Tarci
Overview
Tarci is a company that specializes in providing dynamic and granular data insights about small and medium-sized businesses (SMBs). Their solutions are designed to enhance sales, marketing, customer success, and risk management through the use of proprietary SMB signals data. Tarci's platform leverages AI and machine learning to deliver actionable insights that help enterprises make informed decisions and improve their operations.
Industry: Data Analytics
Ideal Customer Profiles: Tarci's ideal customers are enterprises that sell to, serve, or underwrite small and medium-sized businesses. This includes companies in sales and marketing, customer success, and risk and underwriting sectors that require detailed and actionable SMB data insights to drive their business strategies.
Website: tarci.io
LinkedIn: http://linkedin.com/company/tarci
Products
Tarci Data Seeker
Tarci Data Seeker identifies SMB sales prospects using intent signals specific to various verticals, allowing businesses to target potential customers effectively.
Features
Vertical-Specific Intent Signals
Description: Tarci Data Seeker provides intent signals that are specific to different industry verticals, helping businesses identify potential sales prospects that align with their offerings.
Benefit: This feature allows businesses to focus their sales efforts on the most promising leads, increasing the likelihood of conversion.
System Integration
Description: The product is designed to integrate seamlessly with existing business systems, ensuring that users can incorporate Tarci's insights into their current workflows without disruption.
Benefit: This integration capability enhances operational efficiency by allowing businesses to leverage new data insights without overhauling their existing systems.
Tarci Engage
Tarci Engage personalizes outreach efforts by providing automated, signal-driven reasons to reach out to prospects, enhancing engagement and conversion rates.
Features
Automated Personalization
Description: Tarci Engage uses real-time signals to automate the personalization of outreach efforts, ensuring that communications are relevant and timely.
Benefit: This feature increases the effectiveness of marketing campaigns by ensuring that messages resonate with the specific needs and timing of each prospect.
Hyper-Personalized Campaigns
Description: The product enables the creation of highly personalized marketing campaigns based on real-time insights, enhancing customer engagement and response rates.
Benefit: Businesses benefit from higher engagement and conversion rates due to the tailored nature of their marketing efforts.
Tarci Enrich
Tarci Enrich updates static and stale data with up-to-date SMB intent signals, providing businesses with the most current insights available.
Features
Data Enrichment
Description: Tarci Enrich enhances existing business data by adding the latest SMB intent signals, ensuring that companies have access to the most current and relevant information.
Benefit: This feature helps businesses make more informed decisions by providing them with the latest data insights, reducing the risk of relying on outdated information.
API Integration
Description: The product offers an easy-to-use API that allows businesses to integrate enriched data into their existing systems seamlessly.
Benefit: This integration capability ensures that businesses can quickly and efficiently access enriched data, enhancing their decision-making processes.
Tarci Continuous Intelligence
Tarci Continuous Intelligence provides a direct feed of real-time changes in SMBs, allowing businesses to stay informed about their customers' evolving needs and risks.
Features
Real-Time Risk Management
Description: The product offers continuous updates on changes in SMBs, helping businesses manage risk by staying informed about potential issues as they arise.
Benefit: Businesses can proactively address risks and opportunities, improving their overall risk management strategies.
Seamless Data Integration
Description: The product's API allows for easy integration of real-time data into existing business systems, ensuring that users can access the latest insights without disruption.
Benefit: This feature enhances operational efficiency by providing businesses with timely data that can be easily incorporated into their workflows.
Tarci Risk Alert
Tarci Risk Alert identifies major risk changes in SMB customers, allowing businesses to take proactive measures to mitigate potential issues.
Features
Early Risk Detection
Description: The product tracks early signals of declining business activity, enabling businesses to identify potential risks before they become critical issues.
Benefit: This feature allows businesses to take proactive measures to mitigate risks, reducing potential losses and improving overall stability.
Focused Risk Assessment
Description: Tarci Risk Alert uses material risk change signals to help businesses focus their risk assessment efforts on the most critical cases, streamlining the underwriting process.
Benefit: Businesses benefit from reduced manual underwriting time and improved efficiency by concentrating resources on the most significant risks.
Quantitative Benefits
"This puts you well in advance of your competition and increases conversion by as much as 40%."
"Recently, our data team at Tarci found a 105% spike in the number of SMBs adopting new payroll services in just one month."
"There is a significant peak in October 2023, with an increase of over 3%, and a sharp rise in January 2024 of 105%."
"Opportunistically, responding to platform change alerts generates up to 6X higher prospect engagement over generic outreach."
Testimonials
"Tarci is a refreshing change to the traditional formulaic lead and data providers. They combine intelligent, strategic tactics with a deep understanding of the market and the business requirements."
Sandra Rowley, VP Marketing
"The 3 months pilot paid itself in just 3 weeks. Sales and retention teams now start every Tuesday refreshing their SalesForce to get the latest Tarci data."
Aimee Gill, VP Commercial Development
"I based my whole 2021-2022 strategy on Tarci. The in-depth connected data and trigger events allowed us to replace the hodgepodge of bulky and manual solutions with just the one. There's simply no going back."
Shelby Heard, Head of Sales
"Our strategy is going after growing SMBs; We needed to identify brands that had signals for growth. Tarci was the only vendor that could provide a solution for small and mid-sized enterprises."
Jason Cigarran, Senior Director, Marketing
"Tarci is fantastic because it lets us create campaigns and test feasibility. The platform gives companies like us, who are targeting SMBs, a very unique approach to identifying them, and it really is something that I haven't seen before."
Sigurjón Ernir Kárason, Product Strategy Manager
Source: Customer Success - Tarci Data that helps you grow your customer loyalty.
Customer Stories
SalesForce
Problem: Sales and retention teams needed up-to-date data on their customers.
Value Add: Tarci provided weekly updated data that could be easily refreshed in SalesForce.
Outcome: The 3-month pilot paid for itself in just 3 weeks, with sales and retention teams now starting every Tuesday by refreshing their SalesForce to get the latest Tarci data.
Source: Customer Success - Tarci Data that helps you grow your customer loyalty.
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