: Needed to improve outreach and connection with job-changing champions
Value Add: Lantern provided alerts for job changes, automated LinkedIn connections, and sequence additions through Workflow Builder
Outcome: Higher response rates on outreaches and time savings
Source: Workflow Builder Tool for GTM Teams | Auto Updates | One Data Source
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